北语 19秋《英语商务通论》作业1234.docx

1、北语 19秋英语商务通论作业123419秋英语商务通论作业_1一、单选题 ( 每题5分, 共10道小题, 总分值50分 ) 1._ goods have unique characteristics or brand identification.A. convenience goods B. shopping goods C. specialty goods D. industrial goods 答：C QQ：80500-92612._ dont have to pay for large shopping spaces and thus are able to sell their go

2、ods at lower prices.A. Mail-Order Houses B. Door-To-Door Sellers C. Specialty Stores D. General Stores 答：A3._ranks the employees according to their performance and contribution to the firm.A. rating scale B. employee comparison C. freeform essay D. critical-event essay 答：B4._ variables are factors l

3、ike attitudes, motives, activities and opinions.A. Geographic B. Demographic C. Psychographic D. Product-use 答：C5._ are large stores featuring low prices, self-service and fast moving merchandise such as groceries.A. department stores B. supermarkets C. specialty stores D. vending machines 答：B6._end

4、orsement is the simplest and the most commonly used form of endorsement.A. blank B. restrictive C. special D. qualified 答：A7.Middlemen create_utility to make sure that the consumers get what they need where they want it.A. time utility B. place utility C. information utility D. form utility 答：B8._en

5、dorsement is to endorse an instrument specially for a specific individual.A. blank B. restrictive C. special D. qualified 答：C9._ means that in case of a loss, the insured is compensated for the loss and restored to the position he was in at the moment that loss occurred.A. insurable interest B. utmo

6、st good faith C. indemnity D. contribution 答：C10.When individuals or firms apply for insurance, it is the _who study the applications, check documents and decide whether the company should take the risk and insure.A. underwriters B. field agents C. insurance brokers D. claim representative 答：A二、判断题

7、( 每题5分, 共10道小题, 总分值50分 ) 1.Goods and services for use by consumers are called industrial products.2.In economics, the resources that are used to produce goods and services are called factors of production.3.Credit unions are profitable cooperatives organized to meet the needs of their members.4.In a

8、ddition to insurance, firms can also use fidelity and surety bonds to protect themselves.5.Physical distribution means the physical movement of merchandise from the producers to the middlemen and finally to the consumers.6.Once a business is properly organized, leading its employees towards its goal

9、s becomes an important management function.7.VISA and MasterCard are two of the most popular bank credit cards.8.There are three types of authority relations.9.Current ratio and quick ratio are two of the most common ratios used to analyze a firms short-term or liquidity position.10.Often referred t

10、o as the unwritten laws, statutory law has evolved through custom and previous court decisions.19秋英语商务通论作业_2一、单选题 ( 每题5分, 共10道小题, 总分值50分 ) 1._are charged on the value or the price of the products and apply mainly to smaller, valuable items such as watches, consumer electronics, jewelry, bullion, pre

11、cision equipment and works of art.A. specific duties B. advalorem duties C. compound duties D. alternative duties 2._ would financially protect a surgeon should he cut off the left leg of a patient rather than the right which suffers from bone cancer.A. Personal liability coverage B. Professional li

12、ability coverage C. Premises coverage D. Product coverage 3._provide short-term loans to customers by allowing them to purchase items and pay for them at a later date.A. Credit cards B. debit cards C. access cards D. Financial counseling 4._ goods are those that consumers would spend time comparing

13、against competing commodities in terms of price, quality, suitability, style, etc.A. convenience goods B. shopping goods C. specialty goods D. industrial goods 5.The disadvantage of _ is that they serve big cities better than other areas, and are more useful to wholesalers than to retailers.A. rail

14、B. truck C. pipeline D. water 6._ variables are factors like age, gender, ethnic background, race, religion, education and income.A. Geographic B. Demographic C. Psychographic D. Product-use 7.Speed and safety are the chief advantages of transportation by _ .A. truck B. pipeline C. water D. air 8.A

15、tariff is a tax charged on_products.A. domestic B. foreign C. imported D. exported 9._ are goods and services purchased by businesses to produce consumer or other industrial products.A. consumer products B. industrial products C. tangible products D. intangible products 10._ means a persons natural

16、potential for a certain kind of work.A. Aptitude B. Interest C. Personality D. Attitude 二、判断题 ( 每题5分, 共10道小题, 总分值50分 ) 1.Those who believe that “two heads are better than one” often choose working in a partnership rather than running their business alone.2.Corporations are the backbone of modern eco

17、nomies, although in number corporations account for only a small percentage of all business firms.3.Workers tended to work harder and produce more if they felt that they were given special attention from the management. This effect was later termed the Hawthorne effect.4.A partnership is easy to for

18、m, but may be difficult to maintain.5.The strategy is based on a concept commonly referred to as behavior modification, developed by B .F. Skinner.6.In legal terminology, tort means a civil or private wrongful act by one party that results in injury to another partys body, property or reputation.7.R

19、esponsibility is the right to make decisions that are necessary for the accomplishment of certain tasks.8.Risk means uncertainty about the future and is avoidable to all businesses.9.According to the economic theory of supply and demand, price is set where supply meets demand, and this price is refe

20、rred to as the equilibrium price.10.A contract is a legally enforceable agreement between two or more parties.19秋英语商务通论作业_3一、单选题 ( 每题5分, 共10道小题, 总分值50分 ) 1._are a combination of specific and ad valorem duties.A. specific duties B. advalorem duties C. compound duties D. alternative duties 2._ records

21、 only those events which are considered by the appraiser as especially good or bad about the employees.A. rating scale B. employee comparison C. freeform essay D. critical-event essay 3.Sometime both specific and ad valorem duties are stipulated for a product, but only one is applied.Such duties are

22、 called_.A. specific duties B. advalorem duties C. compound duties D. alternative duties 4._ is the recording, classifying, summarizing and interpreting of financial events and transactions that affect a business firm.A. Accounting B. Marketing C. Financing D. Banking 5._ is similar to whole life in

23、surance except that the insured pays premium for only a limited number of years.A. term life insurance B. whole life insurance C. limited payment life insurance D. endowment life insurance 6.Laws made by judges are called _ .A. common law B. statutory law C. regulatory law D. special law 7.When trad

24、e credit is offered in the form of _, it is based on mutual trust.A. open account B. promissory note C. trade draft D. bank loans 8._is an agreement whereby the seller provides goods or services to the buyer without asking the latter for immediate cash payment.A. trade credit B. bank loans C. commer

25、cial paper D. factoring accounts receivable 9._ is the most expensive media for advertising.A. newspaper B. television C. radio D. direct mail 10.The premium for _ is greater than other types of life insurance, but the cash value builds up much fasterA. term life insurance B. whole life insurance C.

26、 limited payment life insurance D. endowment life insurance 二、判断题 ( 每题5分, 共10道小题, 总分值50分 ) 1.A bond is actually an IOU, a written contract which stipulates the par value the maturity date and the rate of interest paid by the issuing company to the bond holders quarterly, semi-annually or annually.2.

27、A pension fund is a pool of funds created and managed to provide retirement income for the members.3.Compared with other types of business, a sole proprietorship has greater freedom in deciding on business policies and operations.4.Corporations can get financing only from banks.5.The uneven distribu

28、tion of natural resources may also give absolute advantages to some countries.6.Quick ratio is calculated by dividing current assets by current liabilities.7.A sole proprietor has, by law, unlimited liability, which means if he goes bankrupt, he may, in order to pay his debt, lose not only his busin

29、ess but part or all of his personal properties.8.A major indicator of a countrys economic growth is the change in its gross national product, or GNP, which is the total value of goods and services produced by an economic system in a year.9.Cafeteria benefits is a flexible arrangement in which each e

30、mployee is allocated a certain sum to cover benefits of his or her own choice.10.A corporation is a legal person, which means it is treated like a private person under the law.19秋英语商务通论作业_4一、单选题 ( 每题5分, 共10道小题, 总分值50分 ) 1.In each partnership, however, there must be at least _ general partner(s).A. o

31、ne B. two C. three D. four 2._is the function or process in which the management gathers information, compares actual performance with expected results, and takes necessary measures to correct significant deviations.A. Controlling B. Leading C. Organizing D. Planning 3.Sales volume or market share is the major concern for _.A. profit-oriented objectives B. sales-oriented objectives C. follow-the-leader objectives D. quality-oriented objectives4._are typicall