自学考试历年真题科目代码02635.docx

1、自学考试历年真题科目代码02635绝密 考试结束前浙江省 2015 年 4月高等教育自学考试经贸英语试题课程代码:02635请考生按规定用笔将所有试题的答案涂、写在答题纸上。选择题部分注意事项: 1.答题前,考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上 。 2.每小题选出答案后,用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动,用橡皮擦干净后 ,再选涂其他答案标号。不能答在试题卷上。.Multiplechoice.(20%)1.Thoseconcernsalsoapply LehmanBrothers.A.to B.for C.in D.wi

2、th2.Theyarehopingto theJapanesemarketwiththeirlatestproduct.A.persuade B.penetrate C.project D.propose3.Youarerequiredtoprepareareportfora investorinalistedUKcompany(PLC).A.posible B.probable C.prospect D.potential4.Customersenjoychoice,andtheirtastes .A.variable B.various C.vary D.varying5.Becauseo

3、fthe competition,wesuggestyouaceptouroferASAP.A.hot B.fierce C.high D.rough6.Alsuchdrawingsandinstructionsshalbe thecontractdocuments.A.constitute B.consider C.consistentwith D.conformto7.Itishighlyimportantforthetradertoexpandhisdomainbecause .A.theextensionenablesthebuyertomakeasensiblechoiceB.the

4、vendeeisverydificulttopleaseC.therearetoofewalternativegoodsinthelocalmarketD.theextensionenablesthepriceofgoodstodrop8. therightprice,helostthechancetoexporttheproductstothatforeigncompany.A.Donotquote B.quotingnotC.Notquoting D.Havingquoted02635# 经贸英语试题 第1页 (共6页 )9.Oncethetargetaudiencehasbeen ,an

5、agencysmediadepartmentdeterminesthemostefectivewayofdeliveringthemesagetothattarget.A.identified B.indentifying C.identification D.identify10.Discountfirmsarealsoaddingservicedepartmentsintheirstoresacordingtoarecentstudy bytheMas RetailingInstitute.A.release B.torelease C.released D.releasing11.Wec

6、onvertedourdolars EurosuponarivinginEurope.A.into B.for C.in D.as12.Therewasaheateddisputeoverthe ofthecompany.A.owner B.title C.power D.ownership13.In2008,theretailerset along-termgoalofzerowasteinalitsstores.A.forth B.forward C.out D.of14.Inthepresentcircumstancestheyareunlikelyto holdinganelectio

7、n.A.involve B.risk C.arange D.renew15.Ourcompanyisadjacent ariver.A.in B.to C.at D.on16.Someincongres wantto makeiteasierto dutiesonChineseimportstocompensate.A.impose B.expose C.exert D.compel17.Strongdomesticdemand textilesinJapanboostedcotonconsumptiontonearly2.9milionbales.A.for B.to C.from D.ab

8、out18. youunderstandthisrule,youwilhavenofurtherdificulty.A.Once B.Twice C.For D./19.Thesonwasappointedasthe tothepresidencyoftheboard.A.sucesion B.sucesor C.predecesor D.ofspring20.Thesalesofthisbrandofmobileincreased 5%lastyear.A.to B.with C.at D.by.ReadingComprehension (20%)Questions21to25arebase

9、donthefollowingpassage: Whenrequestinghisbanktoopenaleterofcredit,theapplicantmustsubmitacompletedandsignedapplication.Itisimportantthatinstructionsgiventothebankareconcreteandspecificandinconformitywiththecontractsothatthecreditwilbeopenedexactlyasrequired.Vaguetermssuchas “usualdocuments”or“imposi

10、ble”shouldbeavoided.Theapplicationalsocalsforageneraldescriptionofthegoodstobeshippedbecausethebanksdealonlyindocuments.02635# 经贸英语试题 第2页 (共6页 ) 1.OpeningofaCredit AnL/Cmaybeopenedanytimebetweensigningthesalescontractandshipment.ItistotheadvantageoftheexportertohavetheL/Cassoonasposiblebecausehecang

11、etpackingcreditfromhisownbank.Theopeningofacreditisacontractinvolvingthebuyer,theselerandtheopeningbank.Byisuingacredit,thebankobligatesitselfto makepaymenttothebeneficiaryatafuturetime wheneverdocumentsarepresented.Ifthestrengthandintegrityofthebuyeraresuficient,thebankcanopenacreditwithouthavingto

12、paytoomuchatentiontothenatureandmarketabilityofthegoodsandwithoutrequiringanyspecialcolateral(担 保 物 ).Otherwise,thebankmayrequiresomeformofcolateralsuchasacashdeposit.Ifthebuyerisnotcreditworthy,thebankmayfixahigherdepositrateuptomorethanhalfofthecontractvalueinordertopreventthebuyerfromopeningthecr

13、editfromthebank. 2.TypesofCredits Letersofcreditmaybeclasifiedacordingtothecertaintyofthecommitmenttopaymadebytheacountpartyandtheopeningbank. Revocableleterofcredit Thecreditcanbealteredorrevokedatanytimewithoutpriornoticetothebeneficiary,whichisnotveryusefultotheexporter. Irevocableleterofcredit T

14、hecredit,onceopened,cannotbemodified(修 改 )orrescinded(撤 销 )withouttheconsentofalpartiesconcerned,especialythatofthebeneficiary. Confirmedirevocableleterofcredit Anirevocableleterofcreditcariesthecommitmentoftheopeningbank.Incompliancewiththerequestoftheexporter,anadditionalcommitmentofasecondbankint

15、heexporterslocality,whichisusualytheadvisingbank,isadded,thecreditbecomesaconfirmedirevocableleterofcredit. Therearemanyothercreditsthatareusedintransactions,butwedontdiscus themhereindetailrespectively.21.Whatiswronginapplyingforaleterofcredit?A.Theinstructionsgiventothebankmustbeconcrete.B.Theinst

16、ructionsoferedbytheapplicantmustbespecific.C.Theinstructionscanbeindependentofthecontract.D.Theinstructionsmustbeinacordancewiththecontract.22.Whatshouldbeavoidedintheapplicationofthecredit?A.CleartermsB.IndistincttermsC.Contract-basedinstructionsD.Ageneraldescriptionofthegoodstobeshipped02635# 经贸英语

17、试题 第3页 (共6页 )23.WhenshouldanL/Cbeopened?A.AssoonasthecontractissignedB.BeforethebuyermakesthepaymentC.AftertheshipmentismadeD.Betweensigningthecontractandmakingtheshipment24.Whenshouldabankmakepayment,afterithasisuedacredit?A.WhenevertheexporterpresentthedocumentsB.Whenevertheimporterpresentthedocum

18、entsC.AssoonastheimportergetsthegoodsD.Assoonastheexportermakestheshipment25.WhichofthefolowingL/Csisthemostfavorabletotheexporter?A.RevocableleterofcreditB.IrevocableleterofcreditC.ConfirmedirevocableleterofcreditD.ConfirmedrevocableleterofcreditQuestions26to30arebasedonthefollowingpassage: Theprod

19、uctlifecycleconceptcandescribeaproductclas (e.g.gasoline-poweredautomobiles),aproductform (e.g.stationwagons),orabrand(e.g.theFordTaurus).ThePLCconceptappliesdiferentlyineachcase.Generaly,however,thePLCisusedtodescribeindustrysalesandprofitsforaproductideawithinaparticularproductmarket.Salesandprofi

20、tsofanindividualproduct,model,orbrandmaynot,andoftendonot,folowthelife-cyclepatern.They mayvaryupanddownthroughoutthelifecyclesometimesmovingintheoppositedirectionofindustrysalesandprofits.Further,aproductlifeideamaybeinadiferentlife-cyclestageindiferentmarkets. Agivenfirm mayintroduceorwithdrawaspe

21、cificproductduringanystageoftheindustryproductlifecycle.A “me-too”brandintroducedduringtheMarketGrowthstagemaynevergetanysalesatalandsuferquickdeath.Or,itmayreachitspeakandstarttodeclineevenbeforetheindustryreachestheMarketMaturitystage. Marketleadersmayenjoyhighprofitsduringthemarketmaturitystage,e

22、venthoughindustryprofitsaredeclining.Sometimestheinnovatorbrandlosesso muchintheIntroductionstagethatithastodropoutjustasothersarereapingbigprofitsinthemarketgrowthstage. Strategyplannerswhonaivelyexpectsalesofonefirmsindividualbrandtofolowthegeneralproductlife-cyclepaternarelikelytoberudelysurprise

23、d.Infact,itmightbemoresensibletothinkintermsof“product-market”lifecyclesratherthan“product”lifecycles,eventhoughthelatertermismorecommonlyaceptedandmorewidelyused.02635# 经贸英语试题 第4页 (共6页 ) Howweseeproductlifecyclesdependsonhowbroadlywedefinethemarket.About80%ofal U.S.householdsownmicrowaveovens,which

24、wouldleadsometoconcludethatmicrowaveovensareatthemarketmaturitystage.Inmanycountries,however,theyarestil earlyinthegrowthstagein Switzerland,forexample,microwaveovenshadahouseholdpenetrationlevelofles than15%in1994.U.S.microwavemanufacturerscanextendtheirproductlifecyclesbyexpandingtheirdistribution

25、toof-shoremarket. Ifamarketisdefinedbroadly,theremaybemanycompetitors,andthemarketmayappeartobeinmarketmaturity.Ontheotherhand,ifthefocusisonanarowsub-market,andaparticularwayofsatisfyingneeds,thenwemayobservemuchshorterlifecyclesasimprovedproductideascomealongtoreplacetheoldones.26.Acordingtothepas

26、age,Volkswagenbelongsto .A.aproductclas B.aproductformC.aproductbrand D.alofabove27.Itcanbeinferedfromthepasagethat .A.salesofanindividualproductwilabidebytheprinciplesstrictlyB.profitsofanindividualmodelwilfolowthelife-cyclepaterncompletelyC.salesofanindividualbrandwilobservethelife-cyclepaternwith

27、outanydeviationD.sometimesprofitsofanindividualproductdontagreewiththelifecyclepatern28.A “me-too”brandinPasageTwoprobablymeans .A.abrandwhichIalsohaveB.abrandwhichismadebycopyingothersC.abrandwhichismadebyimprovingtheotherbrandsinthesamefieldD.abrandothersalsoownormanufacture29.Whichofthefolowinggr

28、oups wil makeprofitseventhoughindustryprofitsaredecliningduringthemarketmaturitystage?A.Companieswhichhavetheleadingpositioninthemarket.B.CompanieswhichhaveinitiatedsuchabrandC.CompanieswhichfirstinnovatedsuchaproductD.Companieswhichhavethebiginvestmentinpromotion30.Paragraph5mainlytelsusthat .A.mic

29、rowaveovensareatthemarketmaturitystageintheUnitedStatesB.microwaveovenshadahouseholdpenetrationleveloflesthan15%inSwitzerlandin1994C.companiesormanufacturerscanextendtheirproductlifecyclesbyexpandingtheirdistributiontoof-shoremarketsD.ourviewonproductlifecyclesisdecidedbyhowbroadlywedefinethemarket0

30、2635# 经贸英语试题 第5页 (共6页 )注意事项:非选择题部分用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上。.PutthefollowingphrasesintoChinese.(10%)31.rawmaterial32.marketingpersonnel33.biloflading34.wayoflife35.know-how.PutthefollowingphrasesintoEnglish.(10%)36.饼状图37.销售量38.信用证39.本国货币40.生活水平.TranslatethefollowingsentencesintoEnglish.(20%)41.

31、几种以各 种 方 式 (avarietyof)塑 造 社 会 的 技 术 将 很 有 可 能 成 为 未 来 交 通 的 特 征 (v.characterize)。42.在做生意时 ,我们要尽量小心(cautious),避开 (stayawayfrom)那些资信状况不好的个人或企业。43.在国际贸易中,货运单据往往代表持有人对相关货物的所有权(titletorelevantgoods)。44.大家一致同意(byconsensus)采取该措施。45.我们必须按照公司总裁的指示行事(acton)。.TranslatethefollowingsentencesintoChinese.(20%)46.Periodicalmeetingsareheldamongrepresentativesofthemembershippinglinestodiscus policiesandtofixfreightratesforthediferentclasesofcargoes.47.Labelscanhelpcustomeridentifygoods.48.Marketparticipantsrarelyhavecom