自学考试历年真题科目代码02635.docx
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自学考试历年真题科目代码02635
绝密★考试结束前
浙江省2015年4月高等教育自学考试
经贸英语试题
课程代码:
02635
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Ⅰ.Multiplechoice.(20%)
1.ThoseconcernsalsoapplyLehmanBrothers.
A.toB.forC.inD.with
2.TheyarehopingtotheJapanesemarketwiththeirlatestproduct.
A.persuadeB.penetrateC.projectD.propose
3.YouarerequiredtoprepareareportforainvestorinalistedUKcompany(PLC).
A.posibleB.probableC.prospectD.potential
4.Customersenjoychoice,andtheirtastes.
A.variableB.variousC.varyD.varying
5.Becauseofthecompetition,wesuggestyouaceptouroferASAP.
A.hotB.fierceC.highD.rough
6.Alsuchdrawingsandinstructionsshalbethecontractdocuments.
A.constituteB.considerC.consistentwithD.conformto
7.Itishighlyimportantforthetradertoexpandhisdomainbecause.
A.theextensionenablesthebuyertomakeasensiblechoice
B.thevendeeisverydificulttoplease
C.therearetoofewalternativegoodsinthelocalmarket
D.theextensionenablesthepriceofgoodstodrop
8.therightprice,helostthechancetoexporttheproductstothatforeigncompany.
A.DonotquoteB.quotingnot
C.NotquotingD.Havingquoted
02635#经贸英语试题第1页(共6页)
9.Oncethetargetaudiencehasbeen,anagency’smediadepartmentdeterminesthe
mostefectivewayofdeliveringthemesagetothattarget.
A.identifiedB.indentifyingC.identificationD.identify
10.Discountfirmsarealsoaddingservicedepartmentsintheirstoresacordingtoarecent
studybytheMasRetailingInstitute.
A.releaseB.toreleaseC.releasedD.releasing
11.WeconvertedourdolarsEurosuponarivinginEurope.
A.intoB.forC.inD.as
12.Therewasaheateddisputeovertheofthecompany.
A.ownerB.titleC.powerD.ownership
13.In2008,theretailersetalong-termgoalofzerowasteinalitsstores.
A.forthB.forwardC.outD.of
14.Inthepresentcircumstancestheyareunlikelytoholdinganelection.
A.involveB.riskC.arangeD.renew
15.Ourcompanyisadjacentariver.
A.inB.toC.atD.on
16.SomeincongreswanttomakeiteasiertodutiesonChineseimportsto
compensate.
A.imposeB.exposeC.exertD.compel
17.StrongdomesticdemandtextilesinJapanboostedcotonconsumptiontonearly
2.9milionbales.
A.forB.toC.fromD.about
18.youunderstandthisrule,youwilhavenofurtherdificulty.
A.OnceB.TwiceC.ForD./
19.Thesonwasappointedasthetothepresidencyoftheboard.
A.sucesionB.sucesorC.predecesorD.ofspring
20.Thesalesofthisbrandofmobileincreased5%lastyear.
A.toB.withC.atD.by
Ⅱ.ReadingComprehension(20%)
Questions21to25arebasedonthefollowingpassage:
Whenrequestinghisbanktoopenaleterofcredit,theapplicantmustsubmita
completedandsignedapplication.Itisimportantthatinstructionsgiventothebankare
concreteandspecificandinconformitywiththecontractsothatthecreditwilbeopened
exactlyasrequired.Vaguetermssuchas“usualdocuments”or“imposible”shouldbe
avoided.Theapplicationalsocalsforageneraldescriptionofthegoodstobeshipped
becausethebanksdealonlyindocuments.
02635#经贸英语试题第2页(共6页)
1.OpeningofaCredit
AnL/Cmaybeopenedanytimebetweensigningthesalescontractandshipment.Itis
totheadvantageoftheexportertohavetheL/Cassoonasposiblebecausehecanget
packingcreditfromhisownbank.Theopeningofacreditisacontractinvolvingthebuyer,
theselerandtheopeningbank.Byisuingacredit,thebankobligatesitselftomake
paymenttothebeneficiaryatafuturetimewheneverdocumentsarepresented.Ifthe
strengthandintegrityofthebuyeraresuficient,thebankcanopenacreditwithouthaving
topaytoomuchatentiontothenatureandmarketabilityofthegoodsandwithoutrequiring
anyspecialcolateral(担保物).Otherwise,thebankmayrequiresomeformofcolateral
suchasacashdeposit.Ifthebuyerisnotcreditworthy,thebankmayfixahigherdeposit
rateuptomorethanhalfofthecontractvalueinordertopreventthebuyerfromopeningthe
creditfromthebank.
2.TypesofCredits
Letersofcreditmaybeclasifiedacordingtothecertaintyofthecommitmenttopay
madebytheacountpartyandtheopeningbank.
Revocableleterofcredit
Thecreditcanbealteredorrevokedatanytimewithoutpriornoticetothebeneficiary,
whichisnotveryusefultotheexporter.
Irevocableleterofcredit
Thecredit,onceopened,cannotbemodified(修改)orrescinded(撤销)withoutthe
consentofalpartiesconcerned,especialythatofthebeneficiary.
Confirmedirevocableleterofcredit
Anirevocableleterofcreditcariesthecommitmentoftheopeningbank.In
compliancewiththerequestoftheexporter,anadditionalcommitmentofasecondbankin
theexporter’slocality,whichisusualytheadvisingbank,isadded,thecreditbecomesa
confirmedirevocableleterofcredit.
Therearemanyothercreditsthatareusedintransactions,butwedon’tdiscusthem
hereindetailrespectively.
21.Whatiswronginapplyingforaleterofcredit?
A.Theinstructionsgiventothebankmustbeconcrete.
B.Theinstructionsoferedbytheapplicantmustbespecific.
C.Theinstructionscanbeindependentofthecontract.
D.Theinstructionsmustbeinacordancewiththecontract.
22.Whatshouldbeavoidedintheapplicationofthecredit?
A.Clearterms
B.Indistinctterms
C.Contract-basedinstructions
D.Ageneraldescriptionofthegoodstobeshipped
02635#经贸英语试题第3页(共6页)
23.WhenshouldanL/Cbeopened?
A.Assoonasthecontractissigned
B.Beforethebuyermakesthepayment
C.Aftertheshipmentismade
D.Betweensigningthecontractandmakingtheshipment
24.Whenshouldabankmakepayment,afterithasisuedacredit?
A.Whenevertheexporterpresentthedocuments
B.Whenevertheimporterpresentthedocuments
C.Assoonastheimportergetsthegoods
D.Assoonastheexportermakestheshipment
25.WhichofthefolowingL/Csisthemostfavorabletotheexporter?
A.Revocableleterofcredit
B.Irevocableleterofcredit
C.Confirmedirevocableleterofcredit
D.Confirmedrevocableleterofcredit
Questions26to30arebasedonthefollowingpassage:
Theproductlifecycleconceptcandescribeaproductclas(e.g.gasoline-powered
automobiles),aproductform(e.g.stationwagons),orabrand(e.g.theFordTaurus).
ThePLCconceptappliesdiferentlyineachcase.Generaly,however,thePLCisusedto
describeindustrysalesandprofitsforaproductideawithinaparticularproductmarket.
Salesandprofitsofanindividualproduct,model,orbrandmaynot,andoftendonot,
folowthelife-cyclepatern.Theymayvaryupanddownthroughoutthelifecycle—
sometimesmovingintheoppositedirectionofindustrysalesandprofits.Further,aproduct
lifeideamaybeinadiferentlife-cyclestageindiferentmarkets.
Agivenfirmmayintroduceorwithdrawaspecificproductduringanystageofthe
industryproductlifecycle.A“me-too”brandintroducedduringtheMarketGrowthstage
maynevergetanysalesatalandsuferquickdeath.Or,itmayreachitspeakandstartto
declineevenbeforetheindustryreachestheMarketMaturitystage.
Marketleadersmayenjoyhighprofitsduringthemarketmaturitystage,eventhough
industryprofitsaredeclining.Sometimestheinnovatorbrandlosessomuchinthe
Introductionstagethatithastodropoutjustasothersarereapingbigprofitsinthemarket
growthstage.
Strategyplannerswhonaivelyexpectsalesofonefirm’sindividualbrandtofolowthe
generalproductlife-cyclepaternarelikelytoberudelysurprised.Infact,itmightbemore
sensibletothinkintermsof“product-market”lifecyclesratherthan“product”lifecycles,
eventhoughthelatertermismorecommonlyaceptedandmorewidelyused.
02635#经贸英语试题第4页(共6页)
Howweseeproductlifecyclesdependsonhowbroadlywedefinethemarket.About
80%ofalU.S.householdsownmicrowaveovens,whichwouldleadsometoconcludethat
microwaveovensareatthemarketmaturitystage.Inmanycountries,however,theyare
stilearlyinthegrowthstage—inSwitzerland,forexample,microwaveovenshada
householdpenetrationleveloflesthan15%in1994.U.S.microwavemanufacturerscan
extendtheirproductlifecyclesbyexpandingtheirdistributiontoof-shoremarket.
Ifamarketisdefinedbroadly,theremaybemanycompetitors,andthemarketmay
appeartobeinmarketmaturity.Ontheotherhand,ifthefocusisonanarowsub-market,
andaparticularwayofsatisfyingneeds,thenwemayobservemuchshorterlifecyclesas
improvedproductideascomealongtoreplacetheoldones.
26.Acordingtothepasage,Volkswagenbelongsto.
A.aproductclasB.aproductform
C.aproductbrandD.alofabove
27.Itcanbeinferedfromthepasagethat.
A.salesofanindividualproductwilabidebytheprinciplesstrictly
B.profitsofanindividualmodelwilfolowthelife-cyclepaterncompletely
C.salesofanindividualbrandwilobservethelife-cyclepaternwithoutanydeviation
D.sometimesprofitsofanindividualproductdon’tagreewiththelifecyclepatern
28.A“me-too”brandinPasageTwoprobablymeans.
A.abrandwhichIalsohave
B.abrandwhichismadebycopyingothers
C.abrandwhichismadebyimprovingtheotherbrandsinthesamefield
D.abrandothersalsoownormanufacture
29.Whichofthefolowinggroupswilmakeprofitseventhoughindustryprofitsare
decliningduringthemarketmaturitystage?
A.Companieswhichhavetheleadingpositioninthemarket.
B.Companieswhichhaveinitiatedsuchabrand
C.Companieswhichfirstinnovatedsuchaproduct
D.Companieswhichhavethebiginvestmentinpromotion
30.Paragraph5mainlytelsusthat.
A.microwaveovensareatthemarketmaturitystageintheUnitedStates
B.microwaveovenshadahouseholdpenetrationleveloflesthan15%inSwitzerlandin
1994
C.companiesormanufacturerscanextendtheirproductlifecyclesbyexpandingtheir
distributiontoof-shoremarkets
D.ourviewonproductlifecyclesisdecidedbyhowbroadlywedefinethemarket
02635#经贸英语试题第5页(共6页)
注意事项:
非选择题部分
用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上。
Ⅲ.PutthefollowingphrasesintoChinese.(10%)
31.rawmaterial
32.marketingpersonnel
33.biloflading
34.wayoflife
35.know-how
Ⅳ.PutthefollowingphrasesintoEnglish.(10%)
36.饼状图
37.销售量
38.信用证
39.本国货币
40.生活水平
Ⅴ.TranslatethefollowingsentencesintoEnglish.(20%)
41.几种以各种方式(avarietyof)塑造社会的技术将很有可能成为未来交通的特征(v.
characterize)。
42.在做生意时,我们要尽量小心(cautious),避开(stayawayfrom)那些资信状况不好的个人
或企业。
43.在国际贸易中,货运单据往往代表持有人对相关货物的所有权(titletorelevantgoods)。
44.大家一致同意(byconsensus)采取该措施。
45.我们必须按照公司总裁的指示行事(acton)。
Ⅵ.TranslatethefollowingsentencesintoChinese.(20%)
46.Periodicalmeetingsareheldamongrepresentativesofthemembershippinglinesto
discuspoliciesandtofixfreightratesforthediferentclasesofcargoes.
47.Labelscanhelpcustomeridentifygoods.
48.Marketparticipantsrarelyhavecom