自学考试历年真题科目代码02635.docx

自学考试历年真题科目代码02635.docx

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自学考试历年真题科目代码02635

绝密★考试结束前

浙江省2015年4月高等教育自学考试

经贸英语试题

课程代码:

02635

请考生按规定用笔将所有试题的答案涂、写在答题纸上。

选择题部分

注意事项:

1.答题前,考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔

填写在答题纸规定的位置上。

2.每小题选出答案后,用2B铅笔把答题纸上对应题目的答案标号涂黑。

如需改动,用橡

皮擦干净后,再选涂其他答案标号。

不能答在试题卷上。

Ⅰ.Multiplechoice.（20%）

1.ThoseconcernsalsoapplyLehmanBrothers.

A.toB.forC.inD.with

2.TheyarehopingtotheJapanesemarketwiththeirlatestproduct.

A.persuadeB.penetrateC.projectD.propose

3.YouarerequiredtoprepareareportforainvestorinalistedUKcompany（PLC）.

A.posibleB.probableC.prospectD.potential

4.Customersenjoychoice,andtheirtastes.

A.variableB.variousC.varyD.varying

5.Becauseofthecompetition,wesuggestyouaceptouroferASAP.

A.hotB.fierceC.highD.rough

6.Alsuchdrawingsandinstructionsshalbethecontractdocuments.

A.constituteB.considerC.consistentwithD.conformto

7.Itishighlyimportantforthetradertoexpandhisdomainbecause.

A.theextensionenablesthebuyertomakeasensiblechoice

B.thevendeeisverydificulttoplease

C.therearetoofewalternativegoodsinthelocalmarket

D.theextensionenablesthepriceofgoodstodrop

8.therightprice,helostthechancetoexporttheproductstothatforeigncompany.

A.DonotquoteB.quotingnot

C.NotquotingD.Havingquoted

02635#经贸英语试题第1页（共6页）

9.Oncethetargetaudiencehasbeen,anagency’smediadepartmentdeterminesthe

mostefectivewayofdeliveringthemesagetothattarget.

A.identifiedB.indentifyingC.identificationD.identify

10.Discountfirmsarealsoaddingservicedepartmentsintheirstoresacordingtoarecent

studybytheMasRetailingInstitute.

A.releaseB.toreleaseC.releasedD.releasing

11.WeconvertedourdolarsEurosuponarivinginEurope.

A.intoB.forC.inD.as

12.Therewasaheateddisputeovertheofthecompany.

A.ownerB.titleC.powerD.ownership

13.In2008,theretailersetalong-termgoalofzerowasteinalitsstores.

A.forthB.forwardC.outD.of

14.Inthepresentcircumstancestheyareunlikelytoholdinganelection.

A.involveB.riskC.arangeD.renew

15.Ourcompanyisadjacentariver.

A.inB.toC.atD.on

16.SomeincongreswanttomakeiteasiertodutiesonChineseimportsto

compensate.

A.imposeB.exposeC.exertD.compel

17.StrongdomesticdemandtextilesinJapanboostedcotonconsumptiontonearly

2.9milionbales.

A.forB.toC.fromD.about

18.youunderstandthisrule,youwilhavenofurtherdificulty.

A.OnceB.TwiceC.ForD./

19.Thesonwasappointedasthetothepresidencyoftheboard.

A.sucesionB.sucesorC.predecesorD.ofspring

20.Thesalesofthisbrandofmobileincreased5%lastyear.

A.toB.withC.atD.by

Ⅱ.ReadingComprehension（20%）

Questions21to25arebasedonthefollowingpassage:

Whenrequestinghisbanktoopenaleterofcredit,theapplicantmustsubmita

completedandsignedapplication.Itisimportantthatinstructionsgiventothebankare

concreteandspecificandinconformitywiththecontractsothatthecreditwilbeopened

exactlyasrequired.Vaguetermssuchas“usualdocuments”or“imposible”shouldbe

avoided.Theapplicationalsocalsforageneraldescriptionofthegoodstobeshipped

becausethebanksdealonlyindocuments.

02635#经贸英语试题第2页（共6页）

1.OpeningofaCredit

AnL/Cmaybeopenedanytimebetweensigningthesalescontractandshipment.Itis

totheadvantageoftheexportertohavetheL/Cassoonasposiblebecausehecanget

packingcreditfromhisownbank.Theopeningofacreditisacontractinvolvingthebuyer,

theselerandtheopeningbank.Byisuingacredit,thebankobligatesitselftomake

paymenttothebeneficiaryatafuturetimewheneverdocumentsarepresented.Ifthe

strengthandintegrityofthebuyeraresuficient,thebankcanopenacreditwithouthaving

topaytoomuchatentiontothenatureandmarketabilityofthegoodsandwithoutrequiring

anyspecialcolateral（担保物）.Otherwise,thebankmayrequiresomeformofcolateral

suchasacashdeposit.Ifthebuyerisnotcreditworthy,thebankmayfixahigherdeposit

rateuptomorethanhalfofthecontractvalueinordertopreventthebuyerfromopeningthe

creditfromthebank.

2.TypesofCredits

Letersofcreditmaybeclasifiedacordingtothecertaintyofthecommitmenttopay

madebytheacountpartyandtheopeningbank.

Revocableleterofcredit

Thecreditcanbealteredorrevokedatanytimewithoutpriornoticetothebeneficiary,

whichisnotveryusefultotheexporter.

Irevocableleterofcredit

Thecredit,onceopened,cannotbemodified（修改）orrescinded（撤销）withoutthe

consentofalpartiesconcerned,especialythatofthebeneficiary.

Confirmedirevocableleterofcredit

Anirevocableleterofcreditcariesthecommitmentoftheopeningbank.In

compliancewiththerequestoftheexporter,anadditionalcommitmentofasecondbankin

theexporter’slocality,whichisusualytheadvisingbank,isadded,thecreditbecomesa

confirmedirevocableleterofcredit.

Therearemanyothercreditsthatareusedintransactions,butwedon’tdiscusthem

hereindetailrespectively.

21.Whatiswronginapplyingforaleterofcredit?

A.Theinstructionsgiventothebankmustbeconcrete.

B.Theinstructionsoferedbytheapplicantmustbespecific.

C.Theinstructionscanbeindependentofthecontract.

D.Theinstructionsmustbeinacordancewiththecontract.

22.Whatshouldbeavoidedintheapplicationofthecredit?

A.Clearterms

B.Indistinctterms

C.Contract-basedinstructions

D.Ageneraldescriptionofthegoodstobeshipped

02635#经贸英语试题第3页（共6页）

23.WhenshouldanL/Cbeopened?

A.Assoonasthecontractissigned

B.Beforethebuyermakesthepayment

C.Aftertheshipmentismade

D.Betweensigningthecontractandmakingtheshipment

24.Whenshouldabankmakepayment,afterithasisuedacredit?

A.Whenevertheexporterpresentthedocuments

B.Whenevertheimporterpresentthedocuments

C.Assoonastheimportergetsthegoods

D.Assoonastheexportermakestheshipment

25.WhichofthefolowingL/Csisthemostfavorabletotheexporter?

A.Revocableleterofcredit

B.Irevocableleterofcredit

C.Confirmedirevocableleterofcredit

D.Confirmedrevocableleterofcredit

Questions26to30arebasedonthefollowingpassage:

Theproductlifecycleconceptcandescribeaproductclas（e.g.gasoline-powered

automobiles）,aproductform（e.g.stationwagons）,orabrand（e.g.theFordTaurus）.

ThePLCconceptappliesdiferentlyineachcase.Generaly,however,thePLCisusedto

describeindustrysalesandprofitsforaproductideawithinaparticularproductmarket.

Salesandprofitsofanindividualproduct,model,orbrandmaynot,andoftendonot,

folowthelife-cyclepatern.Theymayvaryupanddownthroughoutthelifecycle—

sometimesmovingintheoppositedirectionofindustrysalesandprofits.Further,aproduct

lifeideamaybeinadiferentlife-cyclestageindiferentmarkets.

Agivenfirmmayintroduceorwithdrawaspecificproductduringanystageofthe

industryproductlifecycle.A“me-too”brandintroducedduringtheMarketGrowthstage

maynevergetanysalesatalandsuferquickdeath.Or,itmayreachitspeakandstartto

declineevenbeforetheindustryreachestheMarketMaturitystage.

Marketleadersmayenjoyhighprofitsduringthemarketmaturitystage,eventhough

industryprofitsaredeclining.Sometimestheinnovatorbrandlosessomuchinthe

Introductionstagethatithastodropoutjustasothersarereapingbigprofitsinthemarket

growthstage.

Strategyplannerswhonaivelyexpectsalesofonefirm’sindividualbrandtofolowthe

generalproductlife-cyclepaternarelikelytoberudelysurprised.Infact,itmightbemore

sensibletothinkintermsof“product-market”lifecyclesratherthan“product”lifecycles,

eventhoughthelatertermismorecommonlyaceptedandmorewidelyused.

02635#经贸英语试题第4页（共6页）

Howweseeproductlifecyclesdependsonhowbroadlywedefinethemarket.About

80%ofalU.S.householdsownmicrowaveovens,whichwouldleadsometoconcludethat

microwaveovensareatthemarketmaturitystage.Inmanycountries,however,theyare

stilearlyinthegrowthstage—inSwitzerland,forexample,microwaveovenshada

householdpenetrationleveloflesthan15%in1994.U.S.microwavemanufacturerscan

extendtheirproductlifecyclesbyexpandingtheirdistributiontoof-shoremarket.

Ifamarketisdefinedbroadly,theremaybemanycompetitors,andthemarketmay

appeartobeinmarketmaturity.Ontheotherhand,ifthefocusisonanarowsub-market,

andaparticularwayofsatisfyingneeds,thenwemayobservemuchshorterlifecyclesas

improvedproductideascomealongtoreplacetheoldones.

26.Acordingtothepasage,Volkswagenbelongsto.

A.aproductclasB.aproductform

C.aproductbrandD.alofabove

27.Itcanbeinferedfromthepasagethat.

A.salesofanindividualproductwilabidebytheprinciplesstrictly

B.profitsofanindividualmodelwilfolowthelife-cyclepaterncompletely

C.salesofanindividualbrandwilobservethelife-cyclepaternwithoutanydeviation

D.sometimesprofitsofanindividualproductdon’tagreewiththelifecyclepatern

28.A“me-too”brandinPasageTwoprobablymeans.

A.abrandwhichIalsohave

B.abrandwhichismadebycopyingothers

C.abrandwhichismadebyimprovingtheotherbrandsinthesamefield

D.abrandothersalsoownormanufacture

29.Whichofthefolowinggroupswilmakeprofitseventhoughindustryprofitsare

decliningduringthemarketmaturitystage?

A.Companieswhichhavetheleadingpositioninthemarket.

B.Companieswhichhaveinitiatedsuchabrand

C.Companieswhichfirstinnovatedsuchaproduct

D.Companieswhichhavethebiginvestmentinpromotion

30.Paragraph5mainlytelsusthat.

A.microwaveovensareatthemarketmaturitystageintheUnitedStates

B.microwaveovenshadahouseholdpenetrationleveloflesthan15%inSwitzerlandin

1994

C.companiesormanufacturerscanextendtheirproductlifecyclesbyexpandingtheir

distributiontoof-shoremarkets

D.ourviewonproductlifecyclesisdecidedbyhowbroadlywedefinethemarket

02635#经贸英语试题第5页（共6页）

注意事项:

非选择题部分

用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上。

Ⅲ.PutthefollowingphrasesintoChinese.（10%）

31.rawmaterial

32.marketingpersonnel

33.biloflading

34.wayoflife

35.know-how

Ⅳ.PutthefollowingphrasesintoEnglish.（10%）

36.饼状图

37.销售量

38.信用证

39.本国货币

40.生活水平

Ⅴ.TranslatethefollowingsentencesintoEnglish.（20%）

41.几种以各种方式（avarietyof）塑造社会的技术将很有可能成为未来交通的特征（v.

characterize）。

42.在做生意时,我们要尽量小心（cautious）,避开（stayawayfrom）那些资信状况不好的个人

或企业。

43.在国际贸易中,货运单据往往代表持有人对相关货物的所有权（titletorelevantgoods）。

44.大家一致同意（byconsensus）采取该措施。

45.我们必须按照公司总裁的指示行事（acton）。

Ⅵ.TranslatethefollowingsentencesintoChinese.（20%）

46.Periodicalmeetingsareheldamongrepresentativesofthemembershippinglinesto

discuspoliciesandtofixfreightratesforthediferentclasesofcargoes.

47.Labelscanhelpcustomeridentifygoods.

48.Marketparticipantsrarelyhavecom