Sample of A Business PlanCatering for Kids.docx

1、Sample of A Business PlanCatering for KidsThis sample business plan has been made available to users of Business Plan Pro, business planning software published by Palo Alto Software, Inc. Names, locations and numbers may have been changed, and substantial portions of text from the original plan may

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4、signed reader acknowledges that the information provided by _ in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _. It is acknowledged by reader that information to be furnished in this business plan is in all respects confide

5、ntial in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _. Upon request, this document is to be immediately returned to _. _ Signature _Name (typed or printed) _Date This is a busi

6、ness plan. It does not imply an offering of securities.1.0 Executive Summary 1Chart: Highlights 21.1 Mission 21.2 Keys to Success 21.3 Objectives 32.0 Organization Summary 32.1 Legal Entity 32.2 Start-up Summary 4Chart: Start-up 5Table: Start-up 5Table: Start-up Funding 62.3 Locations and Facilities

7、 63.0 Products 63.1 Product Description 73.2 Alternative Providers 83.3 Printed Collaterals 83.4 Sourcing 83.5 Technology 83.6 Future Products 84.0 Market Analysis Summary 94.1 Market Segmentation 9Table: Market Analysis 10Chart: Market Analysis (Pie) 104.2 Target Market Segment Strategy 114.2.1 Mar

8、ket Trends 114.2.2 Market Growth 114.2.3 Market Needs 114.3 Service Providers Analysis 114.3.1 Distribution Patterns 124.3.2 Alternatives and Usage Patterns 124.3.3 Main Alternatives 124.3.4 Promotion Strategy 134.3.5 Organization Participants 145.0 Strategy Pyramid 145.1 Value Proposition 155.2 Fun

9、draising Strategy 155.2.1 Fundraising Programs 155.2.2 Funding Forecast 15Chart: Funding Monthly 16Chart: Funding by Year 16Table: Funding Forecast 175.3 Marketing Strategy 175.3.1 Distribution Strategy 185.3.2 Marketing Programs 185.3.3 Positioning Statement 185.3.4 Pricing Strategy 185.4 Competiti

10、ve Edge 185.5 Strategic Alliances 195.6 Milestones 20Table: Milestones 20Chart: Milestones 206.0 Web Plan Summary 216.1 Website Marketing Strategy 216.2 Development Requirements 217.0 Management Summary 217.1 Organizational Structure 217.2 Management Team 217.3 Management Team Gaps 227.4 Personnel P

11、lan 22Table: Personnel 238.0 Financial Plan 238.1 Important Assumptions 23Table: General Assumptions 238.2 Key Financial Indicators 23Chart: Benchmarks 248.3 Break-even Analysis 24Table: Break-even Analysis 25Chart: Break-even Analysis 258.4 Projected Surplus or Deficit 25Chart: Surplus Monthly 26Ch

12、art: Surplus Yearly 26Chart: Gross Surplus Monthly 27Chart: Gross Surplus Yearly 27Table: Surplus and Deficit 288.5 Projected Cash Flow 29Table: Cash Flow 29Chart: Cash 308.6 Projected Balance Sheet 31Table: Balance Sheet 318.7 Standard Ratios 318.7 Standard Ratios 31Table: Ratios 32Table: Funding F

13、orecast 1Table: Personnel 2Table: Personnel 2Table: General Assumptions 3Table: General Assumptions 3Table: Surplus and Deficit 4Table: Surplus and Deficit 4Table: Cash Flow 5Table: Cash Flow 5Table: Balance Sheet 6Table: Balance Sheet 61.0 Executive SummaryBright Future Youth and Family Services is

14、 a private nonprofit organization that serves more than 7,000 children, youth and families each yearin Lane County, Oregon. We provide a continuum of services ranging from prevention to treatment for clients ranging in age fromtwo to 24. Our agency also works closely with, and helps shape, the major

15、 systems that impact the young people and families in our community and state. You will find us involved in such diverse areas as mental health, juvenile justice, positive youth development, education, and work readiness. The Chambers School and Career Center is one of ten tax-exempt nonprofit progr

16、ams of Bright Future Youth and Family Services. Our mission is to assist at-risk youth in the Eugene/Springfield area in becoming productive citizens by providing a learning and work environment where they feel challenged, respected, and accountable as they strive to meet the demands of adulthood. W

17、e have a staff of approximately 250 employees and also utilize several volunteers each year who play a vital role in the organization. Bright Future prides itself on its diversity of funding sources that make for a fiscally strong organization. Agency revenues come from governmental contracts, chari

18、table gifts, United Way funding, and fees for service. Chambers School is proud to be the premier provider of at-risk youth alternative education and career assistance in Lane County, and seeks to make this experience even more valuable for its clients. This is done through a series of curricula fun

19、ded by the Lane Workforce Partnership, Oregon Youth Conservation Corps, Oregon Department of Human Resources, and the local school districts. The most recent program we have developed is a culinary arts program in which students learn about food preparation and safe handling and then put this knowle

20、dge to use by preparing lunches for their peers at the Chambers School. After completing the 9-week curriculum, students are placed with a local food service business for a 60-hour practical training where they can continue to develop their skills. Currently, the culinary arts program is available t

21、o five students per 9-week school term, or approximately 25 students per year. Students enrolled in the program are selected because of their sincere interest in the culinary field and their excellent attendance. After a successful first year of operating the culinary arts program, we are looking to

22、 expand the program further. By developing the program into a full day program of academics and culinary arts training, we can develop an entrepreneurial curriculum that will allow our students to gain an insight into the operation of a small business. Specifically, by launching a lunch box catering

23、 business (called the Catering For Kids), we could offer our students the opportunity to gain valuable work experience for which they can earn both school credit and a stipend, acquire entrepreneurial business skills and achieve a real sense of accomplishment. According to the National Foundation fo

24、r Teaching Entrepreneurship, entrepreneurial training can help foster in students a sense of vision and personal responsibility for their future, creating a beneficial effect on self-esteem and outlook. However, major challenges face Catering For Kids in the future. These include the need to:1. Fund

25、 the program, including possible expansion of the existing commercial kitchen or lease of a larger kitchen off-campus.2. Employ additional staff to teach the afternoon curriculum.3. Purchase the additional food inventory required to launch the catering business.The Board of Directors, staff, and vol

26、unteers of Bright Future continue to work toward providing a quality experience in the most effective and efficient manner possible with optimism for the future of this program.Chart: Highlights1.1 MissionCatering For Kidsis dedicated to providing at-risk youth withan opportunity to gain work experi

27、ence and transferable skills by providing our customers with healthy,homemade foods and excellent service at reasonable prices. Employees of Catering For Kids will be students who are enrolled in the culinary arts program at the Chambers School and Career Center and are interested in gainingwork exp

28、erience in the restaurant and foodservices industry. The experiences the students have while participating in this program will assist them in making the transition from school to work and will allow them to develop entrepreneurial skills that will be transferable to any job in the future.1.2 Keys t

29、o Success Cultivate an identity (brand)for the Catering For Kids business in the Eugene/Springfield community. Expand our customer base into new areas within Eugene/Springfield. Hire a year-round business manager for the catering business, thereby providing student employment twelve months of the ye

30、ar. Expandthe donor/corporate partnerbase and corporate contributions that add to the financial resources of Chambers Schools programs. Provide students with entrepreneurial job skills that can open doors to future employment opportunities. Acquireadditionalequipment to support future growth and off

31、er greater flexibility, leading to expanded services offered by Catering For Kids that will further the goal of providing valuable work opportunities for homeless and at-risk youth.1.3 Objectives Enroll approximately 25 Chambers School students for stipend and school credit based positions in thenext school year. Serve a sufficient number of clients to break even financially, covering pay for student employees, staffand all inventory expenses. Move from serving internal clients of Bright Future to exte