Sample of A Business PlanCatering for Kids.docx
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SampleofABusinessPlanCateringforKids
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Thisisabusinessplan.Itdoesnotimplyanofferingofsecurities.
1.0ExecutiveSummary1
Chart:
Highlights2
1.1Mission2
1.2KeystoSuccess2
1.3Objectives3
2.0OrganizationSummary3
2.1LegalEntity3
2.2Start-upSummary4
Chart:
Start-up5
Table:
Start-up5
Table:
Start-upFunding6
2.3LocationsandFacilities6
3.0Products6
3.1ProductDescription7
3.2AlternativeProviders8
3.3PrintedCollaterals8
3.4Sourcing8
3.5Technology8
3.6FutureProducts8
4.0MarketAnalysisSummary9
4.1MarketSegmentation9
Table:
MarketAnalysis10
Chart:
MarketAnalysis(Pie)10
4.2TargetMarketSegmentStrategy11
4.2.1MarketTrends11
4.2.2MarketGrowth11
4.2.3MarketNeeds11
4.3ServiceProvidersAnalysis11
4.3.1DistributionPatterns12
4.3.2AlternativesandUsagePatterns12
4.3.3MainAlternatives12
4.3.4PromotionStrategy13
4.3.5OrganizationParticipants14
5.0StrategyPyramid14
5.1ValueProposition15
5.2FundraisingStrategy15
5.2.1FundraisingPrograms15
5.2.2FundingForecast15
Chart:
FundingMonthly16
Chart:
FundingbyYear16
Table:
FundingForecast17
5.3MarketingStrategy17
5.3.1DistributionStrategy18
5.3.2MarketingPrograms18
5.3.3PositioningStatement18
5.3.4PricingStrategy18
5.4CompetitiveEdge18
5.5StrategicAlliances19
5.6Milestones20
Table:
Milestones20
Chart:
Milestones20
6.0WebPlanSummary21
6.1WebsiteMarketingStrategy21
6.2DevelopmentRequirements21
7.0ManagementSummary21
7.1OrganizationalStructure21
7.2ManagementTeam21
7.3ManagementTeamGaps22
7.4PersonnelPlan22
Table:
Personnel23
8.0FinancialPlan23
8.1ImportantAssumptions23
Table:
GeneralAssumptions23
8.2KeyFinancialIndicators23
Chart:
Benchmarks24
8.3Break-evenAnalysis24
Table:
Break-evenAnalysis25
Chart:
Break-evenAnalysis25
8.4ProjectedSurplusorDeficit25
Chart:
SurplusMonthly26
Chart:
SurplusYearly26
Chart:
GrossSurplusMonthly27
Chart:
GrossSurplusYearly27
Table:
SurplusandDeficit28
8.5ProjectedCashFlow29
Table:
CashFlow29
Chart:
Cash30
8.6ProjectedBalanceSheet31
Table:
BalanceSheet31
8.7StandardRatios31
8.7StandardRatios31
Table:
Ratios32
Table:
FundingForecast1
Table:
Personnel2
Table:
Personnel2
Table:
GeneralAssumptions3
Table:
GeneralAssumptions3
Table:
SurplusandDeficit4
Table:
SurplusandDeficit4
Table:
CashFlow5
Table:
CashFlow5
Table:
BalanceSheet6
Table:
BalanceSheet6
1.0ExecutiveSummary
BrightFutureYouthandFamilyServicesisaprivatenonprofitorganizationthatservesmorethan7,000children,youthandfamilieseachyear inLaneCounty,Oregon.Weprovideacontinuumofservicesrangingfrompreventiontotreatmentforclientsranginginagefrom twoto24.Ouragencyalsoworkscloselywith,andhelpsshape,themajorsystemsthatimpacttheyoungpeopleandfamiliesinourcommunityandstate.Youwillfindusinvolvedinsuchdiverseareasasmentalhealth,juvenilejustice,positiveyouthdevelopment,education,andworkreadiness.
TheChambersSchoolandCareerCenterisoneoftentax-exemptnonprofitprogramsofBrightFutureYouthandFamilyServices.Ourmissionistoassistat-riskyouthintheEugene/Springfieldareainbecomingproductivecitizensbyprovidingalearningandworkenvironmentwheretheyfeelchallenged,respected,andaccountableastheystrivetomeetthedemandsofadulthood. Wehaveastaffofapproximately250employeesandalsoutilizeseveralvolunteerseachyearwhoplayavitalroleintheorganization.BrightFuturepridesitselfonitsdiversityoffundingsourcesthatmakeforafiscallystrongorganization.Agencyrevenuescomefromgovernmentalcontracts,charitablegifts,UnitedWayfunding,andfeesforservice.
ChambersSchoolisproudtobethepremierproviderofat-riskyouthalternativeeducationandcareerassistanceinLaneCounty,andseekstomakethisexperienceevenmorevaluableforitsclients.ThisisdonethroughaseriesofcurriculafundedbytheLaneWorkforcePartnership,OregonYouthConservationCorps,OregonDepartmentofHumanResources,andthelocalschooldistricts.ThemostrecentprogramwehavedevelopedisaculinaryartsprograminwhichstudentslearnaboutfoodpreparationandsafehandlingandthenputthisknowledgetousebypreparinglunchesfortheirpeersattheChambersSchool.Aftercompletingthe9-weekcurriculum,studentsareplacedwithalocalfoodservicebusinessfora60-hourpracticaltrainingwheretheycancontinuetodeveloptheirskills.Currently,theculinaryartsprogramisavailabletofivestudentsper9-weekschoolterm,orapproximately25studentsperyear.Studentsenrolledintheprogramareselectedbecauseoftheirsincereinterestintheculinaryfieldandtheirexcellentattendance.
Afterasuccessfulfirstyearofoperatingtheculinaryartsprogram,wearelookingtoexpandtheprogramfurther.Bydevelopingtheprogramintoafulldayprogramofacademicsandculinaryartstraining,wecandevelopanentrepreneurialcurriculumthatwillallowourstudentstogainaninsightintotheoperationofasmallbusiness.Specifically,bylaunchingalunchboxcateringbusiness(calledtheCateringForKids),wecouldofferourstudentstheopportunitytogainvaluableworkexperienceforwhichtheycanearnbothschoolcreditandastipend,acquireentrepreneurialbusinessskillsandachievearealsenseofaccomplishment.AccordingtotheNationalFoundationforTeachingEntrepreneurship,entrepreneurialtrainingcanhelpfosterinstudentsasenseofvisionandpersonalresponsibilityfortheirfuture,creatingabeneficialeffectonself-esteemandoutlook.
However,majorchallengesfaceCateringForKidsinthefuture.Theseincludetheneedto:
1.Fundtheprogram,includingpossibleexpansionoftheexistingcommercialkitchenorleaseofalargerkitchenoff-campus.
2.Employadditionalstafftoteachtheafternooncurriculum.
3.Purchasetheadditionalfoodinventoryrequiredtolaunchthecateringbusiness.
TheBoardofDirectors,staff,andvolunteersofBrightFuturecontinuetoworktowardprovidingaqualityexperienceinthemosteffectiveandefficientmannerpossiblewithoptimismforthefutureofthisprogram.
Chart:
Highlights
1.1Mission
CateringForKids isdedicatedtoprovidingat-riskyouthwith anopportunitytogainworkexperienceandtransferableskillsbyprovidingourcustomerswith healthy, homemadefoodsandexcellentserviceatreasonableprices.EmployeesofCateringForKidswillbestudentswhoareenrolledintheculinaryartsprogramattheChambersSchoolandCareerCenterandareinterestedingaining workexperienceintherestaurantandfood servicesindustry.Theexperiencesthestudentshavewhileparticipatinginthisprogramwillassisttheminmakingthetransitionfromschooltoworkandwillallowthemtodevelopentrepreneurialskillsthatwillbetransferabletoanyjobinthefuture.
1.2KeystoSuccess
∙Cultivateanidentity(brand) fortheCateringForKidsbusinessintheEugene/Springfieldcommunity.
∙ExpandourcustomerbaseintonewareaswithinEugene/Springfield.
∙Hireayear-roundbusinessmanagerforthecateringbusiness,therebyprovidingstudentemploymenttwelvemonthsoftheyear.
∙Expand thedonor/corporatepartner baseandcorporatecontributionsthataddtothefinancialresourcesofChambersSchool'sprograms.
∙Providestudentswithentrepreneurialjobskillsthatcanopendoorstofutureemploymentopportunities.
∙Acquire additional equipmenttosupportfuturegrowthandoffergreaterflexibility,leadingtoexpandedservicesofferedbyCateringForKidsthatwillfurtherthegoalofprovidingvaluableworkopportunitiesforhomelessandat-riskyouth.
1.3Objectives
∙Enrollapproximately25ChambersSchoolstudentsforstipendandschoolcreditbasedpositionsinthe nextschoolyear.
∙Serveasufficientnumberofclientstobreakevenfinancially,coveringpayforstudentemployees,staff andallinventoryexpenses.
∙MovefromservinginternalclientsofBrightFuturetoexte