Sample of A Business PlanCatering for Kids.docx

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Sample of A Business PlanCatering for Kids.docx

SampleofABusinessPlanCateringforKids

 

 

ThissamplebusinessplanhasbeenmadeavailabletousersofBusinessPlanPro®,businessplanningsoftwarepublishedbyPaloAltoSoftware,Inc. Names,locationsandnumbersmayhavebeenchanged,andsubstantialportionsoftextfromtheoriginalplanmayhavebeenomittedtopreserveconfidentialityandproprietaryinformation.

Youarewelcometousethisplanasastartingpointtocreateyourown,butyoudonothavepermissiontoresell,reproduce,publish,distributeorevencopythisplanasitexistshere.

Requestsforreprints,academicuse,andotherdisseminationofthissampleplanshouldbeemailedtothemarketingdepartmentofPaloAltoSoftwareatmarketing@.ForproductinformationvisitourWebsite:

orcall:

1-800-229-7526.

Copyright©PaloAltoSoftware,Inc.,1995-2009  Allrightsreserved.

LegalPage

ConfidentialityAgreement

Theundersignedreaderacknowledgesthattheinformationprovidedby_________________________inthisbusinessplanisconfidential;therefore,readeragreesnottodiscloseitwithouttheexpresswrittenpermissionof_________________________.

Itisacknowledgedbyreaderthatinformationtobefurnishedinthisbusinessplanisinallrespectsconfidentialinnature,otherthaninformationwhichisinthepublicdomainthroughothermeansandthatanydisclosureoruseofsamebyreader,maycauseseriousharmordamageto_________________________.

Uponrequest,thisdocumentistobeimmediatelyreturnedto_________________________.

___________________

Signature

___________________

Name(typedorprinted)

___________________

Date

Thisisabusinessplan.Itdoesnotimplyanofferingofsecurities.

1.0ExecutiveSummary1

Chart:

Highlights2

1.1Mission2

1.2KeystoSuccess2

1.3Objectives3

2.0OrganizationSummary3

2.1LegalEntity3

2.2Start-upSummary4

Chart:

Start-up5

Table:

Start-up5

Table:

Start-upFunding6

2.3LocationsandFacilities6

3.0Products6

3.1ProductDescription7

3.2AlternativeProviders8

3.3PrintedCollaterals8

3.4Sourcing8

3.5Technology8

3.6FutureProducts8

4.0MarketAnalysisSummary9

4.1MarketSegmentation9

Table:

MarketAnalysis10

Chart:

MarketAnalysis(Pie)10

4.2TargetMarketSegmentStrategy11

4.2.1MarketTrends11

4.2.2MarketGrowth11

4.2.3MarketNeeds11

4.3ServiceProvidersAnalysis11

4.3.1DistributionPatterns12

4.3.2AlternativesandUsagePatterns12

4.3.3MainAlternatives12

4.3.4PromotionStrategy13

4.3.5OrganizationParticipants14

5.0StrategyPyramid14

5.1ValueProposition15

5.2FundraisingStrategy15

5.2.1FundraisingPrograms15

5.2.2FundingForecast15

Chart:

FundingMonthly16

Chart:

FundingbyYear16

Table:

FundingForecast17

5.3MarketingStrategy17

5.3.1DistributionStrategy18

5.3.2MarketingPrograms18

5.3.3PositioningStatement18

5.3.4PricingStrategy18

5.4CompetitiveEdge18

5.5StrategicAlliances19

5.6Milestones20

Table:

Milestones20

Chart:

Milestones20

6.0WebPlanSummary21

6.1WebsiteMarketingStrategy21

6.2DevelopmentRequirements21

7.0ManagementSummary21

7.1OrganizationalStructure21

7.2ManagementTeam21

7.3ManagementTeamGaps22

7.4PersonnelPlan22

Table:

Personnel23

8.0FinancialPlan23

8.1ImportantAssumptions23

Table:

GeneralAssumptions23

8.2KeyFinancialIndicators23

Chart:

Benchmarks24

8.3Break-evenAnalysis24

Table:

Break-evenAnalysis25

Chart:

Break-evenAnalysis25

8.4ProjectedSurplusorDeficit25

Chart:

SurplusMonthly26

Chart:

SurplusYearly26

Chart:

GrossSurplusMonthly27

Chart:

GrossSurplusYearly27

Table:

SurplusandDeficit28

8.5ProjectedCashFlow29

Table:

CashFlow29

Chart:

Cash30

8.6ProjectedBalanceSheet31

Table:

BalanceSheet31

8.7StandardRatios31

8.7StandardRatios31

Table:

Ratios32

Table:

FundingForecast1

Table:

Personnel2

Table:

Personnel2

Table:

GeneralAssumptions3

Table:

GeneralAssumptions3

Table:

SurplusandDeficit4

Table:

SurplusandDeficit4

Table:

CashFlow5

Table:

CashFlow5

Table:

BalanceSheet6

Table:

BalanceSheet6

1.0ExecutiveSummary

BrightFutureYouthandFamilyServicesisaprivatenonprofitorganizationthatservesmorethan7,000children,youthandfamilieseachyear inLaneCounty,Oregon.Weprovideacontinuumofservicesrangingfrompreventiontotreatmentforclientsranginginagefrom twoto24.Ouragencyalsoworkscloselywith,andhelpsshape,themajorsystemsthatimpacttheyoungpeopleandfamiliesinourcommunityandstate.Youwillfindusinvolvedinsuchdiverseareasasmentalhealth,juvenilejustice,positiveyouthdevelopment,education,andworkreadiness.

TheChambersSchoolandCareerCenterisoneoftentax-exemptnonprofitprogramsofBrightFutureYouthandFamilyServices.Ourmissionistoassistat-riskyouthintheEugene/Springfieldareainbecomingproductivecitizensbyprovidingalearningandworkenvironmentwheretheyfeelchallenged,respected,andaccountableastheystrivetomeetthedemandsofadulthood. Wehaveastaffofapproximately250employeesandalsoutilizeseveralvolunteerseachyearwhoplayavitalroleintheorganization.BrightFuturepridesitselfonitsdiversityoffundingsourcesthatmakeforafiscallystrongorganization.Agencyrevenuescomefromgovernmentalcontracts,charitablegifts,UnitedWayfunding,andfeesforservice.

ChambersSchoolisproudtobethepremierproviderofat-riskyouthalternativeeducationandcareerassistanceinLaneCounty,andseekstomakethisexperienceevenmorevaluableforitsclients.ThisisdonethroughaseriesofcurriculafundedbytheLaneWorkforcePartnership,OregonYouthConservationCorps,OregonDepartmentofHumanResources,andthelocalschooldistricts.ThemostrecentprogramwehavedevelopedisaculinaryartsprograminwhichstudentslearnaboutfoodpreparationandsafehandlingandthenputthisknowledgetousebypreparinglunchesfortheirpeersattheChambersSchool.Aftercompletingthe9-weekcurriculum,studentsareplacedwithalocalfoodservicebusinessfora60-hourpracticaltrainingwheretheycancontinuetodeveloptheirskills.Currently,theculinaryartsprogramisavailabletofivestudentsper9-weekschoolterm,orapproximately25studentsperyear.Studentsenrolledintheprogramareselectedbecauseoftheirsincereinterestintheculinaryfieldandtheirexcellentattendance.

Afterasuccessfulfirstyearofoperatingtheculinaryartsprogram,wearelookingtoexpandtheprogramfurther.Bydevelopingtheprogramintoafulldayprogramofacademicsandculinaryartstraining,wecandevelopanentrepreneurialcurriculumthatwillallowourstudentstogainaninsightintotheoperationofasmallbusiness.Specifically,bylaunchingalunchboxcateringbusiness(calledtheCateringForKids),wecouldofferourstudentstheopportunitytogainvaluableworkexperienceforwhichtheycanearnbothschoolcreditandastipend,acquireentrepreneurialbusinessskillsandachievearealsenseofaccomplishment.AccordingtotheNationalFoundationforTeachingEntrepreneurship,entrepreneurialtrainingcanhelpfosterinstudentsasenseofvisionandpersonalresponsibilityfortheirfuture,creatingabeneficialeffectonself-esteemandoutlook.

However,majorchallengesfaceCateringForKidsinthefuture.Theseincludetheneedto:

1.Fundtheprogram,includingpossibleexpansionoftheexistingcommercialkitchenorleaseofalargerkitchenoff-campus.

2.Employadditionalstafftoteachtheafternooncurriculum.

3.Purchasetheadditionalfoodinventoryrequiredtolaunchthecateringbusiness.

TheBoardofDirectors,staff,andvolunteersofBrightFuturecontinuetoworktowardprovidingaqualityexperienceinthemosteffectiveandefficientmannerpossiblewithoptimismforthefutureofthisprogram.

Chart:

Highlights

1.1Mission

CateringForKids isdedicatedtoprovidingat-riskyouthwith anopportunitytogainworkexperienceandtransferableskillsbyprovidingourcustomerswith healthy, homemadefoodsandexcellentserviceatreasonableprices.EmployeesofCateringForKidswillbestudentswhoareenrolledintheculinaryartsprogramattheChambersSchoolandCareerCenterandareinterestedingaining workexperienceintherestaurantandfood servicesindustry.Theexperiencesthestudentshavewhileparticipatinginthisprogramwillassisttheminmakingthetransitionfromschooltoworkandwillallowthemtodevelopentrepreneurialskillsthatwillbetransferabletoanyjobinthefuture.

1.2KeystoSuccess

∙Cultivateanidentity(brand) fortheCateringForKidsbusinessintheEugene/Springfieldcommunity.

∙ExpandourcustomerbaseintonewareaswithinEugene/Springfield.

∙Hireayear-roundbusinessmanagerforthecateringbusiness,therebyprovidingstudentemploymenttwelvemonthsoftheyear.

∙Expand thedonor/corporatepartner baseandcorporatecontributionsthataddtothefinancialresourcesofChambersSchool'sprograms.

∙Providestudentswithentrepreneurialjobskillsthatcanopendoorstofutureemploymentopportunities.

∙Acquire additional equipmenttosupportfuturegrowthandoffergreaterflexibility,leadingtoexpandedservicesofferedbyCateringForKidsthatwillfurtherthegoalofprovidingvaluableworkopportunitiesforhomelessandat-riskyouth.

1.3Objectives

∙Enrollapproximately25ChambersSchoolstudentsforstipendandschoolcreditbasedpositionsinthe nextschoolyear.

∙Serveasufficientnumberofclientstobreakevenfinancially,coveringpayforstudentemployees,staff andallinventoryexpenses.

∙MovefromservinginternalclientsofBrightFuturetoexte

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