BEC中级口试历年真题PART2及答案汇总.docx

BEC中级口试历年真题PART2及答案汇总.docx

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BEC中级口试历年真题PART2及答案汇总

BEC中级口试历年真题PART2及答案汇总

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toffendyourclients.Youshouldmakethemfeelbeingwelcomed.

Whatisimportantwhenchoosingretailpremisestorent?

∙Locationofsite（transportation）

∙Lengthofcontract

∙Demandforproductsorservices

∙Laborcosts

∙Competition

∙Localworkforceavailable

Firstly,locationofsiteisveryimportant.Youneedtoconsiderwhetherit’sconvenientandeasyforrawmaterialsupplyandtransportingouttheproducts,whetherit’seasytogetaccesstotheelectricity,water,gasandothersupportingenergy,whetherit’sconvenientforstafftogotowork.

Secondly,lengthofcontractisalsoimportant.Longercontractwouldcoverissuesinmoredetails.Thecontractshouldcovercertainmatter,whicharelikelytohappen,suchas,assignment,servicecharges.

Whatisimportantwhendecidingonpackagingforproducts？

∙Image

∙productionprocess

Thepackagingofourproductsisinfactakindofadvertisementforourproducts.Sowhenwedecideonpackagingforproductswemustfirstconsiderifthepackagingcanreflecttheimageofourproducts.Itmustbestrepresentthequalityofourproductsthroughitsdesignandlayoutwhichcanattractourcustomerstobuyourproducts.Thepackagingshouldshowthedistinctivefeaturesofourproductssothateverycustomercanhaveabetterunderstandingofourproductsafterjusttakingalookatourproducts. Andweshouldmakesurethatthecustomerscanidentifyourproductsimmediatelythroughthepackaging.

Besides,the productionprocessdecidesthephysicalcharactersofyourproducts.Forexample,whattheyaremadeof,metalglassorwood?

Becauseofthesecharactersyouhavetoselectdifferentkindofpackaging.Forexamplebeingfragileyourproductsmadeofglassshouldbepackagedinasoftcontainerwhichcanstandtheimpactofcollision.Yourwoodproductsshouldbekeptintheanti-wetandanti-moldpackaging.Asformetalproductsanti-wetandanti-rustpackagingisnecessary.Appropriatepackagingcanensurethequalityofyourproductsduringthedelivery. 

Whatisimportantwhenpackaging?

∙image

∙productionprocess

∙convenience

Firstofall,whenpackaging,it’sveryimportanttochoosethecolor,shapeanddesignthatconveythehigh-qualityimagetoourcustomers.Withspecialappearance,ithelpsmaketheproductdistinctfromothersandattractconsumers’attention.

Second,productionprocessisalsoimportant,theproductwillbehandledformanytimesduringitsproductionprocess,sothepackagingmaterialweuseshouldbestrongenoughtoresistanydamage.（weshouldalsoconsiderthetransitprocesssothatthepackagewedesignwillprotecttheproductagainstspoilage.

Apartfromthistwoaspects,it’salsoofgreatimportancetoofferconsumersconvenience.Packagingshouldbedesignedinsuchaswaytomakeiteasierforcustomerstoopenthecontainerandusetheproduct.

Whatisimportantwhenselectingstaffforpromotion?

∙Attitudetowork

∙Currentperformance

∙Personalqualities

Attitudetowork工作态度:

Thestaffwhoholdapositiveattitudetowardworkshouldbepromoted.Ifapersonlikeshisjob,hewilldevotehisheartandsoulintothejobandtryeveryefforttoaccomplishthetask.Moreover,hishard-workingmightwellinfluencetheotherstaffandsetagoodexampleforthem.Thecompanyneedssuchkindofspirit.

Currentperformance（Qualityofperformance/work-relatedqualities）专业素质:

Youknow,allstaffarelookingforwardtopromotion.Theonewhogetsthechanceshouldbethebestoneamongallstaff.Otherwiseotherstaffwon’tbeconvinced.Currentperformancecanjusttellallstaffwhatheorshehasdoneandcanalsotellthestaffthereasonforpromotion.Theneverybodywilltryhis/herbesttoworkhandandmakesomeachievements.

Personalqualities人品:

Relevantpersonalqualitiesareimportantaswell,suchasloyaltytothecompany,responsibilityandsoon,sincethesequalitiescanestablishcredibilityandintegrityamongcolleagues.Theselectingstaffshouldbeasacontributortothecompanyandasapersonofhighpersonalstandingwithacapacityforleadership.

Communicationskills，Cooperationskills

Whatisimportantwhenconsideringacareerchange?

∙Furtherstudyortraining

∙Opportunitiesforfuturepromotion

∙Salary

∙Location

∙Companyreputation

Firstly,furtherstudyortrainingcannotbeneglected,sincetrainingcankeeptheirskillscurrentandup-dated,thusmakingthemmorecompetitivethroughouttheirlives.

Secondly,futurepromotionnormallyprovidesanincreaseinpayandstatusandbringsyouasenseofcareerachievement.

Thirdly,Salaryisnotthemostimportantthingintheworld.Idothinkso.Butwithoutmoney,we’llbeindifficulties.Whenwecan’tsupportourfamilies,wewillnaturallyconsidercareerchange.

Locationmustbetakenintoaccount,especiallyforonewhoismarriedandhaschildren.Ifthenewjobmeansrelocation,movingtoastrangecity,itcanbeagreatthreattoone’sfamilylife,andvariousproblemswillarise,suchaschildren’seducation,etc.Besides,peoplehavetoconsiderwhethertheclimate,foodandtheculturetherefitthemornot.

Whatisimportantwhenplanninganadvertisingcampaign?

∙Marketresearch

∙Selectingappropriatemedia

Marketresearch:

Itenablesyoutoknowwhatispopularinthemarketandwhatpricescustomerscanaccept.Alltheaboveareverycrucialforyoutodecidewhen,whereandwhomyoucangiveyouradvertisement.

Selectingappropriatemedia:

Forexample,ifyournewproductaimstoreachyoungpeople,itisawisechoicetoputanadvertisementoneitherTVorInternet,fortheyoungareusedtogettingnewsthere.Oritwillbeawasteofmoney.

Pricing:

Aftercarryingoutmarketresearch,wecanknowwhatthemostrationalpriceofanewproductis.

Whatisimportantwhenchoosingtransportforbusinesstrip?

∙Convenience

∙Cost-effectiveness

∙Comfort

Firstly,Conveniencetransportcanhelptomakeyourtripeasy,efficientandfreefromfatigue.

Secondly,Itisadvisablenottochooseatransportwhosecostisbeyondyourbudget,sinceexpensivetransportcanevenstopyoufrommeetingyourtargets.Youshouldneverallowthiskindofcosttoruinyourwholebusiness.

Finally,Comfortmeansbeingphysicallyrelaxedandcontented,freefromworriesandunhappiness.Withcomfortabletransport,youcanarrivewellrestedandreadyforyourwork.Thisisvitalforthesuccessofyourbusiness.

Whatisimportantwhenexportinggoodsorservicesforthefirsttime?

∙Culturaldifferences

∙Professionaladvice

Whenexportinggoodsorservicesforthefirsttime,itisveryimportanttoconsiderculturaldifferences.Culturaldiffersfromcountrytocountry.Peopleindifferentcountrieshavedifferenttastesandneedsforgoodsorservices.Inordertocatertothetastesandneedsofpeopleinforeigncountries,acompanyshouldtakeculturaldifferencesintoconsiderationwhenexportinggoodsorservicesforthefirsttime.Otherwise,thegoodsorserviceswon’tsellwell.

Professionaladviceisalsoimportant.Sincethecompanyhasneverdoneinternationalbusinessbefore,itmaylackexperienceofexportinggoodsorservices.Ifthecompanyseeksprofessionaladvice,itmayavoidmarketingdisasterswhichmayleadtobiglosses.Inaddition,it’salsoimportantforthecompanytolocateagoodexportingfirmwhichcanprovidegreatassistanceinsellinggoodsorservicestoforeigncountries.

What’simportantwhen dealingwithcomplaintsfromclients?

∙Offeringanapology

∙suggestasolutiontotheproblem

Offeringanapologyistheverybasiclevel.Whentheclientsthinkthattheyhavereceivedunfairtreatments,thefirstthingthatthecompanyshoulddoistocalmthemdownandtrytokeeptheclient.Anapologyisthefirststepandausefulmethodtomaintaincontrolofthesituation.Offeringanapologyisanimportantgesturetoshowthatthehostingcompanyisfullyawareofthesituationandwouldliketotakethepotentialresponsibilityforitsmistakes.Thecomplainingclientswouldfeelthattheircomplaintsarebeingpaidattentionandmaythereforebehappytoproceedtothetransactionwiththehostingcompany.

Itisnecessarytosuggestasolutiontotheproblemaswell.

Theclientswanttoenterintothetransactioninagoodmoodandwithareliableandtrustworthybusinesspartner.Apartfromanapology,theclientwouldwanttohavetheproblemsandmisunderstandingsolvedbeforetheircommunicationmovestothenextlevel.Ifthehostingcompanyfailedorrefusedtosuggestasolution,itssincerityofenteringintothetransactionwouldbeputintodoubt.

Whatisimportantwhensettingpricesfornewproducts?

∙Productioncosts

∙Competitors’prices

∙Demand

∙Quality

ThefirstthingwemusttakeintoaccountisProductioncostswhensettingpricesfornewproducts.Pricesshouldcoverthecosts,suchasinsurance,rawmaterials,rentandequipment.Otherwise,thecompanywillmakealoss.

Competitors’prices:

Ifwesellourproductsatalowerpricethanourcompetitors,wecanseizealargemarketsharequickly.Then,largesalesvolumecanhelpourcompanyreduceproductioncostsandachievehigherprofits.

Demand需求:

Whendemandisstrong,wecansethighprices.Whendemandisweak,wecansetlowerprice.Firmsmustestimatethequantitiesofaproductthatconsumerswilldemandandthensetthepriceforthenewproduct.

Quality质量:

Ifthenewproductsareofbetterqualityandcanperformmorefunctionsthancompetitors’,thenthepricescanbehigh.

Whatisimportantwhenaimingtoreducestaffturnover?

∙Financialincentives

∙careerstructure

∙Pleasingworkenvironment

∙flexibleworkinghours

∙training

Firstly,financialincentivesareimportant.Staffwantsomesortofrecognitionforthejobthattheydo.CorrectFinancialincentivesplanwillarousetheirenthusiasm.Otherwise,theywould