商务英语学生跨文化交际能力的现状研究及对策商务英语毕业论文.docx

商务英语学生跨文化交际能力的现状研究及对策商务英语毕业论文.docx

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商务英语学生跨文化交际能力的现状研究及对策商务英语毕业论文

商务英语学生跨文化交际能力的现状研究及对策

摘要

语言和文化息息相关。

商务英语学生要想准确掌握语言知识的话，就必须懂得将培养语言文化素质，增强跨文化的交流意识与强化语言交际能力，此次提及有效的培养策略与措施,希望对学生的各方面语言能力的培养起到关键性的作用，提高学生的综合素质和社会竞争力。

关键词：

商务英语学生跨文化交际意识跨文化交际能力

ResearchonThePresentSituationofCross-culturalCommunicationCompetenceofBusinessEnglishStudentsandCountermeasures

Abstract

Languageandculturearecloselyrelated.Whilemasteringlanguageknowledge,businessEnglishstudentsshouldcombinethecultivationofculturalqualitywiththecultivationofcross-culturalcommunicationconsciousnessandability.ThispaperintroducesthepresentsituationandimportanceofbusinessEnglishstudents’cross-culturalcommunicationawarenessandcompetence,andputsforwardthestrategiesandmethodsofcross-culturalcommunicationawarenessandcompetencedevelopment.ThepurposeistoimprovebusinessEnglishstudents’cross-culturalcommunicationawarenessandability,enhancestudents’comprehensivequalityandsocialcompetitiveness.

Keywords:

BusinessEnglishStudentInterculturalcommunicationconsciousnessInterculturalcommunicationability

Contents

Introduction

Interculturalcommunicativeabilitymeansthecommunicativecompetenceintheprocessofinterculturalcommunication,whichistheembodimentofcross-culturalawarenessincommunication.WiththedevelopmentofChina’seconomyandthedeepeningofeconomicglobalization,cross-culturaltalentsareplayinganincreasinglyimportantroleinpromotingChina’stradewithothercountries.Underthiscontext,thewaytoenhancestudents’interculturalcommunicationskillshasbecomeanewchallengeinbusinessEnglishteaching.ThispaperstudiestheinterculturalcommunicationcompetenceofbusinessEnglishstudents.Firstly,itstartswiththeoverviewofinterculturalcommunicationcompetencecultivation,andintroducesthedefinition,classificationandresearchstatusofinterculturalcommunicationcompetencecultivation.Secondly,takingbusinessEnglishmajorstudentsastheresearchobject,thispaperinvestigatesthecurrentsituationofcross-culturalcommunicationabilityofbusinessEnglishmajorstudents,andanalyzestheproblemswithhigherrorrate.Intheend,thepaperproposessomewaystoimprovestudents'interculturalcommunicationskills.

Thispaperisdividedintofivechaptersfromthestructure:

Thefirstchapteristheresearchbackgroundandvalue.ThisresearchishelpfulforbusinessEnglishmajorstudentstocultivatebettercross-culturalawareness,improvecross-culturalcommunicationability,soastomeettheneedsofforeign-fundedenterprisesintermsoftalent.Secondly,themaincontentofthepaperisintroduced.Finally,theexpectedresultsofthisstudyarepresented.

Thesecondchapteristheintroductionofcross-culturalcommunicationtraining.Firstly,thedefinitionandclassificationofinterculturalcommunicationtrainingaresummarized.Secondly,itreviewsthecurrentresearchsituationofcross-culturalcommunicationtraining.

Thethirdchapteristhecultivationanalysisofcross-culturalcommunicationofbusinessEnglishstudents.Firstly,interculturalknowledgeisintroduced.Secondly,throughthewayofquestionnairesurveyaboutthestatusquoofbusinessEnglishstudents’tointerculturalcommunication,theinvestigationcontentincludesculturalknowledgeandvocabularyofEnglish-speakingcountries,researchedverbalactsandnonverbalacts,socialvalueandnormsofsocialbehaviors,etc.Finally,theproblemofhigherrorrateisanalyzed.ThereasonsforthehigherrorrateoftheseproblemsaremainlyduetothelackofpracticeinbusinessEnglishteachingmodeinChina,whichlimitsstudents’cross-culturalthinking.Inaddition,businessEnglishteachingignoresthecomparisonbetweenChineseandwesterndifferences,resultinginstudents’insufficientattentiontothispartofcontent.

ThefourthchapterisMethodsofImprovingInterculturalCommunicativeCompetence.Throughtheaboveanalysis,thepaperproposesamethodabouthowtoimprovetheinterculturalcommunicationability.InbusinessEnglishteaching,firstofall,asalearningguide,teachersshouldhaveclearteachingobjectives,andintheteachingprocess,theyshouldcombinewiththerealitytoimprovestudents’cross-culturalability.Secondly,intheteachingprocess,teachersshouldbegoodatadjustingthecurriculumofbusinessEnglishmajorandstrengtheningtheconstructionofpracticalcourses.Inaddition,teachersshouldalsoguidestudentstostrengthentheirindependentlearningabilityandresearchlearningability,toimprovetheirinterculturalcommunicationskills.

Thefifthchapteristheconclusion,whichsummarizestheworkofthisresearchandtheviewpointsobtained,andprospectsthefutureresearch.

Chapter1ResearchBackgroundandtheValueoftheThesis

1.1TheSignificanceofThisResearch

Withtheincreasinginternationaleconomicactivities,peoplehavealreadynoticedtheimportanceofbusinessEnglish.Therefore,collegesanduniversitiesneedtostrengthenbusinessEnglishteachingsothatstudentsofbusinessEnglishcancontinuouslyimprovetheirdiplomaticskills,Inlanguageteaching.Inspecificteaching,somenewcontentscanbeadded,suchasbusinessEnglish,tohelpEnglishteachersimproveandenhancetheirteachingqualityandteachinglevel.CollegestudentscanbetteraccumulatebusinessEnglishrelatedlearningexperience,soastocultivatebettercross-culturalawarenessandenhancetheircross-culturalcommunicationskills.Thedemandfortalentsfromforeign-relatedenterprises.[1]

1.2BriefIntroductionoftheThesis

Intheincreasinglyfierceinternationaleconomiccompetition,China’sforeigneconomicdevelopmentrequiresalargenumberoftalentswithbusinessandEnglishknowledgeandcross-culturalcommunicationskills,whichisabigchallengeforbusinessEnglishteaching.Inthispaper,cross-culturalcommunicationcompetenceisdeeplystudiedandanalyzed,anditsprofoundinfluenceonbusinessEnglishteachingispointedout,inordertofindouttheproblemsandshortcomingsinbusinessEnglishteachingofsomecollegesanduniversities，proposeseffectivemeasuresandmethodsfortheproblem,achievesthepurposeofcross-culturalcommunicationamongstudents,andenhancesstudentscommunicationskills.

Fromtheperspectiveofdisciplines,businessEnglishisnotasingleindividual,butaneffectivecombinationandwideapplicationofbusinessactivitiesandbusinessEnglish.ItsbasicpositionisEnglishmajorundertheforeignlanguageandliteraturemajor.

BasedonthedefinitionofbusinessEnglishcompoundmajor,thebusinessEnglishmajorrequiresnotonlyasolidEnglishlanguagefoundation,butalsoarelativelysystematicknowledgeofinternationalbusinessmanagementtheory,strongpracticalskills,andproficiencyinEnglish.Businesswork.[2]Intheprofessionalfield,businessEnglishtalentsshouldhavestrongcomprehensivequality,preferablyinternational,compoundandappliedquality.Therefore,thetraininggoalforstudentsiscompoundbusinessEnglishprofessionalswhosecoretaskistocultivateinterculturalcommunicationskills,namelybusinessEnglishcommunicationskillsandbusinesspracticeskills.

Asawayofcommunication,theso-calledcross-culturalcommunicationistoallowtheparticipationofdifferentcultures,andintheexchangeofviewscollision,theformationofacertainargument.Interculturalcommunicationcoversawiderangeoftopics,includinginteractionsbetweendifferentcountries,betweendifferentcultures,betweendifferentethnicgroups,andbetweendifferentcommunities.

Interculturalcompetencereferstothecommunicativecompetenceininterculturalcommunicationcontext.Itreferstothecross-culturalawarenessofpeoplewithdifferentculturalbackgroundswhencommunicating,andisgoodatidentifyingculturaldifferences,eliminatingculturalinterferenceandtheabilitytocommunicatesuccessfully.Itincludesbothlanguagecommunicationskillsandnon-verbalcommunicationskills.Italsoincludeslanguagecommunicationrulesandculturaladaptation.

1.3ExpectedResultsoftheThesis

BusinessEnglishisnotonlyaprofessionalsubject,butalsoaconvenientcommunicationmedium.Itplaysamajorroleinthecoreandfoundationofbusinessknowledge.Inotherwords,Englishisanimportantlanguageforbusinesslanguages.BusinessEnglishisindispensable,soitisusedforinternationaltrade,businessactivitiesanditsinfluenceisoftenveryimportant.Withtheincreasingtrendofeconomicregionalization,internationalbusinessEnglishhasgraduallyemergedandbeenappliedmoreandmorewidely.TheadvantageofEnglishinthemorningistoenhancestudents’languageapplicationabilityandenhancetheirabilitytosurviveandcommunicateinbusinessactivities.Inforeign-relatedbusinessactivities,businessEnglishtalentsmustnotonlyfacedifferentpoliticalsystems,legalsystemsandeconomicenvironmentsthantheirowncountries,butalsobedirectlyorinmanylanguageexchanges,non-verbalexchanges,socialcustomsandpractices.[3]

Therefore,itisnecessaryforustoraisetherequirementsonstudents,focusoncultivatingtheircross-culturalawareness,andenhancestudents’skillsincross-culturallanguageapplication.

Chapter2Introduction

2.1DefinitionofCultivationofInterculturalCommunicative

Firstofall,thephenomenonofcross-culturalcommunicationisveryimportantintheprocessofbusinesstravelinvariouscountries.Thetimetableisanimportantfactorinthis.Becausewhenyoutravelinacountry,residentsofthiscountryhavestoppeddoingbusiness.InItaly,itisimpossibletosellproducts,becausepeoplethinkthatwhenawomanisaloneathome,someone