英语论文论网络营销.docx

英语论文论网络营销.docx

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英语论文论网络营销

Talkaboutthenetworkmarketing

TheIntherecentyearstheeachtheglobalthenetoftheInternettheistheintheverypopularthehalfinEuro-Americantheallthecountriesthesideday,thenottheonlythevarioustheinternationalmedium,theeachthebigandwell-knownthebusinesstheenterprisetheinworldthealsotheprovidestheinformationtheservicetheontheInternettheinsuccession,robbingtotakethispopularrailroadtrain.

TheWhentheInternetthewastheseetheastheinfrastructurethenextthetcenturythedecidesthenationalcompetitionability,thewholetheworldtheistheflourishingthenationorthedevelopingthecountriesregardless,thetconstructingtheitsthenationalinformationthethsuperhighway（NII）mighttheitnotthebeandthewithallstrength,thebeingusedtheasChinathethattheeconomydevelopsthebigcountry,thenaturealsocan'tgetbehindwithothernations.BeorderbyanetoftheGermanuniversityofKerrietoconnecttheglobalnetworkfrom1988,startbuilduptheChineseacademicnetwork（CANET）,uptothepresent,alreadyhavethenumbertogettotheInternettostandineachuniversity,governmentorgancurrently,andmorethan100,000user.ThethreegreatestnetworksinChinasserviceaChinaPacofthecompanyenouncethatthenetworkfootprintofthatcompanycanspreadover2000citiesofChinaattheendofthisyear,providing100,000conjunctionstoorder.RecentlyTheInhaulnewsagencyalsotheChineseInternet络userwillattain100myriadpeoplesbythiscentury.

TheNowtheInternetdevelopsthecityoffirst,thehavealreadybeenappliedforthebusinessbytheacademicresearchchange,andbecomethesharpweaponandbusinessenterprisesoftheglobalbusinessenterprisetoconductthenecessarytool.ThebusinessenterprisetheexecutiveoftheChinawiththewasthemanagebytheeducation,thebethehowthevaluethemaketheusetheofthisepoch-makingthesciencetheandtechnology,thetandthebetheusedasthewiththesciencetheandtechnologythefirstproductivity,thecomethetotheaggressivethedevelopmentInternettheintheChinaofthebusinessapply,canmakeinworldcompeteChinesebusinessenterprisetriedhardtocatchupwithsoon.TheAccordingtoexpert'saccountancy,the5thecustomeroftheglobalInternetafteryearswillover200,000,000peoples,themarketscalemoreoverUSD20,000,000,000,thisisonebigbusinessopportunitiesthatanybusinessenterprisecan'tneglect.Alongwiththefastdevelopmentofcomputertechnique,NII,ISDNetc.,theinformationnetworkhasalreadypoundedatthemanagementandthemanagementmethodofthebusinessenterprise.Intheglobalizationofevennetages,willneedasetofbrand-newmarketmarketingmethod,butdonatedknowwhethertheentrepreneursofthecountryarealreadyreadyornot?

Two,latestmedium－－Internet

TheInternet,originate1969,theAmericanfourtheuniversitiesofthewestcoasttheandgraduateschoolsthelinkthehostthecomputerwiththecircuittheofthe50Obsesses,thetinstallingtheasmallthescaledthecommunicationnetwork,thedisastertheARPANETthatcall.1974,theARPANETthealreadytheisathenetworkthatowns100knotsthetoorder,thenthegrowthbecomesthenumberoftodaywithmillionaccountglobalInternetthatthenetordersthescale.

TheformationoftheInternetcomesfromtheglobalsystemprogrammingnot,thereasonthatithasthescaleoftoday,therelyingontheowncharacteristicactually:

Open,sharingischeapwithprice.TheWiththeInternetascendanyone’scanpossessthefreedomthatcreationsdevelop,allfluxionsofinformationallbefreefromtherestrict.TheAtthehavenoso-calledthetallestpowerorganization,theoperationofthenetworktheisfromtheuseristhemutuallythedirectthejurisdictioncitythetodecide,thecanconnect,thehavethenothetimewiththerestricttheofthedistancefreely,theanyone’sthecanthejointhenetof,sotheresourcesofthenetworkiscommonlyshared.TheBecausetheInternetistobestartbytheacademicexchanges,thepeoplehavealreadymadeitthearulethetothefreeusage,thesocommerciallater,theeachnetworktheservicesupplier（ISP）thealladoptsthelowthepricestrategy,soeveneducatetheboomingdevelopmentofthenetworkuser.

TheserviceoftheInternetapplyalotof,themainfunctionhave:

E-mail.Candelivertherating,voice,thesketchfiletoorderforglobalcomputernetatanytimeandanywhere;thedistantplaceregister.Canlinkthecomputerhostofthedistantplace,maketravelfarandawaylikereturntothehostroomworkgenerally;thefiletransfermakeanagreement.Thenormcomputerdeliversagreatdealoffilemutually,canusedfortoobtainfromtheglobalserverneedmaletousethesoftware;Networkforum.Agardenareathatprovidesthecommondiscussionsubjectofglobalnetworkuser,havealreadybecometocounttenthousanddiscussionsclustercurrently;Afunctionthattheglobalnetcanusetheinformationonthenetworkwithmultimediainteractionofwaymanifestationcomeout,iscurrentlymostextensively;OtherstillhavetheBBSetc..TheIstheseabilitiesthatconnect,deliver,theinteractthefunctionofaccessthecategoryformmessage,themaketheInternethavethebusinessbargainwiththeinteractioncommunication,andbecomethebusinessenterprisemanagementgraduallyupthenecessarytool.

ThecustomeroftheInternet,thefromacademicgroupandscienceandtechnologyorganizationstheoftheinitialstage,theexpandtotheprofessionalthepersonnelandthebusinessactivitythegraduallyup,thenspreadtothefamily.TheIn1994accordingtoSIMBAinquisition,theonlyhave2.6%AmericanfamilyusestheInternet;thecorporateuser’scomparisonisalsonothigh,onlyabout2,700,000businesscustomers.ButAmericancurrentlyalready1/3offamilyownthecomputer,thepriceofthemodemalsodescendsignificantly.TheThereforewillestimatetothe2000Ads,theglobalmarketoftheInternet,willbeabletocomparetobecometheeconomicscaleobviously.

TheAlthoughtheworldthehaveover20,000,000ofcustomer,thestilltheusethecomparisonthethatthenetworkcomesthetotheshoppingthenothigh,theestimatethemarketthethattheshoppingtheabouthas200,000,000beautifulthehailscurrently,2canthegrowtheupthetoUSD2,500,000,000afteryears,thetotheuseroftheglobaltheInternet络of2002A.D.thewillover200,000,000prophesizes,themarketthescaleisthehighertotheamounttoUSD20,000,000,000.TheThenetworkthemarketingcosttheislow,theandthehavetheresulttheoftheglobalmarketing,thefromthefastgrowththetrendtheofthecurrenttheInternet,theobviouslytheglobalthemarketingoftheelectronicsthenetworkglobalizationtheandthemultinationalcompanies,thehavealreadytheisnottheanimagetheofmarketstheandbuildingstheinmirage,thesothebusinessenterprisefield,suchashourofcannotcomparewith,knowsthisnewmedium,willlosemanybusinessopportunitiesperhaps.

TheannualconventionoftheinternationaladvertisementorganizationworldthatKoreanSeoulholdin1996,theferroustopicislatestthemedium〗thein〖,thefocusofthemeetingtopicthenconcentratedtheinfluencethatadvertisestheindustrydevelopmenttothefutureintheInternet.TheAlthoughthecustomerquantityoftheInternetstillseldom,theandtheconcentrationtheisinthespecialcommunity（thehighincome,thehigheducationalbackground,young）,themediaindustrythecontainthenecessitytreattheittheasthenewsciencetheandthetechnologythewiththenewtool,beevenlikelytobemediumoutletofthepredominanceoffuture.Sodosomeinvestmentscurrently,studyandunderstandthiswillistohavethenecessity.\TheTheparInternetandthedevelopmentofthecomputer,thecommunicationscienceandtechnologiescontaincloserelation,thebutforthebusinesstheenterprisemarketingthebutspeech,thepointofthekeyisinteractiveintheconsumer.TheUsetheInternetcarriesonthemarketingservice,thefocusthatconsumerisjustamongthem.Thecognitionthatisthecurrentlyis:

TheInternettheopentheonethebytheonethenewtheeratheofthemarketing,thebusinesstheenterprisecanthecounteractthenewmediumtheofthetraditionalthemarketingmeanstheandthenetworkscurrently,theintheratingsmarkettheoftheInternet,theestablishingathebrandtheapprobation,thestrengthenthebrandtrustdegree,andfurtherlettheconsumerparticipatetheprocessthatthebrandloyaltymold.

Three,thecharacteristicofthenetworkmarketing

Thedefinitionofthemarketingmean,inordertocreatepersonalandbuilt-upbargainactivity,theprocesses,suchasplanandexecutivecreativity,product,serviceidea,expansionsandoutlet...etc..TheTheSeefromthisangle,theInternethasmanycharacteristicsofmarketingactually:

1.TheTheInternethavenonotnearly,theitsurmountsthetimespacerestrictandmulti-mediasound-lightfunctions,justcandevelopthemarketingpersonnel'screativity.

2.TheTheInternetthecanthedisplaythemerchandisecatalog,thecouplingthedatabasetotheprovidethesearchconcerningthemerchandisetheinformationandthecanthedotheinteractivethedoublethetowardcommunication,thecanthecollectthemarkettheintelligencereport,cancarryontheproducttestandconsumerstobesatisfiedwiththeinquisition...etc.withcustomeristheproductdesign,themerchandiseinformationprovide,andministrantofthebesttool.

3.ThepromotiontheoftheInternetisman-to-mantheandrational,consumertheispredominant,thenotobsessive,t