商务英语写作教程--全套课件.pptx

商务英语写作教程--全套课件.pptx

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,OverviewofBusinessWriting,LearningObjectives,knowthefunctionsofbusinesswriting;distinguishbusinesswritingfromacademicwriting;understandthestyleofbusinesswriting;identifythestrategiestoachieveanappropriatetone;developbusinesswritingskillsbyreadingsamples.,1.1Introduction,Writing,asanimportantcommunicationskill,istheprimarybasisuponwhichyourwork,yourlearning,andyourintellectwillbejudgedincollege,intheworkplace,andinthecommunity.Businesswritingiscommunicatingforabusinesspurposetogetajobdone.,Businesswritinghasthreefunctions:

toinform,torequestorpersuade,andtobuildgoodwill.,1.2Academicwritingandbusinesswriting,Businesswritingdiffersfromacademicwritinginacertainway.Seethefollowingexample（Whatarethefeatures?

）Asathird-yearcollegestudentmajoringinhistorywhohasalreadyacquiredabitovertenthousanddollarsinstudentloandebt,IfindMcPhersonandSchapirosrejectionofClintonsnationalserviceplantobeshort-sightedandinsensitivetotheexperiencesofmanycollegestudentswhoarestrugglingtoputthemselvesthroughschoolonlytofaceenormousfinancialburdensupongraduation.,1.3Businesswritingstyle,Styleishowyouexpressthecontentofyourwriting.Stylemayincludepunctuation,grammar,tone,length,organization,etc.Itisgenerallyacceptedthatgoodstyleinbusinesswritingislessformal,morefriendly,andmorepersonalthanthestyleusuallyusedfortermpapers.,Differentle,velsofstyle,Otherpossiblerules,dependinguponthecompanyandrhetoricalsituation.Useshortersentences.Usesimplersentencestructures.Useactivevoice.Writefromthepointofviewofthecompany.Writemoreunivocallymoreinthetextbook,1.4Toneinbusinesswriting,Toneinwritingreferstothewritersattitudetowardthereaderandthesubjectofthemessage.Toneispresentinallcommunicationactivities.Ultimately,thetoneofamessageisareflectionofthewriteranditdoesaffecthowthereaderwillperceivethemessage.,Thewritershouldconsiderthefollowingquestionswhenpreparingtowrite:

WhyamIwritingthisdocument?

WhoamIwritingtoandwhatdoIwantthemtounderstand?

WhatkindoftoneshouldIuse?

1.4.1Purposeofwriting,Youshouldtaketimetoconsiderthepurposeofyourdocumentinordertodeterminehowyoushouldexpressthemessageyouwishtoconvey.Seetheexample,Example:

Sallyiswritingajobacceptancelettertoanemployerbutisunsureofthetonesheshouldtakeinthemessage.Whensheasksherself,“Whatismyintentuponwriting”?

Sheanswers:

“Iwanttoaccepttheposition,thankthecompanyfortheoffer,andestablishgoodwillwithmynewco-workers.”Atonethatisappreciativefortheofferandenthusiasticaboutbeginninganewjob.,1.4.2Targetaudience,Whoisyouraudience?

Whetheritbeanemployerorafellowworker,itisessentialthatyouconsideryourreaderbeforewritinganydocument.Seetheexample,Example:

JoeiswritingacoverletterforapositionasaSalesRepresentativeforanewspaper.Heisunsurethathewillbeabletosucceedinsuchaposition,andusesphrasessuchas“Ihopethatyouwillcontactme.”,“Iknowthatmyqualificationsarenotveryimpressive,but.”,etc.Interpret:

Joeisntreallyqualifiedforthepositionorthathedoesntreallywanttheposition.,Instead,hemustconsiderthat:

heisapplyingforapositionasaSalesRepresentative;hewantstheemployertoaskhimtocomeinforaninterview;theemployerwilllookforhighlymotivatedandconfidentindividuals.Hewouldrewritetoincludesuchphrasesas“Youcanreachmeat5555-2233”,“Ilookforwardtohearingfromyou”,“Myqualificationsmakemeanexcellentapplicantforthisposition.”,etc.Tonesoundsmoreconfidentandself-assured.,1.4.3Waystoachieveanappropriatetone,Thebusinesswritershouldstriveforanoveralltonethatisconfident,courteousandsincere;thatusesemphasisandsubordinationappropriately;thatcontainsnondiscriminatorylanguage;thatstressesthe“you”attitude;andthatiswrittenatanappropriatelevelofdifficulty.,1.4.3.1Beconfident（自信）,Youcanfeelconfidentifyouhavecarefullypreparedandareknowledgeableaboutthematerialyouwishtoexpress.?

overconfident:

Compare“YoumustagreethatIamqualifiedfortheposition”,“Myqualificationsintheareasofaccountingandcustomerservicemeetyourjobrequirements”.,1.4.3.2Becourteousandsincere,Awriterbuildsgoodwillforhimorherbyusingatonethatispoliteandsincere.Compare:

“Youdidntreadtheinstructionscarefully,thusyoursystemhasshutdown”.“Thesystemmayautomaticallyshutdownifanyinstallationerrorsoccur”.,1.4.3.3Useappropriateemphasisandsubordination,Youcanhelpyourreaderstounderstandwhichofyourideasyouconsidermostimportantbyusingemphasisandsubordination.Toemphasizeanidea,placeitinashortsentence.Tosubordinateanidea,placeitinacompoundsen