生鲜电子商务物流配送模式研究外文文献翻译.docx

生鲜电子商务物流配送模式研究外文文献翻译.docx

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生鲜电子商务物流配送模式研究外文文献翻译

文献出处：

CroxtonK.LTheresearchoffreshfoode-commercelogisticsdistributionmodefJ].TheInternationalJournalofLogisticsManagement,2017,1

（2）:

13-24.

原文

Theresearchoffreshfoode-commercelogisticsdistributionmode

CroxtonKL

Abstract

Withthedevelopmentofelectroniccommerceenterprise,fromtheInternetshoppinghasbeengraduallydeepintothepeople’slife,sothatpeoplewanttobuyontheInternettobeassuredthatthereisanincreasingdemandorireshagriculturalproducts.Thisrareagriculturalsocializationtrendofconsumptionalsooffersfreshelectroniccommercedevelopmentopportunities,butnowistheactualsituationoffreshelectroniccommercedevelopmentisnotveryoptimistic.Forfreshfoode-commerce，duetotheparticularityoffreshproducts,itrequiresthelogisticsdistributioncanbeaccordingtotherequirementsofthecustomerattherighttimetoprovideenoughfreshproducts，itisforthelogisticsservicequalityandtimeputforwardhigherrequirements，deliveryisnotyetmature，distributioncostsarehigh，lowefficiencyandservicelevelisoftendifficulttoguarantee，freshproductslogisticsdistributionisabottlenecKinthedevelopmentofthem.

Keywords:

freshfoode-commerce，distributionpattern，coldchainlogistics,andriskcontrol1Introduction

Farmers1marketsandsupermarketsisthetraditionalchannelsofcityresidentstobuyfreshagriculturalproducts,butwiththedevelopmentofsocialeconomyspeedboost,therhythmofpeople’slifeinthecitythaneveralsohadobviousincrease，’’workers•’duetothelimitationofworkinghours,oftentheproblemisthereareveryfewtimeatafarmers’marketorsupermarkettobuyfreshproduce，evenafterworkatfarmers’marketsorsupermarketstobuythefreshagriculturalproducts,canbuygoodsisnotfresh.Withthedevelopmentofelectroniccommerceenterprise,fromtheInternetshoppinghasbeengraduallydeepintothepeople'slife,sothatpeoplewanttobuyontheInternettobeassuredthatthereisanincreasingdemandoffreshagriculturalproducts，especiallyfor"workers'thisismoreurgentdemand.B2C，C2Ce-commercebusinessnowmoreconcentratedintheelectronicproducts,clothingandcompletelyprocessedfood,forthepresentstageofbasiclogisticsservicecansatisfytherequirementsofwebsitewiththecustomer.

Thisarticleismainlyintheelectroniccommercelogisticsdistributionmodeoffreshresearchaspects，basedonfreshfromtheactualsituationofelectroniccommerceandthecloseanalysisofkeyelementfreshfoode-commerce，summarizesthreedifferentwithgeneraldistributionmodeoffreshfoode-commercelogisticsdistributionmode,thecharacteristicsofthepatterndesignisbyfreshgoodcooperationfromtheelectroniccommerceinformationonlineandofflinebusiness,toreducethefreshrawe-commerceproductlinethedifficultyofthelogisticsdistribution，thusmaketheenterprisetoofflinelogisticscostishigh，theefficiencyisnothightomakeagooddealwiththeproblemof.

2Literaturereview

Researchoffreshagriculturalproductssafety,F.Schwagele（2005）abouttheEuropeanfreshagriculturalproductstraceabilityforthedevelopmentofhistory，Europeforfreshfoodformulatedlawsandregulations,foodcompaniesarerequiredtohavetheirowntraceabilitysystem,toensuretransparencyinthewholeprocessofthefoodproductionchain，canverify，isproducedinEuropeaftertheoutbreakofaseriesoffoodsafetyaccidents;ListstheEuropenowusetraceabilitytechnology，suchascodingsystemEANUCC（2002）-AIDCbarcode,electronicdatamanagementsystemandRFID.K.E^Belk,J.A.Scangaetal.（2005）totracethehistoryofthedevelopmentoftheAmericanfood,theythinkthattheUnitedStatesthaninEuropeandJapanintermsoffoodtraceabilitybackward，atthesametimepointsoutthattheCarrefourandotherlargeretailenterprisesintheapplicationofRFIDtechnologyplayedanimportantrole,mainlyadoptsmonomergreatsignificancebyIAIDandgrouprecognitionAGIDtwomethodsonthemeatrecognition.

Researchoffreshagriculturalproductssupplychainknowledge,RDabbene,P.GayandN.Sacco（2008）arguethatproducerawmaterialsfromleavegrowersormeatslaughterhousetotheterminalconsumerimpactonthecostandqualityofthisprocessplayakeyrole,soitisnecessaryforfreshagriculturalproductssupplychaintodoenoughresearch.OmarAhumada,J.ReneVillaobos（2009）arguethatduetoaseriesofpublichealthproblems,thesupplychainofagriculturalproductswillfacemorestrictrulesandclosemonitoring.Infreshagriculturalproductsdistribution，AnaOsvald，LidijaZadnikStirn（2008）offreshvegetablesdistributionpathoptimizationalgorithmhasmadetheresearchofvehicle，andaccordingtotheworkingtimewindow，distributionvehicletraveltimeandvegetablesperishablecharacteristicstheimpactonthecostdistributionpathmodelisputforward-OmarAhumada,J.ReneVillaobos（2009）studiedthefreshcropatharvestanddistributionoftwolinkplanningproblem，themodelputforwardbythemtoprovideplantedwithmaximumbenefits.

ForresearchofColdChainlogistics，AmericansAlbert，Braille（AlbertBarrier）andtheBritishJ.A.laidiqi（J.A.Ruddich）attheendofthe19thcenturyhaselaboratedontheColdChain（ColdChain）pointofview.But，until1940，coldchainpointofviewtotheattentionoftheworld.C-DTarantilis（2002）,suchastheproblemofdistributionroutebetweenthefreshmeatinmultiplewarehousewasstudied，andtherandomsearchheuristicalgorithmandthresholdacceptingalgorithmtosolvethisproblem,thisproblemhasalottothebenefitsofeconomicbenefitstotheenterprise.KualaLumpurikaretc.（2006）putforwardduringthecold-chainfoodsalesandstorageoffoodcoldchainmanagementqualityhasagreatinfluence.R.Montanari（2008）analyzedtheimpactofsupplychainundertheconditionofperishablefoodquality，time,temperaturecontrolisakeyissue,startingfromthepointofviewoftechnologyandmanagementwereputforwardtosolvetheproblem.AndrejOvcaetc.（2009）putforwardtheconsumerneedforperishablefoodfromprocurementtousetheentirecoldchainmaintenanceofcognitivedeficiencies.Chaug-IngHsu（2011）developedakindoftemperaturedistributionofequipmentmodel,usingreplaceablecoolstoragetechnologyincubatortomeettheneedsofdistributionnetwork.

2Theanalysisoffreshfoode-commercedistributionfactor

2.1Frozentechnical

Freshrawproductsine-commercelogisticsdistributionofcoolingfreshisfreshfoode-commerceisveryimportantlink,freshproductsinsalesinthewholeprocessoftheentirecoldchainisthenecessarymeasuresofkeepingfreshoffreshproducts，freshproductscoldchaininthewholeprocessofthefreezingtechnologyincludestwoparts:

oneistherefrigeration;2itisfresh.Refrigerationisinrawproductsrawmaterialsgettomaintainproductfreshnessaftercoolingprocess.Freshproductsofrefrigerationcanbedividedforrefrigeratedandfrozen.Freshontheapplicationofthefreezingtechnology,e-commerceistocontrolthequalityofthegoodfreshproduct，alsocontrolthecostoflogisticsdistribution.Refrigerationtechnologyinfreshitisveryimportanttotheoperationofe-commerce，freshfoode-commerceenterpriseshall，onthebasisofexistingfacilitiesdevelopmentsuitedtotheirownrefrigerationtechnology,suchasfreshdirectagainsttheirgoodsfordistributionincarspecialrenovation，soastoachievethegoalofeconomicalandpractical•

2.2Distributionnetwork

Duetothediversityoffreshfood，alotoffreshfoodisaregionalrestriction;second，cold-chaindistributionnetworkradiuscannottoobig;otherwisethecostistoohigh.Freshproductsbecauseofthehighrequirementsfordeliveryandsavethecharacteristicsofshorttime,thetraditionallogisticsnetworklayoutofgeneralgoodsinacertainextent,notonlycan'tsatisfypeople'sneeds,butalsocancausealotofresourcesallocationisnotreasonable.Freshdistributionnetworkofe-commerceinvolvedhavefreshproductbase，productionandprocessingbase,refrigeratedwarehouse，logisticscenteranddistributioncenter,ifusethethirdpartylogisticsenterprisedistribution,distributionnetworkinvolvesafreshproductbase,productionandprocessingbase，refrigeratedwarehouse,thirdpartylogisticsofthelogisticscenteranddistributioncenter.Cold-chainlogisticsnetworkineachnode,ifcaneffectiveworkintheentirenetworklayout，willimproveontheefficiencyofcoldchainlogisticshasalotofhelp,cold-chainlogisticsnetworklayoutmodelisroughlydividedintosingleeconomiesofcold-chainlogisticsnetwork，theareaofcold-chainlogisticsnetworkandcross-regionalcold-chainlogisticsnetwork.

2.3Informationsystem

Freshe-commercelogisticsinformationsystem,itisfreshonlineoperationandofflineoperationandefficientelectricitywithindispensablelink,toensurethatthelineofthecoldchainrunefficiently,inadditiontocoldstoragefacilitiesandadvancedtechnology，alsoneedtohaveadvancedcold-chaininformationsystemforeffectivemanagement.Bycomputerhardware,computersoftwareandinformationresourcestogether，throughtheman-machinecombinationisknownastheinformationsystemtohandletheflowofinformationsystem,onthebasisofthefunctionsandfeaturesoflogistics,thecomputernetworktechnology,electronicdatainterchange（edit）technologyandtheinformationsystemappliedtoeachlinkoflogisticsoperation.

Freshe-commercelogisticsdistributionuseofmoderninformationtechnologyhasthefollowingkinds:

technology，electroniccommerceisintheInternetopennetworkenvironment，basedonbrowser/