ThewaltDisney company.docx

ThewaltDisney company.docx

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ThewaltDisneycompany

ThewaltDisneycompany

（atthebeginning、beautyandthebeast、breakingfree、Istillbelieve、canyoufeelthelovetonight、whenIlookatyou）

TheWaltDisneyCompany（TheWaltDisneyCompany,referredtoastheWaltDisneyCompany）,istheworld'slargestentertainmentandmediacompanies,theworld'smostrespectedentertainmentmediacompany,accordingtotheturnoverinthesecondlargestglobalmediacompanies（aftertheU.S.TimeWarner）.

TheWaltDisneyCompanyownstheworld'sfirstbrandedentertainmentandDisneyTelevision（Disney）,atelevisionandentertainment（thelargestU.S.distributorofthefilm）,themeparksandresorts（theworld'slargestthemeparkgroup）,themedianetwork（withoneofthethreemajorU.S.broadcastersABC,sportsbrandESPN）,consumergoods（theworld'slargestchildren'sconsumerbrands,theworld'slargestgroupofchildren'sbooks）andsoon.

TheWaltDisneyCompanywasfoundedin1923,whenWaltDisneyisjustthetwobrothersandRoyDisneyDisneyBrothersCartoonStudio,andnowDisneyhasbecomeoneoftheworld'slargestentertainmentcompanies,andconstantlystrivestoprovidethemostspecialentertainmentexperience,andthecompanyhasbeenadheringtotheconstantpursuitofqualityandinnovationoftradition.

Asanintegratedentertainmentgiant,WaltDisneycompanyhasmanysubsidiariesandbusinessaremanyaspectsinvolved,andtheWaltDisneyCompanywillbethoseofmanybigbusinessisdividedintofourparts,theyare:

entertainment,themeparkresorts,consumerproductsandmedianetworks:

WaltDisneyEntertainment（StudioEntertainment）

TheWaltDisneyCompanyinthispartofthebusinessarebuilton.ThispartofthecorebusinessistheworldfamousWaltDisneyanimatedfilmsandlive-actionmoviebusiness.ThedepartmentisresponsibleforincludingDisney,Touchstone,Miramaxfilmsworldwidedistributionandmanyotherbrands,thecompanyDVDvideorelease.Andisalsoresponsibleforthemusical,theatricalandotherDisneyonIceproduction,distribution,andmulti-brandDisneyRecordsrelease.

Disneythemeparkresort（ParksandResorts）

ThedepartmentisresponsiblefortheDisneythemeparksworldwideoperations,designandconstruction.

InadditiontoglobalfiveDisneyresorts,themeparksoutsideof11,alsohastwogiantcruiseshipsDisneyCruiseLine.（beautyandthebeast）

Nowlet’scallbackitshistory。

December5,1901,WaltDisneywasborninasmalltownintheUnitedStates.Disney'schildhood,likemostAmericanslivelikeawanderinglife,familymovedfromthisplaceisalwaysanotherplace.

Becausehisfamilywaspoor,hisfatherNorbertElias'stemperisnotverygood,oftenbecausethenaughtychildrenofcorporalpunishmentbyhisfather,leavingtheshadowofhischildhoodmemoriesofDisney'scontradictions,perhapsthisiswhyhedesignedthechildren'scartoonimageofsomanylovelymakeuptheirowngrowthdefect.

Sincechildhood,Disneyisverylikepainting,hewassenttodrawsomecomicsmagazine,butwasreturnedtotheadvertisingcompanyhastodrawsomesimpleadvertising,butwasdismissedlessthanamonthbecausehe'sdrawingabilityisalsoanxioustobeexercise.Thistime,Disneyisverydepressed,intheendwherethefutureoftheirownthatdo?

In1920,Disneyandfriendsdecidedtostarthisowncompany,ifnoonehiredthem,itbeingtheirownboss.Theyfighthard,earned$125amonth,butinJanuary1920,anopportunitycame,KansasCity,makinganimatedslidestohirepainters,sostopyourcompanyDisneytoproduceanimation.Daysinthecompany,Disneymodestlyprofessionalslearnandstudyatthelibrary,determinedtoinventanewproductionmethodstomakeanimationmorerealisticaesthetic.Then,hestartedsellinghisownmovie,andthecompanychangeditsnameto"laughcartooncompany."Thecompanylaunchedasixanimated,animationisthefirst"RedHatlittleknight",popular,Disneyneedsanationaldistributor,buthavebeenrejected,duetothisreason,theproductionofsomanycartoons,hadto100dollars,notonlythecompanyfacedcollapse,Disneyisnoteventhemoneytopaytherent,andinsuchdistressofthesituation,DisneydecidedtogotoLosAngeles,andhisbrothermeet.

Disneyimpoverishedportraitbyothers,gatheratraintickettoLosAngeles,leavingKansasCity,hewasonlyafewclothesandpaintingequipment,thoughthis,heisnotdiscouraged,hebelieves,inLosAngeles,inHollywood,hewillhaveitsowndevelopment,willcreateanewworld.

"MickeyMouse"wasborn

HollywoodisallnewforDisney,butalsocold.Hecametoseveralfilmcompanies,findajob,havebeenrejected.ButDisneyhasthestrengththatheis,inafewsetbacks,heputhispastwork,"AliceinWonderland"sentacquaintance-CartoonfilmdistributorsinNewYork,MissWinkler,hopingtogethelpFinally,afterreadingthesampleWinkler,thinkyoucan,payaportionofthedeposit.

Disneyhasfinallyrepeatedsetbackscelebratesitsvictory,hewaspleasedtorequestmybrotherandadryyourself.In1923,Waltandhisbrotherscrapetogether$3,200tore-start,setupa"DisneyBrothersanimationstudio,"ThisistodaytherealbeginningoftheDisneyentertainmentempire.

"Aliceseriesoffilms,"thishadbegun.In1926,Disneywillbe"DisneyBrothers,"thenameto"WaltDisneyCompany."Individual'snamebecausehethoughtthatbrother'snamethanwiththemoreattractive.（breakingfree）

AlmosteverygirlknowsthatCinderellais,inourchildhood,mostofthegirlsareadreamtofindtruelovewhowanttobeCinderella,butinreallife,notthecase.Liketheplotofthestory,likethecall,gothroughobstacles.Tall,handsome,wealthyPrinceCharmingisnoteverywhere,aslongastheycanseetheadvantagesofemergency,anyonecanbecometransformedintotheidealMr.Right,notnecessarilyonawhitehorse,withgoldandsilver,withyouridetothepalace.Aslongasthereislove,hutisthepalace,evenwalking,roadisBMW,thegrassisastoneplatinumring.Importantisloveandmutualconcern.DisneyCinderellaandtheprinceinsidetheloveisnotfleeting,theyaredestinedlifetogether,wascalculatedinthesecondfocusofCinderellaintoalady,buttheprincestillabandonsherintheend,tearsofloveintoamagicspelllifted.Infact,notjustCinderella,SnowWhite,SleepingBeautyandsobemadeintoaDisneyanimatedorliveaction,theylovetheperformancenomatterwhatthesituationonthescreen,issodeeplymoving,sometimeswecouldnothelpbutreflectonyourself,isreallythesakeofthereignoftheotherpartytopayit?

Thelovebetweentwopeoplereallynotworththemoney?

Perhapswearedoingmostoftheslavesofmoneyreallyworththeexpenseofcaringlove.Infact,loveisthesamewiththebusiness,itneedscarefulmanagement,orwillleadtotheeventualbankruptcyofremorse,whichisprobablywhywelovethefairytaleworldyounevergettiredstoryimpressedthereasonsforit.Ok，let’stakeourhearttothedeepbeliefofCinderella。

（Istillbelieve）

Animalkingdomin"Hamlet",thehistoryofthemostpopularmulti-languageanimation,WaltDisneyCompany'spinnacle."LionKing"（TheLionKing,1994年615MarchinthefirstU.S.release）,usethemostadvanced2Danimationtechniques,andcoupledwiththemagnificentsymphony,integrationoflocaloriginalmusicinAfrica,wonthe1994OscarBestOriginalMusicandBestFilmawardsthemesongbecameamilestoneinDisney'sanimatedworks."TheLionKing"Thisheatwavethensweptaroundtheworldshare.Thefilmisconfigured27differentlanguagesin46countriesandregionshavebeenwarmlywelcomed.InEurope,LatinAmericaandAfrica,morethan20countries,themostpopularfilminhistoryofEnglishfilm,"TheLionKing"moviehistoryisnowtheonlyaccesstotheboxofficetoptencartoons,withatotalboxofficeincomeisnowover700million5million!

FilmonJuly15,1995releaseinChina.I

Itissaidthat

Floodofredhorsespassedthecorner,Simbafoundinthedeadofthevalleyofamotionlessfather.Griefandguiltofhisheart,thoughtthathisfatherkilled.SimbaScarJilisongyongulteriormotivestoescape,whilehyenaswereorderedtokillhim.Simbainthethornbushandescapedunderthecover,hyenashavefledawaytowardthebackofSimbaexclaimed:

"nevertoreturn,comebacktokillyou!

"Sincethen,thescarascendedthethrone,andthehyenasaretheintroductionofthelionkingdom.Simbadesperatelytofleealltheway,untilnolongercouldrun,andcollapsedtotheground.Twonicefriends-wittyclevermongoosewildboarTimonPumbaaandkindnessofhearttosavehim.TimonandPumbaateachesSimbatocarefree,donotwantthepast,notfuture,norresponsibility,solongastoliveonittoday.Thedayspassed,Simbatheliongrowintoahandsome.Betweenachance,SimbaandmetchildhoodfriendNana.Nanatold,sincethescarwhentheking,everyoneisindirestraits,shereturnedtoSimbathelionkingdom,butSimbadoesnotagree.WizardsLaFaqialsofoundSimba,andhisfatherpersuadedhisdivineguidance,theLionsdecidedtoreturntotheKingdomofSimbasavepeople.Scar,Simbaangrilytowardthechallenge:

"Icomeback,youchooseit,orstepdownoracceptthechallenge!

"CunningScardoesnotwanttosurrender,hecontinuedtoblameSimbaSimbaasanexcusetokillhisfather,agooddelaytime.Simbaguiltyheartabandonedtheanger,accidentallyslippeddownfromtherock,thatwillnodoubtkillSimbatellsScarkilledMufasahisownfacts.Anger,Simbaturngriefintostrength,hestruggledtoleaps,theScarlookdowntotheground,andthemeankinguncleoffthecliff,Scarbecameahyenatheirme