大一期末重点.docx
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大一期末重点
Unit1
Keywords:
Luxurious
Durable
Stylish
inexpensive
Gross
Outsource
Renew
Snob
Alternative
Offshore
Cardinal
sin
Phrases:
Atretailvalue
Underlicence
Roundthecorner
Qualityfashionitems
Unit6
Keywords:
Advertisement
Committed
Strategy
Endorsement
Phenomenal
Expansion
Launch
Globalization
Daring
Consistent
Originality
Streamline
Experimental
Commercials
conviction
Phrases:
Doone’stalking
Phenomenalgrowth/extraordinarygrowth
Takeagambleon
Springtomind
Takeoff
Betthefutureof…on…
Reducetheimpactof…
Unit7
Keywords:
cuisine
geography
socialize
punctuality
hierarchy
hospitality
craft
logo
counterpart
contribute
Phrases:
bethrowninatthedeepend
don’tseeeyetoeye
getintohotwater
breaktheice
putsb’sfootinit
getonlikeahouseonfire
afishoutofwater
aneye-opener
Unit8
Keywords:
motivate
capacity
identify
retain
competitive
strategy
ensure
perform
inspire
sheer
rival:
rival/ˈraɪvəl/CET4TEM4(rivalling,rivalled,rivals)
headhunt
empowerment
demotivate
regenerate
mentor
commitment
fast-track
loyalty
minimal
Sentences
1.Theworldchampionfinishedmorethantwosecondsaheadofhisnearestrival.
这位世界冠军领先离他最近的对手两秒多钟冲过终点。
2.TheareaisfamousforitswonderfullyfragrantwinewhichhasnorivalsintheRhone.
这一地区以其极为醇香的葡萄酒而闻名,这种酒在罗纳河流域没有可匹敌者。
3.CassetterecorderscannotrivalthesoundqualityofCDs.
盒式磁带录音机在音质上无法与CD相媲美。
Phrases:
shinethrough
tendto
takeforgranted
push…togreaterheights
beindifferentto
bekeento
Unit9
Keywords:
ruin
guarantee
access
dominate
survive
tackle
observe
bankruptcy
boom
global
import
figure
promote
multinational
ironic
injustice
victim
ban
prohibit
charity
poverty
Phrases:
alongwith
phaseout
breakinto
growinto
onthebasisof
secrecyn.保密,隐蔽
sweetenern.好处
whitewashn.掩饰
whistleblowern.揭发者,检举人
Unit2
I.重点句子
1.OnecasereportedfromAmericastemmedfromaninterminabledelayintakeoff,whenpassengerswerecoopedupintheiraircraftonthetarmacforfourhours,withoutfood,drinkorinformation.Massunrestislesscommonthanindividualmisbehavior,asinthecaseoftheconvictwhorecentlywentcrazyonaflight,attackedthecrewandtriedtoopenadoorinmid-flight.
美国报道的一个案例就是源于无休止的延迟起飞:
乘客被关在飞机里,在停机坪上等了四个小时,期间没有食物、饮料和信息。
大规模骚乱比起个人行为不当要少见。
一个已经宣判的案例里乘客在飞机上突发癫狂。
他攻击机组人员,并试图在飞行途中打开舱门。
2.Modernaircraftareequippedwithsophisticatedairconditioningdevices—butrunningthematoptimumcapacityburnsupvaluableaviationfuel.Manyairlinesroutinelyinstructtheirflightcrewstorunthesystemsonminimumsettings.Campaignersforimprovedairqualityclaimthatthiscanleadtoirritabilityanddisorientation.
现代飞机都配备了完备的空调装置——但要使其以最佳状态运行就会耗尽宝贵的航空燃油。
许多航空公司通常指示飞行人员以最低设置来运行系统。
要求改善空气质量的活动家声称这就会导致烦躁不安,并令人不知所措。
3.Cabinandflightcrews,whoareinthefrontlineofthebattleagainstdisruptiveanddangerousin-flightbehavior,havecalledforstifferpenaltiesagainsttheoffenders.Managementhavealsocalledforlegislation—whiledenyingthatitscost-cuttingpracticeshavecontributedtotheproblem.
面对破坏和飞行中的危险行为,战斗在一线的客舱和飞行机组人员要求给予肇事者更严厉的惩罚。
管理层也在呼吁立法,不过同时否认其消减成本的做法也是问题发生的一个诱因。
2.重点词汇/短语
Steep,airrage,stemfrom,interminable,becoopedup,tarmac,convict,cram…into,cabinventilation,sophisticated,optimum,aviation,irritability,disorientation,soaring,criticize,BillofRights,callfor,stiffpenalty,legislation,customer,dissatisfaction,contributeto,concession
Unit3
1.重点词汇
Cutting-edge,Mostadmired,Renovate,Explodewith,Industrialempire,Competitiveformula,Jumpsuit,Reinforce,Upbeat,Blazer,Abolish,Eliminate,Perk,rigorous,Timemanagement,Peopleskills,Decentralize,Autonomy,Fanaticalabout,Visibly,Landacontract,Performancebenchmark,Measurement,Intranet
2.重点句子
1.Therealpowerplayersofthecompanyareits135supervisors,eachofwhomleadsateamofupto50cleaners.Thesesupervisorsworkwiththeirteamstocreatetheirownbudgets,dotheirownhiringandnegotiatetheirowndealswithcustomers.
公司有实权的员工是135名管理员,每个管理员带领一个不超过50名清洁工的团队。
这些管理员与自己的团队一起工作,制定团队的预算,安排招聘,与客户谈交易。
2.Laptopsandcell-phonesarestandardequipmentforallsupervisorsatSOL,freeingthemtoworkwheretheywant,howtheywant.
在SOL,笔记本电脑和手机是所有管理员的标准装备。
这些设备可以让他们到任何地点做他们想做的工作。
3.Cleaningservicesisthebasisofourservicecontract,butitcaneasilybelinkedtootherservices.Theseincludefacilityservices(includingreception,mailandmessengerservices)aswellassecurityservices,meetingandconferenceservices,themaintenanceofvendingmachines,replacementofcarpets,washroomhygieneservices,greenareaservicesandversatilelocallaundryservicesforcompaniesandtheiremployees.
Unit4
1.商业术语
1.1Consumers,clients,customers,shoppers
1.2retailers,vendors,agents,wholesalers
1.3Discounters,departmentstores
2.重点词汇短语
counter-attack,stimulate,adapt,figureout,combine,vendor,prototype,novelty,seduce,merchandise,enhance
3.重点句子
1.Asconsumersdemandbettervalueandamoreinterestingandstimulatingexperiencewhileshopping,departmentstoresfaceaclearchoice:
adaptordie.(自译)
2.Oneofthemainchangeisthatmorefloorspaceisrentedtovendors,inwhatissometimesreferredtoastheshowcasebusinessmodel:
vendorsdesigntheirownboothsandareencouragedtobecreative.(自译)
3.Ithasbroughtbackexcitementandnoveltyandisreallyseducingcustomersbydevelopingtherightmerchandise,intherightquantitiesattherighttime.(自译)
Unit5
1.重点句子
1.Wal-Martyesterdayreallysurprisedinvestorswhenitsoundedastrongnoteofoptimism.ThisoptimismisamarkedturnaroundfromthreemonthsagowhenWal-MartwarnedaboutthestrengthoftherecoveryinUSconsumerspending.
昨天,沃尔玛向公众传递了大量乐观信息,着实令投资者惊喜一番。
这种乐观情绪是三个月以来市场发生转机的标志。
三个月前沃尔玛对美国消费力的复苏并不看好。
2.TargetyesterdaybeatWallStreetexpectationswhenitdelivereda21.1percentriseinquarterlyearnings.GainsinTarget’screditcardbusiness,aswellasbothitsTargetStoresdivisionandMarshallField’sstores,offsetasmalldropinpre-taxprofitattheMervyn’sdepartmentstorechain.
昨天,出乎华尔街的预期,塔吉特公司季度收益增长了21.1%。
塔吉特的信用卡业务以及塔吉特公司分店和马歇尔菲尔德商店的收益抵消了默文百货连锁店税前利润的小幅下降。
2.重点词汇/短语
grossmargin,recession,shares,debt,stockmarket,investment,earningspershare,forecast,bankruptcy,dividend,pre-taxprofit,revenue,optimism(optimistic,optimist),turnaround,recovery,retailer(wholesaler),merchandise,creditcard,cultivate,style-conscious,upmarket(downmarket),discount,rival
Unit12
1.重点词汇
bolt,phenomenon,catalogue,amazing,affordable,available,charismatic,humble,modest,chuckle,hierarchy,obsessive,reckon,maintain,eternal
2.重点短语
holdtogether,atthecoreof,cost-consciousness,preferto,attentionto,gopublic,conflictwith,stockexchange,withdrawfrom,stepdown,admitto
3.重点句子
1.ThefounderoftheIKEAfurnitureempiretravelseconomyclass,drivesa10-year-oldVolvoandbuyshisfruitandvegetablesintheafternoons,whenpricesareoftencheaper.
这位宜家家居帝国的创始人乘坐经济舱旅行,开着一辆有十年历史的沃尔沃汽车,总是下午去买水果和蔬菜,因为这时价格往往便宜些。
2.Whatbeganasamail-orderbusinessin1943hasgrownintoaninternationalretailingphenomenonacross31countrieswith70,000employees.
宜家创建于1943年,当时仅仅从事邮购业务,现如今已经发展成为在全球31个国家经营,员工总数超过7万的国际化零售业巨头。
3.TheconceptbehindIkea'samazingsuccessisunbelievablysimple:
makeaffordable,well-designedfurnitureavailabletothemasses.
宜家之所以取得了令人惊异的成功,首先是因为它那简单得令人难以置信的经营理念:
为老百姓提供设计精美而又买得起的家居。
4.Heisdeterminedthatthegroupwillnotgopublic,becauseshort-termshareholderdemandsconflictwithlong-termplanning.
他下定决心不让宜家集团上市,因为股东的短期要求和企业长期的规划会有冲突。
5.Mr.Kampradhasbeenslowlywithdrawingfromthebusinesssince1986,whenhesteppeddownasgrouppresident.Hemaintainsthatheisstill"toomuchinvolvedandintoomanydetails",althoughheadmitstoadistinctreluctancetowithdrawaltogether.
自1986年从集团总裁位置上退下来以后,坎普拉德先生就慢慢地从业务中淡出。
尽管他承认自己非常不愿意退出,但他仍然坚持说自己是“参与过多,过问的细节太多。
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