体育o2o商业计划书.docx
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体育o2o商业计划书
体育o2o商业计划书
篇一：
O2O大健康平台项目商业计划书
O2O大健康平台项目商业计划书
目录
第一章执行摘要.........................................................................................................5
项目名称......................................................................................错误！
未定义书签。
项目单位......................................................................................错误！
未定义书签。
商业模式......................................................................................错误！
未定义书签。
盈利模式......................................................................................错误！
未定义书签。
市场分析......................................................................................错误！
未定义书签。
战略规划......................................................................................错误！
未定义书签。
融资需求......................................................................................错误！
未定义书签。
投资效益......................................................................................错误！
未定义书签。
第二章市场分析.........................................................................................................6
宏观环境分析................................................................................................................6
政策环境.................................................................................................................6
社会环境.................................................................................................................6
经济环境.................................................................................................................7
行业痛点........................................................................................................................7
药房痛点.................................................................................................................7
消费者痛点.............................................................................................................8
市场分析........................................................................................................................8
目标市场定位.........................................................................................................8
市场容量.................................................................................................................8
竞争对手分析..............................................................................................................10
第三章产品与服务...................................................................................................12
核心价值......................................................................................................................12
产品与服务..................................................................................................................12
基础产品与服务...................................................................................................12
拓展服务...............................................................................................................14
售后服务...............................................................................错误！
未定义书签。
平台和实体店功能......................................................................................................15
平台功能（PC端、移动端）.............................................................................15
实体店功能...........................................................................................................15
产品优势......................................................................................................................16
第四章商业模式.......................................................................................................18
项目定位......................................................................................................................18
商业模式......................................................................................................................18
业务模式...............................................................................................................18
O2O模式...............................................................................................................18
盈利模式......................................................................................................................18
第五章战略规划.......................................................................................................19
核心竞争力..................................................................................................................19
上游资源与客户资源...........................................................错误！
未定义书签。
优秀的管理团队...................................................................错误！
未定义书签。
产品优势...............................................................................错误！
未定义书签。
竞争壁垒......................................................................................................................19
市场先行壁垒.......................................................................错误！
未定义书签。
用户粘性壁垒.......................................................................错误！
未定义书签。
战略目标......................................................................................................................19
发展规划......................................................................................................................19
第六章营销策略.......................................................................................................20
项目推广策略..............................................................................................................20
线上推广渠道.......................................................................................................20
线下推广渠道.......................................................................................................20
招商加盟策略..............................................................................................................20
招商方式...............................................................................................................20
招商政策...............................................................................................................20
第七章组织结构和管理团队...................................................................................21
组织结构......................................................................................................................21
管理团队......................................................................................................................21
第八章融资方案.......................................................................................................22
公司前期经营现状......................................................................................................22
融资金额......................................................................................................................22
资金使用计划..............................................................................................................22
退出机制......................................................................................................................22
第九章财务预测.......................................................................................................23
财务假设......................................................................................................................23
财务预测......................................................................................................................23
收入预测...............................................................................................................23
成本预测...............................................................................................................23
利润预测...............................................................................................................23
现金流量预测.......................................................................................................23
财务评价......................................................................................................................23
第十章风险分析.......................................................................................................24
政策风险与控制........................................................................................................24
市场风险与控制........................................................................................................24
财务风险与控制........................................................................................................24
第一章执行摘要
篇二：
O2O大健康平台商业计划书
O2O大健康平台
商
业
计
划
书
目录
第一章执行摘要.........................................................................................................1
项目名称......................................................................................错误！
未定义书签。
项目单位......................................................................................错误！
未定义书签。
商业模式......................................................................................错误！
未定义书签。
盈利模式......................................................................................错误！
未定义书签。
市场分析......................................................................................错误！
未定义书签。
战略规划......................................................................................错误！
未定义书签。
融资需求......................................................................................错误！
未定义书签。
投资效益......................................................................................错误！
未定义书签。
第二章市场分析....................................
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