推荐精选Getting the message上课学习上课学习教案1.docx

推荐精选Getting the message上课学习上课学习教案1.docx

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推荐精选Gettingthemessage上课学习上课学习教案1

Gettingthemessage教案

　　Gettingthemessage教案

　　Unit5　Gettingthemessage

　　Ⅰ.BriefStatementsBasedontheUnit

　　withthedevelopmentofmarketeconomy,advertisementshavebecomemoreandmoreimportantinoursociety.Asweknow,adsplayanimportantroleinourlife.Theygiveussomeinformationaboutnewproducts.However,someadsarenotveryusefultopeople,sometimesevenharmful.Therefore,itiswiseforpeopletomakesuretheadsaretellingthetruth.Thisunitmainlytalksaboutads.Bylearningthisunit,wenotonlywantthestudentstolearnsomethingaboutadsbutalsowanttostimulatethestudents’interestinads.ofcourse,itisnecessaryforthestudentstomastertheusefulphrasesandexpressionsinthisunit.meanwhile,wealsoreviseanimportantelement—theobjectcomplement.

　　Ⅱ.TeachingGoals

　　.Talkaboutadvertisingandadvertisements.

　　2.Practisemakingcomplaintsandexpressingemotions.

　　3.Practiseexpressingandevaluationdifferentviews.

　　4.Reviewtheobjectcomplement.

　　5.writeanadvertisement.

　　Ⅲ.BackgroundInformation

　　.HowDidAdvertisingcomeabout

　　Advertisingisawayofinformingpeopleofsomething.Thiscanrangefromtellingthemofaproductforsale,oraservice,orurgingthemtodosomething,oreventobringone’snamebeforethepublic.Soadvertisingcameoutquitenaturallyandtookmanyformsfromtheverybeginning.Forexample,thereisapapyrusdiscoveredatThebesofferingarewardforarunawayslave.Itisthreethousandyearsold—andit’sreallyanadvertisement!

SignboardsthatnotifiedpeopleofservicesavailablewereplacedoutsidedoorsinGreeceandEgyptaround1500B.c.—aformofadvertising.withtheinventionofprinting,advertisingbegantotakeonnewforms.About1477,inLondon,thefirstprintedadvertisementinEnglishannouncedaprayerbooksale.ThefirstnewspaperadvertisementappearedonthebackpageofLondonnewspaperin1625.Itwasnotuntil1704thatpaidadvertisementswereprintedintheUnitedStates.By1771therewere31newspapersinthecolonies,andallofthemcarriedadvertising.Today,ofcourse,weknowthatadvertisingisdonenotonlyinnewspapers,butalsoinmagazines,ontheradio,andontelevision.Thefirst“commercials”mercialsontelevisiondevelopedmostlyafterworldwarⅡ.TheideaspreadveryquicklyandtodaytheadvertisingthatisdoneonTVissofamiliartoallofusthatmanypeoplecanrememberthecommercialsevenbetterthantheshowstheysee!

　　2.SlogansforAdvertisements

　　justdoit！

只管去做。

（耐克运动鞋）

　　Feelthenewspace.感受新境界。

（三星电子）

　　Intelligenceeverywhere.智慧演绎，无处不在。

（摩托罗拉手机）

　　obeyyourthirst.服从你的渴望。

（雪碧）

　　Askformore.渴望无限。

（百事流行鞋）

　　Thenewdigitalera.数码新时代。

（SoNy影碟机）

　　welead.otherscopy.我们领先，他人仿效。

（理光复印机）

　　Impossiblemadepossible.使不可能变为可能。

（佳能打印机）

　　Therelentlesspursuitofperfection.不懈追求完美。

（凌志轿车）

　　Poetryinmotion,dancingclosetome.动态的诗，向我舞动。

（丰田汽车）

　　Thechoiceofanewgeneration.新一代的选择。

（百事可乐）

　　Nobusinesstoosmall,noproblemtoobig.没有不做的小生意，没有解决不了的大问题。

（IBm公司）

　　TakeToSHIBA,taketheworld.拥有东芝，拥有世界。

（东芝电子）

　　Let’smakethingsbetter.让我们做得更好。

（飞利浦电子）

　　Thetasteisgreat.味道好极了。

（雀巢咖啡）

　　Goodtothelastdrop.滴滴香浓，意犹未尽。

（麦斯威尔咖啡）

　　cometowheretheflavorismarlborocountry.光临风韵之境——万宝路世界。

（万宝路香烟）

　　Taketimetoindulge.尽情享受吧！

　　Flyhigher.越飞越高。

（白沙集团）

　　Futurewillbebetter.未来会更好。

（非常可乐）

　　Loveisinthefamily.爱在家庭。

（梦洁床垫）

　　Tobetrueforever.真诚到永远。

（海尔集团）

　　Advanceintothenewcentury.走进新世界。

（红河集团）

　　Timealwaysfollowsme.时间因我存在。

（罗西尼表）

　　outstandingcross-countryperformance,perfectfeelfortheroad.杰出的越野性能，完美的驾乘享受。

（北京吉普）

　　FlyingchinaSouthernAirlines,flyingwiththemostperfectservice.选择南方航空，完美服务相伴。

（中国南方航空公司）

　　Ⅳ.TeachingTime:

Fiveperiods

　　TheFirstPeriod

　　TeachingAims:

　　.Learnandmasterthenewwordsandexperssionsinthisperiod.

　　2.Talkaboutadvertisingandadvertisementstoimprovethestudents’speakingability.

　　3.Dosomelisteningpracticetoimprovethestudents’listeningability.

　　4.Practisemakingcomplaintsandexpressingemotions.

　　TeachingImportantPoints:

　　.masterthefollowingphrases:

　　take...intoconsideration

　　inchargeof

　　betoblameforsth.

　　2.Improvethestudents’speakingabilitybytalkingaboutadvertisingandadvertisements.

　　TeachingDifficultPoints:

　　.Helpthestudentstoimprovetheirlisteningability.

　　2.Helpthestudentstoexpressemotions.

　　Teachingmethods:

　　.Talkingmethodtoimprovethestudents’speakingability.

　　2.Listeningmethodtotrainthestudents’listeningability.

　　3.Pairworkorgroupworktomakeeverystudenttakeanactivepartinclass.

　　TeachingAids:

　　.themultimedia

　　2.theblackboard

　　3.anewspaperandamagazine

　　TeachingProcedures:

　　StepⅠGreetings

　　Greetthewholeclassasusual.

　　StepⅡLead-inandwarmingup

　　T:

Lookatthisnewspaper.whatcanyousee?

　　Ss:

Someadvertisementsinit.

　　T:

yes,therearetoomanyadvertisementsinthisnewspaper.Nowlookatthismagazine.Therearealsosomeadvertisementsonthelastfewpages.Everywherewecanfindadvertisements.whenwewalkinthestreet,wecanseeallkindsofadvertisementsinshopwindowsandonbothsidesofthestreet.SomefamousactorsoftenappearinTVadvertisements.Doyoulikeadvertisments?

　　S1:

yes.

　　T:

why?

　　S1:

Ithinkanadisinformativeandcanhelppeoplebuyandsellgoods.

　　T:

Good.whataboutyou,LiNa?

　　S2:

Ialsolikeads.Becauseadscanwidenpeople’sknowledgeandmakepeoplemoreexperienced.

　　T:

well.Sitdown,please.what’syouropinion,wangLin?

　　S3:

Idon’tlikeads.Becausetheonlypurposeofsomeadsistopersuadepeopletobuytheirpoorlymadeproducts.Andsomeadsareevenharmful.

　　T:

yeah.Therearemanykindsofads.Someadsareusefulandtruthful.However,someadsgivealotofmisinformation.Theyaretryingtopersuadeustobuytheirpoorlymadeproducts.Therefore,it’swiseforustomakesuretheadsaretellingthetruth.

　　T:

Lookatthepictureonthescreen.whatcanyousee?

　　Ss:

AlittlegirlholdingacanofPepsi.

　　T:

yes.ThisisanadaboutPepsi.Thelovelygirlontheadwilldrawchildren’sattention.

　　ThechoiceofaNewGeneration.

　　T:

Thissloganisusedtodescribethisad,whichshowsthatthenewgenerationalllikePepsibest.whatdoyouthinkitistryingtopersuadeustobuy?

　　Ss:

It’stryingtopersuadeustobuyakindofdrink—Pepsi.

　　T:

yeah.

　　T:

Nowlookatthisad.whatisittryingtopersuadepeopletobuy?

　　Ss:

Akindofshampoo.

　　T:

yes.Howisittryingtodoso?

　　S:

wecanseethefunctionandeffectofthiskindofshampooonthead.Theadtellsthetruththatyourhairwillbemoresoftandmoresmoothafteryouwashyourhairwithit.

　　T:

yeah.Howistheinformationconveyed?

　　S:

Bythewords“moresoftandmoresmoothfeel,morefineandmoresmoothcare,...”printedinthisad.

　　T:

Good.Ithinkyou’velearntsomethingaboutadsfromthetwoadswe’vejusttalkedabout.Nowdisscussthequestiononthescreen.

　　whatkindofwordsdoyouthinkyouwouldneedtotalkaboutadvertisingandadvertisements?

　　T:

who’dliketotellmewhatwordsyouwouldneedtotalkaboutadvertisingandadvertisements?

　　S:

I’dliketohaveatry,truthful,misinformation,mislead,persuade....

　　StepⅢListening

　　T:

withthedevelopmentofscienceandtechnology,computersareusedmoreandmoreinourlife.TheLaptopcomputerinmorepopularandmoreconvenient.Lookatthepicturesonthescreen.

　　Therearemanykindsoflaptopcomputers.Supposeyourmotheristhinkingaboutbuyingalaptopcomputer.Butsheisnotsurewhichbrandshewouldbuy,soshehasaskedyoutolistentoadsfromdifferentcompanies.Fromtheimformationyouhear,shewilldecidewhichbrandshewouldchoose.whatinformationdoyouthinkadscangiveyou?

　　S:

Thefunctionofalaptopcomputer.

　　S:

weightandsize.

　　S:

Reasonswhyyoushouldchoosethiscomputer.

　　S:

Price.

　　...

　　T:

Good.youcangetallkindsofinformation.NowopenyourbooksatPage38.LookatExercise1inListeningPart.Ticktheitemsonthelistbelowyouthinkwillbeincludedintheads,thenlisttheinformationintheorderofimportance.write“1”nexttothemostimportantinformation,“2”nexttothesecondmostimportantandsoon.

　　T:

Now,wearegoingtolistentosomeadsinPart1.Pleasemakenotesofwhatyouhearwhilelistening.Thencomparewithyourpartner.AtlastcheckyouranswerstoQuestion1.Areyouclear?

　　Ss:

yes.

　　T:

ok.Let’sbegin.

　　T:

ok.workwithyourpartnerandmakealistofthingsyouthinkareimportanttotakeintoconsiderationwhenbuyingalaptopcomputer.

　　T:

ok.Let’slistentoPart2.wearegoingtolistentosomeadvicefromanexpert.Thencompareyourlistwithwhattheexpertsaid.

　　T:

NowuseyouranswersfromPart1andyournotesfromPart2towriteashortnotetoyourmother.Tellherwhichbrandyouthinksheshouldchooseandwhy.Atthesametime,youcangivehersomeusefulgeneraladvicetohelphermakeherdecision.

　　StepⅣSpeaking

　　T:

NowlookattheSpeakingPartonPage39.Hereareseveralreaders,whohavewrittentothelocalnewspapercomplainingaboutitsadvertisementsandaneditor,whoisinchargeofthenewspaper’sadvertisementsection.

　　Firstfinishtherolecard.Thenprepareameetingbetweenconcernedreadersandtheeditor.workingroups.oneofyouactsastheeditor,theothersactasthereaders.Beforeyoustart,I’llexplainaphrasetoyou.

　　Asampledialogue:

　　Editor:

Now,everybodyishere.Ihaverecentlyreceivedsomeletterscomplainingabouttheads.who’dliketobethefirsttotellmeyourproblemsabouttheproductyoubought?

　　ReaderA：

Theadsinyournewspapersaythathe/shewillloseweightifoneusestheproducts,butafterItriedthem,theydidn’tworkonme.Ididn’tloseanyweight.

　　Editor:

oh,I’msorrytohearthat.maybeyoudidn’tusethemaccordingtotheinstructions.oryoushouldcontinuetryingthem.Iftheydon’thaveanyeffectonyou,youcancontactwithus.we’llfindoutthetruthandhelpyoutomakeupforyourloss.

　　ReaderB:

IamveryupsetbecauseIhavejustlostalotofmoneyafteransweringanadinyournewspaper.Theadwasfulloflies.Ithinkthatyournewspapershouldberesponsibleandhelpmegetmoneyback.

　　Editor:

oh,really?

Thatmusthavebeencausedbyourcarelessness.wedidn’ttellifwhattheadssaidwastrueorfalsebeforeweprintedtheads.Itisourfault.Afterwardswe’llhelpyougetyourmoneyback.

　　ReaderD:

manystudentsinourschooleattoomuchjunkfood.Ithinkthenewspaperistoblameforthisbecausetherearetoomanyofsuchadsaboutjunkfood.

　　Editor:

Ithinkadsarenecessarybecauseadscanprovideinformationforcustomersandcanalsoincreasetheproductsales.

　　ReaderD:

Butithasanbadeffectonthestudents.

　　Editor:

well.weshallrestrictthenumberofadsaboutjunkfoodforthestudents’health.

　　Readerc:

Theadsinyournewspapershowwomenasyoung,beautifulandstupid.Thisisbadbecausetheywillhaveabadeffectontheyouth.Thesepicturesmaydrawtoomuchattentionoftheteenagers.Theteenagers’llfallbehindintheirlessons