家长教育学校创业计划书.docx
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家长教育学校创业计划书
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目录
一、执行概要
1.1项目背景·····························06
1.2学校及服务简介························07
1.3市场分析·····························08
1.4管理概述·····························08
1.5发展战略·····························08
1.6财务分析·····························09
1.7风险分析·····························09
二、学校介绍
2.1学校情况·····························10
2.2服务理念·····························10
2.3学校总体发展战略·······················11
三、服务介绍
3.1一般学员与会员制度··········································12
3.1.1一般学员··························12
3.1.2会员····························· 13
3.1.3VIP会员··························13
3.1.4咨询与辅导服务·····················14
3.2课程内容·····························14
3.2.1幼儿班····························14
3.2.2小学低年级班·······················16
3.2.3小学高年级班························17
3.2.4咨询辅导服务·······················18
3.2.5会员服务··························18
3.2.6VIP会员服务·······················18
3.3专家讲座····························· 19
四、市场分析与营销策略
4.1市场分析··························································20
4.1.1宏观环境分析（PEST分析）···························20
4.1.2五力分析···················································21
4.1.3市场容量分析············································· 24
4.1.4消费市场分析············································· 24
4.1.5行业发展现状············································· 25
······································· 25
······································· 25
4.1.6发展趋势··················································· 26
4.1.7优势分析··················································· 274.2营销战略························································· 28
4.2.1服务特色··················································· 28
4.2.2服务价格··················································· 28
4.2.3服务渠道··················································· 28
4.2.4服务推广·················································· 29
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4.2.5优惠促销政策··········································· 31
4.2.6发展战略················································· 32
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··········································· 33
4.2.7品牌战略················································· 35
4.2.8市场战略················································· 35
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···························· 36
·································· 36
······························· 36
五、管理团队
5.1企业文化····························· 38
5.1.1学校理念·························· 38
5.1.2学校形象·························· 38
5.1.3学校愿景·························· 38
5.2学校治理结构·························· 38
5.2.1学校成立相关背景及性质··············· 39
5.2.2初期学校组织结构及说明··············· 39
5.2.3学校成立初期人员结构················· 40
六、财务分析
6.1资金分析······························ 42
6.1.1资金来源与股本结构··················· 41
6.1.2资金用途和使用计划·····································43
6.2工资分配表························································44
6.3第一年年度财务报表··········································· 45
6.4学校未来三年损益预测表·····································48
七、投资分析
7.1股本结构与规模················································· 49
7.2投资可行性分析················································· 49
7.3项目投资净现值·················································49
7.4投资回收期·······················································50
7.5投资回报··························································50
八、风险评估
8.1市场风险分析····················································51
8.2竞争风险··························································51
8.3财务风险··························································52
8.4管理风险··························································52
8.5资金撤出风险····················································53
●附录
一、春晓家长教育培训学校有限责任公司章程
第一章总则………………………………………………54
第二章公司名称和住所……………………………………54
第三章公司经营范围………………………………………54
第四章公司注册资本………………………………………55
第五章股东的姓名（名称）、出资方式、出资额…………55
第六章股东的权利和义务……………………………………55
第七章股东转让出资的条件………………………………… 56
第八章公司的机构及其产生办法、职权、议事规则……… 56
第九章公司的法定代表人…………………………………… 59
第十章财务、会计制度、利润分配及劳动制度……………59
第十一章公司的解散事由与清算办法………………………59
第十二章股东认为需要规定的其他事项…………………… 60
二、公司所用绩效考核评估表格
（一）普通员工绩效考核评估表 ……………………………61
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