商务英语翻译论文范文格式.docx

商务英语翻译论文范文格式.docx

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商务英语翻译论文范文格式

OnChangesofBusinessEtiquettesinCross-CulturalCommunication

Name:

No:

Major:

EnglishMajorSchoolofForeignLanguages

Abstract:

Withthedevelopingofinternationalbusinesstrade,China’seconomicisgraduallymixingintotheworldeconomicsystem.Inordertoachieveinternationalcooperationandpromotethedomesticeconomic,peopleneedpropercommunication.Businessetiquettesareanimportantbridgeininternationalbusinesstrade.Meanwhiletheincreaseininternationalbusinessandinforeigninvestmenthascreatedaneedforexecutiveswithknowledgeofforeignlanguagesandskillsincross-culturalcommunication.Whilethereareculturaldifferencesbetweencountries,sothedifferentculturalwillalsocausedifferentbusinessetiquettes.Thereforepeopleneedtounderstandthebusinessetiquettesfromdifferentculturalbackground.While,Ifsomeonewanttounderstandthechangesofbusinessetiquettesincross-culturalcommunication,shenotonlyneedstoknowthedifferencebetweenChineseandforeigncultural，butalsosheneedstoknowtheoriginanddevelopmentofbusinessetiquettes.Sothisthesiswillgoingtodiscussthechangesofbusinessetiquettesincross-culturalcommunicationbasedontheaboveaspects.Andpredictthebusinessetiquettesinthefuture.

Keywords:

businessetiquettes;cross-culturalcommunication;thechangesofbusinessetiquettes;culturedifference;internationalbusinesstrade

摘要：

随着国际贸易的发展，中国经济逐渐融入世界经济体系。

在这个过程中，为了更好的实现国际合作促进经济发展，就需要有效的交际，而商务礼仪正是跨文化交际的桥梁。

同时不断发展的国际贸易及跨国公司的成立，使得了解国外文化成了人们必须掌握的技能。

然而国与国之间都存在着文化差异，因此不同的文化环境下也会形成不同的商务礼仪，所以就必须从文化差异的角度去了解商务礼仪。

然而商务礼仪是不断变化的，要了解商务礼仪的变迁，不仅需要了解中外文化差异还要了解商务礼仪的起源与发展。

因此这篇文章将从以上几个方面研究跨文化交际中商务礼仪的变迁并预测商务礼仪的发展趋势。

关键词：

商务礼仪；跨文化交际；商务礼仪的变迁；文化差异；国际商务贸易

1.Introduction

Inthetideofmarketeconomy,thebusinessdealingsisanimportantformofcommunication,businessactivities,itisessentiallyacommunicativeactivities.

Sopeopleinbusinesscommunicationoccasionsisnecessarytofollowcertainrulesandnorms,thusformingabusinessetiquette.Businessetiquetteisthatpeopleusedtosafeguardcorporateandpersonalimageinbusinessactivities,ortoshowrespectforthefriendlyexchangesbetweentheobjectcodesofconduct.Inshort,businessetiquetteispeopleinbusinesssituationsapplicablecodeofconduct……

2.TheOverviewofBusinessEtiquetteandCross-CulturalCommunication

2.1TheOverviewofBusinessEtiquettes

2.1.1Theconceptofbusinessetiquettes

Themostimportantthinginlifeispolite,itisthehighestwisdom,ismoreimportantthanallknowledge.Etiquetteisthepeoplewholookinsidetherespectoflove,throughthebeautifulinstrument,ceremonyexpressioncomesout.Etiquetteistheprocessandmeanstoshowrespecttoeachotherininterpersonalrelationshipbycertain,commonprocedures.TheEtiquettecanbesaidtobeaperson’sexternalappearanceofinwardcultivationandquality.Etiquetteisthebasiccriteriaofcoordinatingtherelationshipbetweenhuman.Themainroleofetiquetteistomaintainanddeveloprelationships,Alsoitisanimportantsymbolofhumancivilizationandprogress.WhileBusinessetiquetteisacompanyorenterprisebusinesspeopleinbusinessactivities,inordertocreateagoodimageofindividualsorcompaniestheyshouldfollowthecontactstoshowrespectandfriendshipnormsorprocedures,inotherwordsitcanbesaidthatinbusinessdealingsshouldobserveinteractionsArt.

2.1.2Thecontentofbusinessetiquettes

Inbusinessactivities,inordertoshowrespect,thepeopleneedthroughsomecodeofconducttodisciplineinallaspectsofthebusinessactivities,includinginstrumentetiquette,manners,epistolarycontact,telephonecommunicationskills,frombusinessactivitiesoccasionsandcanbedividedintoofficeetiquette,dailycommunicationetiquette,receptionetiquette,banquetetiquette,hospitalityetiquette,etc.Alongwiththeinternationalassociationoffrequentanduniversalandinordertomaketheeconomymoreproper,whichrequirebusinesspeopleunderstandanduseappropriateinternationalbusinessetiquettetofriendlyandsincerecommunication,communicationandcooperation.

Businessetiquettealsoincludessomebasicprinciples,suchas:

respectfortheprincipleofgoodfaithwillbethehumbleprinciples,theprinciplesoftoleranceandtheprincipleofproportionality.Atthesametime,becausethebasicfeaturesofbusinessetiquette:

standardization,objectivityandskillsincommunicationmakesusmustmastercertainskills.

2.2TheOverviewofCross-CulturalCommunication

Asweallknow,peopleindifferentregionshavedifferentviewsoftheetiquettes,sometimespeoplethinkChinaispolitebutnotnecessarilyintheeyesofWesterners.Sothereisculturedifference.Andwiththedevelopingofinternationalbusinesstrade,meanwhiletheincreaseininternationalbusinessandinforeigninvestmenthascreatedaneedforexecutiveswithknowledgeofforeignlanguagesandskillsincross-culturalcommunication.

2.2.1Theconceptofcross-culturalcommunication

The‘‘Cross-culturalcommunication,’’whichEnglishnameis‘‘cross-culturalcommunication（orinter-culturalcommunication）’’.Itreferstothenativeandnon-nativespeakersofcommunication,andalsoreferstothecommunicationofanydifferencesinlanguageandculturalbackgroundbetweenpeople.Itispopularwithforeigners,ifyouaredealingwith（duetodifferencesinlanguageandculturalbackgrounds）,shouldpayattentiontowhattheproblemis,howtocommunicategracefully.OrfromaprofessionalpointofForeignlanguageview,theconceptof‘‘cross-culturalcommunication’’canbedefinedlikethis:

Inthespecificcommunicationscenarios,withdifferentculturalbackgroundspeopleusethesameoralcommunicationcommunicativelanguage（mothertongueortargetlanguage）.

2.2.2Thecontentofcross-culturalcommunication

Cross-culturalmanagementisoneoftheimportantissuesfacingthemodernenterpriseandcross-culturalcommunicationisatoppriority.Effectivecommunicationisthestartingpointforcross-culturalenterprisemanagement.

Peopleareanimalsofthesociety,andliveinthecommunicationsometimeswhattheChinesepeopleconsideredtobepolitemaynotbetrueaccordingtowesternculture.Whenpeopleofdifferentculturalbackgroundscommunicatewitheachother,misunderstandingsaswellasconflictscomeup.Worldsurroundedbyobjects.Communicationactivitiessatisfythepracticalneeds----materialtransformationormessagecommunicationaswellastheprocesssuitableforthesocialrules.Communicationistheprerequisiteforthesmoothandsuccessfulrelationshipamonghumanbeingsanditpromoteshumanbeings’development.Sotheremustexistcross-culturalcommunication.

Firstcommunicationbothpartiesmustcomefromdifferentculturalbackground.

Aculturaldifferenceinbackgroundisabroadconcept,isreferstothedifferencebetweenthedifferentculturalcircles,andalsoreferstothesameculturecirclethedifferencebetweeninternalsubculture.

Secondcommunicationbothpartiesmustusethesamelanguage.Usethesamelanguageisnecessary.Forexample,duringcommunication,ifonecountryusesakindoflanguage,thenothercountryuseanotherlanguage,theycannotcommunicationsmoothly.Fordifferentcountryhavedifferentculture,thereisculture-difference,sowhentheycommunicationwiththesamelanguage,theydonotneedtranslator,whichcansavealotoftime.

ThirdcommunicationbothpartiesmustUnderstandingeachother’scultureandcustoms.Forweallknowthatthereisculture-difference,weallhaveourownculture,beforecommunication,thepeoplemustunderstandeachother'sculturedeeply.ifnot,whencommunicatewemustmakemistakes.

2.2.3Themeaningofcross-culturalcommunication

Cross-culturalcommunicationiscommunicationoccursinpeopleofdifferentculturalbackgrounds.Closecross-culturalcommunicationisanimportantfeatureintoday’sworld.Withtheaccelerationofeconomicglobalization,transnational,cross-culturalexchangesincreasingly,andfrequentcross-borderexchangesofpersonnelfromdifferentculturalbackgroundsgrowingemergenceofalargenumberofmultinationaldiversifiedculturalbackgroundmakesthetrendoflaborisincreasinglyevident.Cross-culturalcommunicationisbecomingincreasinglyimportant.Meanwhile,the‘‘cross-culturalcommunicationscience’’asanewdisciplinearemoreandmoreimportant.

Culturaldifferencesbecomesoimportant,soonlyunderstandingthecontextoftheculturaldifferencesinthreemechanismsofaction,ontheonehandunderstandingtheactualprocessofdeepeningofculturaldifferences;Ontheotherhand,keepingawarenessoftheprobleminthecommunicationprocess,thecomprehensiveusingofvariouscommunicationskills,continuetoresolvedifferences,willpromotethecross-culturalcommunicationsmoothly.

3.TheRelationshipbetweenCross-CultureCommunicationandBusinessEtiquettes

Etiquetteisthebasisofthecivilizationofthewholesociety,andisthesocialcivilizationisthemostdirectformofthemostcomprehensive.Etiquettehelpsimprovepersonalqualities,helpstobuildgoodrelationships,contributetothemaintenanceofpersonalandcorporateimage.

Chinaisalandofdecorumwithasplendidcultureoffivethousandyears.Chinesecivilizationhasagreatinfluenceintheworld.Butinnearly200years,withtherisingofwesterncountries,westerndominatedtheworld,andnowtheinternationaletiquetteisbasicallythewesternetiquette.Withtheopeningandreformforwardandthedevelopingofinternationalbusinesstrade,transnationalcommunicationincreasinglymorethanever,duetocross-culturalcommunicationinbusinessetiquetteisac