创意文化产品设计研究外文文献翻译.docx
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创意文化产品设计研究外文文献翻译
文献出处:
MathesonB.THERESEARCHOFCREATIVECULTUREPRODUCTDESIGN[J].JournalofManagementDevelopment,2017,1
(2):
55-64.
原文
THERESEARCHOFCREATIVECULTUREPRODUCTDESIGN
MathesonB
Abstract
Creativityandcultureasthecoreofcreativeculturalproducts,withthecreativedesignwillbetocreateandpromoteculturalresources,andculturalskillfullycombinedwiththeproducteventuallytranslateintoofcommodityvalueandhigh-culturalvalue-addedproducts.Creativecultureproductdesignisthematerialformofthesubject,fromconcepttoproductperformancecharacteristicsofthetransformationprocessisputforward.Itisaffectedbytheproducttheme,willbeincorporatedinthedesign,thedemandsofconsumer’selementsusingtheproductdesigntoshowpersonalitycharacteristicsanddistinctiveaestheticfeelings.Creativecultureproductdesignneedtointegratevarioussensoryexperiencestocarryonthedesign,bybringingconsumerssensoryexperiencetostrengthenthethemeoftheproduct,atthesametimegivepeopleleftadeepmemory.
Keywords:
thecreativeculturalproducts,sensoryexperience,culturalassociations
1Introduction
Culturalcreativeindustryisunderthebackgroundofeconomicglobalizationthecreativityasthecoreoftheemergingindustry,itdependsonthedesigner’swisdomandstrength,withadvancedtechnologycreationandpromotionofculturalresources,throughthedevelopmentanduseofintellectualpropertyrightstoproducehighvalue-addedproducts,hasgreatpotentialtocreatewealthandemploymentintheindustry.Culturecreativeindustrymainlyincludesindustrialproductdesign,costumedesign,advertisingdesign,visualartdesign,environmentalartdesign,radio,television,film,animation,media,andcreativegroupsinaspectsofsoftwareandcomputerservices.Intheculturalcreativeindustryculturecreativeproductdesignisoneofthekey;itistheculturalresourcesintoanimportantpartoftheculturecreativeproduct.Culturecreativeproductdesign,itisthecreativityoriginatesfromthecultureofproductdesign,mainlyoncultureandparticularculturalartifactsconveysculturalelementsisgivenpriorityto,throughinduction,refinedintodesignelements,throughthedesignoftheculturalelementstoseekanewformtomeettherequirementsofmodernsociallifeandaesthetic,andhopethatthroughproductsenhanceconsumer
culture,tomeetconsumerdemandforpersonalizedandspiritual.
2Theoverviewofcreativeculturalproducts
Creativeculturalproductsreferstocreativeconceptasthecore,relyonthedesigner’swisdomandability,withcreativewaywillbetocreateandpromoteculturalresources,andculturalskillfullycombinedwiththeproducteventuallytranslateintoofcommodityvalueandhigh-culturalvalue-addedproducts.Canknowfromthedefinitionofcreativeculturalproductsandcoreelementsaroundthecreativeculturalproductsistheculturalandcreative,creativeistheproductofsurfacecharacteristicsofpresentinfrontofpeople,throughtheextremelyrichindividualcharacter,innovativeproducts,suchasmodeling,theusefunctiontoattractpeople’sattention;Cultureistheproductinformationispassedtothepeopleofthespirituallevel,tomeettheneedsofpeopleforspiritualculture,promotethequalityofthepeopleandculture.
Creativityisakindofcreativethinkingability,isakindofabilitytocreateproducts,ingeniousideaanduniqueideastomakeproductsmoreoriginal,morenovelmodeling,makeproductstomeettheneedsofpeopleforthefunctionatthesametime.Bytheapplicationofcreativethinkingandmodeofproductioncanproduceaestheticallypleasing,functional,meetthepersonalityrequirementsofproduct.Creativedesigncanmaketheproductmoreattractive,itcanenhancethevalueoftheproduct,makeitgetridofthepricesofsimilarproductsonthemarket
competition,throughthecreativedesignandsuperiorqualitytoattractthetargetconsumergroups,andoccupytheinitiativeofproductpricing,forthebrandmanagementandpromotionofproductstolayasolidfoundation.CultureitistheembodimentofthespiritofanationandTheTimescharacteristic,itisformedafteralonghistoryofdeposit,cultureisacomplexoverall,includingknowledge,belief,art,morals,law,custom,andallthepowerofthehumaninthesocialincomeandhabits.Differentnationsinfluencedbygeographicalenvironment,socialsystem,religiousthought,theinfluenceofsuchfactorsasthefinalformwiththenationalcharacteristicsofculture.Themorenational,withalonghistoryofitsculturalconnotationisdeeper;theculturalspiritofthepresentmoreintense,andthereforeitsnationalitybecamemoreprominent,moreobvious.Cultureisthemostvaluablewealthofhistoryleftus,weshouldtakeadvantageoftheexcellentculturalresources,drawlessonsfromthesuccessfulexperienceoftheforeignexisting,designcreativeculturalproductswithChinesecharacteristics,soastomakeourproductstoworldwide,andshowedtheexcellentChinesecultureintheworld,tocarryforwardthetraditionalculture,inheritingculturalclassics,andpromoteeconomicandculturalexchange.
Ideasandculturearethetwomostimportantelementsinthedesignofculturalproducts,closelyrelatedtothebothbeshortofonecannot,theyarecomplementaryrelationship.Thecreativedesignproductstonewlook,makeindividualcharacterisdye-in-the-wood,avant-gardefashionproducts;Whileculturalproductstothesoul,lettheproductisfullofculture,showthehumanities.CreativeculturalproductsdemandisrootedinChina’sprofoundtraditionalculturecanhaveamorebroadspacefordevelopment.Thetraditionalculturealsoneededacreativewayandtheessenceofmodernlanguagetoexpressthecultureandextensive,soonlywouiabeaperfectcombinationofcreativeandculturaltogethertodesignrealcreativeculturalproductsinlinewithmarketdemand.
3Thedesignmethodofcreativecultureproduct
Thecreativityofculturalproductsdesignisdividedintothreelevels,inturn,isfeelinglayer,behaviorlayerandspiritlayer.Theformofsensorylayerinvolvesproducts;Behaviorlayerrelatingtotheproductfunction,usingway;Wadeculture,emotionalandaestheticspiritlayer.Sensorylayer,behaviorlayerandspiritlayerisrelationship,accordingtothemainproductsareinsensorylevelsassociatedwiththeuserfirst,andthenthroughthebehaviorlevelbehaviorofinteractionwiththeuser,thelastonthebasisofsensorylevelandbehaviorlevel,maketheproductemotionalcommunicationwiththeconsumer,implementthesatisfactionofspiritualexperienceandthepsychologicaldemand.
Creativeculturalproductsdesign,firstofall,startingfromthesensorylayer,theformofproductdesign,includingthemodelofproductdesign,colordesign,materialdesign,etc.,throughtheapplicationofthedifferentdesignmethodstorealizetheproductlevelofexperience;Secondlayerintothebehavior,andthewayofusingthefunctionoftheproductdesign,throughtheapplicationofthedifferentdesignmethodsofimplementationexperienceinproductbehaviorlevel;Finallyenterthespiritlayer,basedonthesensorylayerandbehaviorlayer,throughtheapplicationofthedifferentdesignmethodsofproductsculture,emotionalandaesthetic.
3.1Sensoryexperiencemethod
Sensoryexperienceisbasedontheproduct’scolor,shape,material,etc,tocarryonthedesign,maketheproductappeargorgeouscolor,themodelingofcharacter,excellenttexture,beautifulvoice,thetasteofcharming,etc.,throughthesensorychannelsestablishmentandexchangesandinteractionbetweenpeople,tobringuserssight,touch,hearing,smell,tasteandsoonvarioussensorystimuliandenjoyableexperience,andinthepsychologicalandspiritualcomfortandsatisfaction.
Coloristhemostobviouscharacteristicsinproductoutwardappearance,peoplefirstcapturedthroughvisualproducts,atthesametime,thecoloroftheproductwillbethefirsttogivepeoplethevisualsensorystimulation.Throughtheapplicationofcolorsciencecangivepeopledifferentvisualexperience,forexample,itgivesapersonwithpassion,hotfeeling;Bluegivesapersonquiet,melancholyfeeling;
Purplegivesapersonthesenseofelegant,noble,etc.Formisthecharacteristicofthemodelingofproductscanpeoplethroughvisualandtactileperceptionofproductform,differentproductsformgivepeopledifferentvisualandtactilesensoryexperience.Forexample,theroundshapethepersongivesonthevisionwiththefeelingofaffinity,giveapersonthesensewithsmoothonthesenseoftouch;Geometricmodelingthepersongivesonthevisionwithindustrialfeeling,giveapersonthesensewithhardonthesenseoftouch,etc.Materialisamaterialbaseofproductshape,ithasmultiplematerialproperties.Productmaterialshape,color,surfaceprocess,tastes,etc.Itwillgivepeoplethevisual,touch,taste,smell,andothersensoryexperience.Suchasmatteplasticthepersongivesonthevisionisdurable,safefeeling;thepersongivesonthetouchgentleandcomfortablefeeling;Giveapersonthesensewithindustrializationinthesenseofsmell.
Sensoryexperiencemethodisthroughsomeinvestigation,letrespondentsreportedtheirsensoryexperiencefeelingsforonespecificproduct.Sensoryexperiencemethodnormallyconsistsofquestionnaires,interviews,etc.Differentmethodsofinvestigationanddesign,throughthesemethodscanobtaintheuser'sinformationdatafromdifferentangles-Sensoryexperiencemethodcommonlyusedintheearlystagesofproductdesignanddevelopment,istolookfortheconsumerpreferencesforproductsensoryexperience