商务英语试题.docx

商务英语试题.docx

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商务英语试题

2003年10月高等教育自学考试中英合作商务管理金融管理专业考试

商务英语试题

（课程代码0796）

（阅读与写作部分）

READING

PARTONE

Question1–5

·Lookatquestions1–5.

·Ineachquestion,whichphraseorsentenceiscorrect?

·Foreachquestion,maroneletterA,BorConyourAnswerSheet

Example:

Don’tforget–

FlightBA6926.45pm

Theplanearrivesat

Aquartertoseveninthemorning.

Bquarterpastsixintheevening.

Cquartertosevenintheevening.

1

TOLET

SPACEAVAILABLEFORWORKSHOP

MINIMUM6MONTHS’CONTRACT

AThisworkshopspaceisavailabletorentfor6monthsonly.

BYoumustrentthisworkshopspaceforatleast6months.

CYoucanbuildaworkshophereinthenext6months.

2

ApplicationsinvitedforthepositionofAccountsManager

SendCVandhand–writtenlettertoPersonnelDepartment

Anyoneinterestedinthejobmustapply.

Ainperson

BtotheAccountsManager

Cinwriting

3

STAFFNOTICE:

ThevenuefortheJunesales

Conferencehasnowmovedfrom

Companyheadquartersto

CentralHall

Thesalesconference

Awillbeheldatalaterdate.

Bwilltakeplaceatadifferentlocation.

CwillbeatcompanyheadquartersinJune.

4

IMPORTANT

Pleaseuseonlythewhiteboardpensprovided.Replacementsare

AvailablefromtheFacilitiesOfficeonextension752.

AOnlyuseyourownwhiteboardpensiftheFacilitiesOfficehasnone.

BWhiteboardpensmustbeleftintheFacilitiesOfficeafteruse.

CCalltheFacilitiesOfficetoobtainmorewhiteboardpens.

5

Memo

VisaapplicationsforthoseattendingtheMiamiconferenceAugust10–15

Mustbereceivedonemonthinadvanceofdeparture.

Whenmuststaffsendintheirvisaapplications?

AAtleastonemonthbeforetheyleaveMiami.

BBytheendofJuly.

CAtleastonemonthbeforetheyareduetoleave.

Question6–10

·Lookatthelistbelow.Itshowstheservicesofferedbyalargehotelwhichisusedbybusinesspeople.

·Forquestions6–10,decidewhichservice（A–H）eachpersonneeds.

·Foreachquestion,markoneletter（A–H）onyourAnswerSheet.

·Donotuseanylettermorethanonce.

NorthstarHotel

AinformationDesk

BForeignExchange

CBusinessCentre

DConferenceRoom

EGym

FRestaurant

GLaundry

HRoomService

6Steveishungrybutneedstoprepareforameetingandhasnotimetogototherestaurant.

7Peterwouldlikesomeshirtswashedandironedforaconferencewhichstartstomorrow.

8Susanwillhavesomefreetimethisweekendandwouldliketofindoutaboutsportseventsinthetown.

9Markhastosendanurgentfaxtohisofficebutcannotdothisfromhisroom.

10Sylviahasinvitedagroupofforeignclientstodiscussbusinessoverameal.

Question6–10

·Lookatthechartsbelow.Theyshowtheprofitsandlossesforeightdifferentcompaniesoverathree–yearperiod.

·Whichchartdoeseachsentence（11—15）ontheoppositepagedescribe?

·Foreachquestion,markoneletter（A–H）onyourAnswerSheet.

·Donotuseanylettermorethanonce.

11Profitsremainedfairlysteadythroughouttheperiod,withaslightfallinthesecondyear.

12Thecompanymadealossforthefirsttwoyearsbutbecameprofitableafterthat.

13Profitswerelowinthefirstyearandfellsharplyduringtherestoftheperiod.

14Profitsreachedapeakinthesecondyear,butdecreasedslightlyinthethird.

15Profitsincreasedconsiderablybytheendoftheperioddespitelowprofitsfortwoyears.

PARTTWO

Question16-20

·Readthetextbelowaboutpreparingtogoonabusinesstrip.

·ChoosethecorrectwordtofilleachgapfromA,B,CorD.

·Foreachquestion,markoneletterA,B,CorDonyourAnswerSheet.

GoingAwayonaBusinessTrip

Properplanningbeforeyoudepartforyourtripwillserveadualpurpose.First,itcanensurethatyourcompany（16）……efficientlywhileyou’regone.Perhapsmoreimportantly,itcanhelp（17）……thestressofworryingabouthowthingsaregoingwhenyou’renotthere.Ifpeopleinyourcompanyareusedtogettingyourpersonalapprovalforeverything,choosesomeonetomakethese（18）……inyourplacewhileyou’reaway.Makesurepeopleinyourofficeknowhowtogetintouchwithyoubyleavingbehindadetaileditinerary.Includethename,addressandphonenumberofthehotelyou’restayingat;time,locationandcontactinformationformeetingsthatare（19）……,flightinformation;andthelike.Beclearaboutwhenitis（20）……tocontactyou—youdon’twanttobefieldingcallsonyourcell—phoneinthemiddleofanimportantclientpitch.

16AhandleBpractisesCconductsDoperates

17AreduceBsubtractCdeductDdiscount

18AconclusionsBideasCdecisionsDchances

19.AarrangedBdesignedCallowedDdevised

20.AlikelyBpossibleCsuitedDaccepted

Question21-25

·Readthetextbelowaboutasuccessfulmailordercompany.

·Choosethecorrectwordtofilleachgap,fromA,B,CorD.

·Foreachquestion,makeoneletterA,B,CorDonyourAnswerSheet.

MailOrderFashionSuccess

Eightyearsago,BarryHewingslefthishighlypaidjobinbankinginorderto（21）……hismailorderfashionbusiness.Hehasplentytobepleasedaboutsofar.His（22）……shirtsandtrousersarewornbyfamouspeoplearoundtheworld,andoftenappearonthefrontofmagazines.Thishighprofileishelpingthecompanyto（23）……over50,000newordersayear.Meanwhile,morethanamillioncataloguesaremailedouteveryseasonandthereare160,000（24）……customers.Thisyearthebusinessison（25）……tomakeprofitsofalmost2meurosonsalesof49meuros.Hewingsisconfidentthatthissuccessissettocontinue.

21AsendBlaunchCpushDintroduce

22AsignBlabelCstampDtrademark

23AappealBexciteCattractDentertain

24.ArunningBoccupiedCactiveDoperating

25.AwayBroadCpathDtrack

Question26-35

·Readthetextbelowaboutjobinterviews.

·ChoosethecorrectwordtofilleachgapfromA,B,CorD.

·Foreachquestion,markoneletterA,BorConyourAnswerSheet.

GetthatJob!

Questionscanbeanimportantpartofjobinterviews.Oneofthe（26）……commonproblemswithinterviewsisthatcandidatesoftenforgetthatthefutureemployeristheretobeinterviewed（27）…….Interviewsprovideanopportunitytofindoutmore（28）……thecompany,itsstaffandthepositiononoffer.It’stheperfectplacetodecidewhetherornotthecompanyisrightforthecandidates

Thekeytoaskingtherightquestionislisteningcarefully.（29）……unimportantquestionsor（30）……thathavebeencoveredintheinterview,doesnothelp.（31）……askhowgoodthepromotionpossibilities（32）…….Youshouldalsofindouthowtheytrainstaff,andwhoyourcolleagues（33）……be,whythereisavacancyandwhyithasn’tbeenfilledyet.Donotbeafraidtoaskquestionsconcerningsalaryandbenefitsaswellas（34）……youcanexpecttododuringthefirstdays（35）……work.

26AbestBeasiestCmost

27AtooBveryCso

28AforBaboutCover

29.AAskingBAskCAsked

30.AoneBthoseCother

31AAlsoBInsteadCEither

32AareBhaveCwere

33AshallBmustCwill

34.AwhichBwhatCwhose

35.AbyBwithCat

Question36-45

·Readthepassagebelowaboutcarryingoutacompetitiveanalysis.

·Choosethecorrectwordtofilleachgap,fromA,B,CorD.

·Foreachquestion,markoneletterA,Bor,ConyourAnswerSheet.

CompetitiveAnalysis

Manysmallbusinessownersmakethemistakeofwaitinguntilacompetitorhasopenedupashopacrossthestreetandiscuttingintoprofitstofindoutwhoandwhatthey’reup（36）…….Acompetitiveanalysis（37）……youidentifyyourcompetitorsandevaluatetheirrespectivestrengthsandweaknesses.Byknowingaboutyourcompetitors,youwillhaveabetterunderstandingofwhatproductsorservicesyoushouldoffer,howyoucanmarketthemeffectively,andhowyoucan（38）……yourbusiness.

Competitiveanalysisisanongoing（39）…….Youshouldalwaysbe（40）……informationaboutyourcompetitors.Lookattheirwebsite.Readtheirproductliteratureandbrochures.Getyourhandsontheirproducts.Seehowthey（41）……themselvesattradeshows.Readabouttheminyourindustry’stradepublications.Talktoyourcustomerstoseehowthey（42）……aboutcompetitiveproductsorservices.

Beginbylookingatyourprimarycompetitors.Thesearethemarketleaders,thecompanieswhocurrentlydominateyourmarket.Theyareprobablytheoneswhoyoukeeprunningintoduringyour（43）……fornewcustomers.Next,lookforyoursecondaryandindirectcompetitors.Thesearethebusinesseswhomaynotgohead-to-headwithyou,butwhoaretargetingthesame（44）……market.Finally,lookatpotentialcompetitors.Thesearecompanieswhomightbemovingintoyourmarketandwhoyouneedtobe（45）……fortocompeteagainst.

Suchcarefulcompetitiveanalysiswillhelpyourbusinesstobesuccessful.

36AacrossBfacingCagainst

37AletsBallowsCpermits

38AputBrangeCposition

39.AprocessBmeansCway

40.ApickingBgatheringCbringing

41ApresentBgiveCprovide

42AunderstandBsenseCfeel

43AanalysisBsearchCinvestigation

44.AusualBgeneralCordinary

45.ApreparedBinventedCproduced

PARTTHREE

Question46-52

·Readtheextractbelowfromamagazinearticleaboutproductsandserviceswhicharedesignedforindividualclients.

·Aresentences46-52below‘Right’or‘Wrong’?

·Ifthereisnotenoughinformationtoanswer’Right’or‘Wrong’,choose‘Doesn’tsay’.

·Foreachsentence46-52,circleoneletterA,B,orC.onyourAnswerSheet.

MASSCUSTOMISATION

Welcometotheworldofmasscustomization,wherecompanieswithmillionsofcustomersarestartingtodesignproductsandservicesjustforyou.

Thankstotechnology,youcannowbuyacomputermadetoyourownspecifications.Youcanalsobuyapairofjean