全年营销活动计划表.xls

全年营销活动计划表.xls

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20162016年年-营营销销活活动动计计划划表表日日期期线线上上预预算算小小计计线线下下月月日日一一二二三三四四五五六六活活动动主主题题网网上上商商城城微微信信短短信信印印刷刷品品店店面面物物料料礼礼品品优优惠惠券券名名称称112圣诞、元旦双节活动00000000营养师讲课3456789腊八节|微信|腊八粥-甜到你心里00200050000700慧缘|读书10111213141516年终大促，感恩回馈015020050050050010002850手工|剪窗花17181920212223周周好食惠00000000首创|游乐室24252627282930常年超低价00000000金地|游乐室31春节年货大集|年底扫货|年礼提前购0020050050050010002700慧缘|游乐室2123456春节年货大集|年底扫货|年礼提前购00000000营养师讲课789101112132.14情人节，甜蜜约“惠”01502000000350亲子阅读14151617181920新系统上线-全新升级，从心出发006002000400002000500049600慧园|读书21222324252627元宵节，团团圆圆闹元宵002000500050012002829周周好食惠/常年超低价00000000312345三八妇女节-女王万岁000005000500营养师讲课67891011123.15消费-优中选优，天天都是3150150050050050010002650亲子阅读131415161718193.20春分|微信-妈妈春饼，爸爸菜00000000慧园|读书20212223242526新系统上线-全新升级，从心出发006002000400002000500049600女王的节日2728293031周周好食惠/常年超低价00000000412清明小长假，让野餐丰富起来015020030050080010002950营养师讲课3456789周周好食惠00000000亲子阅读10111213141516常年超低价00000000手工|风筝DIY171819202122235.1劳动节-劳动人民最光荣0030050050080015003600慧园|读书242526272829300512345675.1劳动节-劳动人民最光荣00000000营养师讲课8910111213145.5立夏|微信00000000亲子阅读15161718192021母亲节-献给最亲爱的妈妈00400080080010003000慧园|读书22232425262728周周好食惠00000000全家采摘郊外游293031常年超低价00000000612346.1儿童节-快乐成长000080080001600营养师讲课567891011端午节-“粽”情“粽”意，豪送大礼0150400100080080015004650亲子阅读121314151617186.19父亲节-恩重如山，父爱如海00000000儿童节活动192021222324256.21夏至|微信00000000慧园|读书2627282930周周好食惠/常年超低价00000000全家采摘郊外游712烧烤季-无肉不欢，盛夏开始000000500500营养师讲课3456789年中大促0150400100080080015004650亲子阅读10111213141516暑假-鲜果放价，high翻暑期004000080001200社区运动会17181920212223周周好食惠00000000烧烤节24252627282930常年超低价0000000031081234568.7立秋|微信-天凉好个秋00000000营养师讲课789101112138.9七夕情人节-爱要大声说出来004000080001200亲子阅读14151617181920酷暑清凉节-给爱的人煮碗绿豆汤01500100080080015004250烘培讲座21222324252627周周好食惠0000000028293031常年超低价0000000091239.10教师节-桃礼满天下，老师您辛苦了00000100001000营养师讲课45678910中秋小长假-中秋节，月满人团圆015060010001000100020005750亲子阅读11121314151617秋收水果节00000100020003000亲子|月饼DIY18192021222324白露秋分-润秋燥，五谷特惠季00000000252627282930周周好食惠/常年超低价0000000010110.1国庆节-国庆献礼，大庆7天015080015001000100020006450营养师讲课234567810.9重阳节00000100001000亲子阅读9101112131415开仓放粮，新米驾到00000000重阳敬老日1617181920212210.31万圣节0080001000100015004300万圣节party23242526272829周周好食惠000000003031常年超低价00000000111234511.7立冬|微信-寒冬腊月要吃肉，冬季进补节00000000营养师讲课6789101112双11狂欢-全民疯狂“购”015080015001500150020007450亲子阅读1314151617181911.24感恩节-会员感恩大回馈0080001500020004300感恩节20212223242526周周好食惠0000000027282930常年超低价0000000012123双12狂欢-继续狂欢，任性低价015080015001500150020007450营养师讲课4567891012.21冬至|微信-水饺系列超值上市00000000亲子阅读11121314151617圣诞、元旦双节同庆，双礼巨惠0080015001500150020007300平安夜平安果18192021222324周周好食惠0000000025262728293031常年超低价00000000合计0165010100163009650023700375001857507月月度度合合计计物物料料费费用用过年饮食要当心3006850国学书本0工具300玩具0玩具0玩具0健康元宵DIY80052150绘本200国学书本0春天饮食30053550绘本0国学书本0送康乃馨500最实用便当手册8008150绘本0风筝800国学书本0立夏养生知识5005500绘本0国学书本0条幅、海报、服装2000儿童饮食请注意5009950绘本300亲子互动900国学书本0条幅、海报、服装2000夏季消暑知识50017150绘本300线线下下体育用品2000宣传、食材、人员8000入秋养生进补5009950绘本0外联、食材、人员4000润秋燥，会养生50013250绘本0食材、人员、宣传3000五谷养生讲座50022750绘本500礼品2000宣传、食材8000冬季养生知识讲座50014250绘本0礼品2000冬季养生知识讲座50018250绘本0礼品3000460002317501715020162016年年-营营销销活活动动计计划划表表日日期期月月日日一一二二三三四四五五六六1123456789101112131415161718192021222324252627282930312123456789101112131415161718192021222324252627283123456789101112131415161718192021222324252627282930314123456789101112131415161718192021222324252627282930512345678910111213141516171819202122232425262728293031612345678910111213141516171819202122232425262728293071234567891011121314151617181920212223242526272829303181234567891011121314151617181920212223242526272829303191234567891011121314151617181920212223242526272829301012345678910111213141516171819202122232425262728293031111234567891011121314151617181920212223242526272829301212345678910111213141516171819202122232425262728293031合计印刷品代理返佣（or公关pr）不可预估总计9