汽车售后服务外文文献及翻译.docx

汽车售后服务外文文献及翻译.docx

《汽车售后服务外文文献及翻译.docx》由会员分享，可在线阅读，更多相关《汽车售后服务外文文献及翻译.docx（7页珍藏版）》请在冰豆网上搜索。

汽车售后服务外文文献及翻译

Automotiveafter-salesservice

Automotiveafter-salesserviceisameansofcarmarketingwhichproducedearlyintheautomotiveindustry.Ascarconsumablescharacteristics,thecustomerattachesgreatimportancetoitsmaintenanceandrepair.Automotiveafter-salesserviceisanimportantpartoftheautomobilecirculation,whichcoversthequalityassuranceofthecarafterthecarsales,claims,repairandmaintenanceservices,autopartssupply,maintenanceandtechnicaltraining,technicaladviceandguidance,marketinformationfeedbackseries.Manufacturertoestablishcloserrapportwiththecustomerafter-salesservice,soastoestablishacorporateimage,enhancethereputationoftheproduct,toexpandtheimpactoftheproduct,cultivatecustomerloyalty.After-salesserviceasa"double-edgedsword,goodafter-salesservicesupportandpromoteproductsales,marketing,brandandreputationplayastrongrole;poorafter-salesservicecanalsomaketheproductunmarketable,brandreputationdownandcanevenmakebranddiscredited.Therefore,onlyafter-salesservicetoimprovetheautomotiveproducts,auto4Sshopattentiveservicetomovingcustomers,improvecustomersatisfaction,inordertowinthemarket.Thisindicatesthatthecarserviceinthewholeprocessofautomotivemarketing,thereisaspecial"mission"fortoprocureautomotiveproductsandservicesintothemarkettoplayanactiverole.Therefore,theautomotiveaftermarkethasfar-reachingsignificanceandprospectsfortheprosperityofthemarket.

4Sshopisacarservice,includingvehiclesales,parts,service,informationfeedback,4Sfourfeaturesetinoneofthecarservicecompanies,SisactuallyfourprefixabbreviationoftheEnglishwords.AlthoughChina'sautoindustryfromthehistorybehindthedevelopedcountries,buttheevolutionoftheservicemodelcanbesaidisbasicallythesameway,butalsotheabbreviationoftheforeignautoindustry1002yearsofhistory.Theconstructionofthe4Sshop,foreignautosupplystoreandsomedonottheChinaConstructionLuxuryandhardwarefacilitiesgradeisnothigh,thesizeoftheinvestmentdoesnotnecessarilylargerthandomesticcarshop,butthelevelofforeigncarshopmanagementservices,softwareconstruction,butcanbedescribedasfirst-class,morenuanced,andwilldefinitelynothappenonlytolookattheappearance,isnotallowedtoenterthecompartmenttoseethings,evensomeautoshophasitsownprovingground,customerscanfreelychooseandtest.Repairservicesofmotorvehiclesisamajorpartofthebenefitintheautomotiveaftermarketrepairshopisobviouslyimportant.Betweenforeignmanufacturers,theyhaveestablishedacloserelationshipofproductionandmarketing,hasabeautifulshoppingenvironment,brandawarenessandclearadvantages,butalsoalotofmanufacturerstofollowsuit.BrandstoresintheUnitedStatesistheUnitedStatesthemostimportantautomotiveaftermarketmode,whichriseintheUnitedStatesisnotlong,butrapiddevelopmentinthelast20years.Chaininitiatorisnotavehiclemanufacturingplant,butsetpositionintheautomotiveaftermarketautopartssupply,maintenance,fastcuringofanintegratedserviceprovider.Atpresent,thecompanyhasnearly20U.S.morethanmorethan500chainstoresofspareparts.ThismodelintegratestheresourcesofthevariousbrandsofAutoPartsandAccessories,breakingtheverticalmonopoly,onthebasisofpricetransparency,vehiclemaintenance,repair,beautyandsparepartssupplyone-stopservice,theownercanbeaone-stopsolutiontotheproblem.Inthesamebrandofchainsystem,eachbranchusesthesamestoredesign,servicemarks,personneltraining,andservicestandardsinthemanagement,thesamepriceofservices,unifiedmanagementrules,unifiedtechnicalsupport,unifiedlogisticsanddistributionsystem,notonlycaneffectivelyreduceoperatingcosts,butalsoimprovetheoverallbrandimage.BrandchaininitiatorisnottheOEM,3butthecarservicebusinessserviceproviders,themainbusinessofthebrandchainincludingsupplyofautoparts,carrepair,fastcuring,andeverybrandchainbranchesnotonlynumerousbutalsowidelydistributed,accordingtostatisticstheUnitedStatesmorethan20sparepartscompanyhasmorethan500stores,morethan70%oftheautopartsmarketsparepartsbybrandstores,brandstorescansellmorethanonebrandofcarpartsresourcesandpricetransparency,andthattheintegrationofvariousbrandsofcarsresources,playedtheeconomiesofscale,andconvenienttothecustomer,whichhassufferedanunprecedentedfavor.

4Sstoreswillgenerallytakeabrandinanareadesignedandbuiltinaccordancewithuniforminsideandoutsidetheshop,ahugeinvestment.4Sshopisaverylargeinvestmentmarketanalysis,inBeijing,4Sshophardwareinvestmentisusuallyabout$15millioninsalesbetween5millionto10millionofliquidity.Somesalesofeconomycars4Sshopisarelativelysmallinvestment,butitalsoneedsabout800million.Suchahugeinvestmentdidnotstoptheenthusiasmofthepeople,whetheryouarea4Sdealerwhichcarmanufacturersinthecountry,usuallyacollectionofenvironment.TianjinToyotadealerabout40orso,buttherearemorethanmorethan400dealerstosubmitapplicationsTianjinToyota.Thisismainlybecauseitismoreprofitablecarsales,ifyouchooseagoodcarmanufacturer,maybeitwillrecovertheinvestmentwithintwoyears.Authoritiesbelievethatalmosteverymajorcarmanufacturersareconcernedwiththemanufacturer'sbrandandproductcompetitiveness.Inotherwords,thecarmanufacturersnotonlytochooseaproducts,brandawarenessandpotentialforthedevelopmentofenterprises,aswellasthespeedofintroductionofnewmodelsthesearetheveryelementscannotbeignored.ShanghaiGeneralMotorsdealersandcarsalessay,theychosetheagentofShanghaiGeneralMotors,becauseUniversalisthelargestdistributorofChineseinvestment,technology4researchanddevelopmentwork.Manydealerssay,"aslongastheproductofyourchoiceiscorrect,thenwaitingforthemoneyontheline."AproxysevenoreightcarbrandCEOsaid,cannotmakemoney,thekeyisdependsonyouragentwhatbrandofcar,whetherthecarispopularmodels.Best-sellingHonda,forexample,ifyoudonotincrease,sellingaHondacarinBeijingfor$15,000,buttherealityisthatHondacarsinshortsupply,increasesalesisverycommon,andsomebecausenoinvoicefare,donotpaytaxes,dealersearnmoreprofits.InBeijing,Honda4Sshopprofitslastyear'snetprofitofatleast$400million.Ofcourse,notallthedealerscangettensecartype,theyareinwhatwaystomakemoney.Agentjettacardealersaid:

"Nowthesaleofthevehicledoesnotmakemoney,Sellacardealerwouldhavedied.Mostofthearticleshavebeenaddedinthesaleofthevehicle.Say"article"referstomanufacturerrebates,insurancecosts,interiordecorationandmaintenance4Sshoplocationdeterminestherightdecisionbycarmanufacturers,becausetheplanningandlayoutofthefactory,the4Sshoplocationisnotverygood,mostofthecarusersarealsotimestobuyacar,theytendtobeataxiorbus,theytendtochooseconvenientplace,4Sshopbusinessfortheirownsurvival,oftenusingveryflexibleoperationalmechanism.ThegeneralpracticeistoapplyforaboothintheAsianGamesVillageAutomobileExchangeMarketcarmarketinBeijingornorthernorfindpartnersintheseareas,sothatthecompany'sbusinessexpansion.Ofcourse,therearemanyof4Sshopdealersrentanofficephoneconsultationserviceorservicestosellmorecarsintheautomotivemarket,comparedtothe4Sshop,carandmorepopularinthemarket.Atthisstage,theaverageconsumercanalsobuyeconomycars,carbrandandnotthemainfactorstheybuy,theyaremostsensitivetopricechangesinthepriceofthesamegradetheyaremostinterested,ifcarpricesslightlylow,saleswillrise.Automotivemarketingservicesaredividedintothree5parts:

pre-service,salesserviceandafter-salesservice.Withtheadvancesinautomotivetechnologyandtherapiddevelopmentofscienceandtechnology,automotiveproductsintothehome,andasameansoftransport,graduallyenteringChina.Domesticafter-salesservicemoreandmorepeople'sattention,theemergenceofthecarserviceisduetomarketcompetition,andalsoameansofautomotivemarketing.TherapiddevelopmentofChina'sautomobileindustry,carownershiphasincreasedsignificantly,reachingmorethan8500millioncarsintheautomobileindustryoccupiesanimportantposition.China'shugecarownershipandfastcarsalesgrowth,thedevelopmentoftheautomotiveserviceindustryprovidesahugeroomforgrowth.Traditionalcarsalesservices,isalsosubjecttointernationalpopular"fourinone"salesandserviceshop（alsoknownas"4Sshop"）impact.Carmanufacturersanddealersdeeplyrealizethatonlythroughrigorous,perfect,thoughtful,qualityofservice,cultivateahighlevelofcustomersatisfaction,agoodandstablecustomerrelationship,tograpplingwinintheincreasinglyintensemarketplace.Increasingcompetitionintheautomotivemarket,carmanufacturersfocusonprofitgrowthintheafter-salesservice,theprosandconsofthequalityofafter-salesservicehasbecomeakeydifferentiatorforautomotivemanufacturersintheincentivemarketcompetitionaspects.Asabridgeconnectedtothecarproductionandconsumptionmarkets-auto4Sshops,however,theservicesectorsalsothereisalackofpersonnel,poorserviceconcept,craftsmenlowtechnicallevel,hasseriouslyrestrictedthe4Sshoporeventheentireautomobileindustry.Therefore,theestablishmentofaneffectivecar4S