教案U1M4.docx

教案U1M4.docx

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教案U1M4

Unit1Advertising

Welcometotheunit

Teachingaims:

1.toenjoysomebeautifuladvertisementsandhaveageneralideaofadvertisements;

2.totalkaboutthesixpicturesandgetsomeideasofthetwomaintypesofadsandtheir

respectivepurposes;

3.togetinvolvedinthediscussionandpracticespokenEnglish.

Teachingprocedures:

Step1Lead-in

Theteachershowsthestudentsseveralbeautifuladvertisements,amongwhicharebothcommercialadvertisementsandpublicserviceadvertisements.

Step2Brainstorming

Askstudentstohaveabrainstormandthenanswerthefollowingtwoquestions:

1.Wherecanwefindtheseads?

2.Whydoyouliketheseads?

Step3Observation

AskstudentstofocusonthesixpicturesonPage1.Encouragethestudentstoformpairsanddiscussthecontentsofeachpictureandtrytodividethesixpicturesintotwoparts.Thus,encouragethestudentstopayattentiontothefunctionsofthecommercialadvertisementsandpublicserviceadvertisements.

Step4Discussionandspeaking

Organizethestudentsintosixgroupsandaskeachgrouptotalkaboutoneofthesixpicturesinfrontofthewholeclass.Eachgroupshouldchooseonerepresentativetopresenttheirideastothewholeclass.Thethreequestionscanhelpthestudentstostartthediscussion.

Step5Moreadsforyoutodiscuss

Providethestudentsmoremeaningfulandinterestingadvertisementsandencouragethemtothinkaboutanappropriatesloganforeachone.

Step6Homework

Askstudentstolookformoreinformationaboutadsandmakegoodpreparationsforthereadingpart.Thestudentscansurfthenetiftheyhaveaccesstoit.

Unit1Advertising

Reading1

Teachingaims:

1.togetageneralideaofthewholetext;

2.totraingist-readingskillandlearnthemainpointofeachparagraphofthetext;

3.tobefamiliarwiththedetailedinformationaboutthetext;

4.tomasterthereadingstrategyforexpositorywriting.

Teachingprocedures:

Step1Lead-in

Thestudentsareencouragedtohaveabrainstormingaboutadvertisementsinordertoreviewwhattheyhavelearnedbeforetheclassandgetmoreknowledgerelatedtoadvertisements.

Step2Before-reading

Thewords-matchingexercisecanhelpthestudentstoreviewthenewwordsandpavethewayforthecomingreadingcomprehension.

Step3Fast-reading

Askstudentstolistentotherecordingofthereadingtextandskimthetexttogetthegeneralidea.

Step4Detailed-reading

Letstudentsreadthetextcarefullyandworkoutthemainideaofeachparagraph.

Step5FurtherReading

Thetrueorfalsestatementsaredesignedtocheckstudents’furtherunderstandingofthewhole

text.

Step6Post-reading（ConsolidationActivityOne）

Withthequestion“What’sthesimilaritiesanddifferencesbetweencommercialadvertisementsandpublicserviceadvertisements?

”,studentsareexpectedtotellthedifferencesandsimilaritiesbetweenthetypesofadvertisements.

Step7Post-reading（ConsolidationActivityTwo）

AskstudentstoretellthewholetextwiththehelpofthekeywordsonthePPT.

Step8Aboutthereadingstrategy

Drawthestudents’attentiontothereadingstrategyaboutexpositorywriting.

Step9Homework

AskstudentstofinishreadingthearticleonPage95,tolistthedifficultlanguagepointsontheirnotebooks,andretellthereadingtext.

Unit1Advertising

Reading

（2）

Teachingaims:

1.togettograsptheusageofthemainlanguageitems;

2.totrainlistening,speaking,readingandwritingskillsbypracticingthelanguageitems.Teachingprocedures:

Step1Revision

Askstudentstofillintheblankswiththefirstlettersgiven.Theshortpassageisasummaryofthereadingtextwhichiscloselyrelatedtoadvertisements.

Step2Languagefocus

Listthemainlanguageitemsinthereadingtextanddrawstudents’attentiontothem.

Step3Explanationandpractice

Explainthemainusageofthelistedlanguageitemsandusedifferentways,suchassentencetranslation,multiplechoicestohelpstudentstopractice.

Step4Consolidation1

Letstudentschoosetherightwordsandexpressionstofillintheblankswiththeirproperforms.

Step5Consolidation2

Askstudentstosearchtheirmemoryforthewordsandexpressionslearntinthissectionandcompletethesentences.

Step6Homework

LetstudentsfinishA1andA2onPage90.Andwriteashortpassagewiththephraseswelearntinthislesson.

Unit1Advertising

WordPower

Teachingaims:

1.Gettolearnthatsomewordsaredividedbyaddingsuffixesandprefixestotherootwords;

2.Learnmorewordsandexpressionsrelatedtosalesandmarketing;

3.Enlargeourvocabularybythinkingaboutmorewordsthatarecreatedbyaddingsuffixesand

prefixes.

Teachingprocedures:

Step1Lead-in（Blank-filling）

Askstudentstofillintheblankswiththederivativesofthegivenwords.Th