学年第二学期商务英语学生讲义.docx
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学年第二学期商务英语学生讲义
商务英语
学生讲义
专业________________
学号________________
姓名________________
Unit1CompanyProfiles
Objectives:
1.toinquireaboutcompanies
2.totalkaboutcompanyprofiles（history,lineofbusiness,products,etc）
3.togiveacompanypresentation
PartI
1.Discussion
Dothecompaniesquiz.Discussyouranswerswithapartnerandfindoutyouranswers.
Whichcompany?
1）.beganin1865asaforestryandpowerbusiness.
A）EricssonB）NokiaC）Motorola
2）.producesthemostsuccessfultoyinhistory.
A）DisneyB）Fisher-PriceC）Mattel
3）.hasitsheadofficeinSanFrancisco.
A）Levi-StraussB）NikeC）CalvinKlein
4）.buysmoresugarthananyothercompanyintheworld.
A）NestleB）Coca-ColaC）Suchard
5）.employsmorepeoplethananyothercompany.
A）Wal-MartB）SiemensC）GeneralMotors
6）.hasthelargestfactoryintheworld.
A）BoeingB）FordC）Sony
7）.wasstartedbyRayA.Krocin1955.
A）BurgerKingB）KFCC）McDonald’s
PartIIWordsandExpressions
外资企业_______________________________
合资企业_______________________________
合作企业_______________________________
龙头企业_______________________________
国有企业_______________________________
私营企业_______________________________
荣誉企业_______________________________
优质企业_______________________________
一级企业_______________________________
跨国公司_______________________________
母公司_______________________________
子公司_______________________________
总公司_______________________________
分公司_______________________________
代表处_______________________________
上市公司_______________________________
私人股份有限公司_______________________________
拳头产品_______________________________
环保型产品_______________________________
专业生产经营specializein,engagein,handlearangeofbusinessincluding…
占地面积_______________________________
年产量_______________________________
具有自营进出口权beingentitledtoself-importandself-exportrights
奉行坚持..原则；以..宗旨,在…方针指导下
abidebytheprinciplesof…,adheretotheaimsof…,basedonthemottoofthecompany
产品销往_______________________________
获得奖项_______________________________
通过ISO9000质量认证
___________________________________________________________________________
PartIIIListeningin
Task1:
AppreciationofVideo（BMW-CEO）andanswerthefollowing2questions.
1）Whoistheinterviewee?
2）BMWposteda13.6%declineinpre-taxprofit（税前利润）.What’sthereason?
Task2
Somenewwordsfromthelisteningmaterial.
franchisesubsidiary
mergeracquisition
prominentterritorylogo
2.Listentothecompanyintroductionandfillinthemissinginformation.
PizzaHut,Inc.
1）ThefirstPizzaHutrestaurantwasopenedbytwoyoung_____________________,brothersFrankandDanCarney,inWichita,Kansas,USAin_______withUS$______.
2）ThefirstPizzaHutfranchisestoreopenedin_______.
3）PizzaHutbecamea_____________ofPepsiCo,Inc.in_____,throughmergersandacquisitions,aswellasorganicgrowth,PizzaHuthassecureda________________________inthemarket.
4）Franchiseesand_____________partnershipsaccountformorethan____ofthePizzaHutsystem'stotalunits.
5）Theredroofasthe_______________hasbecomeworldfamousasaneasilyrecognizedguaranteeofcrispypizza,deliciouspastaandfriendlyserviceinapleasantatmosphere.
6）Numberofrestaurants:
________intheUnitedStatesandmorethan________inover90countriesandterritories.
7）Numberofemployees:
______________worldwide
8）TherecognizedleaderintheUS$____________pizzacategoryworldwide.
9）PizzaHutprovides_____________pizzastomorethan____________customerseachday.
Task3
Listentothedialogueandfillintheformbelowaccordingtotheinformationyouhear.
♦Parentcompany:
MainstayTradingCo.in__________.
♦Product:
_________________________.
♦Exportingdestinations:
_____________the_________,Japanand_____________.
♦Numberoffactories:
_________________________________________________.
♦Numberofemployees:
____________________.
♦Headoffice:
______________________________.
♦Mainbranches:
inMontreal,__________________________________.
♦Electronicssubsidiary:
in_________________________.
PartIVSpeakingout
Taskone:
RolePlayaccordingtothegiveninformationwithyourpartner.
1.A:
Couldyoutellussomethingaboutyourcompany?
B:
本公司创建于1978年，现在已经成为我国主要的厨房用具出口商之一。
2.A.公司的总部在哪里？
B:
OurheadofficeisinHongKong.
3.A:
你们公司的主要产品是什么？
B:
Ourcompanymakes/manufactures/turnsoutkitchenappliances.
4.A:
Whataboutthesizeofyourcompany?
B:
我们在国内有十家专业子公司，在国外有六家常驻办事处。
我们在国内还建立了二十多家合资公司。
5.A:
That’sunbelievable.Thenhowmanyemployeesworkinyourcompany?
B:
员工的总数将近3，500人。
6.A:
你们公司的年销售额是多少？
B:
Totalsaleslastyearwerearound$600,500,000.
Task2:
Withapartner,askandanswerquestionsaboutthefollowingcompanies.
Company:
SmithSoftwareCorp.Company:
MarineU.S.A.
Established:
1980Established:
1962
Plants:
——Plants:
2（Miami,Nassau）
Headoffice:
LosAngelesHeadoffice:
Miami
Employees:
50Employees:
340
Totalsaleslastyear:
$50mTotalsaleslastyear:
$44m
Businessline:
industrialsoftwareMainproducts:
sailingyachts
Homework
Belowarethelogosofsomecompanies.Workinsmallgroupsandmakeapresentationofoneofthefollowingcompanies.Trytomakeuseoftheinformationfromtheirwebsites.Therestarerequiredtofillinthefollowingchartwiththeinformationfromthespeaker.（seelogos）
Ford,BMW,Peugeot,IBM,Haier,Nokia,Michelin,Sinopec,Citibank,Wal-Mart,
P&G,HSBC,DHL,Unilever,Starbucks,PizzaHut
Company
Founder
Time
Mainactivity
Nationality（headoffice）
Others
Period3-4
PartIRevisionofwordsandphrasesinperiod1-2
PartIIWordsandexpressions:
1.Trytocompletethesentencesbelowwithwordsandphrasesfromthebox..
sharepriceworkforceprofitturnover
subsidiarymarketshareheadoffice
1）Theamountofmoneyacompanyreceivesfromsalesinaparticularperiodiscalledits______
2）Themoneyacompanymakesaftertakingawayitscostsisits____________.
3）Acompanywhichismorethan50%ownedbyaparentcompanycalleda_______________.
4）Theemployeesinaparticularcountryorbusinessarecalledthe________________
5）Thepercentageofsalesacompanyhasinaparticularmarketisits___________________.
6）Themainbuildingorlocationofalargeorganizationisits__________________.
7）Thecostofacompany’ssharesisits__________________.
2.Matchthesectorstotheexamplesofproductsorservicestheyoffer.
1.chemicalsA.computerprogramming
2.constructionB.supermarkets
3.financeC.plastics
4.ITD.cancerdrugs
5.mediaE.bridges
6.pharmaceuticalsF.creditcards
7.retailingG.airservices
8.telecommunicationsH.trucks
9.transportI.women’smagazines
10.vehiclemanufacturingJ.telephoneservices
PartIIIListeningin
Task1
BrunoTagliaferriisUKSalesManageratTriumph,theBritishmotorcyclemanufacturer.Listentothefirstpartoftheinterview.WhatthreereasonsdoeshegiveforTriumph’ssuccess?
1.Completethisextractfromthefirstpartoftheinterview.
Wehavefocusedon________andalsoonthe_________ofourproduct.It’stakenabitoftimetobuildup_________,butwe’vedonewellinthefirstnineyears,andwearenowa__________alternative___________.
1.Listentothesecondpartoftheinterview.Whichofthefollowingstatementsaretrue?
1）Thekeymarketsarethoseinwhichthemostmotorcyclesaresold.
2）InFrance,Triumphhasitsownsubsidiary.
3）Triumphhasitsownstaffinallitsoverseasmarkets.
4）Triumphhasapoordealernetworkwhichneedstobeimproved.
5）Buyersofmotorcyclesareenthusiastic,buttheydonotknowalotaboutmotorcycles.
6）Morethan80%ofTriumph’sproductionissoldabroad.
7）FranceisTriumph’slargestmarketinEurope.
Unit2ProductPresentation
Objectives:
1.tounderstandwhatmakesapresentationeffective
2.toorganizeapresentation
3.toprepareandgiveapresentation
PartIDiscussion:
Lookatthefollowingpresentationtips,choosethe5mostimportantandtellwhy.
a.Knowyoursubjectmatterandyourobjectives.
b.Knowyouraudience
c.Writeoutyourpresentationcompletelyoratleastadetailedoutline.
d.Rehearsethepresentation.
e.Usethepropervisualaids.
f.Useeasy-to-understandlanguageapplicabletoyouraudience.
g.Useyourpersonalexperiencetohelpillustrateyourpoints.
h.Keepeyecontactwiththegroup.
i.Gatherfeedbackfromyouraudience.
j.EndyourpresentationwithaQuestionandAnswersession.
PartIILanguagefocus
1.Thebasicstructureofapresentation
1）Introduction:
Goodmorning.Myname’s…I’mthemarketingmanager
Goodafternoon.I’mPeterJohnson,IrepresenttheABCCorporation
LadiesandGentlemen,it’sanhonortohavetheopportunityto….
Welcometoourcompany.IknowI’vemetsomeofyou,butjustforthebenefitofthoseIhaven’t,myname’s…
2）Topic
I’dliketotalktoyouabout…
I’mgoingtopresenttherecentdevelopmentof…
Thesubjectofmytalkis…
Thefocusofmypresentationis…
3）Outline/mainparts
I’vedividedmypresentationintofourparts.Theyare…
I’llbedealingwiththreeareas.
Thesubjectcanbelookedatunderthefollowingheadings…
Wecanbreakthisareadownintothefollowingfields:
firstly…secondly…thirdly…finally...
4）Summary
I’llbrieflysummarizethemainissues.
Tosumup…
Inbrief….
5）Conclusion
Asyoucansee,therearesomeverygoodreasons…
I’dliketoleav
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