情系三农--大学生电子商务三创赛获奖作品.doc

情系三农--大学生电子商务三创赛获奖作品.doc

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第二届全国大学生电子商务“创新、创意及创业”挑战赛

重庆赛区作品

创新创意创业

作品编号：

_____CQB091_____

参赛学校：

___重庆邮电大学__

作品名称:

______情系三农____

团队名称：

_____梦之队______

指导老师：

____王亚红_______

团队成员：

_李明娃_何秉轩_谢栋_程林_范晋丞_

2010年11月

作品信息表

学校

重庆邮电大学

团队名称

梦之队

指导老师详细信息

所在院系

联系

联系邮箱

王亚红

体育学院

1127012463@qq

团队详细信息

专业

联系

联系邮箱

队长

李明娃

940214303@qq

队员1

何秉轩

963647305@qq

队员2

谢栋

395108832@qq

队员3

程林

505064250@qq

队员4

范晋丞

作品名称

情系三农

目录

三创概要

一项目的执行内容````````````````````````````````````````````````````````````5

二项目的发展前景````````````````````````````````````````````````````````````5

三运营的核心模式````````````````````````````````````````````````````````````6

四项目的执行优势````````````````````````````````````````````````````````````6

五项目的可行性````````````````````````````````````````````````````````````````````````6

六项目的总结```````````````````````````````````````````````````````````````````````````7

第一章市场分析

```````````````````````````````````````````````````````````7

`````````````````````````````````````````````````````````````7

`````````````````````````````````````````````````7

``````````````````````````````````````````````````````````````7

````````````````````````````````````````````````````````````7

````````````````````````````````````8

```````````````````````````````````````````````````````````9

``````````````````````````````````````````````````````````````````9

`````````````````````````````````````````````````````````````````9

``````````````````````````````````````````````````````````````````9

```````````````````````````````````````````````````````````````````````9

第二章运营方案

```````````````````````````````````````````````````````````````````````````9

```````````````````````````````````````````````````````````````````````````9

```````````````````````````````````````````````````````````````````````````10

`````````````````````````````````````````````````10

2.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````10

``````````````````````````````````````````````````````````````11

```````````````````````````````````````````````````````````````````11

````````````````````````````````````````````````````````````````````11

````````````````````````````````````````````````````````````````````11

```````````````````````````````````````````````````````````````11

````````````````````````````````````````````````````````````````````11

第三章网站项目实施方案

```````````````````````````````````````````````````````````````````````````12

`````````````````````````````````````````````````````````````````````````14

`````````````````````````````````````````````````````````````````````14

第四章网络推广方案

```````````````````````````````````````````````````````````````````````14

```````````````````````````````````````````````````````````````15

``````````````````````````````````````````````````````````15

````````````````````````````````````````````````````````````````15

`````````````````````````````````````````````````````````````````````15

`````````````````````````````````````````````````````````````````````15

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`````````````````````````````````````````````````````````16

`````````````````````````````````````````````````````````````````16

`````````````````````````````````````````````````16

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``````````````````````````````````````````````````````````````````17

``````````````````````````````````````````````````````````````````17

```````````````````````````````````````````````````````````````17

``````````````````````````````````````````````````````````````````17

`````````````````````````````````````````````````````````````17

````````````````````````````````````````````````````````````````````````17

第五章竞争分析

5.1电子商务模式的分析````````````````````````````````````````````````````````````````17`

``````````````````````````````````````````````````````````````````````````````18

``````````````````````````````````````````````````````````````````18

``````````````````````````````````````````````````````````````````18

第六章管理体系

``````````````````````````````````````````````````````````````````````````````18

```````````````````````````````````````````````````````````````````````18

````````````````````````````````````````````````````````````````````````19

``````````````````````````````````````````````````````````````````19

`````````````````````````````````````````````````````````````````````19

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```````````````````````````````````````````````````````````````````````````````19

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