Ecommerceiscomingofage日趋完善的电子商务毕业论文外文文献翻译及原文.docx

Ecommerceiscomingofage日趋完善的电子商务毕业论文外文文献翻译及原文.docx

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Ecommerceiscomingofage日趋完善的电子商务毕业论文外文文献翻译及原文

毕业设计（论文）

外文文献翻译

文献、资料中文题目：

日趋完善的电子商务

文献、资料英文题目：

E-commerceiscomingofage

文献、资料来源：

文献、资料发表（出版）日期：

院（部）：

专业：

班级：

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指导教师：

翻译日期：

2017.02.14

附件1：

电子商务外文资料翻译译文

E-commerceiscomingofage

The21stcenturyaretheinformationtime,thetertiaryindustryunceasinglyriseinthevariouscountries'proportion,speciallyserviceindustry,informationserviceindustrybecomesforthe21stcenturytheleadingindustries,thishascausedtheelectroniccommerceproductionandthedevelopmentintheglobalinformationisundertheinfluencewhichthesituationdrives,thevariouscountries'electroniccommerceunceasingimprovementandtheconsummation,theelectroniccommerceisafocalpointwhicheachcountryandeachbigcompanycapture.

And,alongwiththewholeworldelectroniccommerceswiftandviolentdevelopment,theelectroniccommercescaleexpandsdaybyday,ifUSin2000theelectroniccommerceamountsto488.7billionUSdollars,Japanese31.9billionUSdollars,German20.6billionUSdollars.Thereupon,thevariouscountriesunceasinglyopenssendsouttheformtobediverse,thecharacteristiceachdifferentelectroniccommercesolution.But,becausevariouscountriesandsomeinternationalorganizationtoelectroniccommerceunderstandingexistencedifference,thustheformulationandimplementationdevelopmentelectroniccommercepolicyalsohastheobviousdifferencebetweenthecountryandthecountryelectroniccommerceliveagentlackstheeffectivecoordinatedmechanismtodevelopslowly,simultaneouslyacountryinteriorelectroniccommerceactivityalsobecauseoflackstheeffectivepolicysafeguardtoreceivetherestriction.Therefore,theresearchdiscussionelectroniccommercepresentsituationandtheformulationimplementationappropriateelectroniccommercepolicyquestionextremelyisurgent.

Butinourcountry,thecomputerandthenetworktechnologypopularizationandthedevelopment,theelectroniccommercerapidlyrises,themultitudinousinformationtechnologyenterprise,theventurecapitalcompany,theproductioncirculationenterprisedevelopstheelectroniccommerceinabundance.

LookedfromnationalEconomicaltradecommitteetomorethan630enterprises'investigationsthat,atpresententerpriseinInternetapplicationanddevelopmentelectroniccommerceaspect,easternareaenterprisegoodtomiddlearea,middleisgoodtothewest;Thelocusgoodatissituatedatthefarawayenterpriseinthebigcityenterprise,thenewenterpriseisgoodtotheoldenterprise.Theeconomicpotentialityisstrong,theprofitspacebigenterprise,theinformationconstructionandtheelectroniccommercedevelopsquitewelliftheassociationgroupalreadyhasatpresentcompletedthesupplychainlinkinformation,foundationallycompletedthedevelopmentelectroniccommercecompletelytowork.atthesametime,themajorityenterprisequitetakestotheinformationconstruction,generallywillfavortheelectroniccommercethefuture,theenterpriseinternalinformationconstructionhasmadethepositiveprogress,wassurmountingbytheinformationisolatedislandtotheinformationintegration;Theestablishmenthasalsomadethecertainprogressinthenetworkapplicationfoundationelectroniccommerceconstruction,someenterprisesalreadythroughnetworkdevelopmentpurchaseserviceandon-linesale.

EnterstheWorldTradeOrganizationalongwithChina,thedomesticmarketisopentothewholeworld.ThismeanttheChineseeconomydevelopmentonebigsurmounts,theelectroniccommercealsoinevitablygraduallywilldevelop,impacttraditionindustrystatusdoesnotneedtoquestionthat,theInternetisbecomingthenewindustrialrevolutiontheleadingstrength,electronicbusinesstakesuphonestworkintotheneweconomicalgrowthspot.But,thewebsitegrowswithdoesnothavebetweenthebenefitthecontrast,theelectroniccommercetransactionsecuritytechnologyandthereliabilityisbad,thetransactionbothsidesdeficientprestigeandsoonalreadyseriouslyrestrictedourcountryelectroniccommercedevelopment,theelectroniccommercedevelopmenthasbeenfacinglayeronlayerthedifficultyinChina.

ButtheinformationtechnologyalreadybecametheChineseenterprisewithitcorrelationelectroniccommercetoentertheworldinthenewcenturythetrueopportunity.Marketmoreopen,theenterprisewillinducttheelectroniccommercetheproportiontocontinuetoincrease,Chinawillbecometheelectroniccommercetobequickestintheglobaldevelopment,oneofpotentialbiggestareas.

Thistextfromofourcountrye-commerceenvironmentofdevelopment,existingproblem,howimprovedevelopmentenvironmentandofourcountrydevelopmenttrend3ofe-commerceatpresent,probedintoandanalipedthecurrentsituationofe-commercedevelopmentofourcountry.

WHENthetechnologybubbleburstin2000,thecrazyvaluationsforonlinecompaniesvanishedwithit,andmanybusinessesfolded.Thesurvivorspluggedonasbesttheycould,encouragedbythegrowingnumberofinternetusers.Nowvaluationsarerisingagainandsomeofthedotcomsaremakingrealprofits,butthebusinessworldhasbecomemuchmorecautiousabouttheinternet’spotential.Thefunnythingisthatthewildpredictionsmadeattheheightoftheboom—namely,thatvastchunksoftheworldeconomywouldmoveintocyberspace—are,inonewayoranother,comingtrue.

Therawnumberstellonlypartofthestory.AccordingtoAmerica’sDepartmentofCommerce,onlineretailsalesintheworld’sbiggestmarketlastyearroseby26%,to$55billion.Thatsoundsalotofmoney,butitamountstoonly1.6%oftotalretailsales.Thevastmajorityofpeoplestillbuymostthingsinthegoodold“bricks-and-mortar”world.

Butthecommercedepartment’sfiguresdealwithonlypartoftheretailindustry.Forinstance,theyexcludeonlinetravelservices,oneofthemostsuccessfulandfastest-growingsectorsofe-commerce.InterActiveCorp（IAC）,theownerofand,alonesold$10billion-worthoftravellastyear—andithasplentyofcompetition,notleastfromairlines,hotelsandcar-rentalcompanies,allofwhichincreasinglysellonline.

Nordothefigurestakeinthingslikefinancialservices,ticket-salesagencies,pornography（a$2billionbusinessinAmericalastyear,accordingtoAdultVideoNews,atrademagazine）,onlinedatingandahostofotheractivities,fromtracingancestorstogambling（worthperhaps$6billionworldwide）.Theyalsoleaveoutpurchasesingreymarkets,suchastheonlinepharmaciesthatarethoughttoberesponsibleforagoodproportionofthe$700mthatAmericansspentlastyearonbuyingcut-priceprescriptiondrugsfromacrosstheborderinCanada.

Andthereismore.Thecommercedepartment’sfiguresincludethefeesearnedbyinternetauctionsites,butnotthevalueofgoodsthataresold:

anastonishing$24billion-worthoftradewasdonelastyearoneBay,thebiggestonlineauctioneer.Nor,bydefinition,dotheyincludethebillionsofdollars-worthofgoodsboughtandsoldbybusinessesconnectingtoeachotherovertheinternet.SomeoftheseB2Bservicesareproprietary;forexample,Wal-Marttellsitssuppliersthattheymustuseitsownsystemiftheywanttobepartofitsannualturnoverof$250billion.

Soe-commerceisalreadyverybig,anditisgoingtogetmuchbigger.Buttheactualvalueoftransactionscurrentlyconcludedonlineisdwarfedbytheextraordinaryinfluencetheinternetisexertingoverpurchasescarriedoutintheofflineworld.Thatinfluenceisbecominganintegralpartofe-commerce.

Tostartwith,theinternetisprofoundlychangingconsumerbehaviour.OneinfivecustomerswalkingintoaSearsdepartmentstoreinAmericatobuyanelectricalappliancewillhaveresearchedtheirpurchaseonline—andmostwillknowdowntoadimewhattheyintendtopay.Moresurprisingly,threeoutoffourAmericansstartshoppingfornewcarsonline,eventhoughmostendupbuyingthemfromtraditionaldealers.Thedifferenceisthatthesecustomerscometotheshowroomarmedwithinformationaboutthecarandthebestavailabledeals.Sometimestheyevenhavecomputerprint-outsidentifyingtheparticularvehiclefromthedealer’sstockthattheywanttobuy.

Halfofthe60mconsumersinEuropewhohaveaninternetconnectionboughtproductsofflineafterhavinginvestigatedpricesanddetailsonline,accordingtoastudybyForrester,aresearchconsultancy（seechart1）.Differentcountrieshavedifferenthabits.InItalyandSpain,forinstance,peoplearetwiceaslikelytobuyofflineasonlineafterresearchingontheinternet.ButinBritainandGermany,thetwomostdevelopedinternetmarkets,thenumbersareevenlysplit.Forrestersaysthatpeoplebegintoshoponlineforsimple,predictableproducts,suchasDVDs,andthengraduatetomorecomplexitems.Used-carsalesarenowoneofthebiggestonlinegrowthareasinAmerica.

Peopleseemtoenjoyshoppingontheinternet,ifhighcustomer-satisfactionscoresareanyguide.Websitesaredoingevermoreandclevererthingstoserveandentertaintheircustomers,andseemsettotakeamuchbiggershareofpeople’soverallspendinginthefuture.

Thishasenormousimplicationsforbusiness.Acompanythatneglectsitswebsitemaybecommittingcommercialsuicide.Awebsiteisincreasinglybecomingthegatewaytoacompany’sbrand,productsandservices—evenifthefirmdoesnotsellonline.Auselesswebsitesuggestsauselesscompany,andarivalisonlyamouse-clickaway.Buteventhecoolestwebsitewillbelostincyberspaceifpeoplecannotfindit,socompanieshavetoensurethattheyappearhighupininternetsearch