赛商业计划书1.docx

赛商业计划书1.docx

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赛商业计划书1

内蒙古自治区第二届“万达杯”大学生创业大赛商业计划书

项目名称：

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主营范围：

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负责人：

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撰写要求：

《商业计划书》统一用A4纸版式，字数要求在5000～7000字，文字内容要求用四号楷体字，文档保存名称为：

XXX（团队主要负责人姓名）商业计划书。

一、计划摘要

计划摘要一般包括以下内容：

项目介绍;主要产品（服务）的业务范围;市场概貌;营销策略;销售计划;项目发展计划;管理者及其组织;财务计划;资金需求状况等。

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二、项目介绍

项目介绍的内容包括：

主营产业、产品和服务、项目的竞争优势以及所处阶段等基本情况。

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三、战略规划

战略规划的内容一般包括：

项目的宗旨和目标、项目的发展规划和策略。

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四、创业组织结构

组织结构的内容包括：

团队成员间的分工、分组、协作、联系等要素之间的相互关系。

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五、产品服务

产品（服务）介绍应包括以下内容：

产品（服务）的概念、性能及特性;主要产品（服务）介绍；产品（服务）的市场竞争力；产品（服务）的研究和开发过程；发展新产品（服务）的计划和成本分析；产品（服务）的市场前景预测；产品（服务）的品牌和专利。

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六、市场预测

市场预测应包括以下内容：

市场现状综述;竞争厂商概览；目标顾客和目标市场；本项目产品（服务）的市场地位;市场区格和特征等等。

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