从目的论视角看旅游景区公示语英译.docx

从目的论视角看旅游景区公示语英译.docx

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从目的论视角看旅游景区公示语英译

湖南第一师范学院

毕业论文（设计）

题目（中文）

从目的论视角看旅游景区公示语英译

（英文）

OnC-ETranslationofPublicSignsinScenicSpots-fromthePerspectiveofSkoposTheory

学生姓名

陈玉姣

学号

10404051202

指导教师

曾昭艳

系（部）

外语系

专业班级

10级英语12班

完成时间

2014年5月

OnC-ETranslationofPublicSignsinScenicSpots-fromthePerspectiveofSkoposTheory

By

ChenYujiao

AThesisSubmittedinPartialFulfillmentoftheRequirements

fortheDegreeof

BACHELOROFARTS

DepartmentofForeignLanguages,

HUNANFIRSTNORMALUNIVERSITY

May,2014

毕业论文（设计）作者声明

1．本人提交的毕业论文（设计）是本人在指导教师指导下独立进行研究取得的成果。

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2．本人完全了解湖南第一师范学院有关保留、使用学位论文的规定，同意学院保留并向国家有关部门或机构送交本文的复印件和电子版，允许本文被查阅、借阅或编入有关数据库进行检索。

同意湖南第一师范学院可以采用影印、打印或扫描等复制手段保存和汇编本文，可以用不同方式在不同媒体上发表、传播本文的全部或部分内容。

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作者签名：

日期：

二Ｏ一年月日

摘要

随着全球化的发展，旅游日渐成为越来越多人的精神消费。

旅游景区公示语以简洁的文字或者图标为旅游者提供有效的指示信息,包括告示、指示、提示、警示等文字及图形信息，是旅游景点管理机构与游客进行沟通的重要的手段与渠道。

目的论强调任何翻译活动都有自己的目的，翻译要以目的为中心来确定翻译方法，目的决定方法，并且译文的目的语读者在决定翻译目的的过程中起着重要的作用。

本文以目的论为理论依据指导，结合旅游景区公示语英译的特点以及具体事例，提出了旅游景区公示语英译过程中须考虑的因素和可采用的策略，如归化、异化的翻译策略以及直译、意译，等等。

关键词：

目的论；旅游景区公示语；英译

Abstract

Withthedevelopmentofglobalization,tourismisincreasinglybecomingman'sspiritualconsumption.Publicsignsofscenicspots,includingtouristnotices,instructions,tips,warningsandothertextandgraphicsinformationinconcisewordsoricon,provideeffectiveinstructioninformationtothetourists.Itisalsoanimportantmethodandchannelforthecommunicationbetweenthetouristmanagementagenciesandtourists.Skopostheoryemphasizesthatallthetranslationactivitieshaveitsownpurposes,thusstrategiesoftranslationshouldservetothepurposes,thatis,Skoposdeterminesmethod,andtargetlanguagereadersplayimportantrolesintheprocessofpurposefultranslation.

BasedontheskopostheoryandthecharacteristicsofC-Etranslationofpublicsignsinscenicspots,thepaperputforwardsomefactorsandavailablestrategies,thatis,domesticationandforeignization.

Keywords:

Skopostheory;Publicsignsinscenicspots;C-Etranslation

Content

摘要I

AbstractII

Chapter1Introduction1

Chapter2CharacteristicsandC-EtranslationofPublicSignsinScenicSpots4

2.1CharacteristicsofPublicSignsinScenicSpots4

2.2C-EtranslationofPublicSignsinScenicSpots6

Chapter3AnoverviewandCharacteristicsoftheSkoposTheory8

3.1AnoverviewoftheSkoposTheory8

3.2CharacteristicsoftheSkoposTheory10

Chapter4TheSkoposTheoryandC-ETranslationofPublicSignsinScenicSpots13

4.1EnlightenmentoftheSkoposTheorytoC-ETranslationofPublicSignsinScenicSpots13

4.2ApplicationoftheSkoposTheorytoC-ETranslationofPublicSignsinScenicSpots15

4.3StrategiesforC-ETranslationofPublicSignsinScenicSpots18

4.3.1Addition18

4.3.2Omission20

4.3.3Domestication22

4.3.4Foreignization23

Chapter5Conclusion25

Bibliography31

Acknowledgments29

Chapter1Introduction

Underthebackgroundofglobalization,Chinabeingabigtouristcountryattractsvisitorsfromallovertheworld.Intheyear2000,chinaforthefirsttimeputforwardthegrandstrategicaimof“constructingchinaasaworldtourismcountry”——bytheyear2020,chinawillhavefulfilledthehistoricalleapfrom“greattourismcountryinAsian”to“greattourismcountryintheworld”（张国洪，2011）.Inordertoattractmoreworldwidevisitorsandpromptthedevelopmentofournationaltourism,C-Etranslationoftourismmaterialmustgetenoughattention.

Sincethefirstnationalsymposiumontranslationofpublicsignsin2005,systematicresearchesaboutthetranslationofpublicsignshavebeenconducted.The2008BeijingOlympics,2010ShanghaiWorldExpothe26th2011ShenzhenWorldUniversitySummerGamesandsooninternationaleventshavebeenmakingtheresearchaboutthetranslationofpublicsignsbecomemoreandmorepopular.However,mostoftheresearchesarelimitedtodescriptiveones,whicharenotnormativeonesundertheguidanceofpropertheory.

Publicsignsasanessentialpartoftourismmaterial,mainlyrefertothenotices,instructions,tipsandwarninginformationpublictothevisitors（NewmarkPeter,1991:

23）.Itaimstotransmitinformation.AsfortheSkopostheoryanddifferentsortsoftourismmaterials,manyachievementsaboutthemhavealreadybeenmadebyscholarsandtranslators.Forexample,thefamousQinghuaProfessorLuoXuanminhasengagedinpublicsignanditstranslation,makingdefinitionandexplanationonthemandpublishingrelevantbooks.GaoMingpublishedaacademicthesistitledOnC-ETranslationinTourismTexts:

APerspectiveofVermeer'sSkoposTheory.

Sofar,manyexpertsandscholarshaveexpressedtheirpointsofviewonSkopostheory.TheGermanfunctionalistfirstcameintobeinginthebookofTranslationCriticism:

ThePotentialsandLimitationbyKatharinaReissin1971.AndskopostheoryfirstoccurredinGeneralFoundationofTranslationTheorybyHansJ.Vermeerin1978,whobuiltthecoretheoryofGermanfunctionalist.Skopostheoryarguesthattranslationisaninterpersonalcommunicatingactivitybasedonhumancross-culturecommunications,withaclearpurposeandintention,thatistosay,translationisapurposefulbehavior,interpersonalbehaviorandthecultureofcommunicativebehavior.

Regardlessoftheachievementsmentionedabove,therelevantresearchesoncombinationSkopostheoryandC-Etranslationofpublicsignsinscenicspotsarerare.Thepaperplanstoadoptcomparativeanalysis,literaturereviewmethod,theinstanceanalysistoexpoundthewholecontent.Thefirstbodypartisabouttheoverallintroductionandcharacteristicsofpublicsignsinscenicspots.ThesecondbodypartisaboutSkopostheory.ThethirdbodypartistheemploymentandenlightenmentofSkopostheoryinC-Etranslationofpublicsignsinscenicspots.FromtheperspectiveofSkopostheory,thispaperaimsatexploringsuitablestrategiesforC-Etranslationofpublicsignsinscenicspots,effectivelyaccumulatingthecorrectnessandspecificationofthetranslationofit,attractingworldwidevisitorsandpromotingthedevelopmentofChinesetourismindustry.

Chapter2CharacteristicsandC-EtranslationofPublicSignsinScenicSpots

Inrecentyears,thestudyofpublicsignsinscenicspotsisaveryhottopicsandhasgreatachievementsaboutithavebeenmade.Agreatnumberofrelativepaperspublishedingoodjournals,mastertheses,doctoralthesesandprofessionalbooksandsoonbyscholarsandexportshavebeendescribingthefeaturesandcharacteristicsofthepublicsignsanditsC-Etranslation.

2.1CharacteristicsofPublicSignsinScenicSpots

Theyaremanypointsofviewontheconceptofpublicsigns“publicsignsareterseandexplicitwords,sentences,evenphotographsthatarecloselyrelatedtodailylife,production,ecologyandprofessionssoastodirect,prompt,restrict,warn,orevencompelthepublic”（汉英公示语词典,2004）.Publicsignsinscenicspots,whichisvitaltothetravelingevent,generallybelongtotouristmaterialswhichprovidetouristnames,touristservice,scenicspotintroductions,firstaidfortouristsandsoon.Publicsignsinscenicspotscanbefoundeverywhereinnaturalsceneries,resorts,placesofinterestsandhistoricalsites,parks,museums,religiousplaces,etc..inordertomaketheirtravelingeasierandinteresting,visitorsusuallydependentlargelyonmaps,publicsignsinscenicspots,touristbrochures,andsoontools,amongwhichpublicsignshaveitsowncharacteristics.

Firstly,publicsignsinscenicspotsareverycomprehensive.Asisknown,therearecountlesstouristsspotsintheworldandtheyaredifferentkindsofthem.Asmentionedabove,theyindicatetouristnames,touristservice,scenicspotintroductions,firstaidfortouristsandsoon,thusthecontentofwhichmayrelatetoculture,history,politics,economics,geography,education,religions,etc.Comprehensiveaspublicsignsinscenicspotsare,theycanbetterservevisitorswithgreatconvenienceandinformation.Thusitisveryimportantandnecessaryforpublicsignsinscenicspotstobecomprehensive.

Secondly,thelanguageofpublicsignsinscenicspotsconcisebutaccurate.Peoplehavedifferentideasaboutthecharacteristicsofpublicsigns.DingQihengconsidersthatthecharacteristicofEnglishsignscanbedescribedasfiveC:

concise,conventional,consistent,conspicuousandconvenient（丁衡祁,2006）.AndLuoXuanminconsiderssignswhichareapartofsociallanguagehavesomeveryclearbasiccharacteristics:

public,utility,diversity,innovationandsimplicity（罗选民,2006）.Fromtheaboveopinions,thoughdifferenttosomedegree,wecanobservethecommonpoint,thatis,conciseandaccurateisthewaythelanguageofpublicsignsinscenicspotspossesses.Whentravellingaround,visitorsaremeanttorelaxandenjoythemselvesasmuchaspossible,withtheconcisebutaccuratepublicsignsvisitorscanenjoythemmoreeasilyandfreely.

2.2C-EtranslationofPublicSignsinScenicSpots

Thewholeworldisbecomingintoaglobalvillage.Theveryindeedglobalizationhasmadetourismaninternationalindustry.Chinahasalwaysbeenacountryoftouristresorts,thusC-Etranslationofpublicsignsinscenicspotsisofvitalitytotheindustryoftourism.Manyforeigncountrieshavebeenengagedinpublicsigntranslationresearchforalongtime,whileChinahasjustbegantoembracedonC-Etranslationofpublicsignsfromcertainaspectsinthelate1980s.Sincethen,C-Etranslationofpublicsignshasenjoyboomingpopularityinsocietyandgreatandencouragingachievementswere