全英文 家族企业成功与失败案例自己做的.docx

全英文 家族企业成功与失败案例自己做的.docx

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全英文家族企业成功与失败案例自己做的

FamilyBusiness

---CaseAnalysisandEnlightenmenttoChina

Goodafternoon,Ladiesandgentlemen.Todaywewillpresentthetopicoffamilybusinesstoyou.Firstofall,pleaseallowmetointroducemyteammatestoyou.MynameisLiXingyun,Iamthecaptainofourteam.Ourteamconsistsoffourhandsomeboys.ThefirstoneisShiLi,thesecondoneisLiDingming,andthelastoneisZhangWenzuo.

IntroductionofFamilyBusiness

Nowletmebeginourtoday’spresentation.Firstiwillexplainthedefinitionoffamilybusinessandthereasonswhysomefamilyenterprisescansurviveforagesandsomebecameextinctsoon.

Firstofall,Iwillgiveyouabriefintroductionoffamilybusiness;includeitsdefinitionandtheposition.Moreover,IwillintroducethesituationofthedevelopmentoffamilybusinessinChinaandtheUSA.

Thereareseveraldefinitionsoffamilybusiness.Oneisthatfamilybusinessisthatinaenterprisethefoundersandthecopartnersownmostofthestockrightsandtheykeepacloserelationshipwithprofessionalmanagersandkeeptherighttomanagetopcompanymanagers.KelinE.Gersick,Americanscholar,assumesthattoJudgethatwhetheracompanyisafamilybusinessornot,isnotbasedontheenterprisewiththefamilytonaming,ortheyhaveseveralrelativesintheenterprise'stallestleadershipinstitution,butaccordingtoafamilyownershipgenerallyonthebasisofwhoowningthestockandthestockmagnitude.Thisdefinitionhighlightstheownershipoftheenterprise.ScholarSunzhibenregardstheenterprisemanagementrightastheessentialcharacteristicsoffamilybusiness.Hemaintainsthatfamilyenterprisesshouldkeepthemanagementasthecore,andthisisjustafamilybusinesswhenonefamilyorseveralfamilieswhichhavecloseconnectionmasterdirectlyorindirectlyoneenterprisemanagement.

Astheworld'smostcommonmeaningofenterpriseorganizationform,thefamilybusinessintheworldeconomyhasapivotalposition.Everycountryintheworld,regardlessofdevelopedanddeveloping,Familyenterprisesareinstronggrowthandthedevelopment.KelinE.Gersickacknowledgesthatfamilyowningormanagingenterprisesaccountforbetween65%and80%intheworldenterpriseespeciallythemostconservativeestimate.Inthefortune500enterprisesworld-widethereis40percentownedormanagedbyfamily.

FamilybusinesshasbecomeasignificantforceinChineseeconomicfield.InChinafamilybusinessaccountsformorethan95percentsofChineseenterprises.

Enterprisemasteragedistribution

InChinafamilyenterprisefocuson20to49years,ofwhich30~49yearsoldaccountedfor74%,50yearsoldaccountedforonly5.5%.TheUnitedStatesbusinessowner’smedianageis54yearsold,29.3%businessownersovertheageof60years,41yearsoldofthefollowingaccountsforonly11.2%.

Enterprisemasterdegreedistribution

InChinaeducationoftheowneroffamilyenterprisesfocusedonhighschoolandtechnicalsecondaryschool（41.9%）andUniversity（33.5%）,masteronlyaccountedfor3.2%.Thefamilybusinessownersandexecutivesintheuniversityeducationamountsto47.8%,postgraduateeducationaccountedfor20.8%inUSA,isseveraltimesthanthatinChina.

Enterprisemasterfamilycomposition

Family-runshopandfather-sonfactoryisthecommonformoffamilyenterpriseinChina.Thefamilybusinessownersinthebloodoradoptiverelationshipaccountfor79.8%,affinityrelationshipaccountfor13.9%infamilyenterpriseoftheUSA.

Familyenterpriselifecycle

Familyenterprisescanbesaidtobeanancientand“transient"ofenterpriseorganizationform.Sayingitisancient,becauseitistheformofanenterprisewithalonghistory.Sayingit“transient",becauseofthefamilybusinessinlifecycle,whichhaddevelopedsofar,hasa"rich,butthreegenerations”sustainablerule.

AccordingtoafamilyenterpriseresearchinstitutionintheUSAshowsthat,about70%ofthefamilybusinessfailedtopasstothenextgeneration,88%failedtothethirdgeneration,only3%ofthefamilybusinessinfourthgenerationandlaterstilloperating.DatashowsinChina,theaveragelifespanoffamilyenterpriseis24years,happentosamewiththeaveragelengthofserviceenterpriseauthor;30%ofthefamilybusinesscanbeinheritedtothesecondgenerationhands,howeverofwhichhavelessthan2/3oftheenterprisecanbeinheritedtothethirdgeneration,thelatterinabout13%enterprisestopassthirdgenerations.WhiletheChinesefamilyprivateenterprisecansurvivalevenlesslifecycle.Accordingtothesedata,wecaninferthatfewcansurvivalcontinuously.

Recentlymanyoffamilybusinessesfacethechallengeoftheinheritancesincethesuccessorsofthesecondgenerationaresoyoungthattheycannotdealwiththemanagementhierarchyproperly,whichalsoistheproblemtheyshouldreflect.

SuccessCase-----RockefellerFamily

Goodafternoon,Ladiesandgentlemen.NextIwilltalkabouttheRockefellerfamilybusiness!

Asthewealthlegendthatspreadaroundtheworld,theRockefellerfamilyisthesymbolofwealthinpeople`sminds.Foronehundredandfiftyyears,thedevelopmentoftheRockefellerfamilyhasbecomeamicrocosmoftheUSeconomy.Andpeoplewhoareinterestedinpursuingwealthviewitamyth.

ThefamilybeginswithamannamedJohnD.RockefellerwhowasborninanordinaryAmericanfamily.Whenhewas16yearsold,hegotfirstjobinasmallcompanywith$17amonth.In1870,hefoundedtheStandardOilCompany,formallyenteringthepetroleumindustry.Afterafewyearsofdevelopment,thestandardoilcompanyhasmergedoilcompaniesinmanyplaces,becomingthemonopolyoftheoilindustryintheUnitedStates.In1880,95%ofoilproductioninUSAisownedbytheStandardOilCompany.Inthemeantime,thecompany'soperationhasspreadovermanycountriesintheworldandJohnD.Rockefellerhasalsobecometheworld'sfirstbillionaire.Whenhediedin1937,hispossessionsisaround$1.4billionataroughestimate,whichis$300billionintoday`svalue.TheGDPofUSwasjust$92billionatthattime

Today,theRockefellerfamily'sheritagehasbeenmorethansixgenerations;meanwhilethewealthlegendispassedmorethansixgenerations.TheRockefellerfamilyholdsabigstakeof50importantcompanies.StandardOilisalsoseparatedintoExxonMobilOil,StandardOilofCalifornia,andStandardOilofIndiana.ChaseManhattanBankwhose5%stockisheldbytheRockefellerfamilyhas28overseasbranchesand50,000worldwidebankingsubsidiaries.ThewealthoftheRockefellerfamilyhasbeentoobigtobeestimatedaccuratelytillnow

AmongallthefactorsthatleadtheRockefellerfamilytosuccess,thereare3mainpointswhichweshouldpaymoreattentionto.Theyareagoodfamilyrelationship,outstandingsuccessorcultivatingmechanismandprofessionalmanagementteam.

Agoodfamilyrelationshipistheteacherofthefamilydevelopment.FortheRockefellerfamily,harmoniousfamilyrelationscomefromunconditionalobedience,thesameasthatinarmy.Inanotherword,thewrongmustlistentotheright.Inturn,therightshouldalsohelpthewrongtocorrect.OnlyundersuchobediencecanTheRockefellerfamilyhasapositivefamilyenvironment.ItistheobedienceandmutualassistancewhichharmoniousfamilyrelationshipbuiltonthatleadtheRockefellerfamilykeepgrowing.

OutstandingsuccessorcultivatingmechanismistheotherreasonthatmakeRockefeller`swealthcontinues.NelsonRockefellerwasanoutstandingstatesman,whohadbeenelectedastheVicePresident.TheLawrenceRockefellerwasknownasthefatherofventurecapital.DavidRockefelleristhechairmanoftheChaseManhattan.TheworldisnotaccidentalbutratherinevitableespeciallyfortheRockefellerfamily.EachoneinRockefellerfamilyisborntocreatewealth.OldRockefeller`sexperienceoneducatinghischildreniswidelypopularamongpeople.

Besidesanoutstandingsuccessorcultivatingmechanism,theRockefellerfamilyhasaprofessionalmanagementteamselectedfromthemostexcellentpeopleallovertheworld,whichisthereasonthattheRockefellerfamily’swealthcanbecontinuedandpreservedtothelargestextend.TheRockefellerfamilyhasanearly200assetmanagers,whoareresponsibleforhandlingtheassetscontrolledbytheRockefellerfamilydirectlyorindirectly.

Thankyou.let`swelcomethenextspeaker.

FailureCase----DowJones&Company

TheBancroftisafamilyofpublicly-reclusiveBostonsocialiteswhoinheritedTheWallStreetJournalfromClarenceW.Barron,whoasapublisherbuiltupthereputationofthatnewspaper.UponBarron'sdeathin1928,controlofthecompanypassedtohisstepdaughtersJaneandMartha,childrenofhiswifeJesseWaldron.Barron'sson-in-lawandJane'shusband,Harvard-educatedlawyerHughBancroft,ranthecompanyandthepaperforthenextfiveyears.Sufferingfromdepression,Bancroftcommittedsuicidein1933attheageoffifty-four.Thefamilymembersmaintainedownershipofthecompanythroughensuinggenerations,thoughmanagementwasplacedinthehandsofcapableprofessionals,likeJournaleditorBernardKilgore.

TheBancroftfamilyrarelymettodiscussthefamilybusiness.Eventhetimesofmeetingissuchfew,italwayshostbyonegoverningauspice.Inaddition,thefamilymemberstaketheattitudethattheywillbenodoubtofthemanagement.Nomatterwhenandwhere,whoeverdarestoquestionorcriticizetheoperationmodeofDowJonesCompanywillberegardastreachery.

CrawfordHill,afamilymember,revealedthatexceptsupportingthemanagementpowerfully,whoattempttodoubtthemanagement,businessstrategyandthefamilyrolewillbemarkedthestigmaof“heresy”.