牛津译林版高中英语必修四UnitAdvertising知识点整理及单元练习.docx
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牛津译林版高中英语必修四UnitAdvertising知识点整理及单元练习
新牛津高中英语模块四第一单元知识点整理及单元练习
M4UNIT1
一、词汇大集合
1.beawareof知道，明白，意识到
IwantyoutobeawareofthesituationbeforeIteffectsyou.
我希望在情况影响你前,你能察觉到。
2.playtrickson欺骗，捉弄
I'llgivehimplaytricksonme,thelow-downthing!
He'llgostraightdowntothepolicestation!
这狗东西，在我跟前使巧，送他公安局去！
3.believein信任，相信
4.beboredwith对……感到厌倦
5.appealto迎合，对……有吸引力
Blueandredappealtome,butIdon’tlikeGrayoryellow
蓝色和红色投我所好然而我不喜欢灰色和黄色。
6.tricksbintodoingsth诱使某人做某事
7.besatisfiedwith对……感到满意
Thinkaboutthemisfortureofothersthatyoumaybesatisfiedwithyourownlot
想想别人的不幸,你可以对自己的命运感到满足
8.beusedto对……习以为常，习惯于
Thereareafewverbswhichfitintobothgroupsandahyphenmaybeusedtoshowthedistinction
还有一些动词适合于上述两种情况,可用连接号表示这种区别
9.fallfor上……的当，受……骗
Ican'tbelieveyouwouldfallFORthatoldtrick.
我不相信你会上那老把戏的当。
10.dealwith处理，对付
Appointanadhoccommitteetodealwiththeaffair
指定一特别委员会处理此事.
11.commitsuicide/acrime自杀/犯罪
12.beintendedfor为……而打算
13.beconcernedwith对……关心
Evidently,thereisanothermotiontobeconcernedwithandthatisthepropagationofthemodulationenvelope
显然，还应当考虑另外一种运动，那就是调制包络的传播。
14.getsthacross传达
15.beparticularabout对……挑剔
16.softdrink软饮料
17.comeupwith提出，拿出
ThecompanyHAScomeupwithanewacousto-opticaldevice
这家公司已制造出一种新的声光装置。
18.accordingto根据
Gasolinenowcostsanaverageof$3.15agallon,sevencentsshyoftherecordsetlastMay,accordingtoAAA.
据美国汽车协会的数据，汽油现在的平均价格是每加仑3.15美元，仅比去年五月的记录低了七美分。
19.agreewithsb.onsth.同意某人的意见
20.holdone’sbreath屏住呼吸
21.inpublic在公共场所
22.atone’sservice听候某人吩咐，为某人服务
23.curesb.ofadisease治愈某人的病
24.beproudof以……感到自豪
25.evenif即使
Don’tneglectoldfriends,evenifyounolongerneedthem.——AESOP
即使你不再需要老朋友，也不要怠慢他们。
——伊索
26.atalowprice以低价格
27.bepopularwith受某人欢迎
28.seniorhigh高中
29.beofgood/highquality高质量
30.beonsale在销售中
31.makeanannouncement宣布
32.keepawayfrom远离
33.Nocomments不加评论，无可奉告
34.badbreath口臭
35.besimilarto和……相似
36.upto（数量，程度等）达到
37.inparticular尤其，特别
38.introduce……to……向……作介绍
39.recommendsth.tosb.向某人介绍某物
40.protect…from…保护…免于……
41.standfor代表，表示
WestandFORself-reliance.
我们主张自立更生。
42.beresponsiblefor对……负责
43.inone’sopinion依某人看
44.warnsb.against
45.attract/catch/drawone’sattention吸引..注意力
46.taketurnstodosth.依次做某事，轮流做某事
47.persuadesbintodoing/todosth说服某人做某事
48.have/keep/holdsth.inmind把……记住
二句型大集合
1.Wearesousedtothemthatwedonotevenrealizehowmanyweseeandhearinaday.
我们习惯了他们，我们甚至不知道我们一天看到和听到有多少
2.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.
商业广告则是其中有人为推销产品或服务支付。
3.PSAsareoftenplacedforfree,andareintendedtoeducatepeopleabouthealth,safety,oranyotherissuewhich
affectspublicwelfare.
公益广告往往是放置免费的，旨在教育有关健康，安全或任何其他的问题，影响公共福利的人。
4.Chinahasstronglawstoprotectpeoplefromadvertisementsthatlieortrytomakepeoplebelieveuntrueclaimsaboutproductsorservices.
中国拥有强有力的法律保护广告，说谎或试图使人们相信有关产品或服务的不真实索赔人。
5.However,westillmustbeawareofthemethodsusedinadvertisementstotryandsellusthings.
但是，我们仍然必须在广告中使用的尝试和卖给我们知道事物的方法。
6.Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth.
即使广告不撒谎，这并不意味着它会告诉你完整的真相。
7.Alloftheseadsaremeanttobehelpful,andyoucanoftenlearnalotbyfollowingtheadvicetheygive
.这些广告都意味着是有帮助的，你经常可以学到以下的建议，他们给了很多
8.Thebosscanthenchoosetherightproducttoproduce,theonewhichisexpectedtobemostpopularwithconsumers.
老板就可以选择合适的产品来生产，这是预期的是最流行的一种与消费者
9.Alsoimportantarethesalestargets.
同样重要的是销售目标。
10.Iftheywanttobecomethemarketleader,thecompanymustensurethattheirproductisofhighquality.
如果他们想成为市场领导者，公司必须确保他们的产品是高质量的。
11.Thatiswhyweareconsideringrepackagingourchocolatebaraswell.
这就是为什么我们正在考虑重新包装的巧克力棒以及。
12.Notalladsplaytricksonusthough.
并非所有的广告播放我们虽然花样
13.Theseadsdealwithlargesocialissues.
这些广告处理大量的社会问题。
14.Inmyopinion,thismayhaveharmfuleffects.
在我看来，这可能会产生有害影响。
15.Whattheydon’tmentionishowbadthesethingscanbeforourteeth.
他们没有提到这些东西是多么糟糕，可以为我们的牙齿。
16.Haveyoueverregrettednothavingsnappedthoseunforgettablemoments?
你有没有后悔没有呵斥那些难忘的时刻？
17.Unlikeasingleadvertisement,anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.
不像一个广告，广告活动是使用各种广告达到特定的观众组织方案的广告。
18.Whenyoustartasuccessfuladcampaign,youmusthaveacleargoalandtargetaudienceinmind.
当您启动一个成功的广告运动，你必须有一个明确的目标和目标受众的头脑。
19.Inordertodetermineyouraudience,youwillneedtodoalittleresearch.
为了确定你的听众，你将需要做一些调查。
20.Itisimportanttoalwaystrytoappealtothewaytheaudiencewillreact.
重要的是总是试图吸引观众的方式作出反应。
21.Whatpartsofthisissuewouldtheycareaboutorbeconcernedwith?
这个问题的哪些部分他们会关心或关心？
22.Thewayyouchoosetoadvertiseshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreachthatparticulargroupbest.
您选择的方式宣传应该主要取决于您的目标受众，哪些类型的广告达到特定组最好的。
三、单元综合练习
I.将表中的短语填入相应的句中：
（每题2分，共20分）
①.Iknowhisaddress,butIcannotthinkofit________________.
②Heclosedhiseyes________________andthenopenedthem,lookingatnothing.
③Shecalledherfather_______________shereachedthehotel.
④Don’tworry.Iwillbeback________________.
⑤Weareready_______________togiveourlivesforthecountry.
⑥Won’tyoucomein_____________?
⑦Ididn’tbuythatdictionarybecauseIhadnomoneywithme_____________.
⑧Stopdiscussing________________please.
⑨________________IsawhimIknewthattherewasnohope.
⑩Iwouldn’t____________considerlendinghimmoney.
II.根据首字母或中文提示补全单词：
（每题2分，共20分）
1.AsfarasIamc__________,Ican’tobjecttoyourmarriage.
2.Shelovesthesonginp___________,becausehermotherusedtosingit.
3.Theatmosphereisam___________forsoundwaves.
4.Doesshesayanythingthata__________toyouespecially?
5.Whenlearningaforeignlanguage,thebesta________isthestudyofthespokenlanguage.
6.Thesedevelopingworldwillgreatly__________（得益）fromthewholecommunity.
7.The____________（听众）wasfascinatedbyherbeautifulsong.
8.My___________（反应）tohissuggestionwerenotquitewhatheexpected.
9.Sometimesheeatstoomuchandsometimesheeatsnothing.Hegoesfromone_______（极端）totheother.
10.AShe’svery__________（有创造力的）;shewritesandpaints.
III.填空题：
Healthfearsforobesechildren
AroundhalfamillionchildreninEuropearesufferingthehealthproblemsofmiddle-agedpeoplebecausetheyaretoofat,accordingtonewstudies.
Thelevelsofobesity（肥胖）amongEurope’schildrenhavebeenrisingforthelast15years.Expertsarenowstartingtoseemanyhealthproblemsappearing.
InBritain,oneinfivechildrenisoverweightorobese（肥胖的）.InSpainthefigureis30%ofchildren,andinItalyitreaches36%.AccordingtotheUSgovernment,30%ofAmericanchildrenareoverweightorobese.
Inthenewstudypresentedatthestartofthisyear’sEuropeanCongressonObesityinAthens,expertsreportedthathighbloodpressure,raisedcholesterol（胆固醇）,damagedbloodsugarregulation（血糖调节能力）andotherdangerousproblems—oftencalledthemetabolicsyndrome（新陈代谢综合症）—wereincreasinglybeingfoundalongwiththerisinglevelsofchildhoodobesityinEurope.
“ThefiguressuggestthatchildrenintheEUcouldsoonbethesameaskidsintheUS.Therethenumberofkidswiththemetabolicsyndromedoubledfrom910,000totwomillioninlessthan10yearn,”saidtheanalysisbytheInternationalObesityTaskForce,agroupoffamousobesityscientistsandpolicyexperts.
Thegroupestimated（估计）thatbetween2,000and10,000Europeanchildrenalreadyhadthetypeofdiabetes（糖尿病）usuallyfoundamongmiddle-agedpeople.
AstatementwasmadeattheconferencebyMarkosKyprianou,EUCommissionerforHealthandConsumerProtection.
HemadeplansforEurope-widerulestocontrolthesellingofunhealthyfoodtochildrenandotherplansforagriculture,education,andtransporttodealwiththeobesityproblem.
TheEuropeanUnionwouldpublishnewideasondietandexercisebeforetheendoftheyearandhavethedocumentcheckedwiththefoodindustry,anti-obesityactivists,andotherstomakeafinalplanbytheendof2006,Mr.Kyprianousaid.
ThemovefollowsthebigstepstakenlastyearbytheWorldHealthOrganization,whichlaunched（发起）aglobalprogrammeondietandphysicalactivityafterhealthministersfromaroundtheworldapprovedtheplan.
Questions:
Fillintheblanksusingtheinformationfromthepassage.
1.About________childreninEurope’ssufferinghealthproblemswhichtoappearonlyinmiddle-agedpeople.
2.ThelevelsofobesityamongEurope’schildrenhavebeen__________overthelast15years.Forexample,inBritain________percentofchildrenareoverweight.InSpain,______percentareoverweight,andinItalyitisnow_________percent.
3.Between______and_______Europeanchildrenalreadyhavethetypeof_______usuallyfoundamongmiddle-agedpeople.
IV.完形填空：
（每题2分，共40分）
Booksareforreading,butmanmustbringtotheirreadingadesiretolearnandapowerofabsorbing.1shouldbeactive,notpassive.
Whenstudentsfirstgotoa2,theymaybe3astowhattoreadofallthedifferentsubjects.Well,Bacontellsyou“lookat4placesinyourarmor（盔甲）”,andshowsyou5tofilluptheblanksinyour6.Ontheotherhand,itisnogoodjusttryingtofillyourmindwithknowledge:
Knowledgeinitselfisoften7.Amindfilled8too9knowle
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