上外综合教程4 Unit 14电子教案.docx

上外综合教程4 Unit 14电子教案.docx

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上外综合教程4Unit14电子教案

UNIT14UNDERTHESIGNOFMICKEYMOUSE&CO.

SectionOnePre-readingActivities2

I.Audiovisualsupplement2

II.Culturalbackground2

SectionTwoGlobalReading3

I.Generalanalysisofthetext3

II.Structuralanalysisofthetext3

III.Rhetoricalfeaturesofthetext3

SectionThreeDetailedReading4

I.Questions5

II.WordsandExpressions6

III.Sentences9

SectionFourConsolidationActivities11

I.Vocabulary11

II.Grammar13

III.Translation16

IV.Exercisesforintegratedskills17

V.Oralactivities18

VI.Writing18

SectionFiveFurtherEnhancement19

I.TextII19

II.Memorablequotes22

SectionOnePre-readingActivities

.Audiovisualsupplement

FromMickeyMouse

Watchthevideoandanswerthefollowingquestions.

Script

Minnie:

It’scoming.Shh...Hide.

Mickey:

Hi,Minnie,howaboutalittle…

Minnie:

Youclown.

All:

Happybirthday!

Oh,youpal!

Mickey:

Hey,thanks!

Thanks!

Minnie:

Gopickthecake.Mickey!

Ah!

Anelectricorgan!

Mickey:

Forme?

Oh,Idon’tdeserveit.

DonaldDuck:

Deservealot!

Howaboutalittleplay,Mickey?

Minnie:

Oh,Mickey!

All:

[laugh]

Questions:

1.Whataretheydoinginthisscene?

Answer:

TheyarecelebratingMickey’sbirthday.

2.WhatdoesMickeymeanwhenhesays“Idonotdeserveit”?

Answer:

Heisimplyingthegiftissoniceandtryingtobepolite.

.Culturalbackground

1.Americanpopularculture

AmericanpopularcultureistheattitudesandperspectivessharedbythemajorityoftheU.S.citizens,whichexpressesitselfthroughanumberofmedia,includingmovies,music,sportsandculturalicons.

2.DifferentaspectsoftheAmericanpopularculture

●Moviese.g.Hollywood,Broadway

●Musice.g.hip-hop,Rap,jazz,blues,country,R&B

●Sportse.g.NBA

●Culturaliconse.g.MickeyMouse,BugsBunny

3.AmericanpopularcultureinChina

●AmericanBrands:

Coca-Cola,IBM,Johnson&Johnson,Microsoft,Wal-MartStores,etc.

●Americanmovies’ticketofficeinChina:

AmericanmoviesAvatarandAliceinWonderlandrankedthefirstandthesecondinChina’sticketofficelistof2010.

SectionTwoGlobalReading

.Generalanalysisofthetext

Americanculturehasbeeninfiltratingnationsallovertheworldoverthepasttwodecades,marginalizingtraditionalculturesthroughouttheworldandbringingaboutthekindofglobal“fun”culturethatDisneyisfamousfor.Inthistext,ToddGitlinrevealsthetrendthatAmericancultureisbecomingdominantandenjoysworldwidepopularity,andaccountsforthisculturalphenomenon.

.Structuralanalysisofthetext

Thetextcanbedividedintothefollowingthreeparts:

PartI（Paragraphs1）:

ThisistheintroductionwheretheauthoradvanceshisideathatAmericancultureisdominantoverthe“globalvillage”.

PartII（Paragraphs2–5）:

ThispartpresentsevidenceoftheuniversalpopularitythatAmericancultureenjoys,andexploreswhatunderliestheculturalphenomenon.Thispartcanbefurtherdividedintotwosub-sections.Paragraphs2–4asasub-sectiongivetestimonytotheideathatAmericanpopcultureisrecognizedworldwide,whileParagraph5explainswhyitisso.

PartIII（Paragraph6）:

Theauthorconcludeshisargumentwithathought-provokingrestatementofhispoint.

.Rhetoricalfeaturesofthetext

Contrastisaprominentfeatureofthetext.Itisrealizedbyparallelstructures,wherethereissemanticdisparity.Forinstance,inParagraph1,“inmansionsonthehill”isincontrastto“inhuts”.InParagraph4,Grandfatherisdressedin“traditionalTungusianclothing”.Grandsonhasonhishead“areversedbaseballcap”.Contrastisalsomanifestedthroughlexicalopposition,asexemplifiedin“Theyarebothlocalandcosmopolitan”,where“local”isoppositeto“cosmopolitan”.Thereareotherexampleslikedispatch－collect,wellknown－rarelyacknowledged,love－hate,antagonism－dependency,monocultures－culturalbilingualism.

Readthetextandfindotherstructuralandlexicalmanifestationsofcontrast.

SectionThreeDetailedReading

UNDERTHESIGNOFMICKEYMOUSE&CO.

ToddGitlin

1Everywhere,themediaflowdefiesnationalboundaries.Thisisoneofitsobvious,butatthesametimeamazing,features.Aglobaltorrentisnot,ofcourse,themastermetaphortowhichwehavegrownaccustomed.We’remoreaccustomedtoMarshallMcLuhan’sglobalvillage.Thosewhoresorttothismetaphorcasuallyoftenforgetthatiftheworldisaglobalvillage,someliveinmansionsonthehill,othersinhuts.Somedispatchimagesandsoundsaroundtownatthetouchofabutton;otherscollectthematthetouchoftheirbuttons.YetMcLuhan’simagerevealsanindispensablehalf-truth.Ifthereisavillage,itspeaksAmerican.Itwearsjeans,drinksCoke,eatsatthegoldenarches,walksonswooshedshoes,playselectricguitars,recognizesMickeyMouse,JamesDean,E.T.,BartSimpson,R2-D2,andPamelaAnderson.

2AttheentrancetothechampagnecellarofPiper-HeidsieckinReims,ineasternFrance,aplaquedeclaresthatthecellarwasdedicatedbyMarieAntoinette.Thetourisnarratedinsixlanguages,andattheendyouwalkbackupstairsintoamuseumfeaturingphotographsoffamouspeopledrinkingchampagne.Andwhoarethey?

Perhapsmembersoftoday’sroyalhouses,presidentsorprimeministers,economictitansorNobelPrizewinners?

Ofcoursenot.Theyaremoviestars,almostallofthemAmerican－MarilynMonroetoClintEastwood.Thesymmetryoftheexhibitionisobvious,thepremiseunmistakable:

Hollywoodstars,championsofconsumption,aretheroyaltyofthiscentury,morepopularbyfarthanpoordoomedMarie.

3Hollywoodistheglobalculturalcapital－capitalinbothsenses.TheUnitedStatespresidesoverasortofWorldBankofstylesandsymbols,anInternationalCulturalFundofimages,sounds,andcelebrities.ThegoodsmaybedistributedbyAmerican-,Canadian-,European-,Japanese-,orAustralian-ownedmultinationalcorporations,buttheirstyles,themes,andimagesdonotdetectablychangewhenanewboardofdirectorstakesover.EntertainmentisoneofAmerica’stopexports.In1999,infact,film,television,music,radio,advertising,printpublishing,andcomputersoftwaretogetherwerethetopexport,almost$80billionworth,andwhilesoftwarealoneaccountedfor$50billionofthetotal,someofthatcategoryalsoqualifiesasentertainment－videogamesandpornography,forexample.HardlyanyoneisexemptfromtheforceofAmericanimagesandsounds.FrenchresentmentofMickeyMouse,BruceWillis,andtheresetofAmericancivilizationiswellknown.Lesswellknown,andrarelyacknowledgedbytheFrench,isthefactthatTerminator2sold5millionticketsinFranceduringthemonthitopened－withnosubmachinegunsattheheadsofthecustomers.Thesamecultureminister,JackLang,whoin1982achievedamomentofpredictablenotorietyintheUnitedStatesfordeclaringthatDallasamountedtoculturalimperialism,alsoconferredFrance’shighesthonorintheartsonElizabethTaylorandSylvesterStallone.Thepointisnothypocrisypureandsimplebutsomethingdeeper,somethingobscuredbyasingle-mindedemphasisonAmericanpower:

dependency.Americanpopularcultureisthenemesisthathundredsofmillions－perhapsbillions－ofpeoplelove,andlovetohate.Theantagonismandthedependencyareinseparable,forthemediaflood－essentiallyAmericaninitsorigin,butvirtuallyunlimitedinitsreach－represents,likeitornot,acommonimagination.

4HowshallweunderstandtheHongKongT-shirtthatsays“IFeelCoke”?

OrthelittleJapanesegirlwhoasksanAmericanvisitorinallinnocence,“IstherereallyaDisneylandinAmerica?

”（SheknowstheoneinTokyo.）OrtheexperienceofaGermantelevisionreportersenttoSiberiatofilmindigenouslife,whoafterflyingoutofMoscowandthentravellingfordaysbyboat,bus,andjeep,arrivesneartheArcticSeawhereliveatribeofTungusiansknowntoethnologistsfortheirbearskinrituals.Inthecommunitystoresitsagrandfatherwithhisgrandchildonhisknee.GrandfatherisdressedintraditionalTungusianclothing.Grandsonhasonhisheadareversedbaseballcap.

5Americanpopularcultureistheclosestapproximationtodaytoagloballinguafranca,drawingtheurbanandyounginparticularintoacommonculturalzonewheretheysharesomedreamsoffreedom,wealth,comfort,innocence,andpower－andperhapsmostofall,youthasastateofmind.Ingeneral,despitetherhetoricof“identity,”youngpeopledonotliveinmonocultures.Theyarenotmonocular.Theyarebothlocalandcosmopolitan.Culturalbilingualismisroutine.Justastheir“cultures”areneitherhard-wirednoruniform,sothereisnosimplewayinwhichtheyare“Americanized”,thoughthereareAmericantagsontheirexperience－low-costlinkstostatusandfun.Everywhere,funlovers,efficiencyseekers,Americaphiles,andAmericaphobesalikepassthroughtheportalsofDisneyandthearchesofMcDonald’swearingLevi’sjeansandGapjackets.MickeyMouseandDonaldDuck,JohnWayne,MarilynMonroe,JamesDean,BobDylan,MichaelJackson,Madonna,ClintEastwood,BruceWillis,themulti-colorchorusofCoca-Cola,andthenextflavorofthemonthortheuniversearetheiconsofacurioussortofone-worldsensibility,aglobalsemiculture.America’sbidforglobalunificationsurpassesinreachthatoftheRoman,theBritish,theCatholicorIslam;thoughwithouteitheranarmyoraGod,itrequiresless.TheTungusianboywiththereversedcaponhisheaddoesnotautomaticallythinkofitas“American,”letalonesidewiththeU.S.Army.

6ThemisleadinglyeasyanswertothequestionofhowAmericanimagesandsoundsbecameomnipresentis:

Americanimperialism.Buttheimagesarenot