appendix马来西亚网络游戏市场调研报告5.docx
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appendix马来西亚网络游戏市场调研报告5
APPENDICES
Appendix1.Descriptionoffourfactors
DescriptiveStatistics
N
Minimum
Maximum
Mean
Std.Deviation
Diversificationofgamecontent
181
3
5
4.38
.571
Entertainmentofgamecontent
181
3
5
4.34
.598
Theperformanceofgamecontent
181
2
5
4.23
.595
Theacculturationofgamecontent
181
2
5
4.14
.721
Gameplayofgamecontent
181
2
5
4.12
.638
Thecreativeabilityofgamecontent
181
2
5
4.18
.616
GC
181
2.33
4.83
4.2299
.43708
ValidN（listwise）
181
DescriptiveStatistics
N
Minimum
Maximum
Mean
Std.Deviation
ThegoalofMOBAgameset
181
3
5
4.32
.689
ThechallengingofMOBAgame
181
1
5
4.12
.709
TheoperationofMOBAgame
181
2
5
4.03
.636
ThefeedbackofMOBAgame
181
3
5
4.13
.597
TheteamworkofMOBAgame
181
2
5
4.10
.719
ThecommunicatingfunctionofMOBAgame
181
2
5
4.13
.700
ThetradingfunctionofMOBAgame
181
2
5
4.04
.682
GI
181
2.57
4.86
4.1240
.46373
ValidN（listwise）
181
DescriptiveStatistics
N
Minimum
Maximum
Mean
Std.Deviation
ThesafetyofpersonalinformationandcharacterinMOBAgame
181
3
5
4.40
.613
ThetradingsafetyofMOBAgame
181
2
5
4.20
.662
ThepunishmentrulesofMOBAgame
181
2
5
4.00
.683
TheFAQofMOBAgame
181
2
5
3.73
.735
GS
181
2.40
4.80
4.0619
.57863
ValidN（listwise）
181
DescriptiveStatistics
N
Minimum
Maximum
Mean
Std.Deviation
Theabilityoflearningknowledge
181
2
5
3.75
.724
Theabilityofproblem-solving
181
2
5
3.83
.690
Theabilityofcommunication
181
2
5
4.04
.733
TheprofitoftheMOBAgame
181
2
5
4.32
.794
ThereputationofMOBAgame
181
2
5
4.38
.783
GA
181
2.25
5.00
4.0843
.53178
ValidN（listwise）
181
Appendix2.DescriptionofDemographicandbehaviorcharacteristics
gender
Frequency
Percent
ValidPercent
CumulativePercent
Valid
male
149
82.3
82.3
82.3
female
32
17.7
17.7
100.0
Total
181
100.0
100.0
agecat
Frequency
Percent
ValidPercent
CumulativePercent
Valid
13-18
30
16.6
16.6
16.6
19-25
83
45.9
45.9
62.4
26-30
65
35.9
35.9
98.3
30andabove
3
1.7
1.7
100.0
Total
181
100.0
100.0
maritalstate
Frequency
Percent
ValidPercent
CumulativePercent
Valid
married
37
20.4
20.4
20.4
single
144
79.6
79.6
100.0
Total
181
100.0
100.0
educationlevel
Frequency
Percent
ValidPercent
CumulativePercent
Valid
secondaryorlower
27
14.9
14.9
14.9
diploma
66
36.5
36.5
51.4
degree
77
42.5
42.5
93.9
postgraduateeducation
10
5.5
5.5
99.4
PHD
1
.6
.6
100.0
Total
181
100.0
100.0
occupation
Frequency
Percent
ValidPercent
CumulativePercent
Valid
student
109
60.2
60.2
60.2
officeworker
52
28.7
28.7
89.0
freelance
10
5.5
5.5
94.5
other
10
5.5
5.5
100.0
Total
181
100.0
100.0
raceofrespondents
Frequency
Percent
ValidPercent
CumulativePercent
Valid
Malay
76
42.0
42.0
42.0
MalayChinese
99
54.7
54.7
96.7
MalayIndian
4
2.2
2.2
98.9
other
2
1.1
1.1
100.0
Total
181
100.0
100.0
disposablepocketmoeny
Frequency
Percent
ValidPercent
CumulativePercent
Valid
incomegroup
72
39.8
39.8
39.8
lowerthan200rm
101
55.8
55.8
95.6
200-500rm
8
4.4
4.4
100.0
Total
181
100.0
100.0
disposableincome
Frequency
Percent
ValidPercent
CumulativePercent
Valid
noincomegroup
109
60.2
60.2
60.2
lowerthan3000rm
23
12.7
12.7
72.9
3000-5000rm
46
25.4
25.4
98.3
5000-8000rm
3
1.7
1.7
100.0
Total
181
100.0
100.0
leveldisposable
Frequency
Percent
ValidPercent
CumulativePercent
Valid
noincomegroup
109
60.2
60.2
60.2
incomegroup
72
39.8
39.8
100.0
Total
181
100.0
100.0
motivationforplaying
Frequency
Percent
ValidPercent
CumulativePercent
Valid
enjoyfreetime
129
71.3
71.3
71.3
relievestress
17
9.4
9.4
80.7
makenewfriend
33
18.2
18.2
98.9
getasenseofachievement
1
.6
.6
99.4
other
1
.6
.6
100.0
Total
181
100.0
100.0
thetimespendingofrespondentsineachweek
Frequency
Percent
ValidPercent
CumulativePercent
Valid
15-20hours
3
1.7
1.7
1.7
20-25hours
47
26.0
26.0
27.6
25-30hours
76
42.0
42.0
69.6
30hoursorabove
55
30.4
30.4
100.0
Total
181
100.0
100.0
thefrequencyofrespondentsplayMOBAgames
Frequency
Percent
ValidPercent
CumulativePercent
Valid
eachday
73
40.3
40.3
40.3
everytowdays
61
33.7
33.7
74.0
everythreedays
44
24.3
24.3
98.3
everyfourdays
3
1.7
1.7
100.0
Total
181
100.0
100.0
theconsumptionlevelofrespondents
Frequency
Percent
ValidPercent
CumulativePercent
Valid
under200rm
138
76.2
76.2
76.2
200-500rm
36
19.9
19.9
96.1
500-1000rm
7
3.9
3.9
100.0
Total
181
100.0
100.0
wheretherespondentsoftenplay
Frequency
Percent
ValidPercent
CumulativePercent
Valid
home
124
68.5
68.5
68.5
internetcafe
53
29.3
29.3
97.8
office
4
2.2
2.2
100.0
Total
181
100.0
100.0
thereasonforrespondentscontinueplayMOBAgame
Frequency
Percent
ValidPercent
CumulativePercent
Valid
thebalanceofgame
104
57.5
57.5
57.5
theoperationinplaying
6
3.3
3.3
60.8
updatespeedofgame
3
1.7
1.7
62.4
achievementingame
4
2.2
2.2
64.6
friendingame
29
16.0
16.0
80.7
performanceofgame
15
8.3
8.3
89.0
freetoplay
3
1.7
1.7
90.6
highqualityservices
16
8.8
8.8
99.4
other
1
.6
.6
100.0
Total
181
100.0
100.0
Appendix3.Factoranalysis
KMOandBartlett'sTest
Kaiser-Meyer-OlkinMeasureofSamplingAdequacy.
.908
Bartlett'sTestofSphericity
Approx.Chi-Square
1779.385
df
231
Sig.
.000
Communalities
Initial
Extraction
Diversificationofgamecontent
1.000
.494
Entertainmentofgamecontent
1.000
.423
Theperformanceofgamecontent
1.000
.480
Theacculturationofgamecontent
1.000
.553
Gameplayofgamecontent
1.000
.490
Thecreativeabilityofgamecontent
1.000
.574
ThegoalofMOBAgameset
1.000
.530
ThechallengingofMOBAgame
1.000
.459
TheoperationofMOBAgame
1.000
.434
ThefeedbackofMOBAgame
1.000
.418
TheteamworkofMOBAgame
1.000
.532
ThecommunicatingfunctionofMOBAgame
1.000
.536
ThetradingfunctionofMOBAgame
1.000
.515
ThesafetyofpersonalinformationandcharacterinMOBAgame
1.000
.628
ThetradingsafetyofMOBAgame
1.000
.655
ThepunishmentrulesofMOBAgame
1.000
.576
TheFAQofMOBAgame
1.000
.454
Theabilityoflearningknowledge
1.000
.639
Theabilityofproblem-solving
1.000
.634
Theabilityofcommunication
1.000
.647
TheprofitoftheMOBAgame
1.000
.822
ThereputationofMOBAgame
1.000
.764
ExtractionMethod:
PrincipalComponentAnalysis.
TotalVarianceExplained
Component
InitialEigenvalues
ExtractionSumsofSquaredLoadings
RotationSumsofSquaredLoadings
Total
%ofVariance
Cumulative%
Total
%ofVariance
Cumulative%
Total
%ofVariance
Cumulative%
1
8.652
39.329
39.329
8.652
39.329
39.329
3.525
16.022
16.022
2
1.370
6.226
45.556
1.370
6.226
45.556
3.347
15.214
31.237
3
1.228
5.583
51.139
1.228
5.583
51.139
3.257
14.805
46.042
4
1.006
4.574
55.713
1.006
4.574
55.713
2.128
9.671
55.713
5
.975
4.432
60.145
6
.945
4.295
64.440
7
.855
3.888
68.328
8
.747
3.395
71.723
9
.681
3.094
74.817
10
.672
3.056
77.873
11
.609
2.769
80.642
12
.576
2.618
83.261
13
.554
2.516
85.777
14
.490
2.225
88.002
15
.455
2.070
90.072
16
.434
1.973
92.045
17
.416
1.891
93.936
18
.374
1.698
95.634
19
.305
1.388
97.021
20
.286
1.302
98.324
21
.234
1.063
99.386
22
.135
.614
100.000
ExtractionMethod:
PrincipalComponentAnalysis.
ComponentMatrixa
Component
1
2
3
4
ThereputationofMOBAgame
.731
ThepunishmentrulesofMOBAgame
.712
ThesafetyofpersonalinformationandcharacterinMOBAgame
.708
TheprofitoftheMOBAgame
.697
-.445
Theabilityofcommunication
.674
ThegoalofMOBAgameset
.659
ThetradingsafetyofMOBAgame
.643
Theabilityofproblem-solving
.639
Theacculturationofgamecontent
.638
Gameplayofgamecontent
.631
ThecommunicatingfunctionofMOBAgame
.628
TheteamworkofMOBAgame
.625
TheFAQofMOBAgame
.625
ThechallengingofMOBAgame
.608
ThetradingfunctionofMOBAgame
.592
Entertainmentofgamecontent
.591
Diversificationofgamecontent
.589
Thecreativeabilityofgamecontent
.577
Theabilityoflearningknowledge
.574
TheoperationofMOBAgame
.567
Theperformanceofgamecontent
.542
ThefeedbackofMOBAgame
.485
ExtractionMethod:
PrincipalComponentAnalysis.
a.4componentsextracted.
RotatedComponentMatrixa
Component
1
2
3
4
ThecommunicatingfunctionofMOBAgame
.665
ThetradingfunctionofMOBAgame
.652
ThegoalofMOBAgameset
.609
ThechallengingofMOBAgame
.566
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