Facebook创始人兼CEO扎克伯格公开信20页精选文档.docx

Facebook创始人兼CEO扎克伯格公开信20页精选文档.docx

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Facebook创始人兼CEO扎克伯格公开信20页精选文档

在S-1文件中，Facebook创始人兼CEO扎克伯格发表了一封公开信，英文全文如下：

LETTERFROMMARKZUCKERBERG

Facebookwasnotoriginallycreatedtobeacompany.Itwasbuilttoaccomplishasocialmission—tomaketheworldmoreopenandconnected.

Wethinkit'simportantthateveryonewhoinvestsinFacebookunderstandswhatthismissionmeanstous,howwemakedecisionsandwhywedothethingswedo.Iwilltrytooutlineourapproachinthisletter.

AtFacebook,we'reinspiredbytechnologiesthathaverevolutionizedhowpeoplespreadandconsumeinformation.Weoftentalkaboutinventionsliketheprintingpressandthetelevision—bysimplymakingcommunicationmoreefficient,theyledtoacompletetransformationofmanyimportantpartsofsociety.Theygavemorepeopleavoice.Theyencouragedprogress.Theychangedthewaysocietywasorganized.Theybroughtusclosertogether.

Today,oursocietyhasreachedanothertippingpoint.Weliveatamomentwhenthemajorityofpeopleintheworldhaveaccesstotheinternetormobilephones—therawtoolsnecessarytostartsharingwhatthey'rethinking,feelinganddoingwithwhomevertheywant.Facebookaspirestobuildtheservicesthatgivepeoplethepowertoshareandhelpthemonceagaintransformmanyofourcoreinstitutionsandindustries.

Thereisahugeneedandahugeopportunitytogeteveryoneintheworldconnected,togiveeveryoneavoiceandtohelptransformsocietyforthefuture.Thescaleofthetechnologyandinfrastructurethatmustbebuiltisunprecedented,andwebelievethisisthemostimportantproblemwecanfocuson.

Wehopetostrengthenhowpeoplerelatetoeachother.

Evenifourmissionsoundsbig,itstartssmall—withtherelationshipbetweentwopeople.

Personalrelationshipsarethefundamentalunitofoursociety.Relationshipsarehowwediscovernewideas,understandourworldandultimatelyderivelong-termhappiness.

AtFacebook,webuildtoolstohelppeopleconnectwiththepeopletheywantandsharewhattheywant,andbydoingthisweareextendingpeople'scapacitytobuildandmaintainrelationships.

Peoplesharingmore—evenifjustwiththeirclosefriendsorfamilies—createsamoreopencultureandleadstoabetterunderstandingofthelivesandperspectivesofothers.Webelievethatthiscreatesagreaternumberofstrongerrelationshipsbetweenpeople,andthatithelpspeoplegetexposedtoagreaternumberofdiverseperspectives.

Byhelpingpeopleformtheseconnections,wehopetorewirethewaypeoplespreadandconsumeinformation.Wethinktheworld'sinformationinfrastructureshouldresemblethesocialgraph—anetworkbuiltfromthebottomuporpeer-to-peer,ratherthanthemonolithic,top-downstructurethathasexistedtodate.Wealsobelievethatgivingpeoplecontroloverwhattheyshareisafundamentalprincipleofthisrewiring.

Wehavealreadyhelpedmorethan800millionpeoplemapoutmorethan100billionconnectionssofar,andourgoalistohelpthisrewiringaccelerate.

Wehopetoimprovehowpeopleconnecttobusinessesandtheeconomy.

Wethinkamoreopenandconnectedworldwillhelpcreateastrongereconomywithmoreauthenticbusinessesthatbuildbetterproductsandservices.

Aspeoplesharemore,theyhaveaccesstomoreopinionsfromthepeopletheytrustabouttheproductsandservicestheyuse.Thismakesiteasiertodiscoverthebestproductsandimprovethequalityandefficiencyoftheirlives.

Oneresultofmakingiteasiertofindbetterproductsisthatbusinesseswillberewardedforbuildingbetterproducts—onesthatarepersonalizedanddesignedaroundpeople.Wehavefoundthatproductsthatare"socialbydesign"tendtobemoreengagingthantheirtraditionalcounterparts,andwelookforwardtoseeingmoreoftheworld'sproductsmoveinthisdirection.

Ourdeveloperplatformhasalreadyenabledhundredsofthousandsofbusinessestobuildhigher-qualityandmoresocialproducts.Wehaveseendisruptivenewapproachesinindustrieslikegames,musicandnews,andweexpecttoseesimilardisruptioninmoreindustriesbynewapproachesthataresocialbydesign.

Inadditiontobuildingbetterproducts,amoreopenworldwillalsoencouragebusinessestoengagewiththeircustomersdirectlyandauthentically.MorethanfourmillionbusinesseshavePagesonFacebookthattheyusetohaveadialoguewiththeircustomers.Weexpectthistrendtogrowaswell.

Wehopetochangehowpeoplerelatetotheirgovernmentsandsocialinstitutions.

Webelievebuildingtoolstohelppeoplesharecanbringamorehonestandtransparentdialoguearoundgovernmentthatcouldleadtomoredirectempowermentofpeople,moreaccountabilityforofficialsandbettersolutionstosomeofthebiggestproblemsofourtime.

Bygivingpeoplethepowertoshare,wearestartingtoseepeoplemaketheirvoicesheardonadifferentscalefromwhathashistoricallybeenpossible.Thesevoiceswillincreaseinnumberandvolume.Theycannotbeignored.Overtime,weexpectgovernmentswillbecomemoreresponsivetoissuesandconcernsraiseddirectlybyalltheirpeopleratherthanthroughintermediariescontrolledbyaselectfew.

Throughthisprocess,webelievethatleaderswillemergeacrossallcountrieswhoarepro-internetandfightfortherightsoftheirpeople,includingtherighttosharewhattheywantandtherighttoaccessallinformationthatpeoplewanttosharewiththem.

Finally,asmoreoftheeconomymovestowardshigher-qualityproductsthatarepersonalized,wealsoexpecttoseetheemergenceofnewservicesthataresocialbydesigntoaddressthelargeworldwideproblemswefaceinjobcreation,educationandhealthcare.Welookforwardtodoingwhatwecantohelpthisprogress.

OurMissionandOurBusiness

AsIsaidabove,Facebookwasnotoriginallyfoundedtobeacompany.We'vealwayscaredprimarilyaboutoursocialmission,theserviceswe'rebuildingandthepeoplewhousethem.Thisisadifferentapproachforapubliccompanytotake,soIwanttoexplainwhyIthinkitworks.

IstartedoffbywritingthefirstversionofFacebookmyselfbecauseitwassomethingIwantedtoexist.Sincethen,mostoftheideasandcodethathavegoneintoFacebookhavecomefromthegreatpeoplewe'veattractedtoourteam.

Mostgreatpeoplecareprimarilyaboutbuildingandbeingapartofgreatthings,buttheyalsowanttomakemoney.Throughtheprocessofbuildingateam—andalsobuildingadevelopercommunity,advertisingmarketandinvestorbase—I'vedevelopedadeepappreciationforhowbuildingastrongcompanywithastrongeconomicengineandstronggrowthcanbethebestwaytoalignmanypeopletosolveimportantproblems.

Simplyput:

wedon'tbuildservicestomakemoney;wemakemoneytobuildbetterservices.

Andwethinkthisisagoodwaytobuildsomething.ThesedaysIthinkmoreandmorepeoplewanttouseservicesfromcompaniesthatbelieveinsomethingbeyondsimplymaximizingprofits.

Byfocusingonourmissionandbuildinggreatservices,webelievewewillcreatethemostvalueforourshareholdersandpartnersoverthelongterm—andthisinturnwillenableustokeepattractingthebestpeopleandbuildingmoregreatservices.Wedon'twakeupinthemorningwiththeprimarygoalofmakingmoney,butweunderstandthatthebestwaytoachieveourmissionistobuildastrongandvaluablecompany.

ThisishowwethinkaboutourIPOaswell.We'regoingpublicforouremployeesandourinvestors.Wemadeacommitmenttothemwhenwegavethemequitythatwe'dworkhardtomakeitworthalotandmakeitliquid,andthisIPOisfulfillingourcommitment.Aswebecomeapubliccompany,we'remakingasimilarcommitmenttoournewinvestorsandwewillworkjustashardtofulfillit.

TheHackerWay

Aspartofbuildingastrongcompany,weworkhardatmakingFacebookthebestplaceforgreatpeopletohaveabigimpactontheworldandlearnfromothergreatpeople.WehavecultivatedauniquecultureandmanagementapproachthatwecalltheHackerWay.

Theword"hacker"hasanunfairlynegativeconnotationfrombeingportrayedinthemediaaspeoplewhobreakintocomputers.Inreality,hackingjustmeansbuildingsomethingquicklyortestingtheboundariesofwhatcanbedone.Likemostthings,itcanbeusedforgoodorbad,butthevastmajorityofhackersI'vemettendtobeidealisticpeoplewhowanttohaveapositiveimpactontheworld.

TheHackerWayisanapproachtobuildingthatinvolvescontinuousimprovementanditeration.Hackersbelievethatsomethingcanalwaysbebetter,andthatnothingisevercomplete.Theyjusthavetogofixit—ofteninthefaceofpeoplewhosayit'simpossibleorarecontentwiththestatusquo.

Hackerstrytobuildthebestservicesoverthelongtermbyquicklyreleasingandlearningfromsmalleriterationsratherthantryingtogeteverythingrightallatonce.Tosupportthis,wehavebuiltatestingframeworkthatatanygiventimecantryoutthousandsofversionsofFacebook.Wehavethewords"Doneisbetterthanperfect"paintedonourwallstoremindourselvestoalwayskeepshipping.

Hackingisalsoaninherentlyhands-onandactivediscipline.Insteadofdebatingfordayswhetheranewideaispossibleorwhatthebestwaytobuildsomethingis,hackerswouldratherjustprototypesomethingandseewhatworks.There'sahackermantrathatyou'llhearalotaroundFacebookoffices:

"Codewinsarguments."

Hackercultureisalsoextremelyopenandmeritocratic.Hackersbelievethatthebestideaandimplementationshouldalwayswin—notthepersonwhoisbestatlobbyingforanideaorthepersonwhomanagesthemostpeople.

Toencouragethisapproach,everyfewmonthswehaveahackathon,whereeveryonebuildsprototypesfornew