体验商务英语综合教程Unit4答案.docx
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体验商务英语综合教程Unit4答案
体验商务英语综合教程--Unit-4-答案
Unit4Advertising
PartIBusinessVocabulary
Directions:
Thereare20incompletesentencesinthispart.ForeachsentencetherearefourchoicesmarkedA,B,CandD.ChoosetheONEthatbestcompletesthesentence.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.Thisparttotals20points,onepointforeachsentence.
C1Outdooradvertisingisoneofthefastestgrowing_______________inthemarket.
AmarketsBsectionsCsegmentsDsectors
D2Theworldofoutdooradvertisingbillboards,transportand‘streetfurniture’is______about$18billionayear,just6%ofalltheworld’sspendingonadvertising.
AworthwhileBworthyCvaluedDworth
C3ThesoaringcostsofTVare______________clientstoconsideralternatives.
AmakingBdrivingCpromptingDletting
A4BMWrana‘teasers’campaigninBritainonbusshelters.
AexclusivelyBlargelyCgreatlyDinclusively
C5Placinganadonabusshelterfortwoweeks________________atabout£90.
AworksonBworksawayCworksoutDcalculates
D6Wearefacinga________________withourmarketshare.Whatarewegoingtodoaboutit?
ApromotionBsaleCorderDcrisis
A7Focus,alargeadvertisingagencybasedinParis,hasareputationforcreatingimaginativeand____________campaigns.
AeffectiveBefficientCeffectDefficacious
C8Focusnowneedsto________________potentialclientsthatitstillhasplentyofcreativeideastooffer.
AensureBassureCconvinceDpersuade
B9Focushasbeenaskedto_________________ideasforadvertisingcampaignstomanagementsofthecompaniesconcerned.
AofferBpresentCsupplyDfurnish
D10Thelittlevillagewherehelivedwouldbeapopulartourist________________.
AplaceBsiteCvisitDresort
B11Thankyoufortheaboveorder______________ourbicycles.
AofBforCbyDagainst
C12ItisstipulatedinourSalesConfirmationNo.2007021____________the5,000bicyclesyouorderedaretobeshippedintwoequallotsinMarchandApril2007.
AwhichBwhereCthatDwhat
A13Yourequestedthat80%ofthebicycles____________inMarchandthebalanceinApril.
AbeshippedBshippedCtoshipDhavebeenshipped
C14Althoughwehavethequantity______________stock,itistoolateforustoship80%ofyourorderinMarch.
AfromBforCinDat
D15Wehavereceivedyourletterof28March,___________ustomodifythepreviousarrangementsfortheshipmentofthecaptionedorder.
AaskedBtoaskCbeingaskedDasking
A16Younowwishtoadvancethedateofshipment____________onemonth.
AbyBtoCforDat
A17Inthecircumstances,weregret___________unabletomeetyourrequest.
AtobeBbeingCbeDhavingbeen
A18Inthiscase,youmust_____________theadditionalcharges.
AbearBhaveborneCtobearDbearing
D19Pleasetaketheabove____________accountandletusknowyour
13街道设施
Streetfurniture
14公交车候车亭
Busshelter
15金融服务
financialservice
16营销组合
Marketingmix
17公共关系
Publicrelations
18广告宣传活动
Advertisingcampaign
19价格促销
Pricepromotion
20潜在客户
Potentialclient
PartIIISentenceTranslation
Directions:
Thereare10sentencesinthispart.YouarerequiredtotranslatethemintoChineseandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,twopointsforeachsentence.
1. Theworldofoutdooradvertisingbillboards,transportand‘streetfurniture’isworthabout$18billionayear,just6%ofalltheworld’sspendingonadvertising.
整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%
。
2. Focus,alargeadvertisingagencybasedinParis,hasareputationforcreatingimaginativeandeffectivecampaigns.
焦点公司是一家总部设在巴黎的大型广告公司，它因为能创造富有想象力并卓有成效的广告宣传活动而享有盛誉。
3. Butitisoneofthefastest-growingsegments,havingdoubleditsmarketshareinrecentyears.
但它是增长最快的细分市场之一，近几年它的市场份额翻了一倍。
4. Outdooradvertising’sappealisgrowingasTVandprintarelosingtheirs.
随着电视、平面广告失去它们的吸引力，户外广告的吸引力却不断增长。
5. Addingtoitsattractionshasbeenarevolutioninthequalityofoutdoordisplays.
户外展示设备质量方面的革命也在不断增加它的吸引力。
6. Particularlyattractivetothenewadvertisersisstreetfurniture,thefastestgrowingsegmentoftheoutdoormarket.
路边设备广告作为增长最快的户外广告细分市场，对新的广告商们特别有吸引力。
7. Focushasbeenaskedtopresentideasforadvertisingcampaignstomanagementsofthecompaniesconcerned.
焦点公司已经被要求向相关公司的管理层阐述他们对于广告宣传活动的理念。
8. Focusnowneedstoconvincepotentialclientsthatitstillhasplentyofcreativeideastooffer.
焦点公司现在需要使潜在客户相信它仍可以提供很多有创意的想法。
9. Recentlyhowever,Focus’sreputationwasdamagedwhentwomajorclientschangedtorivalagencies.
不过最近，焦点的声誉因为两个大客户转投竞争对手公司而受损。
10.Ouraimistodeveloployaltyamongexistingcustomersandattractnewones.
我们的目标是培养现有客户的忠诚度，并且吸引新客户。
PartIVSentenceTranslation
Directions:
Therearefivesentencesinthispart.YouarerequiredtotranslatethemintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,fourpointsforeachsentence.
1我们很遗憾你们的发盘比美国供应商的价格高出5%。
Weregretthatyourofferis5%higherthanthatoftheU.Ssuppliers.
2羊毛行市目前疲软，除非你方能降价5%，否则无法成交。
Thecurrentwoolmarketisweak.Weseenoprospectsofbusinessunlessyoucanreducethepriceby5%.
3兹遗憾通知你方，本地买主认为你方报价太高。
Weherebyregrettoinformyouthatlocalbuyersregardyouroffertobemuchonthehighside.
4我们的报价相当合理，且已为你地其他客户所接受。
Ourofferisquitereasonable,andithasbeenacceptedbyothercustomersinyourarea.
5至于男式衬衫，我们盼望能够按接近我们的价格达成交易。
Asformen’sshirts,wehopetomakeadealclosetoourprice.
PartVLetterTranslation
Directions:
Thereisoneletterinthispart.YouarerequiredtotranslateitintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points.
敬启者：
感谢你们6月26日的报盘以及寄来的餐具样品。
尽管我们很欣赏这些餐具的优良品质，但我们遗憾地说，你们的价格似乎太高。
如果接受你们的报价将使我们在销售中无利可图，因为其他供应商对同样品质的商品出价更低。
因此，我们建议你方将价格减至25美元/套，否则无法成交。
我们期待着你们的确认。
DearSirs:
ThankyouforyourofferofJune26thandtheenclosedtablewaresamples.
Althoughwereallyappreciatethehighqualityofthetableware,weregrettosaythatyourpriceseemsuncompetitiveatall.
Toacceptthepriceyouquotewouldleaveuslittleprofitonoursales,sinceothersuppliersofferlowerpricesforproductsofthesamequality.
Therefore,wesuggestthatyoureduceyourpriceto$25perset,orbusinessisimpossible.
Wearelookingforwardtoyourconfirmation.
PartVIBusinessWriting
Directions:
Forthispart,youarerequiredtowriteontheAnswerSheetareplyinthefullcorrectformatbasedontheinformationgivenbelow.Thisparttotals20points.
●YouworkfortheParkHotelinNewYork.
●Readthisletterfromacompanyenquiringaboutroomvacancies.
KLComputers
95ScienceParkDrive#02-03
TheCurie
Singapore118285
TheParkHotel
134CentralParkSouth
NewYork10019
USA
18June2003
DearSir/Madam
Iamwritingtoenquireaboutroomvacanciesfor9-11July.Wewouldneedfourdoublerooms,preferablywithsomekindofcommunicationfacilitiesforcomputers.
Iwouldbeverygratefulifyoucouldsendmeaquotationfortheaboveroomswithinformationaboutthebusinessfacilitiesthatthehoteloffers.
Yoursfaithfully
CharlesChung
PersonalAssistanttoKimLee
●WriteareplytoMr.Chung:
*confirmingtheavailabilityoftherooms
*confirmingthedates
*quotingtheprice
*givinginformationaboutbusinessfacilities.
●Write60-80words.
TheParkHotel
134CentralParkSouth
NewYork10019
USA
KLComputers
95ScienceParkDrive#02-03
TheCurie
Singapore118285
20June2003
DearMr.Chung:
WehavereceivedyourkindenquiryaboutroomvacanciesdatedJune18th,2003.Incompliancewithyourrequest,wehavemadethearrangementsforyouasfollows:
Wewillreservefourdoublerooms（Room1001---1004）on9-11July.Eachofthemisequippedwithbroad-bandinternetaccess.Wecanprovidethebusinessfacilitiessuchasfaxmachines,meetingroomsandoverheadprojectors.Ourhotelalsoofferssecretarialhelp,anditcosts＄40anhour.
Therate,includingaccommodation,facilitiesandbreakfastisquotedUS＄1,400approx.perperson.YoushouldpayalltheexpensebeforeJuly10th.Pleasedon’thesitatetocontactus,ifyouneedanyfurtherinformationandwearelookingforwardtoyourimmediateconfirmation.
Yoursfaithfully
MissWUXiaoli
ManageroftheParkHotel
升级会员 