bec中级口语part2常见话题.docx

bec中级口语part2常见话题.docx

《bec中级口语part2常见话题.docx》由会员分享，可在线阅读，更多相关《bec中级口语part2常见话题.docx（11页珍藏版）》请在冰豆网上搜索。

bec中级口语part2常见话题

Explainwhyyoubroughtoneoftheproducts.

strongsenseofbrandloyalty

reasonableprice

goodafter-sales

reliabilityoftheproduct

goodandconsistentquality

user-friendlydesign

goodvalueformoney

instyle

Whatdeterminesthepriceofaproduct?

●Thepriceofaproductisinfluencedbythecosts.1

●Thisisbecausefirmshavetochargeapricewhichisgreaterthancoststomakeaprofit.2

●Howeverintheshortrunafirmmaysellaproductataloss.Thismaybetogainmarketshareorbecausetheproductisstillattheintroductionphaseandhashighresearchandlaunchcosts.3

●Overallitdependsonwhetherweareconsideringashortorlongtermpricingpolicy.Firmsmaybewillingtomakealossintheshortrun.Itwillalsodependontheobjectivesofthefirm.Somepublicsectororganisations,e.g.maysimplytrytocovercosts.

Shouldfirmstraintheiremployees?

　　BytrainingtheiremployeesfirmsmaybeabletoincreasetheirprofitsBECAUSEtrainedstaffarelikelytobemoreproductiveandmakelesmistakes.EmployeesmightalsobemoremotivatedBECAUSEtheymightbeabletoundertakemoreinterestingworkandBECAUSEmanagersareshowingthattheyvaluetheirstaff（whichcansatisfytheiresteemneeds）.HOWEVERtrainingcostsmoneyandisnotalwayssuccessful.Itcanalsoleadtoalossofproductionwhilestaffarebeingtrained.OVERALL,managementwillhavetoweighupthepotentialbenefitsagainstthecosts.If,forexample,thefirmhasthenecessaryresources,thetrainingisrelativelycheapandislikelytoleadtosignificantincreasesinproductivityandprofitabilitythefirmlikelytoinvestinit.If,ONTHEOTHERHAND,thefirmlacksthenecessaryfinanceandstaffalreadyhavetheskillsrequiredthentrainingisLESSLIKELY.

WHATISIMPORTANTWHEN…?

Selectingapplicantsforajob

•Workingexperience

•Personalqualities

Sample1

IchoosetopicA-whatisimportantwhenselectingapplicantsforajob.Astothistopic,asfarasIamconcerned,thereare3thingstoconsider.

First,Ithinkworkingexperienceisveryimportantwhenselectingapplicants.Applicantswhohavealreadyhadtheworkexperienceintherelevantfieldswilllearnthenewjobeasierandquicker.Anditwillalsosavethecompanyalotoftrainingfeesiftheapplicanthasrelatedexperience.

Second,wemustconsiderthepersonalqualitiesoftheapplicants,suchaspersonalityandhealth.Companiestendtoemploypeoplewhosecharacterfitsaspecialjob.Forexample,consultingcompanytendstoemployapplicantwhoisanalyticalandknowledgeable,butadvertisingagentsliketheiremployeestobeenergeticandcreative.

Third,Ibelievelanguageisofgreatimportancewhenselectingapplicants.Nowadays,wedobusinesswithpeoplefromallovertheworld.AlwayswebuygoodsfromAfrica,andsellourelectronicproducttoEurope;aforeignlanguageespeciallyEnglishisneededifthecompanywantstoexpandtotheworld.Applicantswhocanspeakoneormoreforeignlanguageswillhaveabetterchancetogetthejob.

Sample2

Asweallknow,thecriteriausedbyHRprofessionalsinscreeningandselectingapplicantsnormallyincludesuchfactorsasworkingexperience,personalqualitiesandcommunicativeskills.

Firstly,wepayalotofattentiontoworkingexperienceoftheapplicant.Apersonwithasolidrecordofrelatedexperienceismorelikelytofitinwithanewcompany.Thereforeheorshecanbetrustedtofulfillthetasksandsolvetheproblemsinamoreprofessionalandcompetentway.

Inadditiontothis,wealsolookatthepersonalqualitiesoftheapplicant.Doesheorshehasintegrity,perseveranceor‘cando’spirit?

Surelyanyorganizationcanbenefitfromthereliability,devotionandenthusiamofitsemployees.

Finally,goodcommunicativeskillssuchasinterpersonalskillsandteamspiritarealsobecominganimportantpreconditioninselectingqualifiedemployees.

WHATISIMPORTANTWHEN…?

Preparingforajobinterview

•Studyingthejobadvertisement

•Findingoutaboutthecompany

Beforeyougoforaninterview,youmustmakepreparationssoastofacetheinterviewerwithmoreconfidence.Theyincludestudyingthejobadvertisement,findingoutaboutthecompany,preparingyourselfpsychologically,etc.

Firstly,youshouldstudythejobadvertisementcarefullysothatyoucanmatchyourknowledge,skillsandabilitieswiththespecificationsrequiredforthepost.Youmustassuretheinterviewerthatyouhaveallthequalificationsrequired,soyouaretherightsortofpersontheyarelookingfor.

Secondly,youshouldknowmoreaboutthecompany,suchasitsprofile,structure,existingproblems,requirements,campaignsandfutureplans.AsaChinesesayinggoes:

“knowtheopponentandknowyourself,andyoucanfightahundredbattleswithoutdefeat.”

Finally,youshouldalsoprepareyourselfpsychologicallyandthiswillhelpyoucombatstress.Rehearsingtheinterviewwithyourfriends,forexample,isagoodrelaxationexercisethatcaninstallconfidenceinyou.

WHATISIMPORTANTWHEN…?

MANAGINGAPROJECT

●ENCOURAGINGTEAMWORK

●KEEPINGTOSCHEDULE

WHATISIMPORTANTWHEN…?

CHOOSINGPEOPLETOWORKINTEAMS

●VARIETYOFEXPERIENCE

●PERSONALQUALITIES

Explaintheimportanceofteamwork:

a.Teamworkreflectsthecombinedexperiences,knowledge,intelligenceandviewsofagroupofpeople,soitwilldefinitelyimprovethequalityandefficiencyofthework.

b.Iftheparticipantsworkedtogether,itwouldbeeasyforthemtocomeupwithcreativeideas.Thisisparticularlyvaluableforarelativelycomplexwork,forthepeopleworkinginateam,ifoneofthemgetsstuckonamatter,others/therestcouldchipintheirideasandgettheproblemsorted.Butifyouworkonyourown,forinstance,youarethesolemanagerinthedepartment.

c.Ifpeopledidnotworkasateam,everyonewouldhavetowaitforthedecisionsmadebythemanageranditwasnoteasytogetpeopletotakeonresponsibilityforanything.

d.Ahugeandcomplicatedprojectisnotpossibletobecompleted/donebymerelyoneperson.Forinstance,3Gorgesproject-ahugeamountofmoney,30millionpeoplehavetoemigratetoelsewhere,alotofcommercialcontracts

e.Youwillgetboredquicklyifyouworkonyouown.Butifyouworkinateam…

f.Workinginateamcanincreasepersonalawarenessofabilitiesandcomplementaryskillsincolleague.

Howtoimproveteamwork:

Generalideas;friendlyatmosphere;notbossy;patient;goodmanners;modest;leadership;goodinterpersonalskills;varietyofexperience

a.Varietyofexperienceandabroadhorizonwouldhelptotackleurgentmattersandestablishhisorherpersonalprestige.Well-experiencedstaffarecapableofovercomingstormsandcrises.

b.Oncomingacrossproblematicissues,neworinexperiencedstaffusuallywillfeeldepressedandevenstarttopanic.Oneoranumberofexperiencedstaffwill,inthiskindofsituation,automaticallybecomethespiritualleadersoftheteamandcangettheissuesinquestionsolvedquickly.

c.Awiderangeofexperiencesareimportanttoateammember,becauseyouneverknowwhatkindofproblemsmightsuddenlycomeuptoyou.Experiencesindifferentfieldswillenhancethechanceofsuccessfullysortingouttheproblemwithyourknowledgewhichisbasedonyourpastexperience.

Personalqualities:

a.Thebasisoftheteamworkismutualtrustandfriendlyatmosphere

b.Goodmanners,nottoobossy,patient,modest,leadership,goodinterpersonalskills.

WHATISIMPORTANTWHEN…?

MANAGINGAPROJECT

●ENCOURAGINGTEAMWORK

●KEEPINGTOSCHEDULE

Keypoints:

Teamwork,timepressure（keepingtotheschedule）

Teamwork:

asexplainedintheteamworksection

Timepressure:

a.Awell-designedschedulecanclarifyyourselftotheproject.Youshouldensurethatyouwouldberunningbeforethescheduleratherthanafterit.

b.Timeisalwaysofessenceforaproject.

c.Failuretokeeptotheschedulewillresultin/causelatecompletion.

d.Latecompletionwillleadto:

civillitigation,injuredpartywillbecomeentitledtoclaimcompensation/entitledtosuethebreachingcompany.

e.Whentheprojectisbeingprocessed/inthecourseofcarryingouttheproject,therewillbealotofcommercialactivitiesinvolved.Suchasinvestmentbanksadvancecash;rawmaterialsupply,planningpermission,sub-contract/outsource.Failuretosticktotheschedulewillaffectabovematters.

WHATISIMPORTANTWHEN…?

DEALINGWITHCOMPETITION

●PRICINGPOLICIES

●ADVERTISINGSTRATEGIES

WHATISIMORTANTWHEN…?

SETTINGPRICESFORNEWPRODUCTS

●PRODUCTIONCOSTS

●COMPETIORS’PRICES

Keypoints:

Pricing;Advertising;Productioncosts;Competitor’sprice;Marketing;awiderangeofsandproducts

Pricing:

a.（Foraconsumer）:

allconsumerswouldliketogoforhigherqualityandlessexpensiveproducts.Itisacommonsense.

b.（Foramanager）:

correctpricingpoliciescancapturealargenumberofconsumersinashortperiodoftime.

c.Foranewlyestablishedcompany:

correctpricingpoliciesareparticularlyimportantfornewlyestablishedbusinesses.Themajortaskforthemattheearlystageistodrawthepublicattentionandmaketheircompanyandtheirbrandknowntothepublic.Whenanewproductisputintomarket,theremaybeveryfewpeopleknowing/whoknowaboutit…（e.g.Thaicurrysource）

Competitors’price:

a.Onceanewproductisputintomarket,itwillimmediatelyfacethecompetitionfromrivals.Thepricewarsometimescanbeincrediblyfierceandcrude.

b.Competitors’pricewillmirrortheconsumers’attitudeaboutcertainproductsandthesatisfactionabouttheirprices.

c.Ifyoufixedthepricehigherthanyourrivalswithouthigherqualityof,youmig