ACADEMIC BUSINESSannual report 年度报告.docx

ACADEMIC BUSINESSannual report 年度报告.docx

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ACADEMICBUSINESSannualreport年度报告

ACADEMICBUSINESS

COMMUNICATION

Assignment3:

report

Whatarethemaincommunicationandinformationneedsofshareholdersandpotentialinvestorswithregardtoannualreports?

Examinethekeyfeaturesanannualreportrequiresifitistoeffectivelycommunicatewiththiskeyaudience.EvaluatehowwellyourBABC001Companycommunicatesrelevantinformationtoshareholdersandpotentialinvestorsthroughtheirannualreport.

Tableofcontents

Executivesummaryi

1.Introduction1

2.Definitionofannualreport1

3.Majorinformationofshareholdersneeds1

3.1Littertoshareholders2

3.2Financialstatements2

3.3Managementdiscussion2

3.4Auditorcertifications3

3.5Votinginformation3

4.Keyfeaturesanannualreportrequires3

5.HowwellWoodsidecompanycommunicateswithshareholdersthroughannualreport4

5.1Introductionofthecompany4

5.2Financialstatements4

5.3Shareholdercommunication4

5.4Corporationprofits4

6.Conclusions5

7.References6

ExecutiveSummary

Annualreportplaysaveryimportantrolebetweenshareholdersandcompany.Inthisreportbyintroducingthemajorinformationshareholderwillneedfromannualreport,thekeyfeaturesoftheannualreportrequireandusingarealcompanywhichcalledWoodsidetoshowhowaretheydoingbyusingannualreporttocommunicateshareholders.Thisreportisbasedonfivesourceswhicharefromscholarlybooks,providesusefulinformationaboutannualreport.Findingsrepresentthosefiveobjectivesthatshareholdersneedinannualreport:

lettertoshareholders,financialstatement,managementdiscussion,auditorcertifications,votinginformation.Besides,providefinancialdata,offerunderstandableandusableinformation,providerelevantinformation,thesearethreemainpartsoffinancialreporting.Moreover,thereportdiscusseshowwellWoodsideCompanyusestheirannualreporttocommunicatewithshareholders.Inbrief,annualreportisthemostimportantwayforcompaniestocommunicatewithshareholders.WoodsideCompanyintroducesoperatingconditionsandfutureplanningbyannualreport,butthecompanyneedsmoreinformation.

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1.Introduction

Inthismodernworld,communicationbetweenshareholdersandcompanyhasbecomemoreandmoreimportant.Ifcompanieswanttogetmoreinvestmenttoexpandanddevelop,theyhavetohelpshareholdersandpotentialinvestorsunderstandthecompany’soperatingconditionsandfutureplanning.Annualreportcoulddirectlytohelpthemreceiveinformationofthecompany,butitalsohassomeproblems.Forexample,mostannualreportsaretoolongforshareholderstoreadwhichdonothavemuchtime.Thisreportisdividedbythreeparts,thefirstpartwillidentifywhichinformationshareholdersandpotentialinvestorsneedfromtheannualreport,inthesecondpartofthisreportisthekeyfeaturesinannualreportsrequires.ThethirdpartwillevaluatehowwellWoodsidecompanytodothecommunicationwithshareholdersthroughannualreport.

2.Definitionofannualreport

Annualreportisamodernmethodforthecompanytocommunicatewithshareholdersinsteadofgeneralcommunicationmediums（UnleashingthepoweroftheannualreportatDTCC,StuartZ.Goldstein,2005,p1）.Also,annualreportreferstotheentirefiscalyearfinancialreportandotherrelevantdocuments.Asgettingcommunicateswithshareholdersisoneofthemostimportantjobsforcompany,annualreportisthewayformanycompaniestocommunicatewithshareholders.Shareholdersandpotentialinvestorswillgettheinformationthattheywantfromtheannualreport.

3.Majorinformationofshareholdersneeds

Forthepurposeofthisreport,annualreportisanimportantcommunicationmethodwhichdirectlyhelpsshareholdersknowthecompany,sotheinformationofannualreportmustbeeffectivelyfulfillsshareholders’demand.Therearefivemainpartsofannualreportshareholderswillneed.

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3.1Littertoshareholders

FirstisLettertoShareholders.Thelettergivesashortsummaryforthecompanytohelpshareholderbuildabasicframeaboutthecompanyperformance（“WhatInformationIsFoundinanAnnualReporttoShareholders”,byTerenceChannon）.Fromthebeginningofannualreport,italwaysstartswithmanagementlettertoshareholders.Thestyleforthislettermaybedifferentwhichdependingonthecompanysituation.Thepurposeofthisletteristoconcludethecompanyperformanceoflastyearandshowashortpreviewofthenextyear.Especiallywrittenbythechiefexecutiveofficerorchairmanorpresident,theletterismeanttodefinesomeofthecriticalchallengeswhichcompanyarefacing,andpointoutthecompany'ssuccesses.（“WhatInformationIsFoundinanAnnualReporttoShareholders”,byTerenceChannon）.

3.2Financialstatements

Secondly,themostimportantinannualreportsisthefinancialstatements.Thisstatementcontaintableswhichshowingthecompany'sfinancialsituation.Thestatementwillalwayscontainabalancesheet,incomeandcashflowsstatement.（ShareholdersExpectPolicy,August2011,p11）.Alsomostofcompanieswillgiveotherfinancialchartsthathelpshareholdergetmoreunderstandingfortheoperationsofthecompany.Forexample,agroupcompanywillshowtheirindividualbusinessresults,abankwillgiveabreakdownofitscreditbytypeandtheperformance.

3.3Managementdiscussion

Thirdismanagementdiscussion,thisgivesshareholdersomediscussionsaboutcompany’sfinancialandoperationalperformancefromitsbusiness（“WhatInformationIsFoundinanAnnualReporttoShareholders”,byTerenceChannon）.Themanagementdiscussionexplainsthingslike:

whycompanysalesweredriftduringtheyear,whatchangeshadbeenmadetodevelopthefinancialimpactandcosts,thetransactionswithothercompanies.

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3.4Auditorcertifications

Forthisauditorcertifications.Shareholdersneedtoseeauditorcertificationsfromcompany’sannualreport.Becausemostofcompanieswhentheymakinganannualreporttoshareholdersarehavebeentoldtheyhavetobeauditedbyanindependentaccountingfirm.Shareholdersalwayswanttoseethetransparencyofthecompany.Companieswillcertifythefinancialresultsandputinreport（“WhatInformationIsFoundinanAnnualReporttoShareholders”,byTerenceChannon）.ThroughSarbanes-OxleyActof2002thecertificationswhichmadebyauditor’sandadministrationfromcompanybecamemoreandmoreimportant.

3.5Votinginformation

Finally,theVotinginformationalsoisveryimportantforshareholderbecausetheannualmeetingwillannounceandneedapprovenewitemsmanagingthebusiness.Mostofcompaniesneedshareholderapprovaltodothingslike:

issuemorestock,acceptabuyoutoffer,orexecuteanewcompensationplan（“WhatInformationIsFoundinanAnnualReporttoShareholders”,byTerenceChannon）.Theannualreportwillprovidevotinginstructionsandrecommendationofcompany’sboardofdirectors.

4.Keyfeaturesanannualreportrequires

Useofannualreportshasshownexplosivegrowthinthelastfewyears.Companiesuseannualreportsasacommunicationtool（UnleashingthepoweroftheannualreportatDTCC,StuartZ.Goldstein,2005,p2）.Forexample,financialreportingisallshareholdersandpotentialinvestors’focus.Therearethreemainobjectivesoffinancialreporting.Firstofall,offerfinancialdatatohelpbothinternalandexternaluserstomakedecisions.Besides,provideunderstandableandusableinformationtoshareholders.Thelastistoofferrelevantinformationofthecompany’seconomicresourcesandchangesinthoseresources（NavigatingtheWebofFinancialReporting,Seetharaman,2005,p5）.Theycontainssucceedinhelpingcompaniestomakecommunicationwhichallusersvalidly.Inotherwords,theyarekeyfeaturesan

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annualreportrequireswhicharerelatedtothereportquestion.Inaddition,theannual

reportshouldcontainaboutthecompany’sfiveyearfinancialhistory（ShareholdersExpectPolicy,August2011）.Therefore,accurateandtimelyinformationcanbetakeninfinancialreportingforcompanytocommunicatewellwithshareholders.

5.HowwellWoodsidecompanycommunicateswithshareholdersthroughannualreport

5.1Introductionofthecompany

WoodsideCompanyisthelargestoperatorofoilandgasproductioninAustralia.Inaddition,thiscompanyisalsoAustralia’slargestindependentdedicatedoilandgascompany.Productionandsalesofnaturalgas,isconduciveforpeoplewhomeetthedemandforcleanenergy（WoodsideCompany2011annualreport）.Thecompanyhasstrivedforexcellenceinsafetyandenvironmentalperformance.

5.2Financialstatements

The2011annualreportofWoodsideCompanyprovidedfinancialstatementswhichshowthefinancialconditionofthecompany’sfiveyearfinancialhistory.Thefinancialstatementsincludetheincomestatement,balancesheetandcashflowstatement.Shareholderscouldusethisimportantinformationtohaveagoodunderstandingofthecompany'soperations.

5.3Shareholdercommunication

WoodsideCompanyencouragesandsupportsshareholderparticipationingeneralmeetings.Shareholderstoparticipateinthemechanismwillbecometransparentinfouraspects:

havemeetingsontheinternet;directvotingarrangementsandelectronicvoting;addressoftheshareholdersisdisclosedtothemarketandpostedtothewebsite.Allthiscouldhelpshareholdersandpotentialinvestorscommunicatewellwiththecompany.

5.4Corporationprofits

TheannualreportofWoodsideCompanyalsomentionaseriesofs