企业管理英文论文.docx

企业管理英文论文.docx

《企业管理英文论文.docx》由会员分享，可在线阅读，更多相关《企业管理英文论文.docx（6页珍藏版）》请在冰豆网上搜索。

企业管理英文论文

Simpleanalysisaboutthemanagementstrategiesofsmall

andmediumenterprises

Summary

Smallandmedium-sizedenterprisehasbecomeanimportantcarrierofChina'sdiverseformsofownership,andbusinessstrategyisthemosteffectivewaysandthefoundationtorealizethegoalsandvisionofthesmallandmedium-sizedenterprises.Thisarticlebasesontheanalysisofthecurrentsituationinoperationstrategyofthesmallandmedium-sizedenterprisesatpresent,combiningthecharacteristicsofsmallandmedium-sizedenterprisesinChinaandthereality,thispaperintroducesandanalyzesthespecificvirtualmanagement,strategicallianceandmultinationalmanagement,whicharecommonmanagementstrategiesthatcanbeusedbysmallandmedium-sizedenterprise,tryingtoprovidethinkingandusingforreferenceforthedevelopmentofsmallandmedium-sizedenterprisesinChinathoughtheanalysisanddiscussionoftheformulationandimplementationofbusinessstrategyofsmallandmedium-sizedenterprises.

Keywords:

Smallandmedium-sizedenterprises;Businessstrategy;Virtualmanagement;Strategicalliance;Multinationalbusiness

Chapterone

Smallandmediumenterpriseinthenationaleconomy,theroleandeconomicanalysis

（a）Theroleofsmallandmedium-sizedenterprisesinthenationaleconomy

InChina,tosupportandtodevelopsmallandmediumenterpriseisalong-termandstablebasicpolicy.Smallandmedium-sizedenterprisesasapartoftheprimarystageofsocialismmarketeconomy,isanimportantpartofthenationaleconomy,itisastrongandflexiblesupplementtothepublicsectoroftheeconomysystem,anditpromotesthemarketcompetition,thediversificationoftheenterprisesandcommodities.Ifthebigenterpriseisrepresentinganationaleconomicstrength"brickstone",sosmallandmedium-sizedenterprisedevelopmentisrepresentinganationalsystemofvigor"cementmortar".Thenationalcompetitivenessisreflectednotonlyinlargeenterprise,butalsoinmiddleandsmallenterprise,theyarefunctionallycomplementaryandcannotbeshortofone.Todevelopsupportingserviceoflargeenterprisethatissmallandmedium-sizedenterprisesisanimportantguaranteetoenhancethestrengthandcompetitivenessofthebigenterprise.Thebigenterprise's

developmentisinseparablefromthehelpofsmalland

medium-sizedenterprises.Largeandmedium-sizedbackboneenterprisereflectsthenationalstrength,tensofthousandsofsmallandmedium-sizedenterprisesenergizesfortheeconomy.Thepartycentralcommitteeandthestatecouncilputforwardthepolicy"seizethebigandfreethesmall",andtheycannotbeseparatedfromeachother.

（b）Economicanalysisoftheimportanceofsmalland

medium-sizedenterpriseintheeconomicdevelopment

Inthesystemofmarketeconomy,whytheroleofsmallandmedium-sizedenterprisesissoimportantintheeconomicdevelopment?

Basiceconomicsanalysistellsus:

enterprisehasaboundary,notthebiggerthebetter;Comparativeadvantageandsocialdivisionoflaborprinciplebasedonthecomparativeadvantage.Itisdrivenbyeconomiclawrevealedinthesebasiceconomics,companiesmustbeofdifferentsizes,thatislarge,mediumandsmall,justtokeepitsowneconomicandecologicalbalance.Therefore,smallandmedium-sizedenterprisehavetherolethatcannotbereplacedinmaintainingtheeconomicandecologicalbalance.

Chaptertwo

Theimportanceofoperationstrategyinthedevelopmentofsmallandmedium-sizedenterpriseandthepresentsituation

（a）Importanceofformulationofbusinessstrategyinsmallandmedium-sizedenterprises

Alongwiththetransformofseller'smarketintoabuyer'smarket,alongwiththetheadventofinformationageandknowledgeeconomy,smallandmedium-sizedenterprisesarefacedwithdifferentmanagementenvironment.EspeciallyafterenteringWTO,themediumandsmallenterprisesinChinaalsofacestrongimpactofimportedgoods,marketsituationwillbemoreserious.

Inordertobeabletoexistinthefiercemarketcompetitions,asmallandmediumenterprisemustdevelopshort,mediumandlongtermbusinessstrategysuitablefortheirownconditionsandrespectfortherulesofmarketeconomyandtakeintoaccountthesocialfactors,inordertoformitsuniquecompetitionability.Operationstrategyanalysisinternalandexternalenvironmentofenterpriseandtheabilityoftheenterprise,andestablishtheidealenterprisemanagementplan,becausebusinessstrategyisthemosteffectivemethodandbasistorealizethegoalofenterpriseprospect.

Onlywiththelong-termmanagementstrategy,canwegivecorrectguidanceaboutusingthelimitedfunds,manpowerandmaterialresourcesetcinmarketcompetition,canweadapttothemarket’sneedeachtime,andnotbeeliminatedbythemarket.

（2）Thepresentsituationofthesmallandmedium-sizedenterprisebusinessstrategy

Atpresent,thepresentstatusofChina'ssmallandmedium-sizedenterprisemanagingstrategicpositioningworthworrying.

Firstofall,inthestrictsense,mostdomesticsmalland

medium-sizedenterpriseshavenorealenterpriseoperationstrategy.Thepresentsituationoftheestablishmentandoperationofthispartofthesmallandmedium-sizedenterprise,someareoutofthetimelyuseoflocalresources,somefromshort-termmarketdemand,theydevelopedsomeplanning,notfromthepointofobjectiveview,norfromthetrendofthedevelopmentoftheinvestigation,sotheyarelimited,short-termandblind.

Second,evenifsomeenterprisehasorstarttheresearchofbusinessstrategy,theyarenotcompletelyfromplannedeconomyperiodofgovernmentleadingsystemlocationsfromtheguidingideology,contentsandimplementation,withdeepplannedeconomymark.Thelocationofthiskindofmanagementstrategy,

can'tadapttothesharp,evencruelcompetitioninthemarket,someinevitablybecomeafreakofbubbleeconomy.

Inaddition,ourcountry'smarketeconomysystemhasjustbeenestablished,andthatsupportingpolicyisyettobefurtherperfected.

Inthisparticularsocialpoliticalandeconomicenvironment,oursmallandmedium-sizedenterprisedoourutmosttosolvetheenterprise’ssurvivalandthestaff'spayment,sotheyaretoobusytopayattentiontothesystematicresearchandimplementationofenterprisemanagementstrategy.

ChapterThree

Thepossiblebusinessstrategyforsmallandmedium-sizedenterprisesindeveloping

Bigenterprisestrategicmanagementisusuallyaclear,formalprocess,enterprisemanagersorganizeenterpriseoperationthroughthestrategicmanagementprocess,andrespondactivelytothedynamicandcomplexenvironment.Duetothedifferentscaleoftheenterprise,manylargeenterprisestrategicmanagementtechnologyusedisnotforsmallandmedium-sizedenterprises.Andsmallandmedium-sizedenterprisestrategicisrarelytheofficial,andsometimesevenmaybehidden,andunclear.

Therefore,whensmallandmedium-sizedenterprisestrytodevelopbusinessstrategy,theyshouldmakethebestchoicefirstindirectionandtype.Whilemakingthestrategicchoice,theyshouldgenerallyfollowthefollowingprinciples:

Consistentprincipleofenterprisefuturedirectionofmanagementandsurvivaldevelopmentstrategy;Enterprisespecificenvironmentandbusinessstrategyconsistentprinciple;Enterprisecoreabilityandpotentialmanagementstrategyconsistentprinciple;Manytypesofoptimizationselectionprinciples.Basedontheprinciple,accordingtothestatusandcharacteristicsofChina'ssmallandmedium-sizedenterprisesinoperationonthestrategicpositioning,andsmallandmedium-sizedenterprisesindevelopingcanconsiderthefollowingbusinessstrategies:

（a）Virtualmanagement

Virtualmanagementisessentiallyakindofresourceconfigurationmodeofborrowing,andintegratingtheexternalresourcestoenhancethecompetitivenessofenterprises.Inthismode,theenterprisecangetfunctionssuchasproduction,design,marketingetc,butdon'tnecessarilyhavethecorrespondingentitywiththefunction.Virtualmanagementfocusesontheuseofresource,notthecontrolofresources,whatitpursuesistoweakenstructureof

entityorganization,maximizetheuseofexternalresources,achievethepurposeofall-round"borrowstherally",itsremarkablecharacteristicsisthatrelatedenterprisestillkeepsindependentlegalstatus.So,virtualoperatinghaveleverageonthedevelopmentofsmallandmedium-sizedenterprises,theresultisthatthemodernenterpriseorganizationstructureandoperationpatterntohavethefundamentalchanges,theconfigurationofthecorebusinesswithinandoutgoingconfigurationofthebusinessarecloselylinked,formarelationshipnetworksnamelyvirtualeconomicorganization.Enterpriseoperationandmanagementwillalsotransformfrom"controloftheguide"to"useguide".

VirtualoperatingonthemediumandsmallenterprisesinChina,itsmeaningiscertainlyquiteprofound.Asforsmallandmedium-sizedenterprise,specializationisthemainbusinesstiesofsmallandmedium-sizedenterprise’svirtualorganization,itisalsotherealisticfoundationoftheimplementationofvirtualmanagement;Thedevelopmentofinformationtechnologymakesitpossiblefortheimplementationofsmallandmedium-sizedenterprise’svirtualmanagementstrategy,informationtechnologycastsanewplatformforsmallandmedium-sizedenterprise;Systeminnovationisactuallytheprototypeofthevirtualmanagement,isanadvancedformoforganizationcreatedbysmallandmedium-sized

enterprisesthatcanbecomebiggerorsmaller,isatypicalkindofvirtualmanagementway;Comparedwithlargeenterpriselevelstructureandlowefficiency,innovationismore