新职业英语基础篇unit4.docx
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新职业英语基础篇unit4
Title
UnitFiveProduct
Teachingobjectives&demands
1NewwordsandexpressionsofreadingA&B
2Improvestudents'listening,speakingandwritingabilities
3Strategiesandmethodsofreadingandlistening
4Thecatalogofproducts
5Learnsomeusefulexpressionsincatalogs
6Howtomakeacatalog?
Teachingimportant&difficultpoints
1Importantandusefulwordsandexpressions
2ThemainideaofReadingA&B
3Usefulexpressionsincatalogs
4Describingproducts
5Writingofcatalogs
6Subject-VerbAgreement
Teachingmethods
Communicativeapproach
Task-basedteaching
Project-basedteaching
ActivityTeachingApproach;
Question-answerTeachingApproach.
Teachingcontentsandtimeallotment
Teachingcontents
Timeallotment
Warming-up&ReadingA
ReadingB&ListeningandSpeaking&Writing
Mini-project&LanguageLab&Self-studyRoom
4periods
4periods
3periods
Teaching
procedures
Step1Revision
1)Checkthehomework
2)Dictation(Unit3)
Step2Warming-up
1)Workinpairs.Chooseoneproductfromeachpairandexplainwhy.
2)AskSstorole-playtheirdialogs.
3)Discuss:
whatfactorsdoyouneedtoconsiderbeforeyoubuyaproduct?
Whichoneisthemostimportantforyou?
why?
Suggestedanswers:
Beforeyoumakepurchaseofanyproduct,therearesomefactorsyoushouldconsider.
●Necessity:
Doyoureallyneedthis?
●Property:
DoIreallylikethis?
AmIreallysatisfiedwiththequality,color,shape,packaging,etc.
●Price:
DoIhaveanysparemoneyrightnow?
isitabargainorisittoomuchmoney?
●Brand:
Whatbrandisthebestchoiceformypurchase?
●After-salesservice:
Doesitcomewithawarranty?
●Shipment:
Howcanitbesenttohouse?
Step3ReadingA
1)Newwordsandphrases
A)Readaloudthenewwordsandthetext.
B)Askstudentstoreadthewordsandphrasesaftertheteacher.
2)Skimming
A)Askstudentstoreadthetextasquicklyastheycanandtriedtogetthemainideaofthispassage.
B)Askstudentstoreadthetextagain,thenfinishTask1onP52
3)Languagepoints
I’ddesignanalarmclockwithamovingsnoozebuttonthatwouldbeaneasytargetthefirsttimeIhitit.Thenitbecomeshardertolocateaftereachattempt,sothatitwouldkeepringinguntilI’mfullyawake.
alarmn.警报,警告器;惊慌
e.g.1.Ifeltagrowingsenseofalarmwhenhedidn'treturnthatnight.
2.Shedecidedtosoundthealarm.她决定发出警报。
vt.警告;使惊恐
snoozev.n.小睡,打盹e.g.Ioftenhaveasnoozeafterlunch.
targetn.anaim;objective
e.g.I’vesetmyselfatargetofsaving$200amonth.
v.tomakesomethinghaveaneffectonaparticularlimitedgrouporarea
e.g.Theadvertisementwasdesignedtotargetamassaudience.
locatev.tofindtheexactpositionofsomething
e.g.Wecouldn’tlocatethesourceoftheradiosignal.
locationn.belocatedin位于;坐落于
attemptn.anactoftryingtodosomethingmakeanattemptat/todosth
e.g.Hemadeonelastattemptattheworldrecord.
v.totrytodosomethingthatisdifficult,dangerous,etc.
e.g.Thebookattemptstoexplaintheoriginsofthewar.
Asindustrialdesigners,ourjobistodesignproducts—anythingandeverythingthat'smass-produced,fromFerraristotoasters,fromfurnituretotelevisionsets.Wedreamupproductsthroughdrawings,sketches,evendoodles,presentingtothemanufacturingclienttheirvisionofwhatacertainproductshouldlooklike.
industriala.connectedwithindustry工业的,产业的anindustrialaccident工伤事故
industrialisev.+ism+ationtheindustrialrevolution工业革命
mass-producev.toproduceinlargenumbersusingmachinery
e.g.Mass-producedfurnitureischeaperthanfurnituremadebyhand.
dreamup设计,制造
sketchn.asimplepicturethatisdrawnquicklyanddoesnothavemanydetails素描
e.g.Theartistismakingsketchesforhisnextpainting.
幽默短剧,小品;简报,速写
v.画素描
doodlev.(尤指厌烦或心不在焉时)乱涂,胡写乱画
visionn.1)imaginationversion版本,译文
e.g.Haveyoueverhadvisionsofgreatsuccess?
2)idea
e.g.ShehadthesamevisionofhimasIhad.
3)sight
e.g.Withmynewglassesmyvisionisperfect!
Theinsideofanindustrialdesigner'ssketchbookusuallylookslikesomekindofflattenedmadscientists'laboratories,filledwithdoodlesofvarioustypesofproducts.Weindustrialdesignersalsocreateideaswithourhands,usingstudiomaterialslikeclayandmodelingfoamtoshowwhataproductshouldfeellike.
flattenv.tobecomeormakesthflatorflatter使变平;把....弄平
e.g.Heflattenedgishairwithgel.他用发胶把头发弄平。
studion.录音室,录像室,演播室arecordingstudio录音棚
Michelangelo“discovered”hissculpturesinsideblocksofmarble;industrialdesignersfindtheshapeofthelatestWalkmaninsideachunkofclay,orfoam,oroccasionallywiththehelpofcomputersoftware.Whateverthestudiomaterialmaybe,designersmayspendhoursatatimeformingit,tou