中西方商务礼仪差异论文英文.docx

中西方商务礼仪差异论文英文.docx

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中西方商务礼仪差异论文英文

Abstract

Businessetiquette,abehaviorscience,isthenormsinthebusinessactivities,,whichplaysanimportantroleinthebusinesscommunication.understandingChineseandwesternetiquetteandtheirdistinctionsisofgreatimportanceinpromotinginternationalbusinessexchanges.WiththechangingroleChinaplayedintheinternationalexchanges,wecommunicateandcooperatefrequentlywithforeigners.Itisthenotablepositionthatmakesushaveamorenormativeandcourteouscriteriaintheinternationalbusinesscommunication,especiallyinthebusinessactivitieswithwesterners.Thisthesis,fromtheinternationalbusinessetiquette,laysemphasisonthecomparisonbetweenChineseandwesternbusinessprotocol,itmainlydescribedthegeneraldefinitionofbusinessetiquette,characteristicsofbusinessetiquette,embodimentinbusinessinteractions,influencingfactors（Culturalfactors）ofChineseandwesternetiquetteandtherelevantsolutionsofthedifferences.ThethesisletuscomprehendandreceivedifferentstagesofChineseandwesternbusinessetiquette,“recognition—understanding—comprehension”,throughlotsofexamples,aimingtohelpustoapplythesetheoriesintopractice.Theconsequenceofthisstudyshowsthatinordertoavoidthemisunderstandingsinbusinessactivities,especiallyininternationalbusinessexchanges,notonlyshouldweknowsomebasicbusinessnorms,butalsoweneedtounderstandthedistinctionsofbusinessetiquettemainlycausedbydifferentculturesprofoundly.

Keywords:

businessetiquettenormbusinessexchange

摘要

商务礼仪是商务活动中的行为规范，它是一门行为科学，在商务交往中扮演着重要的角色，了解中西方的礼仪及其差异对促进国际间商务交往的顺利进行有着举足轻重的作用。

随着中国在国际交往的角色发生改变，中国的对外交流和合作日益频繁，国际地位越来越明显，国际间的交往，尤其是和西方国家的商务交往就更应该规范化、礼仪化；本文从国际间商务礼仪入手，对中国和西方的商务礼仪的异同点予以概述和比较，主要论述了商务礼仪的有关概念、中西方商务礼仪的主要特征、中西方礼仪在商务活动中的不同体现、影响中西方商务礼仪的主要因素（文化因素）及相关的解决办法。

用大量的实例来反映礼仪差异，让读者从“初步认知——初步了解——了解”各个不同阶段对中西方商务礼仪进行理解和接受，并将它用于实践。

研究结果表明，为了避免商务活动中，尤其在国际商务交往中的误解，除了了解一些基本的商务规范，更需要深层次地了解由不同文化间产生地商务礼仪差异。

关键词：

商务礼仪规范商务交往

ComparisonbetweenChineseandWesternbusinessetiquette

1.Introduction

Businessetiquetteisacodeofconduct,whichembodiesmutualrespectintheday-to-daybusinessactivities.Itisalsothenormsforpeoplewhoisengagedincommercialactivitiesandbusinesscommunications,inotherwords,howtomasterbasicbusinessactivities,soyoucanmeettherequirementsforbusiness;howtomakeyourselffamiliarwiththenormsanddiscloseyourdignifieddemeanor;howtoavoidtheembarrassingquestionsyouencountered:

suchasdresswrong,diningataloss;howtoeliminateasmallmatter,whichwillhavetheunexpectednegativeimagetotheindividualsorcompanies.OnlyhaveyouknowsomeknowledgeofChineseandEnglishetiquette,alltheseproblemscanbeeasilysolved.Thereforebusinessetiquettehelpstocreategoodpersonalimageandcorporateimage.

Businessetiquetteiscoordinationandcommunicationfunctionswithcohesionemotionalrole.Withthedevelopmentofsociety,thebusinessrelationsaregettingwiderandwider,inavarietyofbusinesscontactsgraduallyformedacodeofconductandguidelines,guidanceonbusinessconductthemselvesinsociety,andasacodeofsociety,coordinatinghumanrelationsandhumanandsocialrelations,sothatpeoplearefriendlytoeachother,respecttheother'spremise,compliancewiththeprotocolnorms,inaccordancewiththeprotocolnormsrestrainitself,itiseasyforpeopletohaveinterpersonalcommunication.Therefore,emotionalpoolplaystotherole,andestablishmutualrespect,mutualtrust,friendshipandcooperationrelations,what’smore,itwillhelpthedevelopmentofvariousundertakings.Businessetiquetteisabehaviorscience,andshouldbetrainedseriouslyandsystemically.Duetogeographicalandhistoricalbackground,variouskindsofdifferencesoccursbetweenthesystems,butthedesiretoreflecttheaspirationsisthesame,andtoabidebythenormsandcodesofconductisconsistent.

Businessetiquetteismadeupofsignificantlymoreimportantthingsthanjustknowingwhichforktouseatlunchwithaclient.Unfortunately,intheperceptionofothers,thedevilisinthedetails.Peoplemayfeelthatifyoucan'tbetrustednottoembarrassyourselfinbusinessandsocialsituations,youmaylacktheself-controlnecessarytobegoodatwhatyoudo.Etiquetteisaboutpresentingyourselfwiththekindofpolishthatshowsyoucanbetakenseriously.Etiquetteisalsoaboutbeingcomfortablearoundpeople（andmakingthemcomfortablearoundyou!

）

Peopleareakeyfactorinyourownandyourbusiness'success.Manypotentiallyworthwhileandprofitableallianceshavebeenlostbecauseofanunintentionalbreachofmanners.

DanMcLeod,presidentofPositiveManagementLeadershipPrograms,aunionavoidancecompany,says,"Showmeabosswhotreatshisorheremployeesabrasively,andI'llshowyouanenvironmentripeforlaborproblemsandobviouslypoorcustomersrelations.Disrespectfulanddiscourteoustreatmentofemployeesispassedalongfromthetop."（DanMcLeod：

2008）Whichstronglyemphasizetheimportanceofcourtesy,therefore,it’snecessarytoknowetiquette,especiallythebusinessetiquette.

2.Characteristicsofbusinessetiquette

Asregionalandhistoricalreasons,understandingsofpeoplefromdifferentregionsandethnicvaries,asthedevelopmentofwholeworld.Chinesepeoplehaveattachedgreatimportancetotheforeigners,especiallythewesterners,tradingbetweenthetworegionsisbecomingmoreandmorefrequent,establishinggoodrelationswithwesternpeopleisofgreatimportance,therefore,knowingthebusinessetiquetteisessential.AsChina'sreformandopeningupthepaceaccelerated,people’slivingandworkinginforeignexchangesincreased.Understandingthecontentofforeign-relatedritualsandrequirements,andmasteringtheskillsofcontactswithforeignersisparticularlyimportant.

Inthebusinessoccasions,howtomakebusinessetiquetteeffectcompletelyandhowtocreatethebestinterpersonalrelationshipsiscloselyrelatedtotheprinciplesofbusinessetiquette,whichcanbeconcludedintofouraspects:

（1）Theprincipleofsincerityandrespect

Socrateshadmadeaveryfamousstatement:

 “theremustnotbeagifttoafriend,youhavetocontributetoyoursincerelove,learninghowtouselegitimatemeanstowinaperson’sheart.”（VoiceofEnglish，2005）Whichtellsusthatifyoucontactwiththepeople,sincererespectfortheritualistheprimaryprinciple.Onlyyoutreatotherssincerelyandcourteously,canyoucreateaharmonioushappyrelations,forgoodfaithandrespectarecomplementarytoeachother.Sincerityisapracticalandrealisticapproachtocommunicatewithotherpeople,especiallyinthebusinessactivities,itcanbedirectlyreflected.Sincereandrespectforthefirstperformancewithsomepeople:

donotlie,nothypocrisy,donotinsultpeople,thesocalled“cheatingonce,forlifenofriends.”alsothepracticalreflectionofbusinessdealing.Sincerededication,befruitfulharvest,onlysincererespectforthetwosidescanbeaffiliated,friendshipforalongtime.

（2）Theprincipleofmoderateequality

Inthesocialfield,ritualbehaviorisalwaysexpressedasthetwosides,forinstance,ifyoutreatyourbusinessguestssincerelyandthoughtfully,otherswouldshowtheidenticalcourteousrespondtoyourhospitality,andtheywouldbecomethepotentialregularcustomers.Ifyouperformedimpatientlyandhasty,thereisnodoubtthatyouwouldgetthesameresponse.Thepurposesofthisprotocolmustemphasizetheprincipleofequality,equalexchangesbetweenthetwoparts,forequalityisthefoundationtoestablishemotionwithotherpeople.Ifyouwanttomaintainagoodinterpersonalrelationshipwithyourbusinesspartnersoryourcustomers,youshouldlocatemodestyinthefirstplace,becauseitistheessentialwaytomakemorefriends.Moderateprinciplerequiresustomeasurethecriteriaofetiquette,inaccordancewithspecificcircumstance,specificsituationandtheexerciseofthecorrespondingritual.Forinstance,whendoingbusinesswithsomepeoplebothwarmandurbanearerequired,onecannotberudeandfrivolous,livelyandmodest,butlethargicandsophisticated.

（3）Self-confidenceandself-discipline

Theprincipleofself-confidenceisamentalhealthprincipleinthesocialoccasion,especiallyinthecommercialcontact.Onlysomeoneisself-confident,canhemasterthingsfreely.Self-confidenceisaveryvaluablepsychologicalquality,peoplewhohavefullconfidencewillnotdiscouragewhentheyencounterdifficulties,onthecontrary,theywillcounterattackwhentheyarereducedtoarattrap,theyarealsowillingtoshowtheirhelpinghandtopeoplewhoareinvolvedinjeopardy.Peoplewhoarenotconfidentenoughwillrunintosnagseverywhere,evendespairoftheirlife.

Intheprocessofsocialinteractionandbusinesscommunication,establishingasenseofmoralvaluesandnormsofself-cultivationinthemindtoourbehaviors.Achievingthebalanceofselfeducation,selfmanagementandself-confidencecorrectly,placingarationalandactiveattitudetofulfillthegreatobligationthelifeleavesus,refusingself-righteousandarrogant.Nothinggreatcanbeachievedwithoutthesetraits.

（4）honestyandtolerance

Honestystressestheprincipleofcredibility,Confucius,agreatphilosopher,madethestatement:

peoplecan’tlivewithoutcredit,ifyouaffiliatewithyourfriends,honestyshouldbelaidinthefirstplace;Whichalsoemphasizetheprincipleofkeepingpromises.TrustworthinessisthevirtueoftheChinesenation,inparticular,itisnecessarytostresspunctuality,andpeopleshouldnotdelaywhe