BEC口语话题.docx

BEC口语话题.docx

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BEC口语话题

　1、CustomerRelations:

howtomaintaincustomerinterestinacompany’sproducts

　　Asisknowtoall,itisveryimportantforacompanytomaintaincustomerinterestintheirproducts.Ithinkacompanyshouldtryeverypossiblewaytoretainitscurrentcustomers.

　　First,itshouldalwaysmakesurethatitprovidesitscustomerswithqualitygoodsandafter-salesservice.Second,itshouldlayenoughemphasisonthefeedbackfromitscurrentcustomersandtakepromptactiontotakecareoftheirneedsanddemands.Third,ifpossibleitmayprovidesomeincentivestoitsoldcustomers.Forexample,itcangrantacertaindiscounttothemiftheirpurchasesreachacertainamount.Apartfromallthese,acompanyshoulddesignstrategiestoattractnewcustomersandcreatetransactionswiththem,toexpandtheircustomerbase,sotospeak.Thesestrategiesincludeproductdiversificationandupgrading.

　　Allinall,acompanyshouldtryitsutmosttokeepitscurrentcustomerssatisfiedwithitsproductsandservices,andatthesametimeitshouldstayaheadofthemarketthroughproductandpricingstrategies.

　　2、Howtofillakeyvacancy

　　Inordertofillakeyvacancy,acompanywillusuallyfollowthesamestandardprocedure.

　　Itwillbeginbyproducinganaccuratejobdescriptionofwhatitwouldlikethesuccessfulcandidatetodo.Fromthis,itcanthenproduceaprofileofthisidealcandidate,whichisalistofskills,experience,attributesandsoon.

　　Havingproducedthisprofile,thecompanymustthendecideonthebestrecruitmentmethodtocaptureacandidatewiththisprofile.Thismightbeaninternaladvertisementoranexternaladvertisementinanewspaper,ontheInternetsay,evenanagencyorperhapsaheadhunter.

　　Havingdecidedonthebestrecruitmentmethod,theadvertisementsarethenplacedortheheadhuntercontactedandalistofcandidateswillbethendrawnuptobeputthroughthecompany’srecruitmentprocesses.Thismightbeinterviews,psychometrictestsorevenhand-writinganalysis.Thiswillthenproducetheidealcandidateforthecompany.

　　Thecompanywillthenhavetonegotiatetermswiththiscandidateand,hopefully,thiswillresultintermswhicharebothaffordableforthecompanyandattractiveenoughtogetthecandidatetheywant.

　　BackgroundInformation

　　3、CareerPlanning:

howtoassessthecareeropportunitiesprovidedbydifferenttypesofcompanies

　　CareerPlanning

　　Evenafterajobisofferedandaccepted,careerdecisionsmustbemade.On-the-jobexperiencemayaffectthedesiredpath.Aspiringtoachieveapositionabovethepresentpositionisnatural.Theplannedcareerpathtothatpositionmayinvolveeitheraseriesofpromotionswithinthefirmorswitchingtoadifferentfirm.Whileplanningacareerpathisausefulmotivator,theplansshouldbeachievable.Ifeveryoneplannedtobepresidentofacompany,mostplanswouldnotbeachieved.Thiscancausefrustration.Apreferablecareerpathwouldincludeshort-termgoals,sincesomeultimategoalsmaytaketwentyyearsorlonger.Theuseofshort-termgoalscanreinforceconfidenceasgoalsareachieved.

　　CareerDevelopment:

theimportanceofacquiringarangeofskillsthroughoutyourcareer

　　Itisimportantapersontohavearangeofskillsinthecourseofhiscareerdevelopment.Whenhehasarangeofskills,heisobviouslymorecompetitivethanthosewhodon’tandthereforehasmorechancesofpromotion.Anditwillbeeasierforhimtofindajoboutsidehiscompanyifheisnotsatisfiedwithhispresentjob.Inaddition,apersonwitharangeofskillsismorelikelytoworkhiswayuptothetopofthecorporateladder.

　　4、HumanResources:

howtoprovideeffectivesupportfornewmembersofstaff

　　Training:

Theimportanceofacontinuousprogrammeofstafftrainingwithinacompany

　　StaffManagement:

howtoachieveandmaintainhighmotivationamongaworkforce

　　MotivatingEmployees:

Employeestendtobemoresatisfiedwiththeirjobsiftheyareprovided

（1）compensationthatisalignedwiththeirperformance,

（2）jobsecurity,（3）aflexibleworkschedule,and（4）employeeinvolvementprograms.Firmsshouldofferjobsecurity,compensationthatistiedtoemployeeperformance,moreflexibleworkschedules,andmoreemployeeinvolvementprograms.Totheextentthatjobsatisfactioncanmotivateemployeestoimprovetheirperformance,firmsmaybeabletoahigherproductionlevelbyprovidinggreaterjobsatisfaction.

　　5、MarketingResearch

　　Managerscannotalwayswaitforinformationtoarriveinbitsandpiecesfromthemarketingintelligencesystem.Theyoftenrequireformalstudiesofspecificsituations.Forexample,Toshibawantstoknowhowmanyandwhatkindsofpeopleorcompanieswillbuyitsnewsuperfastlaptopcomputer.OrBaratCollegeinLakeForest,Illinois,needstoknowwhatpercentageofitstargetmarkethasheardofBarat,howtheyheard,whattheyknow,andhowtheyfeelaboutBarat.Insuchsituations,themarketingintelligencesystemwillnotprovidethedetailedinformationneeded.Managerswillneedmarketingresearch.

　　Wedefinemarketingresearchasthesystematicdesign,collection,analysis,andreportingofdataandfindingsrelevanttoaspecificmarketingsituationfacinganorganization.Everymarketerneedsresearch.Marketingresearchersengageinawidevarietyofactivities,rangingfrommarketpotentialandmarketsharestudies,toassessmentsofcustomersatisfactionandpurchasebehavior,tostudiesofpricing,distribution,andpromotionactivities.

　　Acompanycanconductmarketingresearchinitsownresearchdepartmentorhavesomeorallofitdoneoutside.Althoughmostlargecompanieshavetheirownmarketingresearchdepartments,theyoftenuseoutsidefirmstodospecialresearchtasksorstudies.Acompanywithnoresearchdepartmenthastobuytheservicesofresearchfirms.

　　6、Marketing:

theimportanceofpackagingproductsappropriately

　　Inrecenttimes,numerousfactorshavemadepackaginganimportantmarketingtool.Increasedcompetitionandclutteronretailstoreshelvesmeansthatpackagesnowmustperformmanysalestasks-fromattractingattention,todescribingtheproduct,tomakingthesale.Companiesarerealizingthepowerofgoodpackagingtocreateinstantconsumerrecognitionofthecompanyorbrand.Forexample,inanaveragesupermarket,whichstocks15,000to17,000items,thetypicalshopperpassesbysome300itemsperminute,and53percentofallpurchasesaremadeonimpulse.Inthishighlycompetitiveenvironment,thepackagemaybetheseller’slastchancetoinfluencebuyers.Itbecomesa"five-secondcommercial."TheCampbellSoupCompanyestimatesthattheaverageshopperseesitsfamiliarredandwhitecan76timesayear,creatingtheequivalentof$26millionworthofadvertising.

　　7、MarketResearch:

theimportanceofdoingmarketresearchbeforelaunchinganewproduct

　　Sales:

Howtosellaproducteffectivelyininternationalmarkets

　　ProductPromotion:

theimportanceofselectingappropriatemembersofstafftoattendexhibitions

　　Communication:

theimportanceinbusinessofmaintainingcontactwithclients

　　PublicRelations:

theimportanceofadequatesupervisionandtrainingofstaffwhodealwiththepublic

　　8、Management:

Howtorunameetingsuccessfully

　　TransportManagement:

theimportancetoabusinessofanefficientpublictransportsystem

　　Anydistributionofproductsfromproducerstowholesalersorfromwholesalerstoretailersrequirestransportation.Thecostoftransportingsomeproductscanexceedthecostofproducingthem.Anefficientformoftransportationcanresultinhighercostsandlowerprofitsforthefirm.Foreachformoftransportation,firmsshouldestimatetiming,cost,andavailability.Thisassessmentallowsthefirmtochooseanoptimalmethodoftransportation.Themostcommonformsoftransportationusedtodistributeproductsaretruck,rail,air,water,pipeline.

　　TransportManagement:

theimportanceofusingenvironmentallyfriendlymeansoftransportwheneverpossible

　　9、Health&Safety

　　EmployeeSafety:

Firmsensurethattheworkplaceissafeforemployeesbycloselymonitoringtheproductionprocess.Someobvioussafetyprecautionsaretocheckmachineryandequipmentforproperworkingconditions,requiresafetyglassesoranyotherequipmentthatonecanpreventinjury,andemphasizeanyspecialsafetyprecautionsintrainingseminars.

　　Firmsthatcreateasafeworkingenvironmentpreventinjuriesandimprovethemoraleoftheiremployees.Manyfirms,suchasAlliedSignal,nowidentifyworkplacesafetyasoneoftheirmaingoals.LeviStraussandCompanyimposessafetyguidelinesnotonlyitsU.S.facilitiesbutalsoonAsianfactorieswheresomeofitsclothesaremade.StarbucksCoffeeCompanyhasdevelopedacodeofconductinanattempttoimprovethequalityoflifeincoffee-producingcountries.

　　10、LifeSkills:

theimportanceofbeingabletocopewithstressinajob

　　Technology:

theimportanceoftrainingstaffinhowtousenewtechnologywhenintroducingitintotheworkplace.

artTwo

Inthisparteachcandidate’staskistochooseonetopicfromasetofthree,andtotalkaboutitforoneminute.Candidateshaveoneminuteinwhichtoprepareandshouldusethistimetomakebriefnotes.Theothercandidatelistenstothetalkandisinvitedtoaskoneortwoquestionsattheend.Candidatesmaymakenoteswhilelisteningtotheirpartner.Eachcandidateisgivenadifferentsetofthreetasksfromwhichtochoose.

Generalprocedure

Achoiceofthreedifferenttopics

Oneminutepreparationwhilemakingnotes

A/Bstartswiththeotherlistening---oneminute

Questionasked

1.Customerrelation:

theimportanceofofferingincentivestocustomers

Off