Searchable Talk - Hashtags and Social Media Metadiscourse.pdf

Searchable Talk - Hashtags and Social Media Metadiscourse.pdf

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SearchableTaikALSOAVAILABLEFROMBLOOMSBURYDiscourseofTwitterandSocialMedia,MicheleZappavignaWritingontheWall,TomStandageDiscourseandIdentityonFacebook,MarizaGeorgalouACriticalHypertextAnalysisofSocialMedia,VolkerEisenlauerTheDiscourseofBiogsandWikis,GregMyersSearchableTaikHashtagsandSocialMediaMetadiscourseMICHELEZAPPAVIGNAII!

LUlfl.1fI,-AiJ:

LI.IJ.JNIII,I:

w,Jl.lri（.IMIII.IIIll.ii.BLOOMSBURYACADEMICBloomsburyPublishingPie50BedfordSquare,London,WC1B3DP,UKBLOOMSBURY,BLOOMSBURYACADEMICandtheDianalogoaretrademarksofBloomsburyPublishingPieFirstpublishedinGreatBritain2018CopyrightMicheleZappavigna,2018MicheleZappavignahasassertedherrightundertheCopyright,DesignsandPatentsAct,1988,tobeidentifiedasAuthorofthiswork.CoverdesignbyHollyBellAllrightsreserved.Nopartofthispublicationmaybereproducedortransmittedinanyformorbyanymeans,electronicormechanical,includingphotocopying,recording,oranyinformationstorageorretrievalsystem,withoutpriorpermissioninwritingfromthepublishers.BloomsburyPublishingPiedoesnothaveanycontrolover,orresponsibilityfor,anythird-partywebsitesreferredtoorinthisbook.Allinternetaddressesgiveninthisbookwerecorrectatthetimeofgoingtopress.Theauthorandpublisherregretanyinconveniencecausedifaddresseshavechangedorsiteshaveceasedtoexist,butcanacceptnoresponsibilityforanysuchchanges.AcataloguerecordforthisbookisavailablefromtheBritishLibrary.LibraryofCongressCataloging-in-PublicationDataNames:

Zappavigna,Michele,author.Title:

Searchabletalk:

hashtagsandsocialmediametadiscourse/MicheleZappavigna.Description:

London;NewYork:

BloomsburyAcademic,animprintofBloomsburyPie,2018.JIncludesbibliographicalreferencesandindex.Identifiers:

LCCN2017031639（print）JLCCN2018020548（ebook）JISBN9781474292351（ePDF）JISBN9781474292344（ePub）JISBN9781474292368（hardback:

alk.paper）JISBN9781474292375（pbk.:

alk.paper）Subjects:

LCSH:

Hashtags（Metadata）JSocialmedia.Classification:

LCCP302.37（ebook）ILCCP302.37.Z372018（print）IDDC302.23/1-dc23LCrecordavailableathttps:

/lccn.loc.gov/2017031639ISBN:

PB:

978-1-4742-9237-5HB:

978-1-4742-9236-8ePDF:

978-1-4742-9235-1eBook:

978-1-4742-9234-4TypesetbylntegraSoftwareServicesPvt.Ltd.Tofindoutmoreaboutourauthorsandbooksvisitandsignupforournewsletters.Formymentor,JimMartin,wholedmeupthegardenpathandoverthecliffofknowledge,andformyfriendandcolleague,SuminZhao,whohelpedmeduringthefall.Figuresv111TablesxiAcknowledgementsxiiiNoteonTextxiv1Introduction1Contents2HashtagsasaSemioticTechnology153TheldeationalandInterpersonalFunctionsofHashtags414#WhinyLittleBitch:

EvaluativeMetacommentary595#SpicerFacts:

TheQuotedVoiceandlntersubjectivity736#YouAreFakeNews:

ConstruingValues1017AmbientAffiliation:

SharingSocialBondsbyNegotiatingandCommuningaroundCouplings1218#AlternativeFacts:

CensuringandMockingtheQuotedVoice1439#TinyTrump:

lntermodalCouplingandVisualHashtagMemes16310Conclusion199CastofCharacters203HashtagGlossary204Notes213References220Index242Figures1.1Anexampleofatweetcontainingahashtag42.1Approachingthehashtagasbothlanguage（withfunctions）andmetadata（withaffordances）172.2Twittersinterfaceforconductinganadvancedsearch252.3AnexampleofaclickableTwitterhashtagappearinginblueonT292.4Evolutionofpunctuation,basedonKnox（2009）352.5Hashtagsasinwardandoutwardfacingdiscourse363.1Examplesoflnstagramimagesannotatedwithhashtags473.2Examplesofhashtagsintheurbanenvironment（image3credit:

bonhomme69）503.3Examplesofproductsfeaturinghashtags513.4Anexampleofpackagingfeaturinghashtags（image1credit:

KitWong）523.5Anexampleofahandwrittennoteandanearringfeaturingahashtag523.6Anexampleofhashtagsusedintheclassroom533.7Thehashtaggesture553.8Anexampleofhandwrittenhashtag564.1Theinstitutionalizationofaffect,adaptedfromMartinandWhite（2005,p.45）624.2TheAppraisalsystem,adaptedfromMartinandWhite（2005,p.38）,withexampletweetscontaininghashtagsrealizingevaluativemetacommentary63FIGURESix4.3RelationshipofanevaluativehashtagtotheAppraisalinapost674.4Atopologicalperspectiveonhashtags705.1MartinandWhites（2005）systemnetworkdescribingexpansionoftheplayofvoicesinatext785.2Systemnetworkforthequotedvoice805.3Systemnetworkformetavocalization825.4Theanchoringroleofthesocialmediauserprofile845.5AnexampleoftheprofileofaverifiedTwitteraccount855.6Multimodalembeddingofanotheruserspostwithinatweet865.7Anexampleoflayeredvoicesinatweet895.8Thesystemofprojection,adaptedfromHallidayandMatthiessen（2004,p.445）966.1CouplingoffeaturesacrossApprais