商务英语阅读课后习题答案chapter.docx

商务英语阅读课后习题答案chapter.docx

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商务英语阅读课后习题答案chapter

Chapter1

二、短语翻译。

英翻汉

Sluggisheconomy萧条的经济Fullemployment充分就业

Tradedeficit贸易赤字in-depthanalysis深入的分析

Industrializedcountries工业化

free-tradeagreement自由贸易协定

internationalspecialization国际专业化

productdifferentiation产品差别

tradesurplus贸易盈余determinativefactor决定性因素

三、汉翻英

经济双赢economicwin-win关税壁垒tariffbarrier

收入不平等wageinequality劳动生产率laborproductivity

解雇工人layoffworks生产要素factorofproduction

双边协议bilateraldeal回归分析regressionanalysis

市场准入marketaccess世界经济复worldeconomicrecovery

四.Translation

1.ThemonitoringsystemwillfinallysubstitutetheUSGovernment’scaponcigarimportsfromCuba.

2.ThequarrelbetweenMexicoandtheUSwillbenoavailanditmaydisrupttheliftingoftheagriculturaltariffsundertheNorthAmericanFreeTradeAgreement.

3.Aneconomiccooperationbusinessforum,whichwilldiscusshowtominimizethenegativeimpactofglobaleconomicimbalanceadjustmentonChina,willtakeplaceshortlybeforetheministerialconference.

4.FewAmericansattributethistosuchobviouscausesasadevalueddollarorbusinesscycle.

5.Recentresearchhasshedlightonthefactthatthereareheavyfinancialandpoliticalcostsassociatedwiththemeasuresnecessarytoreducetheemissionofgreenhousegases.

6.Therearerumorsthatthegovernmentstruckaprivatedealwiththecorporation’schairmanlastmonth.

7.TheoppositionisexertingpressureontheUSgovernmenttochangethepolicytowardstextileimports.

8.Sincetheestablishmentofthebilateralfree-tradeagreement,theemergingeconomyhasalwaysbeenattheforefrontofscienceandtechnology.

9.Ingeneral,floatingexchangeratesaresupposedtoinsulatecountriesfrompersistentdifferencesininflationwiththeirtradingpartners.

10.Accordingtoconservativeestimates,by2010,China’simportandexportvolumewithNorthAmericaandtheEUwouldsurpass$400billionrespectively,withtenASEANcountriesexceeding$200billion.

五、完形填空

1.manufacturingpetitive3.deficit4.budget5.expanding

6.recovery7.revival8.emerging9.innovation10.property

Chapter2

二、consumer-goods消费品discountretailers折扣零售商

brandequity品牌资产价值advertisingbudget广告预算

real-timesalesdata实时销售数据salespromotion促销

profitmargin盈利scannerdata扫描数据

三、汉翻英

价格溢价pricepremium基线销售base-linesales

减价pricereductions广告支出advertisingspending

营销组合marketingmix销量溢价quantitypremium 

产品数量（种类）product-linevariety美元分配allocationofdollars

四.翻译

1.Thegovernmenthasallocated$0.1billiontothedevelopmentandutilizationofrenewableenergyintheruralareas.

2.WeshouldnotdeveloptheWesternregionattheexpenseofenvironment.Thereforethegovernmenthasbeenfollowingasustainabledevelopmentroadattachingequalimportancetoeconomicdevelopmentandenvironmentprotection.

3.Asabigresponsiblenation,ChinawillstrictlybeabidebytheWTOrulesandhonoritscommitments.

4.TherapidgrowthinChina’sgrainproductioncanbeascribedtothefactthattheChinesegovernmenthasimplementedaseriesofreformpolicyandmeasuresintheruralareas,suchasraisingthepricesofgrainpurchasedbythestate.

5.Intheglobalizationera,notallcountriesplayonthelevelplayground.Somedevelopingcountrieshavetoadheretosomemarketingprinciples,orevenaccedetotherequestsofsomegovernments.

6.Overthepastyear,theglobalinvestmentdemandwasonthewane;themajorworldcurrenciessufferedswiftturbulenceandsomeemergingmarketsunderwentseverefinancialcrisis.

7.Networksfundamentallyalterthenatureofcompetitionandleveltheplayingfield,especiallyforsmallerbusinessregardlessofthebarriersliketimeanddistance.

8.Throughmicrocreditprojects,withthecreditavailableondemand,farmersareabletopaybackboththeprincipleandinterestintime.

9.China’svigorouseconomicdevelopmentisindicativeofthefactthatChinahasbecomeoneofthecountriesthatenjoythehighesteconomicgrowthspeedintheworld.

10.Withthereformofthewhollystate-ownedcommercialbanks,whensomequalifiedcommercialbanksseeklistinginthestockmarket,otherscertainlywillfollowsuit.

五、完形填空

1.blame2.damaged3.short-term4.building5.profiability

6.arm7.boosts8.orientation9.moreover10.lowering

Chapter3

二.Privilegedminority享有特权的少数人Gasstation加油站

Marketingresearch市场调查Professionalcompetence专业技能

Asalespoint卖点Productdesign产品设计

Potentialconsumer潜在顾客Businessdisaster商业灾难

三、汉翻英

日常生活dailylife广告活动advertisingcampaigns

物理特征physicalcharacteristic视觉想象visualimagination

国媒体nationalmedia销售增长salesincrease

销售渠道distributionsystem

产品到导向型的广告product-orientatedadvertising

四.翻译

1.Expertshaveattributedthemaincauseofthecompany’spoorperformancetoitspoorHRfunctions,especiallytheappointmentoftheseniormanagement.

2.BritishAirwaysintendsto