教育学习文章Getting the message教案1.docx
《教育学习文章Getting the message教案1.docx》由会员分享,可在线阅读,更多相关《教育学习文章Getting the message教案1.docx(8页珍藏版)》请在冰豆网上搜索。
教育学习文章Gettingthemessage教案1
Gettingthemessage教案
Gettingthemessage教案
Unit5 Gettingthemessage
Ⅰ.BriefStatementsBasedontheUnit
withthedevelopmentofmarketeconomy,advertisementshavebecomemoreandmoreimportantinoursociety.Asweknow,adsplayanimportantroleinourlife.Theygiveussomeinformationaboutnewproducts.However,someadsarenotveryusefultopeople,sometimesevenharmful.Therefore,itiswiseforpeopletomakesuretheadsaretellingthetruth.Thisunitmainlytalksaboutads.Bylearningthisunit,wenotonlywantthestudentstolearnsomethingaboutadsbutalsowanttostimulatethestudents’interestinads.ofcourse,itisnecessaryforthestudentstomastertheusefulphrasesandexpressionsinthisunit.meanwhile,wealsoreviseanimportantelement—theobjectcomplement.
Ⅱ.TeachingGoals
.Talkaboutadvertisingandadvertisements.
2.Practisemakingcomplaintsandexpressingemotions.
3.Practiseexpressingandevaluationdifferentviews.
4.Reviewtheobjectcomplement.
5.writeanadvertisement.
Ⅲ.BackgroundInformation
.HowDidAdvertisingcomeabout
Advertisingisawayofinformingpeopleofsomething.Thiscanrangefromtellingthemofaproductforsale,oraservice,orurgingthemtodosomething,oreventobringone’snamebeforethepublic.Soadvertisingcameoutquitenaturallyandtookmanyformsfromtheverybeginning.Forexample,thereisapapyrusdiscoveredatThebesofferingarewardforarunawayslave.Itisthreethousandyearsold—andit’sreallyanadvertisement!
SignboardsthatnotifiedpeopleofservicesavailablewereplacedoutsidedoorsinGreeceandEgyptaround1500B.c.—aformofadvertising.withtheinventionofprinting,advertisingbegantotakeonnewforms.About1477,inLondon,thefirstprintedadvertisementinEnglishannouncedaprayerbooksale.ThefirstnewspaperadvertisementappearedonthebackpageofLondonnewspaperin1625.Itwasnotuntil1704thatpaidadvertisementswereprintedintheUnitedStates.By1771therewere31newspapersinthecolonies,andallofthemcarriedadvertising.Today,ofcourse,weknowthatadvertisingisdonenotonlyinnewspapers,butalsoinmagazines,ontheradio,andontelevision.Thefirst“commercials”mercialsontelevisiondevelopedmostlyafterworldwarⅡ.TheideaspreadveryquicklyandtodaytheadvertisingthatisdoneonTVissofamiliartoallofusthatmanypeoplecanrememberthecommercialsevenbetterthantheshowstheysee!
2.SlogansforAdvertisements
justdoit!
只管去做。
(耐克运动鞋)
Feelthenewspace.感受新境界。
(三星电子)
Intelligenceeverywhere.智慧演绎,无处不在。
(摩托罗拉手机)
obeyyourthirst.服从你的渴望。
(雪碧)
Askformore.渴望无限。
(百事流行鞋)
Thenewdigitalera.数码新时代。
(SoNy影碟机)
welead.otherscopy.我们领先,他人仿效。
(理光复印机)
Impossiblemadepossible.使不可能变为可能。
(佳能打印机)
Therelentlesspursuitofperfection.不懈追求完美。
(凌志轿车)
Poetryinmotion,dancingclosetome.动态的诗,向我舞动。
(丰田汽车)
Thechoiceofanewgeneration.新一代的选择。
(百事可乐)
Nobusinesstoosmall,noproblemtoobig.没有不做的小生意,没有解决不了的大问题。
(IBm公司)
TakeToSHIBA,taketheworld.拥有东芝,拥有世界。
(东芝电子)
Let’smakethingsbetter.让我们做得更好。
(飞利浦电子)
Thetasteisgreat.味道好极了。
(雀巢咖啡)
Goodtothelastdrop.滴滴香浓,意犹未尽。
(麦斯威尔咖啡)
cometowheretheflavorismarlborocountry.光临风韵之境——万宝路世界。
(万宝路香烟)
Taketimetoindulge.尽情享受吧!
Flyhigher.越飞越高。
(白沙集团)
Futurewillbebetter.未来会更好。
(非常可乐)
Loveisinthefamily.爱在家庭。
(梦洁床垫)
Tobetrueforever.真诚到永远。
(海尔集团)
Advanceintothenewcentury.走进新世界。
(红河集团)
Timealwaysfollowsme.时间因我存在。
(罗西尼表)
outstandingcross-countryperformance,perfectfeelfortheroad.杰出的越野性能,完美的驾乘享受。
(北京吉普)
FlyingchinaSouthernAirlines,flyingwiththemostperfectservice.选择南方航空,完美服务相伴。
(中国南方航空公司)
Ⅳ.TeachingTime:
Fiveperiods
TheFirstPeriod
TeachingAims:
.Learnandmasterthenewwordsandexperssionsinthisperiod.
2.Talkaboutadvertisingandadvertisementstoimprovethestudents’speakingability.
3.Dosomelisteningpracticetoimprovethestudents’listeningability.
4.Practisemakingcomplaintsandexpressingemotions.
TeachingImportantPoints:
.masterthefollowingphrases:
take...intoconsideration
inchargeof
betoblameforsth.
2.Improvethestudents’speakingabilitybytalkingaboutadvertisingandadvertisements.
TeachingDifficultPoints:
.Helpthestudentstoimprovetheirlisteningability.
2.Helpthestudentstoexpressemotions.
Teachingmethods:
.Talkingmethodtoimprovethestudents’speakingability.
2.Listeningmethodtotrainthestudents’listeningability.
3.Pairworkorgroupworktomakeeverystudenttakeanactivepartinclass.
TeachingAids:
.themultimedia
2.theblackboard
3.anewspaperandamagazine
TeachingProcedures:
StepⅠGreetings
Greetthewholeclassasusual.
StepⅡLead-inandwarmingup
T:
Lookatthisnewspaper.whatcanyousee?
Ss:
Someadvertisementsinit.
T:
yes,therearetoomanyadvertisementsinthisnewspaper.Nowlookatthismagazine.Therearealsosomeadvertisementsonthelastfewpages.Everywherewecanfindadvertisements.whenwewalkinthestreet,wecanseeallkindsofadvertisementsinshopwindowsandonbothsidesofthestreet.SomefamousactorsoftenappearinTVadvertisements.Doyoulikeadvertisments?
S1:
yes.
T:
why?
S1:
Ithinkanadisinformativeandcanhelppeoplebuyandsellgoods.
T:
Good.whataboutyou,LiNa?
S2:
Ialsolikeads.Becauseadscanwidenpeople’sknowledgeandmakepeoplemoreexperienced.
T:
well.Sitdown,please.what’syouropinion,wangLin?
S3:
Idon’tlikeads.Becausetheonlypurposeofsomeadsistopersuadepeopletobuytheirpoorlymadeproducts.Andsomeadsareevenharmful.
T:
yeah.Therearemanykindsofads.Someadsareusefulandtruthful.However,someadsgivealotofmisinformation.Theyaretryingtopersuadeustobuytheirpoorlymadeproducts.Therefore,it’swiseforustomakesuretheadsaretellingthetruth.
T:
Lookatthepictureonthescreen.whatcanyousee?
Ss:
AlittlegirlholdingacanofPepsi.
T:
yes.ThisisanadaboutPepsi.Thelovelygirlontheadwilldrawchildren’sattention.
ThechoiceofaNewGeneration.
T:
Thissloganisusedtodescribethisad,whichshowsthatthenewgenerationalllikePepsibest.whatdoyouthinkitistryingtopersuadeustobuy?
Ss:
It’stryingtopersuadeustobuyakindofdrink—Pepsi.
T:
yeah.
T:
Nowlookatthisad.whatisittryingtopersuadepeopletobuy?
Ss:
Akindofshampoo.
T:
yes.Howisittryingtodoso?
S:
wecanseethefunctionandeffectofthiskindofshampooonthead.Theadtellsthetruththatyourhairwillbemoresoftandmoresmoothafteryouwashyourhairwithit.
T:
yeah.Howistheinformationconveyed?
S:
Bythewords“moresoftandmoresmoothfeel,morefineandmoresmoothcare,...”printedinthisad.
T:
Good.Ithinkyou’velearntsomethingaboutadsfromthetwoadswe’vejusttalkedabout.Nowdisscussthequestiononthescreen.
whatkindofwordsdoyouthinkyouwouldneedtotalkaboutadvertisingandadvertisements?
T:
who’dliketotellmewhatwordsyouwouldneedtotalkaboutadvertisingandadvertisements?
S:
I’dliketohaveatry,truthful,misinformation,mislead,persuade....
StepⅢListening
T:
withthedevelopmentofscienceandtechnology,computersareusedmoreandmoreinourlife.TheLaptopcomputerinmorepopularandmoreconvenient.Lookatthepicturesonthescreen.
Therearemanykindsoflaptopcomputers.Supposeyourmotheristhinkingaboutbuyingalaptopcomputer.Butsheisnotsurewhichbrandshewouldbuy,soshehasaskedyoutolistentoadsfromdifferentcompanies.Fromtheimformationyouhear,shewilldecidewhichbrandshewouldchoose.whatinformationdoyouthinkadscangiveyou?
S:
Thefunctionofalaptopcomputer.
S:
weightandsize.
S:
Reasonswhyyoushouldchoosethiscomputer.
S:
Price.
...
T:
Good.youcangetallkindsofinformation.NowopenyourbooksatPage38.LookatExercise1inListeningPart.Ticktheitemsonthelistbelowyouthinkwillbeincludedintheads,thenlisttheinformationintheorderofimportance.write“1”nexttothemostimportantinformation,“2”nexttothesecondmostimportantandsoon.
T:
Now,wearegoingtolistentosomeadsinPart1.Pleasemakenotesofwhatyouhearwhilelistening.Thencomparewithyourpartner.AtlastcheckyouranswerstoQuestion1.Areyouclear?
Ss:
yes.
T:
ok.Let’sbegin.
T:
ok.workwithyourpartnerandmakealistofthingsyouthinkareimportanttotakeintoconsiderationwhenbuyingalaptopcomputer.
T:
ok.Let’slistentoPart2.wearegoingtolistentosomeadvicefromanexpert.Thencompareyourlistwithwhattheexpertsaid.
T:
NowuseyouranswersfromPart1andyournotesfromPart2towriteashortnotetoyourmother.Tellherwhichbrandyouthinksheshouldchooseandwhy.Atthesametime,youcangivehersomeusefulgeneraladvicetohelphermakeherdecision.
StepⅣSpeaking
T:
NowlookattheSpeakingPartonPage39.Hereareseveralreaders,whohavewrittentothelocalnewspapercomplainingaboutitsadvertisementsandaneditor,whoisinchargeofthenewspaper’sadvertisementsection.
Firstfinishtherolecard.Thenprepareameetingbetweenconcernedreadersandtheeditor.workingroups.oneofyouactsastheeditor,theothersactasthereaders.Beforeyoustart,I’llexplainaphrasetoyou.
Asampledialogue:
Editor:
Now,everybodyishere.Ihaverecentlyreceivedsomeletterscomplainingabouttheads.who’dliketobethefirsttotellmeyourproblemsabouttheproductyoubought?
ReaderA:
Theadsinyournewspapersaythathe/shewillloseweightifoneusestheproducts,butafterItriedthem,theydidn’tworkonme.Ididn’tloseanyweight.
Editor:
oh,I’msorrytohearthat.maybeyoudidn’tusethemaccordingtotheinstructions.oryoushouldcontinuetryingthem.Iftheydon’thaveanyeffectonyou,youcancontactwithus.we’llfindoutthetruthandhelpyoutomakeupforyourloss.
ReaderB:
IamveryupsetbecauseIhavejustlostalotofmoneyafteransweringanadinyournewspaper.Theadwasfulloflies.Ithinkthatyournewspapershouldberesponsibleandhelpmegetmoneyback.
Editor:
oh,really?
Thatmusthavebeencausedbyourcarelessness.wedidn’ttellifwhattheadssaidwastrueorfalsebeforeweprintedtheads.Itisourfault.Afterwardswe’llhelpyougetyourmoneyback.
ReaderD:
manystudentsinourschooleattoomuchjunkfood.Ithinkthenewspaperistoblameforthisbecausetherearetoomanyofsuchadsaboutjunkfood.
Editor:
Ithinkadsarenecessarybecauseadscanprovideinformationforcustomersandcanalsoincreasetheproductsales.
ReaderD:
Butithasanbadeffectonthestudents.
Editor:
well.weshallrestrictthenumberofadsaboutjunkfoodforthestudents’health.
Readerc:
Theadsinyournewspapershowwomenasyoung,beautifulandstupid.Thisisbadbecausetheywillhaveabadeffectontheyouth.Thesepicturesmaydrawtoomuchattentionoftheteenagers.Theteenagers’llfallbehindintheirlessons.