版英语外研版练习必修五 module 2 a job worth doing 含答案.docx

版英语外研版练习必修五 module 2 a job worth doing 含答案.docx

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版英语外研版练习必修五module2ajobworthdoing含答案

课时作业（二十二）　题型组合练——练速度（限时：

40分钟）

Ⅰ.阅读理解

A

Bringanygroupofbusinessownersormanagerstogether，askthemthebestwaytopromotetheirorganizations，andyou'llgetdifferentanswers.Thatcomesasnosurprise.Whenitcomestopromotingabusiness，tryingtofindthesinglechoiceisrarelywise.You'llseebusinessownersandmanagerstryradioadvertising.Whenthatdoesn'tproducetheresultstheywant，they'llchangetosendingdirectmail.Whenthatdoesn'tcreateajumpinsales，they'llbuyTVcommercials.Whenthatfallsshortoftheirexpectations，they'lltryanewonlinestrategy...anditgoesonandon.

Formostcompanies，thebestapproachisamixofdifferentchannels，organizedinwaysthatalloweachtobuildupontheothers.Thechannelthatwillworkbestinagivensituationdependsonalotoffactors，includingthecompanyitself，itsaudience，themessagebeingconveyed，theenvironment，andmanymore.

Justthatradioworkedwellforacompany'slasteffortdoesn'tmeanthatTVadvertisingwouldn'tbeabetterchoicethistime.Ormaybetherightchannelisdirectmail.There'snosimpleanswer，becausetherearesomanyvariables.Ifyouraudienceisbroad，thenmayberadioornewspaperadvertisingistherightchoice.Ifyou'retargetingacarefullydefinedgroup,suchasformercustomers，directmailoremailwillprobablyperformbetter.

Therearetwoimportantlessonshere.Thefirstisnottoconcentrateontryingtofindasinglechannelthatwillserveallofthecompany'sneeds，becauseitjustdoesn'texist.Thesecondlessonisthatbeforeyouspendthefirstdollartopromoteyourbusiness，youneedtodomorethanalittlelearning.You'llreallyneedtounderstandyourcustomers，yourmarketplace，yourcompetitors，andtheenvironmentsinwhichyoudobusiness.Andyouneedagoodunderstandingofwhatmakesonemarketingchannelrightforonesituation，butnotanother.

[语篇解读]　本文为一篇说明文。

作者介绍了公司常用的促销策略。

1．AccordingtoParagraph1，thereareno.

A．cheapads　　　　　B．unsuccessfulads

C．perfectadsD．allpurposeads

解析：

推理判断题。

根据第一段可知，如果把公司老板或经理们聚在一起问他们促销的最佳方法，他们会有不同的答案。

这不足为奇。

为了达到他们预想的促销效果，公司不断采取不同的方式做广告。

由此可推出：

没有完美的广告，故答案为C项。

答案：

C

2．Whatisthebestwaytopromoteabusiness?

A．Usingachannelthatservesallofyourbudget.

B．Puttingadsonvariouschannelsatthesametime.

C．Creatinganadthatappealstoallyourcustomers.

D．Advertisingonachannelavailabletoconsumers.

解析：

事实细节题。

根据第二段第一句可知促销的最好方法是：

同时使用不同的方式做广告。

故答案为B项。

答案：

B

3．Whenitcomestochoosinganadforabusiness，weshould.

A．stayawayfromTVadvertising

B．chooseitbasedonthespecificsituation

C．advertiseontheradiooronthenewspaper

D．chooseitaccordingtoyourcustomers'budget

解析：

推理判断题。

根据第三段可推知：

在选择广告形式时要具体情况具体分析，不能一概而论。

故答案为B项。

答案：

B

4．Beforedecidingonamarketingchannel，youneedto.

A．askforyourcustomers'advice

B．comparedifferentadvertising

C．realizetheproblemswithyourbusiness

D．makeresearchonallrelatedfactors

解析：

推理判断题。

根据第二段第二句及最后一段第三、四句可推知：

在决定营销方式前，要对所有相关要素进行研究，故答案为D项。

其他选项均未被提及，故被排除。

答案：

D

B

Cryingisthesignoftherawestofhumanemotions.Wecrywhenwecan'tholdinsidewhatwefeelanymore.Wecrywhenwe'reatourbest，andwhenwe'reatourworst.Bytheway，Imeanallofus.Menincluded.

Butweneverseeothermencry.Innowesternculturehasiteverbeenacceptableformentoshed（流泪）morethanasingletear，andeventhenit'sreservedforgrandvictories，defeatsanddeaths.Dutchresearchsuggeststhatwomencrybetweenthreeandfivetimesmorethanmen.Generallymenandwomencryoverthesame

，breakupsandhomesickness，primarily，butresearchersbelievethatmencrymoreoftenthanwomenwhenitcomestopositiveevents.

IwanttoadmitI'mabitofacryer.However，havingneverreallyexperienceddeathsinmylife，afewweeksagoIexperiencedwhatitmeanstoreally，truly，pourmyheartoutintears.

See，mydog—and24/7companion—waskilledbyacarrightoutsidemyhouse.Beingawitnesstothispainfuleventleftmeinshockforagoodhour，butthenthefloodgatesopened.Overthenext48hours，Imighthavecried20times.OnceortwiceIcrouched（蹲）onthefloorwithmyheadinmyhandsandtearsweretheonlyoutlet.

ItissuggestedinthebookAdultCrying：

ABiopsychosocialApproachthatthere'scertainpleasureincrying.Ithelpseasestresswhenthereisnootherwaytoexpressourselves.

Inthosedaysaftermydog'sdeath，Irememberthinking，“I'vegottostopthiscrying”．Itfeltunmanly.Itfeltlikeasignofweakness.I'vesincerealisedthattearsareforeverybody；they'renotgenderspecific.Theyshowwehavesympathy，allowustogetridofstressandjustfeel.

[语篇解读]　本文是一篇夹叙夹议文。

作者的狗遭遇车祸，作者痛哭不已，伤心欲绝。

后来作者意识到哭泣是释放压力的一种方式。

5．Whatdoesthefirstparagraphmainlytalkabout?

A．Cryingisarawhumanemotion.

B．Cryingisanemotionbeyondcontrol.

C．Cryingisanemotionshowingsadness.

D．Cryingisanemot