Distimo ReportNovember.docx
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DistimoReportNovember
NOVEMBER2010
AppleAppStore-iPadAppleAppStore-iPhoneBlackBerryAppWorldGoogleAndroidMarketNokiaOviStore
PalmAppCatalog
WindowsMarketplaceforMobile
WindowsPhone7Marketplace
AboutDistimo
Distimoisaninnovativeappstoreanalyticscompanybuilttosolvethechallengescreatedbyawidelyfragmentedappstoremarketplacefilledwithequallyfragmentedinformationandstatistics.DistimoReportprovidesin-depthreportsforcompaniesinterestedinthemobileapplicationecosystemprovidingvaluableinsightintoimportanttrendshappeningwithinapplicationstores.DistimoMonitoroffersmobiledevelopersafreeanalyticstooltomonitortheirownandcompetitiveapplicationsacrossallappstores,withoutanyadjustmentsneededtotheirapplication’scode.
DistimoisaprivatelyheldcompanybasedinTheNetherlands.Learnmore:
Distimo©2010,somerightsreserved
NEWANDNOTEWORTHY
ThisreportcoverstheAppleAppStoreforiPad,theAppleAppStoreforiPhone,BlackBerryAppWorld（worldwide）,GoogleAndroidMarket,NokiaOviStore,PalmAppCatalogandWindowsMarketplaceforMobile（WindowsMobile6.x）duringOctober2010intheUnitedStates.DataonWindowsPhone7
MarketplacewascollectedduringthetimeframeNovember1-222010intheUnitedStates.Themajorfindingsare:
•GamesaresignificantlymorepopularinWindowsPhone7MarketplacethantheyareonWindowsMarketplaceforMobile（6.x）.ThismirrorsthewaythatMicrosoftpositionsWindowsPhone7asamoreconsumer-orientedplatform.
•ThepriceofapplicationsinWindowsPhone7Marketplacecloselymirrorsthepricesinotherapplicationstores,asopposedtoapplicationsintheWindowsMarketplaceforMobile（6.x）,whicharesignificantlymoreexpensive.
•ThepricesofthemostpopularapplicationsinWindowsPhone7Marketplaceareevenmoreinlinewiththeotherstores:
57%ofthe100mostpopularapplicationsarepricedbelow$2.00.Fortheotherstores,thisisbetween51%and67%,exceptforWindowsMarketplaceforMobilewhereonly
37%ofthe100mostpopularapplicationsispricedbelow$2.00.
•TheWindowsPhone7MarketplacelaunchedonOctober21,2010,andhasgrownto2,674applicationsasofNovember22,2010.Incomparison,WindowsMarketplaceforMobilehasgatheredonly1,350applicationstodatesincethestorelaunchedoverayearago.
•AlltenofthemostpopularpaidapplicationsinWindowsPhone7Marketplacearegames,withpricesrangingfrom$2.99-$6.99.Thereareonlytwogamesamongthetenmostpopularfreeapplicationsinthisstore.
•MirroringtheWindowsMarketplaceforMobile,alargeportionofthetenmostpopularapplicationsinWindowsPhone7MarketplaceispublishedbyMicrosoft（sixapplications）.IntheAppleAppStoreforiPadandBlackBerryAppWorld,fouroutofthetenmostpopularapplicationsarepublishedbyAppleInc.andResearchInMotionLimited,respectively.
ProportionOfApplicationsByCategory（UnitedStates）
0%5%10%15%20%25%30%
WindowsMarketplaceforMobile
WindowsPhone7Marketplace
TheWindowsPhone7MarketplacelaunchedonOctober21,2010,andhasgrownto2,674applicationsasofNovember22,2010.Incomparison,WindowsMarketplaceforMobile,Microsoft’sstoreforWindowsMobile6.xdevices,hasgatheredonly1,350applicationstodatesincethestorelaunchedoverayearagoonOctober6,2009.Thenumberofapplicationsisdisplayedinthechartabovebycategory.Wehavegroupedcategoriesthatfeaturesimilarcontentinordertoprovideaclearviewofthedifferencesbetweenthetwostores.
GamesandToolsarethecategoriesthatcontainthelargestproportionofapplicationsinbothstores.Theproportionofapplicationsinthesecategoriesissmallerhowever,intheWindowsPhone7MarketplacethanintheWindowsMarketplaceforMobile.TherearealreadynotabledifferencesinthedistributionofapplicationsbetweencategoriessuchasNews&WeatherandBusiness/Finance,whereWindowsPhone
7has92%and78%moreapplicationsthanWindowsMobile6.x,respectively.
PleasenotethattheCommunicationcategoryisnotavailableinWindowsPhone7Marketplace,andthatthe
PhotocategoryisnotavailableinWindowsMarketplaceforMobile.
MostPopularCategories（UnitedStates）
0%10%20%30%40%
WindowsMarketplaceforMobile
WindowsPhone7Marketplace
Perthechartabove,themostpopularcategoryonbothstoresisGames;theproportionofGamesamongthe100mostpopularapplicationsishigherinWindowsPhone7Marketplace（40%）thaninWindowsMarketplaceforMobile（34%）though.ThisisespeciallyinterestingsincetheproportionofGamesavailablerelativetotheentirestore,islargerinWindowsMarketplaceforMobilethaninWindowsPhone7Marketplace.
ThesecondmostpopularcategoryinWindowsPhone7MarketplaceisEntertainment:
12%ofthemostpopularapplicationsfromthiscategory,comparedwith7%inWindowsMarketplaceforMobile.
ThesecondmostpopularcategoryinWindowsMarketplaceforMobileisTools（15%forWindowsMobile
6.xand9%onWindowsPhone7）.CategorieslikeBooks&Reference,ProductivityandCommunicationareallmorepopularonWindowsMobile6.xdevicesthanonWindowsPhone7devices.ThesefindingsmirrorthewayMicrosoftpositionsWindowsPhone7asamoreconsumer-orientedplatform.
PleasenotethattheCommunicationcategoryisnotavailableinWindowsPhone7Marketplace.ThePhotocategoryisnotavailableinWindowsMarketplaceforMobile.
AveragePricePaidApplications（UnitedStates）
$7
$6
$5
$4
$3
$2
$1
$0
iPhone
AveragePriceTop100PaidApplications
AveragePriceAllPaidApplications
AnotherinterestingshiftfromWindowsMarketplaceforMobiletoWindowsPhone7Marketplacecanbeseeninpricing.Comparedtootherstores,applicationsforWindowsMobile6.xarethemostexpensive,costing$6.27onaverage.ApplicationsinthenewstoreforWindowsPhone7arethecheapestofallstoreswithanaveragepriceof$1.95.ThemostpopularapplicationsaremostexpensiveinWindowsMarketplaceforMobileaswell,averagingat$5.48,comparedtoWindowsPhone7’saverageapplicationpriceof$2.54.Theaveragepriceofthemostpopularapplicationsintheotherstoresis$3.05.
PriceDistributionPaidApplications-UnitedStates
iPhone
0%25%50%75%100%
$0.01-$1.99$2.00-$4.99$5.00-$9.99>$9.99
ThelowaveragepriceofpaidapplicationsintheWindowsPhone7Marketplaceiscausedbythehigherproportionofapplicationspricedbelow$2.00:
85%comparedwith38%inWindowsMarketplaceforMobile.ThehigherpriceofapplicationsinWindowsMarketplaceforMobileisalsoinfluencedbythehighproportionofapplicationspricedover$5.00（33%）.Intheotherstores,theproportionofapplicationspricedbelow$2.00rangesbetween57%and71%,whileonly9%ofallapplicationscostover$5.00inthesestores.
ThepricesofthemostpopularapplicationsinWindowsPhone7Marketplaceareevenmoreinlinewiththeotherstores:
57%ofthe100mostpopularapplicationsarepricedbelow$2.00.Fortheotherstores,thisisbetween51%and67%,exceptforWindowsMarketplaceforMobilewhereonly37%ofthe100mostpopularapplicationsispricedbelow$2.00.
iPad
Highestrankedfreeapplications
AppleAppStoreforiPad（US,October2010）
Rank
Application
Publisher
Category
1
NightstandCentralforiPadFree
ThomasHuntington
Utilities
2
CuttheRopeHDLite
ChillingoLtd
Games
3
iBooks
AppleInc.
Books
4
TED
TEDConferences
Education
5
NYTimesforiPad
TheNewYorkTimesCompany
News
6
ScoreCenterXL
ESPN
Sports
7
CalculatorfortheiPad+
SpencerBrown
Utilities
8
TheWeatherChannelMaxforiPad
TheWeatherChannelInteractive
Weather
9
Netflix
Netflix,Inc.
Entertainment
10
Victoria'sSecret
Victoria'sSecret
Entertainment
iPad
Highestrankedpaidapplications
AppleAppStoreforiPad（US,October2010）
Rank
Application
Publisher
Category
Price
1
CuttheRopeHD
ChillingoLtd
Games
$1,99
2
Pages
AppleInc.
Productivity
$9,99
3
AngryBirdsHD
ChillingoLtd
Games
$4,99
4
FriendlyforFacebook
OecowayInc.
SocialNetworking
$0,99
5
AngryBirdsHalloweenHD
RovioMobileLtd.
Games
$1,99
6
Skee-BallHD
Freeverse,Inc.
Games
$2,99
7
Numbers
AppleInc.
Productivity
$9,99
8
GoodReaderforiPad
Good.iWareLtd.
Productivity
$1,99
9
Keynote
AppleInc.
Productivity
$9,99
10
StarWalkforiPad-interactive
astronomyguide
VitoTechnologyInc.
Education
$4,99
iPhone
Highestrankedfreeapplications
AppleAppStoreforiPhone（US,October2010）
Rank
Application
Publisher
Category
1
CuttheRopeLite
ChillingoLtd
Games
2
0.03seconds
ChienMingLiang
Games
3
CatapultMadness
ArmorGamesInc
Games
4
GlowBackgroundsINONE
Dreamwork
Entertainment,Games
5
RatOnAScooterXL
DonutGames
Games
6
RingtoneMaker
ZentertainLtd.
Music
7
TrainyardExpress
MattRix
Games
8
TeslaToy
PDJApps
Entertainment
9
TheMoronTest:
Section1
DistinctDev
Entertainment,Games
10
Facebook
Facebook
SocialNetworking
iPhone
Highestrankedpaidapplications
AppleAppStoreforiPhone（US,October2010）
Rank
Application
Publisher
Category
Price
1
AngryBirds
C
Games
$0,99
2
CuttheRope
ChillingoLtd
Games
$0,99
3
AngryBirdsHalloween
RovioMobileLtd.
Games
$0,99
4
FruitNinja
HalfbrickStudios
Games
$0,99
5
Trainyard
MattRix
Games
$2,99
6
DoodleJump-BEWARNED:
Insanely
Addictive!
升级会员 