外贸函电建立商业关系.ppt

外贸函电建立商业关系.ppt

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InternationalBusinessCorrespondenceChapter2EstablishingBusinessRelations1Why?

ToenlargeonesbusinessscopeandturnoverTomaintainorexpandbusinessactivitiesToestablishbusinessrelationswithprospectivedealersisoneofthevitallyimportantmeasureseitherforanewlyestablishedfirmoranoldone.Nocustomers,nobusiness.2Howtofindthecompanyyouwanttodealwith?

Merchantsmaybeapproachedthroughthefollowingchannels:

1.Internet2.Advertisementsinnewspapers/magazines/othermedias3.OverseasChamberofCommerce海外商会海外商会4.Yourbranchofficesabroad5.Marketinvestigations6.TradefairheldbothathomeandabroadChinaImportandExportFair中国进出口商品交易会中国进出口商品交易会7.BusinessHousesofthesametrade同业商行同业商行Directories贸易行的行名录贸易行的行名录3Howtowritetothecompanyyouwishtocontactforthefirsttime?

1.Beginyouletterbytellingtherecipienthowhisnameisknowntoyou.2.Providenecessaryinformationaboutyourself.3.Stateyourwish.4Howtodowhenyoureceivealetter?

Ifyoureceivealetterinwhichthesenderexpressestheintentiontodobusinesswithyou,whatshouldyoudo?

Youshouldanswerassoonaspossible.Thisshowsyourefficiency,whichisagoodwaytoimpressyourpotentialcustomer.Ifyoucantdoasrequested,youhavetotellhimtactfullytopavethewayforfuturebusiness.5Howtostudythischapter?

Youshouldpaymuchattentionto:

1.Writingprinciples&tones2.Basicbusinessknowledge3.Typicalsentences/sentencestructure4.Wordextension5.Worddiscrimination6.Grammarpoints6ContentsSpecimenlettersLanguagepointsAnalyzingtheletterWritingtacticsLanguagesummaryExercises7SpecimenlettersLetter1Letter2Letter3Letter4Letter5Letter6Letter7Letter88Letter1Languagepoints:

A.Co.Ltd有限责任公司有限责任公司Itisacompanyinwhichtheliabilityofeachshareholderislimitedbythenumberofshareshehastaken,sothathecannotberequestedtocontributebeyondtheamountofhisshares.Thatiswhywesaythisisacompanywithlimitedliability.B.WegotyouraddressfromC.Herewritingyouwithexpectationofestablishingbusinessrelationship.plungestraightintoyourmessage直奔主题直奔主题9attach:

v.随随附上，封入附上，封入Thebrochureattachedwillgiveyoudetailsofthevariedservicewecanrender.随函附上小册子一本，向你方详细介绍我们所能提供的多种服务项目。

enclosuren.附件附件WeareinreceiptofyourletterofMay18withenclosure.收到你方五月十八日函及附件。

10D.Wearemainlyproducing我公司主产我公司主产E.meetonesneed/demand满足需要满足需要/需求需求meet:

fulfill（ademand,etc）;satisfy满足（要求等）满足（要求等）;符合符合:

meetsbswishes,conditions,needs,etc满足某人的愿望、条件、满足某人的愿望、条件、需要等需要等meetonesrequirementstomeettheneedofourmarketWearesorryweareunabletomeetyourrequestforimmediateshipment.meetwithF.enterourwebpage/viewG.dispatchsb/sth（to.）:

sendsb/sthofftoadestination派遣（某人）派遣（某人）;发送（某事物）发送（某事物）dispatchaletter,telegram,message,etc发信发信.电报电报.消息等消息等Wewelcomethedispatchofthepeace-keepingforce.我我们对派出维持和平部队此举表示欢迎们对派出维持和平部队此举表示欢迎.11H.dealinvt.经营经营（从事从事）：

inthelineofhandlev.经营（某种或某类商品）经营（某种或某类商品）Wedealinhardwarebutnotsoftware.我们只经营硬件而不经营软件我们只经营硬件而不经营软件.Asyouareinthelineofcottonpiecegoods,wearewritingtoenquirewhetheryouarewillingtoenterintobusinessrelationswithus.由于贵公司是经营棉布的，现特致由于贵公司是经营棉布的，现特致此函，以询问是否愿意与我们建立业务联系。

此函，以询问是否愿意与我们建立业务联系。

inthelineofentertainment从事娱乐行业从事娱乐行业Teaisinourline.我们是经营茶叶的。

我们是经营茶叶的。

Teafallswithinourbusinessactivities.J.Hopeourproductsmeetyourmarket，sothatwecanstartourbusinessrelationshipformutualbenefit.愿我方产品能满足贵方市场，以便为共同利益同贵愿我方产品能满足贵方市场，以便为共同利益同贵方展开商业关系。

方展开商业关系。

12Commentsontheletter：

Thisisaletterenquiringaboutthepossibilityofestablishingbusinessrelations.Itbeginsbytellingtherecipientwhoprovidedtheinformation,Itstatesthepurposeofthewritingclearly:

toestablishbusinessrelations.Itsaysenoughtointeresttherecipientandaskforpromptreply.Thelanguageisbriefandtothepoint.13Letter2Languagepoints:

A.YourcompanyhaskindlybeenrecommendedtousbyGuangzhouChamberofCommerce.B.Weshallbepleasedtoenterintodirectbusinessrelationswithyou.enterinto进入、从事进入、从事同义同义establishC.ItownsprofessionalexperiencesinInternationalTradewithabroadrangeofproductsandservices.state-ownedcorporation国营公司国营公司/state-run/state-operatedadj.国营的国营的range:

scope范围范围therangeofourproducts我们产品的范围我们产品的范围weareinterestedinextendingourrange.D.WedliketoestablishabusinessrelationbetweenusandtobeasoleagentforyourcompanyinallofChina.E.tobuildupagloriousfutureagloriousdeed,victory,etc光荣的业绩光荣的业绩胜利等胜利等dieagloriousdeath,ieespinbattleforonescountry死得光荣死得光荣14Letter3A.WearegladtoknowyournameandaddressontheInternet.Thepurposeofthisletteristoexplorethepossibilitiesofdevelopingtradewithyou.WeareoneofthelargestmanufacturesofB.Wehaveadvancedequipmentandtechnology.Wehaveintroducedacompletesetofintroduce:

bringsthintouseoroperationsth（in/intosth）C.ensuremakesure;guarantee确保确保;保证保证;担保担保Pleaseensurethatallthelightsareswitchedoffatnight.15D.accomplishsucceedindoing（sth）;completesuccessfully;achieve完成（某完成（某事物）事物）;做成功做成功;实现实现:

accomplishonesaim,atask达到目的达到目的,完成完成任任E.Theexcellentqualityandservicemakeourproductsenjoyhighreputationinreputation:

名誉，声誉名誉，声誉enjoyagoodreputation:

haveagoodreputation有好名声有好名声haveahighreputation享有很高的声誉享有很高的声誉haveanevilreputation臭名昭彰臭名昭彰Weenjoyanexcellentreputationinthisfieldandwesupplybestqualityproducts.在这个领域里我们享有极好的声誉，可以提供优质的产品。

在这个领域里我们享有极好的声誉，可以提供优质的产品。

16Letter4A.beinnee