华为案例分析-HUAWEI英文.ppt

华为案例分析-HUAWEI英文.ppt

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Page1TheGlobalizationofHUAWEIAboutHUAWEI1Globalization2HUAWEIInAfrica3HUAWEIInEurope4Page2Inspiration5TheGlobalizationofHUAWEIAboutHUAWEI1.Information3.Culture2.Business4.VisionPage3HUAWEI-notjustoneofthetop500enterprises“Theriseofit（HuaWei）isthedisasterofforeignmultinationals”.TheEconomistAboutHUAWEI“Now,Huaweiiseverywhere,ithasalreadyshownhismettle.IfeelnothingwrongifHuaweicomesintheSouthPoleaswell”.Page4HUAWEI-notjustthetop500enterprisesPage5About170,000employeesSales287,000,000,000WhatsHuaWei?

2014Only14employeesCapital21,000Onthelistof100worldbrandvalueRanks287thinworldtopfivehundred1987AcommunicationtechnologycompanyAboutHUAWEI-InformationPage6ProductsAboutHUAWEI-BusinessPage7ForEnterpriseProductsSupportSoftwareDownloadSubmitServiceRequestServicesNewsTrainingPartnerSupportAreaTechnicalForumForCarriersProductSupportGroupSpaceDocumentationExpressTrainingHedExliteHuaweiAnswersForConsumerManualsTechSpecsDownloadsFAQsServiceCentersServices&SupportAboutHUAWEI-BusinessPage8CorporateCultureWolfCultureEfficientmanagementCustomeruppermostTechnologyinnovationAboutHUAWEI-CulturePage9ABCAAkeensenseofsmellBPersistentandcourageousoffensivespiritCTeamwork5GtechnologyMaximizethepowerBeatcompetitorsWolfCultureAboutHUAWEI-CulturePage10HUAWEIBasicLawRotatingCEOsystemHiredIBMconsultantstoreformthefirmsmanagementmodel1996199820112008EfficientmanagementAboutHUAWEI-CulturePage11Theonlyreasonforourexistenceistoservecustomers.onestopserviceMeetcustomerneedsLowpricegoodqualitygoodafter-salesserviceCustomeruppermostAboutHUAWEI-CulturePage12AboutHUAWEI-VisionLOGOGlobalizationPage13Page14DevelopmentProcessThefirststep:

targetingHongKong,theneighborofShenzhen.Thethirdstep:

After2000,HuaweihasbeguntoexpandinotherregionsThesecondstep:

HuaweibegantoconsiderthemarketsofdevelopingcountriesThefourthstep：

HuaweibegantodeveloptheEuropeanmarketPage15ThehistoryofdevelopmentYear1987EstablishesinShenzhenwithassalesagentforHongKongcompanyproducingPrivateBranchExchange（PBX）switches.Year1992InitiatesR&Dandlaunchesruraldigitalswitchingsolution.Year1997LauncheswirelessGSM-basedsolutions.Year1999EstablishesR&DcentreinBangalore,India（印度班加罗尔）Year2000）EstablishesR&DcenterinStockholm,Sweden.（瑞典斯德哥尔摩）Year2004EstablishesjointventurewithSiemens（西门子）todevelopTD-SCDMAsolutionsYear2005InternationalcontractordersexceeddomesticsalesforthefirsttimeSelectsasapreferredtelecomsequipmentsupplierandsignsGlobalFrameworkAgreementwithVodafone,Selectsasapreferred21CenturyNetwork（21CN）supplierbyBritishTelecom（BT）toprovidemulti-servicenetworkaccess（MSAN）componentsandopticaltransmissionequipmentYear2006EstablishesShanghai-basedjointR&DCenterwithMotorola（摩托罗拉）todevelopUMTStechnologies专用分组交换机（privatebranchexchange）全球移动通信系统（GlobalSystemforMobileCommunications）第三代移动通信标准（简称3G）通用移动通信系统（UniversalMobileTelecommunicationsSystem）Page16ThehistoryofdevelopmentYear2008RecognizedbyBusinessWeekasoneoftheworldsmostinfluentialcompaniesRanksNo.3byInformaintermsofworldwidemarketshareinmobilenetworkequipmentFirstlargescalecommercialdeploymentofUMTS/HSPAinNorthAmerica,forTELUSandBellCanadaRanksNo.1byABIinmobilebroadbanddeviceshavingshippedover20millionunitsYear2009RanksNo.2inglobalmarketshareofradioaccessequipmentSuccessfullydeliverstheworldsfirstLTE/EPCcommercialnetworkforTeliaSonerainOsloNorwayLaunchestheworldsfirstend-to-end100GsolutionfromrouterstotransmissionsystemYear2010Deployedover80SingleRANnetworksamongwhich28werecommercialLTE/EPCnetworksEstablisheditsCyberSecurityEvaluationCentreintheUKSignedaVoluntaryGreenAgreementwiththeChinaMinistryofIndustryandInformationTechnology（MIIT）JoinedtheUNBroadbandCommissionforDigitalDevelopmentAwardedthe2010CorporateUseofInnovationAwardbyTheEconomistRussiaMiddleEastIndiaAfricaEuropeSouthAmericaUnitedStatesSoutheastAsiaPage18FromRedSorghumtohightechnology（从红高粱到高科技）OvercometheculturaldifferenceEncirclingthecities（农村包围城市）AttentiontodetailPage191.Overcometheculturaldifference单击此处添加段落文字内容单击此处添加段落文字内容单击此处添加段落文字内容Beforetravelingabroad,Huaweisstaffwillreceivetraininginthetrainingdepartment.Buttheculturethatplaces,values,religionandlifestyleisnotsuitedtothem.Theymetalotofproblemsthattheyneverimagined.BecauseofChinasmediaunderdevelopmentatthattime,ForeignersdidnotknewthesituationofChina.EspeciallytheRedSorghum（红高粱）wontheaward,theyalsothoughtthatChinesepeoplearenowlivinginconditionslikeRedSorghum.Tosolvethesedifficulties,Huaweiactivelyparticipateintradeexhibitions.Inthisway,ForeignersunderstandHuaweiclearly.Page202.Encirclingthecities（农村包围城市）单击此处添加段落文字内容单击此处添加段落文字内容单击此处添加段落文字内容AlthoughtherearemanygapsbetweenChinasandDevelopedcountrieshigh-techenterprises,wehaveadvantagescomparedwithdevelopingcountries.Huaweisstrategies:

NewSilkRoad:

InviteforeigninvestorstoChina,TounderstandChin