咖啡店创业计划书.docx
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咖啡店创业计划书
Abstract
Singapore'srapideconomicdevelopmentandtheimprovementofthequalityofurbanlifeandliferhythmspeedingup,coffeeleisurethiselegant,fashionableandromanticrecreationalwayoflifemoreandmoregetthefavourofpeople,coffee,becameoneoftheworld'sthreelargestdrinks,manyinvestorsseethegreatbusinessopportunity,weaccordingtothemarketanalysisSWEETCoffeeShopisgoingtoemerge.
TableofContents
1.0ExecutiveSummary............................................................................................3
1.1Mission.......................................................................................................3
1.2KeystoSuccess..........................................................................................3
1.3Objectives...................................................................................................3
Chart:
Highlights......................................................................................4
2.0CompanySummary............................................................................................4
2.1Start-upSummary.......................................................................................5
Chart:
Start-up..........................................................................................5
Table:
Start-up...........................................................................................7
3.0Services...............................................................................................................8
4.0MarketAnalysisSummary.................................................................................8
4.1MarketSegmentation..................................................................................8
Table:
MarketAnalysis.............................................................................9
Chart:
MarketAnalysis（Pie）.....................................................................9
4.2TargetMarketSegmentStrategy.................................................................9
4.3ServiceBusinessAnalysis.........................................................................10
4.3.1CompetitionandBuyingPatterns.....................................................11
5.0StrategyandImplementationSummary.............................................................12
5.1CompetitiveEdge......................................................................................12
5.2MarketingStrategy....................................................................................12
5.3SalesStrategy..............................................................................................13
5.3.1SalesForecast.....................................................................................13
Chart:
SalesMonthly...........................................................................14
Chart:
SalesbyYear............................................................................14
Table:
SalesForecast...........................................................................14
6.0WebPlanSummary............................................................................................15
6.1WebsiteMarketingStrategy........................................................................15
6.2DevelopmentRequirements........................................................................15
7.0ManagementSummary.......................................................................................15
7.1PersonnelPlan.............................................................................................16
Table:
Personnel........................................................................................16
8.0FinancialPlan......................................................................................................16
8.1ImportantAssumptions................................................................................16
Table:
GeneralAssumptions......................................................................17
8.2Break-evenAnalysis....................................................................................17
Table:
Break-evenAnalysis.............................................................................17
Chart:
Break-evenAnalysis.............................................................................17
8.3ProjectedProfitandLoss.............................................................................18
Chart:
ProfitMonthly.......................................................................................18
Chart:
ProfitYearly...........................................................................................18
Chart:
GrossMarginMonthly...........................................................................19
8.4ProjectedBalancesheet...............................................................................19
1.0ExecutiveSummary
SWEETCoffeeShopwithelegancestyleisgivenprioritytoopenthenew
leisurecafe.inlinewith"highqualitycoffee,goodservice"theideatopromote
coffeespiritandculture.Cafesprovidefirst-classcoffeeandalmostfirsatisfyalltheneedofthecustomer.SWEETCoffeeShopinlinewithdevelopthe
responsibilityofcoffeeculturefeaturesaselectionofcoffeehousecoffeeculture.
1.1Mission
OurCoffeeshopnotonlyprovideclassiccoffee,suchasMocha,BlueMountains,Jamaicagourmetcoffee,fancycoffee,butalsorefreshments,suchasallkindsofChinesetea,avarietyofmilktea,healthtea,juice,snacks,etc.Wecanalsoprovidecoffeewithoutcaffeineifthecustomerneedto.Ourcoffeeisnotinstant,buthand-millimmediately,tastegood.Coffeeshopprovidethelowestpriceandthebestservice.thefour"firstclass"areourgoal（firstclassservice,firstclassenvironment,firstclassproducts,firstclassreputation）,andmaketheshopbecomeaparadiseoftheresidents.Wealsopreparedumbrellaneartheentrancewhethertheweatherconditions.
1.2KeytoSuccess
●Asuperior-tastingproductbackedbyauniquequalitystore
●Arelaxing,upscaleinteriordesign
●Primesiteselectionwithanupscaleaffluentpopulation,year-roundtouristactivity,heavypedestriantrafficbythesite,adynamicstudentpopulationandaconcentrationoflocalbusinesses
●Ongoing,aggressivemarketing
●Highlytrainedandfriendlystaff
●Multiplerevenuestreamsincludinggiftitems,giftbasketsandcoffeegift/frequencycardsinadditiontocoffee,pastry,chocolates,tea,juice,waterandsoftdrinks
●Adynamicwebsitewithonlinesalescapability
1.3Objectives
●Salesof$600,000+thefirstfiscalyear,$750,000+thesecondfiscalyearand$1millionthethirdfiscalyear
●Achievea15%netprofitmarginwithinthefirstyearand30%byFY3
●Achieveatotalnetprofitof$150,000+inFY1and$200,000+byFY3
●Beanactiveandvocalmemberofthecommunity,andprovidecontinualre-investmentthroughparticipationincommunityactivitiessuchastheChamberofCommerceandfinancialcontributionstolocalcharitiesandyouthorganizations
●Createasolidconceptintheindustryandtrackperformanceinordertobeginexpandingtoothermarketswithinsixmonths
Highlights
2.0CompanySummary
（1）Projectname:
SWEETCoffeeShop
（2）Thebusinessscope:
Themajorityofresidents
（3）Typeofindustry:
Retail
（4）Projectinvestment:
$250,000
（5）Location:
TiongbahruPlaza
（6）ProjectOverview:
Toprovidecustomerswithconvenience（coffee,tea,varioussnacks）,toprovidepart-timejobforcollegestudents,andofferingqualityservicetosatisfypeoplewhoarepursuitspiritualneedsinthecity.
（7）Businesspurpose:
Ourcoffeeshopofferingcheapandfine,fashionandleisureservicetosatisfycustomer.
2.1Start-upSummary
Ourcosts areanestimated$225,000and $25,000foropeninginventoryandoperatingcapital.Futurestoresshouldcostnomorethan$175,000tobuildoutsincemanyofthecostsincurred herewillnothavetoberepeatedlater.
TheStart-uprequirements,below,include$77,000ofshortandlong-termassets.
Longtermassets:
$62,000
Refrigerators
$5,000
Service/PrepCounter
$12,000
IceMachine
$3,500
LargeRefrigerator
$1,000
MilkCoolers（3）
$1,000
Cashregister
（2）PointofSaleSystem
$14,000
EspressoMachine
$11,000
CoffeeBrewer
$2,500
Counters/Condimentbar/shelving
$12,000
Short-termassets:
$15,000
Tables,Chairs,Furnishings
$12,000
PersianCarpet
$1,000
LightingFixtures
$2,000
Start-upRequirements
Start-upExpenses
CONSTRUCTION
$0
Sitedesign,architecturalplan
$10,000
Demolition/Construction
$25,000
Electrical,Lighting
$12,000
Electrical,Other
$10,000
Flooring/installation
$5,000
BathroomConstruction
$4,000
Plumbing
$10,000
FireplaceConstruction
$5,000
Painting
$2,500
Citypermits/licenses/fees
$6,500
InsertedRow
$0
LEGAL
$0
Accounting
$2,000
Legal
$4,000
Insurance
$2,500
InsertedRow
$0
MARKETING
$0
Openingmarketing/advertising
$3,000
Graphicdesignforsignage,menuboards
$2,000
OutsideSignage
$1,500
FrequencyCards,Brochures
$1,500
InsertedRow
$0
OFFICE
$0
Officeequipment
$600
Computer,scanner,printer
$2,000
Telephones/Fax/DSL
$500
Stationeryetc.
$1,000
Giftitemdisplays（3）
$1,500
InsertedRow
$0
APPLIANCES,ETC
$0
Preparationequipment
$1,000
Dishwasher
$3,500
Blenders（3）
$2,000
Microwave
$500
Paninimaker
$700
Storageracks
$1,000
Musicsystem
$800
Fooddisplaycase
$6,000
Storageroomshelving
$1,000
Bulkbeangrinder
$700
Sinks
（2）,prepcounters
$1,200
Menuboardconstruction
$2,500
Cups/Lids（50,000）
$14,000
TotalStart-upExpe
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