剑桥商务英语初级模拟25.docx

剑桥商务英语初级模拟25.docx

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剑桥商务英语初级模拟25

剑桥商务英语初级模拟25

READING

PARTONE

·Lookatquestions1-5

·Ineachquestion,whichsentenceiscorrect?

·Foreachquestion,markoneletter（A,BorC.onyourAnswersheet.

1、Paymentontheaboveorderisnowoverdue.

A.Theorderisnotpaid.

B.Theorderisnotplaced.

C.Theorderisdelayed.

2、Whencollectingparcelsfromthispostoffice,youwillneedtoproducedocumentationwhichprovesyouridentity.

A.Youcannotpostparcelsfromherewithoutdocumentation.

B.Yoashouldcollectpostanddocumentsatthesametime.

C.Youmustbringsomethinginwritingshowingwhoyouare.

3、MEMO

To:

Peter

From:

Tom

  ThepublicleafletsforthenewmodelwillnotbebackfromtheprintersuntilFriday11September.

A.Wemighthavetheleafletsbefore11September.

B.Wewon'thavetheleafletsbefore11September.

C.Wearesuretohavetheleafletsbefore11September.

4、SPORTSMANTMASTER

Pakistan-basedmanufacturerofsportsitemswishingtodobusinessinEuropeislookingforimporters.

TEL:

856557320

Sportsmanwantsto

A.sellitsproductsabroad.

B.importproductsintoPakistan.

C.manufactureinEurope.

5、Emily,

Reournewcatalogue,justreceived,Vanterswanttosee'Primavers'cloth.Pleasesendsamplesurgently.（They'vegotprices.）

Vantersneed

A.samplesofmaterial.

B.thelatestcatalogue,

C.acurrentpricelist.

PARTTWO

·kookatthechecklistbelow.Itshowsthedocuments（A-H）whichareneededtoexportmachinery.

·Forquestions6-10,decidewhichdocumentsthepeoplearetalkingabout.

·Foreachquestion,markthecorrectletter（A-H）.

·Donotuseanylettermorethanonce.

A.Shipping                  B.Drawings

C.Invoice                  D.Specifications

E.Handbook                  F.Partslist

G.Registrationfrom             h.Guarantee

6、2%discountifpaymentiswithintendays.

7、Thecustomerfillsitinandreturnsitinordertogoonourcustomermailinglist.

8、Iftheyaren'tcorrect,themachinewon'tgetthroughcustoms.

9、It'stranslatedsotheengineersknowhowtooperatethemachineproperly.

10、Wenormallymarkonitthesparesthatwethinkthecustomershouldalwayskeepinstack.

PARTTHREE

·Lookatthechartbelow.Itshowsarestaurant'sincome,totalexpenditureandadvertisingcostsduringaneight-monthperiod.

·Whichmonthdoeseachsentence（11-15）describe'?

·Foreachsentence,markoneletter（A-H）onyourAnswerSheet.

·Donotuseanylettermorethanonce.

11、Inthismonth,totalexpenditure,likeincome,showedatall,whilespendingonadvertisingdemonstratedtheoppositetrend.

12、Totalexpenditureroseslightlyinliftsmouth,whileadvertisingcostsreachedtheirpeak,leadingtoahigherincomeinthefollowingmonth.

13、Despiteadeclineinadvertisingcostsinthismonth,expenditureasawholerose.

14、Thismonth'simprovementinincomewasparticularlywelcome,asitwasnotmatchedbyanincreaseinexpenditure.

15、Whilethismonthsawalowpointintherestaurant'sincome,expenditurecontinuedtofall.

PARTFOUR

·Readthefollowingpassageabouttraffic.

·Arethesentences16-22"Right"or"Wrong"?

Ifthereisn'tenoughinformationtoanswer"Right"or"Wrong",choose"Doesn'tsay".

·Foreachsentence,markoneletter（A,BorC.onyourAnswerSheet.

Toomanycars?

  Everyoneagreesthattherearesimplytoomanycarsontheroadbutwhowillbethefirsttostopusingtheirs?

Althougheveryonehatesbeingstuckintraffic,nooneseestheircarsaspartofthegrowingproblem.However,withtrafficgrowthupto84percentexpectedby2025andtheever-increasingcostofaccidentsanddelaysalreadyat$160bninEurope,thereisagrowingneedtochangeour'culture'anddevelopalternativeformsoftransportasquicklyaspossible.

  Oneansweristomakecarsmoreexpensivebyincreasingtaxesonpetrol.However,taxincreaseswillaffectthepeoplewholiveinthecountrymorethancitydriversanddolittletoreduceinnercitytraffic.TheGovernmentisalsolookingatpay-as-you-driveschemesonmotorwaysbutthiswillpushcarsontosmaller'free'roads,whichwillmaketheproblemworse,

  Asuccessfultransportpolicyisnotjustaquestionofmakingthecartooexpensivebutofofferingcardriversarealalternative.Manymotoristsdislikedrivingtoworkbutsaypublictransportservicesaretooslow,offerpoorqualityandaretartooexpensive.Ifnewtransportpoliciesaretosucceed,publictransportneedstobequick,reliableandaffordable.

  Transportplannersarealsodevelopingwaysofmanagingtheexistingroadnetworkmoreefficiently.Newtechnologysuchassmartcardsandelectronicmonitoringofroadswillleadtoamoreefficientuseoftransportsystems.However,technologywillnotreducethenumberofcarsontheroadorsolvetherealproblemofhowtopersuadecardriverstoleavetheirbelovedcarsathomemoreoften.

16、Pay-as-you-driveschemeswillreducetheamountoftrafficonmotorways.

  A.Right         B.Wrong         C.Doesn'tsay

17、TheGovernmentisplanningtobuildmoreroadsinthefuture.

  A.Right         B.Wrong         C.Doesn'tsay

18、DelaysandaccidentswillcostEurope$160bnin2025.

  A.Right         B.Wrong         C.Doesn'tsay

19、Theuseofnewtechnologywillreducetheamountoftraffic.

  A.Right         B.Wrong         C.Doesn'tsay

20、Carsaretheonlyformoftransportthathasgrownsince2004.

   A.Right         B.Wrong         C.Doesn'tsay

21、TheGovernmentisgoingtodoublethetaxonpetrol.

  A.Right         B.Wrong         C.Doesn'tsay

22、TheGovernmentisdevelopingwaysofusingtheexistingroadsmoreefficiently.

  A.Right         B.Wrong         C.Doesn'tsay

PARTFIVE

·Readthefollowingpassagebelowaboutthefactorsthatinfluencebuyingbehavior.

·Foreachquestion（23-28）,choosethecorrectanswer.

·Markoneletter（A,BorC.onyourAnswersheet.

FACTORSTHATINFLUENCEBUYINGBEHAVIOR

  Throughoutthebuyingprocess,variousfactorsmay'influenceabuyer'spurchasedecision.Anawarenessofthesefactorsandconsumerpreferencesenablescompaniestoappealtothegroupmostlikelytorespondtoitsproductsandservices.Someofthesefactorsincludethefollowing.

  CULTURE.Thecultureandsubcultureswebelongtoshapeourvalues,attitudes,andbeliefs,andtheyinfluencethewaywerespondtotikeworldaroundus.UnderstandingcultureisthereforeanincreasinglyimportantstepininternationalbusinessandinmarketingindiversecountriessuchastheUnitedStates.

  SOCIALCLASS.Inadditiontobeingmembersofaparticularculture,wealsobelongtoacertainsocialclass—upper,middle,lower,m'somewhereinbetween.Ingeneral,membersofvariousclassesenjoydifferentactivities,buydifferentgoods,shopindifferentplaces,andreacttodifferentmedia.

  REFERENCEGROUP.Areferencegroupconsistsofpeoplewhohaveagooddealincommon—familymembers,friends,co-workers,fellowstudents,teenagers,sportsenthusiasts,musiclovers,computerbuffs.Weareallmembersofmanysuchreferencegroups,andweusetheopinionsoftheappropriategroupasabenchmarkwhenwebuycertaintypesofproductsorservices.Forexample,shoppingmallsaretodaylosingwhathaslongbeentheirmostfaithfulaudience—teens.That'sbecauseGenerationXers（thosebornbetween1965and1978）thinkthatmallsareforparentsandthatmallshavetoomanyrules.SosomeretailerslikeUrbanOutfittersandTowerRecordsrefusetoopenstoresinmostmalls.

  SELF-IMAGE.Thetendencytobelievethat"youarewhatyoubuy"isespeciallyprevalentamongyoungpeople.Marketerscapitalizeonourneedtoexpressouridentitythroughourpurchasesbyemphasizingtheimagevalueofproductsandservices.That'swhyprofessionalathletesandmusiciansarefrequentlyusedasproductendorsers—sothatweincorporatepartoftheirpublicimageintoourownself-image.Afterall,doesn'teveryonewantto"belikeMikeJordan"?

  SITUATIONALFACTORS.Thesefactorsincludeeventsorcircumstancesoccurringinourlivesthataremorecircumstantialinnature.Forexample,youhaveacoupon,you'reinahurry,it'sValentine'sDay,it'syourbirthday,you'reinabadmood,andsoon.Situationalfactorsinfluenceourbuyingpatterns.

23、Consumerpreferenceshelpcompanies

  A.tomanufactureproductscustomerslikemost.

  B.toimprovetheirproducts.

  C.tosatisfytheircustomers.

24、Whatmessagecanwegelfromthearticle?

  A.Differentpeoplehavedifferentbuyingpatterns.

  B.Cultureisthemostimportantfactorininternationalbusiness.

  C.Membersofdifferentsocialclassesdislikeeachother.

25、Whatdocsareferencegroupdo?

  A.Itsmembersknoweachotherverywell.

  B.Membersofthegroupinfluenceeachother.

  C.Allmemberslikethesamething.

26、Teenagersdonotlikemallsanymorebecause

   A.theydon'tliketheshoppingenvironment.

   B.theproductsareout-dated.

   C.thepricesaretoohigh.

27、Whatmayhappenifapersonhasgotacoupon?

  A.Hemaykeepit.

  B.Hemaygiveittohisrelative.

  C.Hemaybuymorethings.

28、Whowillbemostinterestedinthisarticle?

   A.Economists.       B.Retailers.       C.Marketingmanagers.

PARTSIX

·Headtilenewspaperarticlebelowaboutnewallianceinthepackagingindustry.

·Choosethebestwordtofillineachgap,fromA,BorC.

·Foreachquestion（29-40）,markon