剑桥商务英语初级模拟25.docx
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剑桥商务英语初级模拟25
剑桥商务英语初级模拟25
READING
PARTONE
·Lookatquestions1-5
·Ineachquestion,whichsentenceiscorrect?
·Foreachquestion,markoneletter(A,BorC.onyourAnswersheet.
1、Paymentontheaboveorderisnowoverdue.
A.Theorderisnotpaid.
B.Theorderisnotplaced.
C.Theorderisdelayed.
2、Whencollectingparcelsfromthispostoffice,youwillneedtoproducedocumentationwhichprovesyouridentity.
A.Youcannotpostparcelsfromherewithoutdocumentation.
B.Yoashouldcollectpostanddocumentsatthesametime.
C.Youmustbringsomethinginwritingshowingwhoyouare.
3、MEMO
To:
Peter
From:
Tom
ThepublicleafletsforthenewmodelwillnotbebackfromtheprintersuntilFriday11September.
A.Wemighthavetheleafletsbefore11September.
B.Wewon'thavetheleafletsbefore11September.
C.Wearesuretohavetheleafletsbefore11September.
4、SPORTSMANTMASTER
Pakistan-basedmanufacturerofsportsitemswishingtodobusinessinEuropeislookingforimporters.
TEL:
856557320
Sportsmanwantsto
A.sellitsproductsabroad.
B.importproductsintoPakistan.
C.manufactureinEurope.
5、Emily,
Reournewcatalogue,justreceived,Vanterswanttosee'Primavers'cloth.Pleasesendsamplesurgently.(They'vegotprices.)
Vantersneed
A.samplesofmaterial.
B.thelatestcatalogue,
C.acurrentpricelist.
PARTTWO
·kookatthechecklistbelow.Itshowsthedocuments(A-H)whichareneededtoexportmachinery.
·Forquestions6-10,decidewhichdocumentsthepeoplearetalkingabout.
·Foreachquestion,markthecorrectletter(A-H).
·Donotuseanylettermorethanonce.
A.Shipping B.Drawings
C.Invoice D.Specifications
E.Handbook F.Partslist
G.Registrationfrom h.Guarantee
6、2%discountifpaymentiswithintendays.
7、Thecustomerfillsitinandreturnsitinordertogoonourcustomermailinglist.
8、Iftheyaren'tcorrect,themachinewon'tgetthroughcustoms.
9、It'stranslatedsotheengineersknowhowtooperatethemachineproperly.
10、Wenormallymarkonitthesparesthatwethinkthecustomershouldalwayskeepinstack.
PARTTHREE
·Lookatthechartbelow.Itshowsarestaurant'sincome,totalexpenditureandadvertisingcostsduringaneight-monthperiod.
·Whichmonthdoeseachsentence(11-15)describe'?
·Foreachsentence,markoneletter(A-H)onyourAnswerSheet.
·Donotuseanylettermorethanonce.
11、Inthismonth,totalexpenditure,likeincome,showedatall,whilespendingonadvertisingdemonstratedtheoppositetrend.
12、Totalexpenditureroseslightlyinliftsmouth,whileadvertisingcostsreachedtheirpeak,leadingtoahigherincomeinthefollowingmonth.
13、Despiteadeclineinadvertisingcostsinthismonth,expenditureasawholerose.
14、Thismonth'simprovementinincomewasparticularlywelcome,asitwasnotmatchedbyanincreaseinexpenditure.
15、Whilethismonthsawalowpointintherestaurant'sincome,expenditurecontinuedtofall.
PARTFOUR
·Readthefollowingpassageabouttraffic.
·Arethesentences16-22"Right"or"Wrong"?
Ifthereisn'tenoughinformationtoanswer"Right"or"Wrong",choose"Doesn'tsay".
·Foreachsentence,markoneletter(A,BorC.onyourAnswerSheet.
Toomanycars?
Everyoneagreesthattherearesimplytoomanycarsontheroadbutwhowillbethefirsttostopusingtheirs?
Althougheveryonehatesbeingstuckintraffic,nooneseestheircarsaspartofthegrowingproblem.However,withtrafficgrowthupto84percentexpectedby2025andtheever-increasingcostofaccidentsanddelaysalreadyat$160bninEurope,thereisagrowingneedtochangeour'culture'anddevelopalternativeformsoftransportasquicklyaspossible.
Oneansweristomakecarsmoreexpensivebyincreasingtaxesonpetrol.However,taxincreaseswillaffectthepeoplewholiveinthecountrymorethancitydriversanddolittletoreduceinnercitytraffic.TheGovernmentisalsolookingatpay-as-you-driveschemesonmotorwaysbutthiswillpushcarsontosmaller'free'roads,whichwillmaketheproblemworse,
Asuccessfultransportpolicyisnotjustaquestionofmakingthecartooexpensivebutofofferingcardriversarealalternative.Manymotoristsdislikedrivingtoworkbutsaypublictransportservicesaretooslow,offerpoorqualityandaretartooexpensive.Ifnewtransportpoliciesaretosucceed,publictransportneedstobequick,reliableandaffordable.
Transportplannersarealsodevelopingwaysofmanagingtheexistingroadnetworkmoreefficiently.Newtechnologysuchassmartcardsandelectronicmonitoringofroadswillleadtoamoreefficientuseoftransportsystems.However,technologywillnotreducethenumberofcarsontheroadorsolvetherealproblemofhowtopersuadecardriverstoleavetheirbelovedcarsathomemoreoften.
16、Pay-as-you-driveschemeswillreducetheamountoftrafficonmotorways.
A.Right B.Wrong C.Doesn'tsay
17、TheGovernmentisplanningtobuildmoreroadsinthefuture.
A.Right B.Wrong C.Doesn'tsay
18、DelaysandaccidentswillcostEurope$160bnin2025.
A.Right B.Wrong C.Doesn'tsay
19、Theuseofnewtechnologywillreducetheamountoftraffic.
A.Right B.Wrong C.Doesn'tsay
20、Carsaretheonlyformoftransportthathasgrownsince2004.
A.Right B.Wrong C.Doesn'tsay
21、TheGovernmentisgoingtodoublethetaxonpetrol.
A.Right B.Wrong C.Doesn'tsay
22、TheGovernmentisdevelopingwaysofusingtheexistingroadsmoreefficiently.
A.Right B.Wrong C.Doesn'tsay
PARTFIVE
·Readthefollowingpassagebelowaboutthefactorsthatinfluencebuyingbehavior.
·Foreachquestion(23-28),choosethecorrectanswer.
·Markoneletter(A,BorC.onyourAnswersheet.
FACTORSTHATINFLUENCEBUYINGBEHAVIOR
Throughoutthebuyingprocess,variousfactorsmay'influenceabuyer'spurchasedecision.Anawarenessofthesefactorsandconsumerpreferencesenablescompaniestoappealtothegroupmostlikelytorespondtoitsproductsandservices.Someofthesefactorsincludethefollowing.
CULTURE.Thecultureandsubcultureswebelongtoshapeourvalues,attitudes,andbeliefs,andtheyinfluencethewaywerespondtotikeworldaroundus.UnderstandingcultureisthereforeanincreasinglyimportantstepininternationalbusinessandinmarketingindiversecountriessuchastheUnitedStates.
SOCIALCLASS.Inadditiontobeingmembersofaparticularculture,wealsobelongtoacertainsocialclass—upper,middle,lower,m'somewhereinbetween.Ingeneral,membersofvariousclassesenjoydifferentactivities,buydifferentgoods,shopindifferentplaces,andreacttodifferentmedia.
REFERENCEGROUP.Areferencegroupconsistsofpeoplewhohaveagooddealincommon—familymembers,friends,co-workers,fellowstudents,teenagers,sportsenthusiasts,musiclovers,computerbuffs.Weareallmembersofmanysuchreferencegroups,andweusetheopinionsoftheappropriategroupasabenchmarkwhenwebuycertaintypesofproductsorservices.Forexample,shoppingmallsaretodaylosingwhathaslongbeentheirmostfaithfulaudience—teens.That'sbecauseGenerationXers(thosebornbetween1965and1978)thinkthatmallsareforparentsandthatmallshavetoomanyrules.SosomeretailerslikeUrbanOutfittersandTowerRecordsrefusetoopenstoresinmostmalls.
SELF-IMAGE.Thetendencytobelievethat"youarewhatyoubuy"isespeciallyprevalentamongyoungpeople.Marketerscapitalizeonourneedtoexpressouridentitythroughourpurchasesbyemphasizingtheimagevalueofproductsandservices.That'swhyprofessionalathletesandmusiciansarefrequentlyusedasproductendorsers—sothatweincorporatepartoftheirpublicimageintoourownself-image.Afterall,doesn'teveryonewantto"belikeMikeJordan"?
SITUATIONALFACTORS.Thesefactorsincludeeventsorcircumstancesoccurringinourlivesthataremorecircumstantialinnature.Forexample,youhaveacoupon,you'reinahurry,it'sValentine'sDay,it'syourbirthday,you'reinabadmood,andsoon.Situationalfactorsinfluenceourbuyingpatterns.
23、Consumerpreferenceshelpcompanies
A.tomanufactureproductscustomerslikemost.
B.toimprovetheirproducts.
C.tosatisfytheircustomers.
24、Whatmessagecanwegelfromthearticle?
A.Differentpeoplehavedifferentbuyingpatterns.
B.Cultureisthemostimportantfactorininternationalbusiness.
C.Membersofdifferentsocialclassesdislikeeachother.
25、Whatdocsareferencegroupdo?
A.Itsmembersknoweachotherverywell.
B.Membersofthegroupinfluenceeachother.
C.Allmemberslikethesamething.
26、Teenagersdonotlikemallsanymorebecause
A.theydon'tliketheshoppingenvironment.
B.theproductsareout-dated.
C.thepricesaretoohigh.
27、Whatmayhappenifapersonhasgotacoupon?
A.Hemaykeepit.
B.Hemaygiveittohisrelative.
C.Hemaybuymorethings.
28、Whowillbemostinterestedinthisarticle?
A.Economists. B.Retailers. C.Marketingmanagers.
PARTSIX
·Headtilenewspaperarticlebelowaboutnewallianceinthepackagingindustry.
·Choosethebestwordtofillineachgap,fromA,BorC.
·Foreachquestion(29-40),markon