商业计划书english.docx

商业计划书english.docx

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商业计划书english

ExplosiveCladMetalSheetProjectBusinessPlanning

ZhongWuHengLiInvestmentCo.Ltd.

June,2004

TableofContent

Chapter1Abstraction2

Chapter2CompanyIntroduction6

Chapter3MarketandCustomerAnalyses18

Chapter4Competitionanalysisandstrategy21

Chapter5Product&Sales28

Chapter6FiveYears’FinancialPlan41

Chapter7Appendix49

Chapter8AssociatedFigures57

Chapter1Abstraction

1TenetandBusinessPattern：

Weaimedatdevotingonresearchingandpracticingtheapplicationanddevelopmentofexplosivecladtechnology，andhelpingmanufacturerstogainprofitsrequiredbycompanies’developmentfrommaterialcostsreductionaswellasproductperformanceimprovementsoastopromotecompanies’longtermdevelopment.

Ourbusinesspatternistoentereachnichemarketrelatedtocladmentalmaterialswithrapidspeed,ultilizingtechnologieswepossessedaswellasintegratingvariousresources,soastogainhighprofitsatinitialstageandobtaincompetitivemarketingposition.Then,wewouldmonopolizethemarketwithcertainstrategiessoastogainlong-termstableprofits.

2MarketingPositioning：

Atinitialstage，weselectthepotentialapplicationmarketofstainlesssteek/commoncarbonsteelcladmaterialsheetastargetingmarket,wecanthereforepromotecladstainlesssteelsheettosubstitute1.0-3.5mmstainlesssteelsheet.Then,wetargetedtheentirestainlesssteelmaterialmarkettodrivethesubstitutionofstainlesssteelmaterialswithcladstainlesssteelmaterials.Withtheenhancementofourcompany’strengths,wearetryingtoenterothermatelmaterialsubstitutionmarketsandcladmetalmaterialfunctionmarkets.

3Competitions：

Ourpotentialcompetitorsconsistfourkindsofmanufacturers:

Domesticmanufacturersofexplosivecladmetalmaterial，domesticmanufacturesofstainlesssteel,domesticmanufacturesofcommoncarbonsteel,andforeignmanufacuresofexplosivecladmetalmaterial.Therearecertainbarriersforallthesepotentialcompetitorswhentheyenterthemarket

Comparedwithourcompetitors,ourcompanyhasstrongadvantagesintechnologyresearchanddevelopment.Theveryfirstcladstainlesssteelbandwasproducedbyourpartner—NanjingUniversityofScienceTechnology.Inaddition,ourcompanyhastheadvantageofearlyentrant.Ifwesucceedinfinancing,wewouldthereforepossessfinancialadvantage.

Firstly,wewouldintroducethe2.0-3.5mmcoldrollingcladstainlesssteelsheettothemarket.Thenwewouldintroduceothercladstainlesssteelmaterialswithdifferentquality,typeandsizetosubstututeotherstainlesssteelmaterialsinthemarket.

4Management：

iIntroductionofthemanagementteamadvantages

Ourmanagementteamconsiststhreerichlyexperiencedmanagers.Generalmanagerhasexperiencedinvariousindustriesandhasmanyyearsofexperienceintopteammanagement,andisfamiliarwithcapitalmarket.Marketingmanagerhasyearsofsalesexperiencesinironandconstructionmaterialmarket,andisveryfamiliarwithmarketingchannels.Productionmanagerisanexpertinexlopsivecladmetaltechnologyandisfamiliarwithmanufacturesinsteelindustry.Themanagementteammembersarefamiliarwitheachothersandhavemanyyarsofcoporationexperiences.

iiIntroductionofcompanyoperation

WewouldestablishstrategicallianceinR&D,manufacture,andmarketingfields.Wetrytoemployscalemanufacturinganddenselymarketingmethodstoenterstainlesssteelsheetsubstitutionmarket,eventuallysubstitutestainlesssteelineachapplicationfieldwithcladstainlesssteelmaterial.Ontheotherhand,wewouldcontinuousourresearchoncladmaterialtechnologyaswellasresearchesinapplicationmarkets,soastopromotecladdingsbetweendifferentmetalmaterials.

5Five-yearDevelopmentGoal：

Afterfiveyears’operation,salesamountofcladstainlesssteelmaterialwouldreach123.2thousandtons,andsalesincomewouldachieve1614.16millionyuan;theaccumulatedprofitinthesefiveyearsisexpectedtoreach908millionyuan,withannualprofit181.51millionyuan;theinitialcapitalstockofnewcompanyis110.43millionyuanand,afterfiveyears’operation,isexpectedtoincrease8times;thecompanyistobecomeindustryleaderafterfiveyears.

6FinancialReauirements：

Thenewcompanyneeds155.43millionyuantomaintainordinaryoperation,whichwouldapplytofollowings：

i35.43millionyuanwouldusedtopurchaseusufructofExplosivecladding-RollingtechnologythatownedbyZhongwuHengli.Investbeforeputtingintoproduction.

ii19.3millionwouldbeinvestedinmanufacturingequipmentsandrelatedfixedassets.Thisamountwouldbeinvestedatconstructionstage,whichisexpectedtolast4months.

iii1.61millionyuanistobeusedasconstructioncost,mainlyforexpendituresrequiredduringcompanyconstructionperiodandsalesactivities.

iv99.09millionyuanistobeinvestedatlaterstageasflowfundstoensurecompanyoperation,mainlyforrawmaterialpurchasingaswellasrawmaterialandfinishedproductstorage.Amounwhich,4.09millionyuanistoinvestatconstructionstage,95millionyuanneedstobeavailableinthefirstquarter.

7FinancingMethods:

Thisprojectintendstofinancingviastockoptionsandbonds,mostlydependsonstockoptions。

Detailedmethodsareasfollowing：

iZhongwuHengliLtdjoinsthenewcompanywithfiveyears’usufructofexplosivecladding-rollingtechnologyand25%ofwhichafter5years.Thisiscurrentlyvaluedat35.43millionyuan.

iiZhongwuHengliraisescapitalforcompanyconstruction,factorysiteselection,andinitialworkshopconstruction.Thisisexpectedtocost25millionyuan

iiiAsaninitiator,Zhongwuhengliraisesfundsfrominvestigatorsthatintendtoinvestoncladmetalmaterialsandbenefitentitiesoncladstainlesssteelsheetsupplychain.Steelmanufacturingandriskinvestmententerprisespossessequivalentstocksaccordingtoamountofcashtheyinvest,whichisexpectedas50millionyuan.

ivWhenthenewcompanystartsoperation,companyassetscanbemortagagedtoobtainloansfrombank.Itisexpectedtofinance45millioninthefirst.

8Investors’benefits：

Investors’benefitscomefromtwoways:

onewayisfromdividends,theotherwayistogainfromtheincrecementofcompanyvaluecontributedbyitsoutstandingachievement.

Weexpectedtogainannualaftertaxprofitof181.51millionyuan.，accumulatedaftertaxprofitof907.56millionyuan；averageannualunallocateprofitthatcanbeusedtogivedividendis154.28millionyuan,accumulatedunallocatedprofit771.42millionyuan.Companycangivedividendsnomatterthereisnewinvestmentprojectornot,sothatinvestorswouldensureconsiderableincome.

Accordingtoourbriefassessment,thecompanyvaluewouldreach37.3152billionyuanafterfiveyears,whichwouldbe33timesmorethaninitialinvestment.Ourinvestmentwouldgainveryhighreturnduetocompanyvalueincrement.

Chapter2CompanyIntroduction

1Tenet

Weaimedatdevotingonresearchingandpracticingtheapplicationanddevelopmentofexplosivecladtechnology，andhelpingmanufacturerstogainprofitsrequiredbycompanies’developmentfromreducingmaterialcostsaswellasimprovingproductperformancesoastopromotecompanies’longtermdevelopment.

2CompanyIntroduction

iIntroductionofZhongwuHengliCo.

ZhongwuHengliCo.wasestablishedinNovember,2000.Sinceestablishment,thecompanypaidkeenattentiontothedevelopmentofExplosiveCladMetal-Rollingtechnology.Itresearchedontheapplicationmarketpotentialofthistechnologyandgatheredplentyprimaryinformation.ThecompanykeepsclosecontactwithnanjinguniversityofscienceandtechnologyShuntailaboratorysothatitcangaintimelyprimarymarketinformation，whichhelpstheapplicationofthelaboratory’sresearchproduction,thusdrivesthematurityofthistechnology.ThetwopartiesstartednegotiationontechnologicalcooperationandattornmentinAugest2003,.andsignedthecontractinApril2003.Sincethen,thetechnologicalcooperationbetweenthetwopartiescameintosubstaintialstage.

iiIntroductionofthelaboratoryofNanjingUniversityofScienceandTechnology

laboratoryofNanjingUniversityofScienceandTechnologywasestablishedinJuly1994.Itistheonlylaboratorysupportedbyregularpressureballisticsandtargettrajectory,andisresponsibleforcultivatingseniorballisticprofessionalsaswellasresearchingonballistictechnology.Itsalsotheonlydoctoratedegreeauthorizationinstitutiononballisticssubject.Therearecurrently46professionals,amongwhichseniorresearchersoccupied59%.Ithasformedahighlyprofessionalandcreativescientificresearchteam.Inrecentfiveyears,thisinstitutionhasfinished76scientificresearchprojects,amongwhich4projectsgainednationalscientifictechnologyaward,35gainedprovincialandministryaward.Moreover,theinstitutionpublished443papers,amoungwhich45werepublishedonforeignsciencepublicationsandinternationsciencemeetings,87werepublishedondomesticandforeigncoreprofessionalpublications.Theinstitutionalsopublished12books.

iiiNewcompanydevelopmentplan

ZhongwuHengliwouldbethefounderofthenewcompany.Itisinchargeofraisingfundsfrominvestigatorsthatintendtoinvestoncladmetalmaterialsandbenefitentitiesoncladstainlesssteelsheetsupplychain,includingcommoncarbonsteelmanufacturersandcladstainlesssteelsheetdistributors,thusestablishlimitedliabilitycompany.ThecompanyregisteredinTianjinJinghaiDevelopmentDistrict（CDistrict）.Mainbusinessofthenewcompanyismanufactureandsaleofcladmetalmaterial.Cladstainlesssteelshe