商业模式-配图及表格-4×10页PPT.ppt

商业模式-配图及表格-4×10页PPT.ppt

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AppleiTunes&iPodstrategicfitAthebusinessmodelerstoolboxco-creationideationvisualizationprototypingthedesignprocess1.identifyinterdisciplinarystakeholders-set-upteam2.understandbusinessenvironmentframeproblem3.suspendreality-ideate4.bringbackreality-prototype5.chosesuitabledesign-decide6.sketchoutprojects&workload-drawimplementationplan7.outlinekeyindicatorstofollow-choosemeasures8.selecttherightteamsandpeople-makeresponsible9.executetheplan-manageimplementation&change10.evaluate,learnandredesign-manageimprovementexamplestocomefeedbackforthisdraftpptwelcome!

AlexanderOsterwalder,PhDallphotosfromFlickrunderacreativecommonslicenseauthorsindicatedincommentpageofpptweco-createNobodyknowsyourbusinessenvironmentbetterthanyourself.Weco-designyourstrategicvisionbybuildingonyourknowledge.ThroughgroupthinkingwefindtherightanswerstotherightquestionstogetherweoperationalizeHavingagreatvisionisnotsufficient-implementationcounts.Wehelpyoureconcilelongtermviewswithshorttermactions.Wemakestrategyeveryonesjobbytranslatingitintopragmaticandprioritizedprojects.wemanagechangeChangedoesnothappenaccidentallyithastobemanaged.Wehelpyoualignstrategy,peopleandprocesseswithrespecttoyourorganizationalcultureandvalues.webuildknowledgeWhenyoustoplearning,youstopcompeting.Wescantheknowledgeuniverseforyou,acrossdisciplinesandindustries.Wetransferthebestmethods,toolsandtheoryinbusinesstoyourorganization.weconnectSpecificproblemsrequirespecificskillsthatyoudonotnecessarilydisposeofin-house.Throughourinterdisciplinarynetworkweconnectyouwithleadingdomainexperts.annexesannexIbusinessmodeltemplateVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSINFRASTRUCTURECUSTOMEROFFERFINANCEabusinessmodeldescribesthevalueanorganizationofferstovariouscustomersandportraysthecapabilitiesandpartnersrequiredforcreating,marketing,anddeliveringthisvalueandrelationshipcapitalwiththegoalofgeneratingprofitableandsustainablerevenuestreamsVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSgivesanoverallviewofacompanysbundleofproductsandservicesportraysthenetworkofcooperativeagreementswithothercompaniesdescribesthechannelstocommunicateandgetintouchwithcustomersdescribesthearrangementofactivitiesandresourcesexplainstherelationshipsacompanyestablisheswithitscustomerssumsupthemonetaryconsequencestorunabusinessmodeldescribestherevenuestreamsthroughwhichmoneyisearneddescribesthecustomersacompanywantstooffervaluetooutlinesthecapabilitiesrequiredtorunacompanysbusinessmodelINFRASTRUCTURECUSTOMEROFFERFINANCEdescribingacompanysbusinessmodelVALUEPROPOSITIONvalueproposition1valueproposition2OFFERdescribingacompanysofferVALUEPROPOSITIONTARGETCUSTOMERvalueproposition1valueproposition2targetcustomer1targetcustomer2CUSTOMEROFFERdescribingwhoacompanyoffersvaluetoVALUEPROPOSITIONTARGETCUSTOMERDISTRIBUTIONCHANNELvalueproposition1valueproposition2distributionchannel1distributionchannel2targetcustomer1targetcustomer2CUSTOMEROFFERdescribinghowacompanyreachesitscustomersVALUEPROPOSITIONTARGETCUSTOMERCUSTOMERRELATIONSHIPvalueproposition1valueproposition2relationshiptype1relationshiptype2targetcustomer1targetcustomer2CUSTOMEROFFERdescribingtherelationshipsacompanybuildsTARGETCUSTOMERREVENUESTREAMrevenuestream1revenuestream2targetcustomer1targetcustomer2FINANCEVALUEPROPOSITIONvalueproposition1valueproposition2OFFERCUSTOMERdescribinghowacompanymakesmoneyCORECAPABILITIESVALUEPROPOSITIONcorecapability1corecapability2valueproposition1valueproposition2OFFERINFRASTRUCTUREdescribingwhatcapabilitiesarerequireddescribingwhatactivitiesarerequiredVALUEPROPOSITIONVALUECONFIGURATIONCORECAPABILITIESvalueproposition1valueproposition2corecapability1corecapability2activity1activity2INFRASTRUCTUREOFFERdescribingthepartnersthatleveragethebusinessmodelVALUEPROPOSITIONPARTNERNETWORKCORECAPABILITIESvalueproposition1valueproposition2corecapability1corecapability2partner1partner2INFRASTRUCTUREOFFERVALUEPROPOSITIONCOSTSTRUCTUREcostaccount1costaccount2valueproposition1valueproposition2FINANCEINFRASTRUCTUREOFFERdescribingthecostsofabusinessmodelCORECAPABILITIEScorecapability1corecapability2annexiiother