罗兰贝格--绘制图表的方法.ppt

罗兰贝格--绘制图表的方法.ppt

《罗兰贝格--绘制图表的方法.ppt》由会员分享，可在线阅读，更多相关《罗兰贝格--绘制图表的方法.ppt（13页珍藏版）》请在冰豆网上搜索。

绘绘制制图图表表的的基基本本概概念念USEOFCHARTSINCOMMUNICATIONUSEOFCHARTSINCOMMUNICATION在在沟沟通通方方面面应应用用图图表表MakemessagesvividMakemessagesvividConveyinformationquicklyConveyinformationquicklyDirectattentiontoimportantpointsDirectattentiontoimportantpointsDisplayrelationshipsmoreclearlyDisplayrelationshipsmoreclearly表表达达鲜鲜明明生生动动迅迅速速传传达达讯讯息息直直接接专专注注重重点点更更明明确确地地显显示示其其相相互互关关系系1CHARACTERISTICSOFAGOODCHARTCHARACTERISTICSOFAGOODCHART好好图图表表的的特特性性Appropriate-mostfittingsolutionAppropriate-mostfittingsolutionClear-messageisevidentClear-messageisevidentEconomical-simpleandeasytoreadEconomical-simpleandeasytoreadConsistent-patternestablishedandConsistent-patternestablishedandadheredtoadheredto适适当当性性最最适适合合的的方方式式清清晰晰性性讯讯息息明明显显经经济济性性简简单单且且容容易易阅阅读读一一致致性性设设立立典典范范及及坚坚持持通通用用2FOURTYPESOFCHARTSFOURTYPESOFCHARTS图图表表的的四四种种形形式式TextchartsTextchartsTablesTablesDiagramsorconceptualchartsDiagramsorconceptualchartsDatachartsDatacharts文文字字图图表表列列表表式式图图表表示示意意图图或或概概念念图图表表数数据据图图表表3TEXTCHARTSTEXTCHARTS文文字字图图表表VisualVisual视视觉觉NextstepsNextsteps下下一一步步骤骤StudytheexhibitsStudytheexhibitsLearntheguidelinesLearntheguidelinesRefertothemodelsRefertothemodelsDecisionDecision决决策策参参考考优优点点ProPro缺缺点点ConConAABBCCChartsCharts图图表表研研究究图图表表学学习习指指导导方方针针应应用用模模型型4TABLESTABLES列列表表式式图图表表SalesdistributionSalesdistribution销销售售分分布布US$millions百万美元1995199519981998EastEast东区东区$1.2$2.0CentralCentral中区中区1.71.5WestWest西区西区2.32.7TotalTotal总总计计$5.2$5.2$6.2$6.25DIAGRAMSORCONCEPTUALCHARTSDIAGRAMSORCONCEPTUALCHARTS示示意意图图或或概概念念图图表表GanttGantt时时程程表表MapMap地地图图OrganizationOrganization组组织织图图FlowFlow流流程程图图Jan.Jan.一一月月Feb.Feb.二二月月Mar.Mar.三三月月Apr.Apr.四四月月ConceptualConceptual概概念念图图6DATACHARTSDATACHARTS数数据据图图表表PiePie圆圆型型ColumnColumn直直条条型型CombinationCombination综综合合型型BarBar横横条条型型LineLine线线型型SurfaceSurface平平面面型型DotDot点点状状型型7TabulatedataTabulatedata将将数数据据列列表表DefinemessageDefinemessage确确认认讯讯息息UnderstandcomparisonUnderstandcomparison了了解解对对比比性性DrawchartDrawchart绘绘图图FOURSTEPSTOCREATINGADATACHARTFOURSTEPSTOCREATINGADATACHART制制作作数数据据图图表表的的四四个个步步骤骤8ShareShare,accountedforx%,contributedto,%oftotalRankRank,more,less,largerthan,smallerthan,equalto,thesameTrendTrend,change,fluctuate,rise,decline,increase,decrease,growthDistributionDistribution,occurrence,concentration,centreon,x-yrange,agegroupRelationshipRelationship,relatedto,increaseswith,decreaseswith,changeswith,varieswithComponentComponent成成分分ItemItem项项目目TimeseriesTimeseries时时间间顺序顺序FrequencyFrequency频频率率CorrelationCorrelation关关连连性性CLUEWORDSFORFINDINGCOMPARISONCLUEWORDSFORFINDINGCOMPARISONINMESSAGEINMESSAGE如如何何利利用用关关键键字字在在讯讯息息中中找找出出对对比比性性ComparisonComparison对对比比性性CluewordsCluewords关关键键字字份份额额（占占有有率率）、占有X%、贡献率、百分比排排名名、多、少、大於、小於、等於、相同趋趋势势、改变、波动、上升、下降、增加、降低、成长分分布布率率、发生率、集中状态、中心点、X-Y范围、年龄群相相关关性性、成比例、随而增加、随而减低、随而改变、因而定9CHARTFORMBYCOMPARISONINMESSAGECHARTFORMBYCOMPARISONINMESSAGE从从讯讯息息中中的的对对比比性性制制成成图图表表CorrelationCorrelation关关连连性性FrequencyFrequency频频率率TimeseriesTimeseries时时间间顺序顺序ItemItem项项目目componentcomponent成成分分PiePie圆圆型型BarBar横横条条型型ColumnColumn直直条条型型LineLine线线型型DotDot点点型型BasicchartformsBasicchartforms基基本本图图表表KindsofcomparisonKindsofcomparison对对比比性性的的种种类类10EXERCISESEXERCISES练练习习WhatshareofTaiwanstwo-wheelvehiclemarketwasheldbyWhatshareofTaiwanstwo-wheelvehiclemarketwasheldbybicyclesin1994?

bicyclesin1994?

Howdidthenumberofshipsproducedeachyearbetween1991andHowdidthenumberofshipsproducedeachyearbetween1991and1995change?

1995change?

WhatistherelationshipbetweenthenumberofmotorbikesandtheWhatistherelationshipbetweenthenumberofmotorbikesandthenumberofbicyclesproduced?

numberofbicyclesproduced?

WhatisthedifferencebetweenthenumberoftrucksandbusesWhatisthedifferencebetweenthenumberoftrucksandbusesproducedeachyearbetween1991and1995,andthenumberofships?

producedeachyearbetween1991and1995,andthenumberofships?

In1994,whichkindoftransportdidTaiwanproducethemostof?

In1994,whichkindoftransportdidTaiwanproducethemostof?

Trucksandbuses?

Ships?

Motorbikes?

Bicycles?

Trucksandbuses?

Ships?

Motorbikes?

Bicycles?

在在19941994年年，脚脚踏踏车车在在台台湾湾两两轮轮交交通通工工具具市市场场的的占占有有率率？

在在19911991年年和和19951995年年之之间间，商商船船每每年年的的产产量量如如何何变变化化？

在在19911991年年和和19951995年年之之间间，摩摩托托车车及及脚脚踏踏车车每每年年的的产产量量之之间间的的关关系系如如何何？

在在19911991年年和和19951995年年之之间间，卡卡车车及及公公共共汽汽车车每每年年产产量量的的差差异异性性如如何何？

商商船船